{
  "source": "Fashion Week Venues",
  "title": "Showroom in Gramercy-Flatiron",
  "description": "This 279-square-meter commercial property in New York features two event spaces located on the second floor. The 3,000-square-foot interior is designed for a variety of uses, including film and photo shoots, corporate and culinary events, and private parties. The space is provided in a raw condition with a layout that includes a living area and natural daylight.\n\nThe venue is equipped with practical amenities, including a complete kitchen, furniture, and garment racks. Essential facilities such as a bathroom, water closet, heating, and air conditioning are integrated into the unit. Connectivity is supported by wireless internet, and the premises are protected by a security system. Accessibility is facilitated by an elevator, and the property is handicap accessible. The owners have over 10 years of experience in providing a venue suitable for meetings, conferences, retail showrooms, or galleries. Classified as a unique space, it offers a versatile environment for diverse professional requirements. All features mentioned are established in the provided information to assist with operational needs.",
  "tldr": "A 279 sqm (3,000 sq ft) second floor showroom space for rent in Gramercy-Flatiron, New York 10003, split across two connected event rooms in raw finish with daylight on the main floor. The unit is vetted by Fashion Week Venues and holds up to 290 guests. Best For Strongest fit for wholesale appointments and buyer preview showrooms with garment racks already in place, followed by multi-day press days and collection previews, fashion sample sales and trunk shows, ecommerce and lookbook shoots needing a content studio, and seated cocktail receptions or gallery style pop-up exhibitions. Available to book by the day or by the week. Standout Features Two separate second floor rooms allow a buyer appointment area and a press or shoot area to run simultaneously without reset, and a complete kitchen supports full catering production rather than drop-off only. Garment racks, existing furniture, raw walls that take paint and vinyl, elevator access with step-free handicap accessible entry, plus wifi, security system, heating and air conditioning make it move-in ready for short-term rental. Location 14th Street–Union Square is a 3 minute walk, with 23rd Street and Union Square stations both 5 minutes and 6th Avenue 7 minutes on foot, in the 10003 district between Park Avenue South and Broadway. The immediate street carries 52 venues within 200 m including ABC Carpet & Home, Crate & Barrel and Paragon Sports, so guests arrive through established retail footfall and crews load in on a walkable, high-traffic block. Availability Day rate is on request and brief-based, priced against activation format, build complexity and duration, with a one day minimum rental and no charge until confirmed. Book six to eight weeks ahead for standard dates and three to four months for February and September New York Fashion Week, when second floor showroom space in Flatiron and Union Square typically clears first. How to Book Enquire with your dates, format and guest count and we reply within 24h to confirm availability and issue a costed proposal. Permit paperwork, front of house staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your window.",
  "idealBrandProfile": "This 279 sqm second floor space fits established independent brands with a 10 to 40 person team, roughly 3 to 10 years of trading, and an existing wholesale book or a DTC business doing meaningful volume in the US market. The scale matters here: 3,000 square feet across two connected event spaces is enough to run a full seasonal showroom with buyer appointment zones, a styling and steaming area, and a separate press corner, without the empty-room problem that a small capsule collection would create. The elevator, full kitchen, garment racks and existing furniture mean a visiting European or Asian brand can land with sample trunks and be operational the same day, which is why we route international brands opening a New York selling season here. Where we see mismatches is when a very early stage label with one 30-piece drop books this and cannot dress the volume, or when a global house needs street level frontage and a queue line for a consumer launch. This is a second floor address, so walk-in retail traffic is not part of the offer. Brands weighing this against other spaces in New York should be honest about whether their appointment volume justifies the footprint. Aesthetic Fit Raw, daylight-led and architecturally plain, this space suits brands built on material, craft and restraint rather than heavy set design. Think contemporary ready-to-wear, denim, outerwear, knitwear, leather goods, footwear, ceramics and homeware, jewellery, and considered beauty lines. The Queen Anne shell of the Century Building, the natural light and the unfinished condition give you a neutral gallery backdrop that photographs cleanly and lets product carry the room. It sits comfortably alongside its neighbours: ABC Carpet & Home, Timothy Oulton and Ligne Roset set a design-literate tone on this block that a well-made product brand can borrow from. What does not work here is high-gloss, fully-clad brand worlds that depend on seamless white shell finishes, LED walls or fixed retail joinery. Building that from a raw base is possible with production and build support, but the cost of hiding the space defeats the reason to book it. Loud youth streetwear formats that rely on street visibility and noise will also feel muted on an upper floor. Best Use Cases First choice is a seasonal fashion showroom for wholesale appointments, because the garment racks, two separate event spaces, kitchen and lift access give you a private, appointment-driven flow that buyers can move through without collision. Second is a press day and collection preview, where daylight and a living area allow editors and stylists to shoot and handle product in the same room. Third is a content studio or ecommerce and lookbook shoot, given the raw walls, natural light and 3,000 square feet of set space. Fourth is a sample sale or trunk show, where the elevator, air conditioning and 290 person capacity handle volume while the second floor position keeps it invitation-led. Fifth is a brand activation or influencer event and cocktail reception, supported by the complete kitchen for catering. Sixth is an art exhibition or gallery showing, which the neutral shell absorbs easily. Seventh is a workshop, masterclass or team offsite, well served by wifi, heating and step-free access. A pure walk-in pop-up shop ranks last, and brands set on that format should look at ground floor stock through venue sourcing instead. Budget Signal Expect mid-market pricing for a Manhattan showroom of this size, well below prime ground floor retail on Fifth Avenue or in SoHo, and competitive per square metre against anything with a shopfront in Flatiron. The trade you are making is visibility for volume and flexibility: you give up street frontage and buy a large, private, self-sufficient floor three minutes from 14th Street–Union Square with six subway entrances inside a seven minute walk. Against a hotel event suite you gain a full week or a full month of continuous occupancy and a kitchen you actually control rather than a mandatory catering contract. Against co-working event rooms you gain garment racks, real daylight and a room you can dress. Against shared pop-up formats you gain exclusivity and a door that only your buyers walk through. Brands at this stage typically find the raw condition adds a build line to the budget, so model that early with the budget calculator before committing to dates.",
  "neighbourhoodMood": "Wholesale showrooms, sales agencies, fashion PR firms and production companies fill the upper floors of the old Ladies' Mile loft buildings here, and that has been the working makeup of the blocks around East 17th Street for a long time. Walk Broadway from 17th up to 23rd and you pass multi-line showroom floors, accessories and jewellery agents, casting studios, retouching and post houses, and small design practices that still keep a sample room behind the office. ABC Carpet & Home at 19th and Broadway anchors a design cluster that runs through Ligne Roset on Park Avenue South, Timothy Oulton and Ethan Allen further up Broadway, and Fishs Eddy across the street, all of which pulls in a specific interiors buyer and press audience. Photographers work Union Square in the early hours, e-commerce teams book daylight floors nearby, and Rothmans and Paragon keep long-standing independent retail credibility on the surrounding corners. In our experience placing brands across spaces in New York, this is one of the few pockets where showroom culture and content production genuinely sit in the same building rather than in separate districts. Brands pick Gramercy-Flatiron over SoHo and the Meatpacking District because the people arriving here are working, not browsing. SoHo gives you volume, but it also gives you tourist saturation, brutal per sqm rates and four competing activations on the same block in the same week. Meatpacking skews late and social, which suits parties more than buyer appointments. Tribeca is quieter and more expensive. The Chelsea gallery corridor performs for art formats but rarely delivers wholesale traffic. What this district offers instead is transport that international visitors can navigate without a car service, with 14th Street–Union Square three minutes on foot, 23rd Street five, and six subway entrances inside a seven minute walk covering the L, N, Q, R, W, 4, 5, 6, F and M. Press and buyer hotels cluster minutes north around NoMad and Madison Square, which matters when you are stacking eight appointments across a single day. The honest tradeoff: nobody stumbles into a presentation here. Teams who brief us for venue sourcing in this pocket are optimising appointment quality, not headcount. Arriving on East 17th between Park Avenue South and Broadway feels controlled in a way that suits a press day. The block is commercial at pavement level and working on every floor above, with Crate & Barrel, Paragon Sports and the AMC on 19th producing steady pedestrian rhythm rather than crowd surges. Mornings belong to office arrivals and coffee runs from Joe and Breads Bakery, midday brings a heavy lunch flow out of the surrounding agency and tech floors toward Laut, Union Fare and Old Town Bar, and by early evening the street thins into restaurant trade around Gramercy Tavern and Craft. Greenmarket days lift the energy noticeably. A second floor showroom with lift access reads as intentional here rather than hidden, because that is the district norm and buyers expect it. The honest limitation: with no window line and no street frontage, this address will not serve high-volume temporary retail, spontaneous walk-in traffic or brands needing maximum pavement visibility. It rewards invited audiences, and the raw condition needs proper dressing, which is where production and build earns its place in the budget.",
  "faq": [
    {
      "question": "Is Showroom in Gramercy-Flatiron available for pop-up shops?",
      "answer": "Yes — Showroom in Gramercy-Flatiron is a vetted pop-up ready space in New York, 279 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, living space, raw, wc, elevator, handicap accessible, air conditioning, bathroom."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "United States",
  "postalCode": "10003",
  "lat": 40.7380332,
  "lon": -73.9902951,
  "areaSqm": 279,
  "areaSqft": 3000,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/showroom-in-gramercy-flatiron-afad1d7b-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/showroom-in-gramercy-flatiron-afad1d7b-2.jpg",
      "caption": "Showroom in Gramercy-Flatiron, 279 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-in-gramercy-flatiron-afad1d7b-3.jpg",
      "caption": "Showroom in Gramercy-Flatiron, 279 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/showroom-in-gramercy-flatiron-afad1d7b-4.jpg",
      "caption": "Showroom in Gramercy-Flatiron, 279 sqm, pop up store in New York, second interior view"
    }
  ],
  "amenities": [
    "daylight",
    "living space",
    "raw",
    "wc",
    "elevator",
    "handicap accessible",
    "air conditioning",
    "bathroom",
    "complete kitchen",
    "furniture",
    "garment rack",
    "heating",
    "wifi",
    "security system"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/showroom-in-gramercy-flatiron-afad1d7b"
}