{
  "source": "Fashion Week Venues",
  "title": "Spacious 12,000 sq ft Event Space in Chinatown",
  "description": "This expansive 12,000 square foot venue is perfectly suited for hosting large events, including galas. It is equipped with essential amenities such as internet access, air conditioning, and a security system for peace of mind. The space features a stock room, counters, fitting rooms, garment racks, and comprehensive lighting options. Additionally, the venue includes furniture and sound and video equipment to enhance any gathering. Utility services such as electricity and heating are readily available. For convenience, there is parking on-site, as well as an elevator for easy access. A kitchen area is also provided for catering needs, alongside complimentary Wi-Fi and CCTV for added security.",
  "tldr": "A 1,115 sqm (12,000 sq ft) basement event floor for rent in Montréal Chinatown, near De la Gauchetière Street, configured as a blackout box with a full lighting grid and an occupancy estimate of roughly 1,160 people. The volume is column-managed and set-driven, meaning the aesthetic is whatever you build into it. Best For Large-format product launches and brand activation events for several hundred guests, multi-day pop-up store and temporary retail runs, high-volume sample sale space, art exhibitions and gallery showings needing controlled darkness, and cocktail receptions or fashion presentation space tied to a fashion week venue programme. Showroom presentation and wholesale appointment use is available but only justifies the footprint for multi-brand or full-category collection previews. Standout Features Retail fit-out already installed, including counters, fitting rooms, garment racks and a dedicated stock room, which removes the largest build line from a temporary retail budget. Also on site: a comprehensive lighting rig with sound and video equipment supplied, a kitchen suitable for catering setup, goods and guest elevator access, on-site parking for load-in vehicles, and CCTV plus a monitored security system across the floor. Location Place d'Armes metro is 2 minutes on foot, the Viger / Saint-Laurent bus stop is 1 minute, and Champ-de-Mars metro is 5 minutes, with Old Montréal hotels including Hôtel Place d'Armes within 230 m. The immediate street is pedestrianised Chinatown with 49 businesses inside 200 m, mostly restaurants, cafés and independent retail, so guest arrival is busy and walkable while crew load-in runs off the on-site parking rather than the footway. Availability Day rate is CA$2,400 with a one day minimum and a 28 day maximum, so you can book by the day or run a four-week retail residency. Allow six to eight weeks lead time in Montréal, and longer across the late August to September fashion and festival window when spaces of this capacity in the central districts typically book first. How to Book Request availability through Fashion Week Venues and we reply within 24h with hold options and a costed outline, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so enquire now to place a hold on your dates.",
  "idealBrandProfile": "This space fits established brands running large-format activations: teams of 25 to 150 people, revenues above CA$10M, and an in-house or agency-supported events function that has produced multi-room shows before. At 1,115 sqm across a basement level within a mall structure, with an elevator, on-site parking, a kitchen, a stock room and a fixed occupancy estimate of around 1,160 people, this is infrastructure for a brand thinking in guest lists of several hundred rather than dozens. Retail groups, beauty houses, footwear and streetwear labels with national distribution, and cultural institutions with brand partners all get the most from it. Where we see mismatches is when a five to fifteen person label with a single wholesale season books this footprint for a press day and then spends its whole budget on production trying to fill it. Brands at that stage should look at smaller temporary retail space and compare footprints across browse all spaces before committing. Luxury maisons requiring street-level frontage and a prestige address will also find the basement positioning wrong for them. Aesthetic Fit Bold, high-contrast, set-driven brand identities work best here. A basement volume of this size with comprehensive lighting rigs and sound and video equipment is effectively a black box, which means the aesthetic is whatever you build. That favours streetwear, sportswear, sneaker culture, beauty and fragrance, denim, gaming-adjacent fashion and anything with a strong graphic system, immersive scenography or a projection-led narrative. The Chinatown setting, surrounded by anime retail, Japanese cosmetics and independent food operators, supports brands with a youth-culture or Asian-diaspora cultural connection rather than a heritage European positioning. What does not work is a quiet, light-dependent aesthetic. Linen-and-daylight resortwear, minimalist Scandinavian homeware, fine jewellery relying on natural light, and artisanal craft labels whose product needs window light will read flat in a basement no matter how well it is lit. Brands in that category should either budget seriously for production and build or choose a ground-floor space instead. Best Use Cases First choice is a large-scale product launch or brand activation, because the occupancy of roughly 1,160, the AV package and the kitchen for catering support a full evening programme without external hire. Second is a multi-day pop-up shop or retail experience, using the counters, fitting rooms, garment racks and stock room already installed, which removes the biggest cost line from a temporary retail build. Third is a sample sale, where volume, parking, elevator access and back-of-house storage matter more than address prestige. Fourth is an art exhibition or gallery showing, since the basement blackout conditions and lighting grid suit curated installation work. Fifth is a cocktail reception or private event tied to a fashion week venue programme. Sixth is a showroom presentation and wholesale appointment period, though the scale only justifies itself if you are hosting several brands or a full multi-category collection preview. Seventh is content studio use, viable on the one-day minimum for shoot days between larger bookings. Budget Signal On a cost-per-square-metre basis this sits well below the Montréal market for comparable capacity, and that is the core argument for it. A hotel ballroom holding a fraction of these numbers in the Golden Square Mile or Old Montréal will typically cost more per evening before you add catering minimums, AV hire and corkage. Prime commercial frontage on Sainte-Catherine or in the Mile End rarely offers this footprint at all, and where it does the fit-out obligation is significantly higher. Against shared pop-up formats and co-working event rooms, you are paying more in absolute terms but buying exclusivity, back-of-house, parking and a one to twenty-eight day booking window that supports genuine retail trading rather than a single evening. In our experience the profile that gets the most from this price tier is the brand that reinvests the saving into scenography and staffing. Run the numbers through our budget calculator before you set the production brief.",
  "neighbourhoodMood": "Independent Montréal labels, streetwear brands, photographers and film crews make up the working creative population of Chinatown, sharing the block with the import wholesalers and family businesses that have held these addresses for decades. Walk De la Gauchetière between Saint-Laurent and Saint-Urbain on a weekday and you pass anime and character retail at Le Monde Anime, Japanese cosmetics at Nanami, jewellery at Dragon Saigon, and an unbroken run of kitchens from Qing Hua Dumpling to Nouilles de Lan Zhou. The commercial texture at street level is only half the story. Behind the paifang gates and above the restaurants sit production companies, casting studios, small ateliers and post houses that have spilled south from the Quartier des Spectacles and west from the Vieux-Montréal agency cluster. In our experience placing brands in this neighbourhood, teams book here when they want an interior they can fully control and an exterior with genuine character on camera. It functions as a product launch, sample sale and press day location rather than a boutique retail address, and it sits differently from anything else you will browse all spaces for in the central districts. Cost per square metre is the honest reason brands choose Chinatown over Mile End, the Plateau or Sainte-Catherine Ouest. At CA$2,400 per day for 12,000 sq ft, this footprint prices at a fraction of what comparable capacity commands on the Old Port event circuit or in Griffintown, and roughly what a 200 sqm Mile End storefront costs you for a week. That arithmetic changes what you can actually build, because you are funding a full set rather than dressing a corner. Logistics is the second argument. Place d'Armes metro is two minutes on foot, Hôtel Place d'Armes and the Holiday Inn Select sit within 250 metres for visiting press and buyers, and on-site parking plus elevator access means crews load in without a street closure or a permit fight. What this neighbourhood does not give you is the editorial shorthand of Mile End or the luxury adjacency of Holt Renfrew Ogilvy on Sainte-Catherine. If your brief depends on the postcode signalling status, look elsewhere. If it depends on scale, control and budget efficiency, this is where our venue sourcing team consistently lands large-format briefs. Arriving here for a press day feels workmanlike rather than ceremonial, and for certain formats that is exactly right. Mornings on this stretch belong to deliveries, restaurant prep and grocery trade around Marché G&D, so load-in before 11am is straightforward and the pedestrianised section stays clear. From midday the rhythm shifts to office lunch crowds walking up from the International District towers, then settles into steady restaurant traffic that runs through to late evening, which means an early-evening cocktail reception has natural energy outside the door without competing retail noise. The space itself is a basement level within a mall structure, and that is the headline you need to plan around: guests are directed in, they do not wander in. Counters, fitting rooms, garment racks and a stock room mean the shell arrives close to retail-ready, and the absence of daylight is an advantage for controlled lighting and content capture. What consistently works here is invite-only programming, appointment-based showroom days and shoot days. What this neighbourhood is not suited for is walk-in retail or brands needing street visibility, so any team relying on spontaneous footfall should run the numbers through our ROI estimator before committing.",
  "faq": [
    {
      "question": "Is Spacious 12,000 sq ft Event Space in Chinatown available for pop-up shops?",
      "answer": "Yes — Spacious 12,000 sq ft Event Space in Chinatown is a vetted pop-up ready space in Montréal, 1115 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "CA$2,400 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Montréal",
  "country": "CA",
  "lat": 45.50724337,
  "lon": -73.55889256,
  "areaSqm": 1115,
  "areaSqft": 12000,
  "priceLabel": "CA$2,400 / day",
  "priceEur": 1494,
  "coverImage": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-2.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-3.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-4.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-5.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-6.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-7.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-8.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-9.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-12-000-sq-ft-event-space-in-chinatown-0f90bafe-10.jpg",
      "caption": "Spacious 12,000 sq ft Event Space in Chinatown, 1115 sqm, pop up store in Montréal, interior view 2"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "private event",
    "cocktail reception",
    "retail experience"
  ],
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}