{
  "source": "Fashion Week Venues",
  "title": "Showroom and Gallery Space at Fashion Park Dreilinden",
  "description": "Located at Heinrich-Hertz-Straße 1B in Kleinmachnow, this 230-square-meter commercial space is situated on the city limits of Berlin. The property is suitable for use as a showroom, gallery, bar, or retail space and features unique elements such as professional lighting technology, a real plant wall, and scent marking.\n\nThe interior is equipped with a complete kitchen, a bathroom, a water closet, and a staff room with a dedicated staff toilet. The facility also includes furniture, garment racks, shelves, and a sound system. Technical amenities consist of air conditioning, heating, well-placed electrical sockets, and a dedicated stock room for retail support. The space is maintained with clean walls and a combination of clean and vinyl flooring.\n\nFor accessibility, the premises offer a cargo entrance, an elevator, handicap-accessible features, and parking. Safety and security are managed through an alarm system, security shutters, and a comprehensive security system. This versatile environment provides a professional setting for various commercial operations, supported by all listed amenities and features within the 2,476-square-foot layout.",
  "tldr": "Fashion Park Dreilinden is a 230 sqm (2,476 sq ft) showroom and gallery space for rent at Heinrich-Hertz-Straße 1B in Kleinmachnow, on the southwest edge of Berlin, finished with clean white walls, vinyl and hard flooring, a living plant wall and gallery-grade lighting technology. The layout reads as a finished retail and presentation floor rather than a raw shell, so it is move-in ready for brand activations. Best For Strongest fit is a fashion showroom with wholesale appointments and buyer previews, followed by multi-week pop-up store and temporary retail runs, press days and collection previews with cocktail reception, sample sales and trunk shows using the on-site stock room, and art or product launch exhibitions with opening night receptions. Content shoots and brand shoot days also book here on single-day hire. Standout Features Professional adjustable lighting technology plus a real plant wall and installed scent marking give the floor a finished sensory identity before any fit-out spend. Also included in the rental: a dedicated stock room for retail replenishment, a complete kitchen suitable for catering setup, furniture with garment racks and shelving, an integrated sound system, air conditioning and heating, cargo entrance with elevator and step-free access, on-site parking, and alarm, shutters and full security system for overnight stock storage. Location Postcode 14532 Kleinmachnow, Dreilinden, roughly 25 minutes by car to Berlin Mitte via the A115 with on-site parking and direct cargo access at the door. The immediate street is a low-density commercial park with Porsche Zentrum Berlin-Potsdam and Krämer Pferdesport within 450 m, and Ibis and B&B hotels under 150 m walk, so crews load in without kerbside congestion and guests can stay on the doorstep; enquire for shuttle and taxi routing from central Berlin. Availability Day rate is on request and brief-based, priced against duration, build requirements and staffing. Minimum booking is one day, with four to six weeks lead time recommended for Berlin and eight weeks or more around Berlin Fashion Week and the Premium and Neonyt trade windows, when spaces at this address typically book earliest; capacity is estimated at 240 guests and short-term rental by the day or by the week is available. How to Book Submit your dates and brief through Fashion Week Venues and we confirm availability and indicative pricing within 24 hours, with no charge until confirmed. This space is vetted by our team, and permit paperwork, staffing and fit-out coordination are handled on the brand's behalf; request availability now to hold your window.",
  "idealBrandProfile": "This space fits an established mid-size brand with a 10 to 40 person team, 3 to 10 years of trading, and a buyer or partner network that will travel to an appointment rather than walk past a window. At 230 sqm across a single commercial floor with a stock room, staff room, cargo entrance, elevator and on-site parking, the building is set up for logistics rather than street trade, which is exactly what a wholesale-driven or B2B-facing operation needs during a selling window. In our experience the profile that gets the most from a Dreilinden address is a brand running scheduled wholesale appointments, dealer previews or press slots where guests arrive by car and need to unload sample trunks without a loading permit conversation. Where we see mismatches is when a first-season DTC label with no booking list treats this as a pop-up shop and expects passing footfall. It is also under-scaled for a brand needing runway-adjacent proximity to Mitte during Berlin Fashion Week, and those brands should compare central options across browse all spaces before committing. Aesthetic Fit Clean, considered, gallery-leaning brand worlds work best here. The professional lighting rig, live plant wall, scent marking, clean walls and mixed clean and vinyl flooring give you a controlled contemporary shell that reads well for premium outerwear, technical and performance apparel, footwear, eyewear, jewellery, homeware, wellness and design-led product. Colour, texture and sculptural merchandising all sit comfortably against the neutral surfaces, and the existing furniture, garment racks and shelves mean a fashion showroom set can be built without a full fit-out. What does not work is heritage luxury that depends on period architecture, cornicing and parquet, or a raw industrial streetwear identity that needs concrete, exposed services and grit. The space is finished, warm and biophilic rather than brutal, so brands with a deliberately unpolished identity will spend budget fighting the room. If your concept needs a defined material language, resolve it through concept and direction before you book dates. Best Use Cases First choice is a seasonal fashion showroom for wholesale appointments, because the stock room, garment racks, staff room with its own toilet and secure alarm and shutter package let you leave a full sample collection in place for weeks. Second is a press day or collection preview, where controllable lighting, sound system, air conditioning and a complete kitchen support catering and back-to-back editor slots. Third is a private sample sale or showroom sale, with cargo entrance, elevator and parking handling volume stock in and out and the till point supported by point of sale and payments. Fourth is a brand activation or product launch with a cocktail reception, since 230 sqm holds a comfortable standing crowd. Fifth is a gallery showing or pop-up exhibition, given the wall runs and gallery-grade lighting. Sixth is a content studio or influencer shoot day, using the plant wall as a built-in set. Seventh is a workshop, masterclass or team offsite, supported by kitchen, bathrooms and step-free handicap-accessible access. Budget Signal Priced on request and positioned as strong value against central Berlin equivalents, this sits well below what a comparable 230 sqm temporary retail space would cost in Mitte, Kreuzberg or around Torstraße. What you are trading is walk-in footfall for infrastructure. Against a hotel event space you gain a full week or month of exclusive use, secure overnight storage and your own branding across the whole floor rather than a room hire with a catering minimum. Against a co-working venue you gain garment racks, shelving, a stock room and a cargo entrance that no shared workspace offers. Against a shared pop-up format you gain full control of scent, sound, lighting and guest flow. Brands at this stage typically find the saved rent goes further into fit-out, staffing and guest transport, and running the numbers through our budget calculator usually confirms that trade before an enquiry is sent.",
  "neighbourhoodMood": "Wholesale fashion agencies, multi-brand sales showrooms and order-writing studios are the working population of this pocket of Dreilinden, and they set the rhythm of the whole address. The cluster around Heinrich-Hertz-Straße and the surrounding Europarc streets is built around agencies that carry German, Scandinavian and Italian labels for Berlin and Brandenburg retail buyers, sitting alongside product design offices, photographic studios and equipment suppliers who need loading access rather than window displays. Within a few hundred metres you have Porsche Zentrum Berlin-Potsdam, the KTM operation on the northern edge, Krämer Pferdesport as a destination megastore and Korso Bikes, which tells you exactly what kind of commerce succeeds here: appointment-led, vehicle-accessible, specialist. Checkpoint Bravo sits at the top of the road as the area's one piece of genuine cultural weight and a recurring backdrop for content shoots. In our experience handling venue sourcing across Berlin, this is the address type we recommend when a brand needs a controlled showroom space rather than a street presence, and the 230 sqm here reads as a finished gallery rather than a converted office. Brands choose Dreilinden over Mitte and Kreuzberg because a buyer appointment here takes twelve minutes from the A115 and ends with the buyer's car parked twenty metres from the garment racks, which is not something Torstraße, Mulackstraße or Potsdamer Straße can offer during a Berlin Fashion Week week. Mitte gives you cultural proximity to Premium and the Kraftwerk circuit but costs significantly more per square metre, delivers loading restrictions and forces your buyers into a parking search. Neukölln and Kreuzberg deliver a younger consumer crowd and better organic press interest, but neither suits a full sales season with sample stock in and out. Charlottenburg around Kantstraße is the closer comparison for buyer-led work, and it holds its price. What Dreilinden trades away is discovery and cultural adjacency: nobody wanders in, no editor passes by chance, and international press arriving without a car will need a transfer from Wannsee or Griebnitzsee. Run the numbers through our budget calculator and the square metre value against Mitte is usually the deciding argument, especially for multi-week showroom rental or a sample sale space with stock storage. Arriving here feels closer to a private studio visit than a retail appointment, and that is exactly why it works for invite-only formats. The street is quiet commercial with mature planting, low buildings and steady but unhurried traffic, busiest between eight and ten in the morning when the business park fills and again from four when it empties. Midday is calm enough that a press day or trunk show holds attention with no street noise competing. Guests arriving by car park directly, guests arriving by air from BER reach the door in roughly forty minutes, and the Ibis and B&B hotels ninety metres away make an overnight buyer schedule genuinely simple to run. The cargo entrance, elevator and stock room mean a full collection can be loaded without disruption, and what we consistently hear from brand teams who activate here is that the plant wall, lighting rig and scent layer photograph better than most Mitte white boxes. Honest limitation: this is not a location for high-volume tourist retail, walk-in pop-up shop traffic or brands needing street visibility. Every visitor must be invited, briefed and, ideally, driven, so budget your retail staffing for appointments rather than door numbers.",
  "faq": [
    {
      "question": "Is Showroom and Gallery Space at Fashion Park Dreilinden available for pop-up shops?",
      "answer": "Yes — Showroom and Gallery Space at Fashion Park Dreilinden is a vetted pop-up ready space in Kleinmachnow, 230 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: change space, lighting, wc, cargo entrance, elevator, handicap accessible, parking, well placed sockets."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Kleinmachnow",
  "country": "DE",
  "postalCode": "14532",
  "lat": 52.4038039,
  "lon": 13.1860765,
  "areaSqm": 230,
  "areaSqft": 2476,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-2.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-3.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-4.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-5.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-6.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-7.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-8.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-9.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-10.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-11.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, second interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-12.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, third interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-and-gallery-space-at-fashion-park-dreilinden-8e71f2a5-13.jpg",
      "caption": "Showroom and Gallery Space at Fashion Park Dreilinden, 230 sqm, pop up store in Kleinmachnow, additional interior view 2"
    }
  ],
  "amenities": [
    "change space",
    "lighting",
    "wc",
    "cargo entrance",
    "elevator",
    "handicap accessible",
    "parking",
    "well placed sockets",
    "air conditioning",
    "bathroom",
    "complete kitchen",
    "furniture",
    "garment rack",
    "heating",
    "shelves",
    "sound system",
    "clean floor",
    "vinyl",
    "stock room",
    "alarm",
    "security shutters",
    "security system",
    "staff room",
    "staff toilet",
    "clean walls"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}