{
  "source": "Fashion Week Venues",
  "title": "Spacious F&B Unit Available in Repulse Bay",
  "description": "This expansive food and beverage unit spans 6,122 square feet, offering ample space for diverse operations. Equipped with a 400 Amp TPN electricity supply and a reliable water supply, this location includes essential amenities such as air conditioning, a security system, and internet access. The unit also features a stock room, counters, fitting rooms, garment racks, and thoughtfully installed lighting. An array of furniture, sound and video equipment, heating, parking, and elevator access further enhances the space's functionality. \n\nThe monthly management fee is HK$7.50 per square foot gross, while the air conditioning charge is HK$4.00 per square foot gross and a promotional levy of HK$2.00 per square foot gross is also applicable, subject to review. A deposit is required, equivalent to three months’ base rent, management fee, air conditioning charges, promotional charges, and government rates. This space is available immediately, making it an ideal opportunity for businesses seeking a new location.",
  "tldr": "A 569 sqm (6,122 sq ft) basement retail and F&B floorplate for rent inside The Pulse on Beach Road, Repulse Bay, on Hong Kong Island's south side. The character is coastal, car led and low noise, with installed counters, garment racks and fitting rooms already in place across a single open level. Best For Strongest fit is a year round concept store or lifestyle flagship, followed by a retail and cafe hybrid using the existing kitchen, then a permanent fashion showroom with a zoned wholesale appointment and buyer preview area. Also suited to a recurring press day venue and collection preview room, and to a content studio or brand shoot base held back from the sales floor for teams who hire the full floorplate. Standout Features 400 Amp TPN three phase power supports heavy lighting, AV and kitchen loads without temporary generators. The space is close to move-in ready with a complete commercial kitchen suitable for catering and F&B service, installed fitting rooms, counters, garment racks and a dedicated stock room, plus sound and video equipment, mall security system, managed air conditioning, on site parking and direct elevator access from the car park to the basement level. Location Beach Road bus stops sit roughly 2 minutes walk from the entrance, with a 20 to 25 minute drive from Central through the Aberdeen Tunnel and no MTR station in Repulse Bay, Southern District, Hong Kong Island. Arrival is calm and vehicle led past The Coffee Academics and the beachfront boutiques, which suits hosted appointments; the address has been vetted by Fashion Week Venues for crew access, parking and lift loading. Availability Minimum term is 365 days and the unit is available now, with base rent on request and brief-based pricing, plus management fee at HK$7.50 per sq ft gross, air conditioning at HK$4.00 per sq ft gross, a HK$2.00 per sq ft gross promotional levy and a three month combined deposit. Allow 8 to 12 weeks lead time in Hong Kong; floorplates at this address typically commit ahead of the summer and Lunar New Year trading peaks, and the annual term rules the space out for short fashion week windows. How to Book Send a brief with dates, floor area needed and fit-out intentions and our Hong Kong team will reply within 24h with terms, landlord conditions and a costed build outline. Permit paperwork, staffing and fit-out coordination are handled by Fashion Week Venues on the brand's behalf, with no charge until confirmed, so request availability for this Repulse Bay unit to start the process.",
  "activationIdeas": "This works well as a permanent showroom rental with seasonal turnover, because the installed garment racks, counters and dedicated stock room mean each collection changeover is a merchandising job rather than a build. Across 569 sqm you can hold four to six full seasonal ranges on rail with room for two seated presentation zones. Brands running fashion presentation cycles in spaces like this typically ring-fence a third of the floorplate for rail storage and keep the front section styled for viewing. Buyer Appointments and Wholesale Previews Strong for hosted buyer preview days specifically because arrival is car-led, with on-site parking and direct elevator access from the car park to the basement level. In practice that handles the discretion problem without requiring a private entrance build. Plan for six to ten concurrent appointments comfortably at this size, each with its own rail bay and seating. The honest constraint is travel time: buyers based in Central, Admiralty or Tsim Sha Tsui need a twenty to twenty-five minute drive, so schedule in blocks rather than drop-ins. Press Day and Media Preview Credible as a recurring press day venue inside the leased footprint, and the full commercial kitchen is the reason it outperforms comparable retail units for this format. Catering runs on site with no external kitchen hire, and the 400 Amp TPN supply carries AV, additional lighting and refrigeration simultaneously. Comfortable for 60 to 90 editors and stylists across a hosted two hour window. Note the twelve month minimum term rules this out as a standalone short fashion week booking. Sample Sale The floorplate absorbs a high volume sample sale better than almost anything at this price per square foot on Hong Kong Island, with fitting rooms, counters, garment racks and a stock room already installed. Expect 150 to 200 shoppers on the floor at once with queue management held internally rather than spilling into the mall. Because footfall here is resident and appointment-led, drive attendance through your own database and plan checkout capacity with point of sale and payments ahead of opening day. Product Launch and Influencer Event Works for a seated, hosted launch rather than a high-churn street level moment, and the installed sound and video equipment plus kitchen mean the production load is mostly content and styling. Capacity sits around 100 to 130 guests standing with a demonstration or presentation zone held clear. What makes this work for launch specifically is dwell time: guests arrive by car, stay longer and shoot in the beachfront colonnades upstairs, which our influencer marketing team programmes into the run of night. Temporary Retail Concept Store A genuinely strong retail experience play for resortwear, swim, wellness and childrenswear, since the customer base on this stretch is exactly that. Fitting rooms, counters, stock room and elevator loading are in place, so fit-out is cosmetic and shortens your lead time considerably. At 6,122 sq ft you can zone selling floor, styling area and café service from the existing kitchen. Staff it as a service-led floor of four to six people using retail staffing rather than a self-serve model. E-commerce Shoot and Content Studio This is one of the better content studio options on the south side because 400 Amp TPN power and a controlled basement environment give you consistent light with no daylight variance to fight. Brands running e-commerce shoot days here typically hold back a 100 to 150 sqm bay with a cyc or paper roll, keeping the stock room as pull-and-steam and the fitting rooms as changing. Two to three shooting stations run in parallel with a crew of eight to twelve. Editorial Brand Shoot and Video Production Adequate to strong for editorial shoot and video work, mainly because parking, elevator access and a basement position mean load-in, blackout and sound control are straightforward. Crews of up to twenty work without congestion across this footprint, with catering handled in the kitchen and talent held in the fitting room area. The location adds value here: the beach and mall colonnades sit within 75 metres for exteriors, so a single day covers interior sets and location plates. Workshop and Masterclass Programme Well suited to a recurring workshop or masterclass series, and the kitchen is what makes it operationally simple for styling sessions, wellness formats or food-adjacent brand programming. Seat 40 to 60 at tables with the selling floor left trading alongside, or 25 in a single intimate group with demonstration and sampling. The resident, international school and club audience nearby books this kind of format in advance, so treat it as a retention driver rather than an acquisition channel.",
  "idealBrandProfile": "This unit suits an established brand with 50 plus staff, eight figure annual revenue, an existing Hong Kong or Greater China retail footprint, and the internal capacity to run a permanent concept store rather than a two week activation. At 6,122 sq ft across a single basement floor in a Repulse Bay mall, with a 365 day minimum lease, three months of combined deposit, and management, air conditioning and promotional levies charged per square foot gross, the commitment profile is closer to a flagship lease than a temporary retail space. The 400 Amp TPN supply, kitchen, stock room and parking are built for high volume trading, not a pop-up shop. Where we see mismatches is when a 5 to 20 person label with one wholesale season behind it enquires here; that brand should browse all spaces with shorter terms instead. Groups over 500 sq m of daily trading need may find the basement position limits reach. Aesthetic Fit The visual identities that land here are lifestyle led and coastal in register: resortwear, swim, athleisure, wellness, home and childrenswear, plus hybrid retail and cafe concepts that can use the kitchen and F&B services. Repulse Bay reads affluent, residential and unhurried, with The Pulse, The Coffee Academics and a Ferrari showroom setting the tone, so warm materials, natural palettes, daylight mimicking lighting and generous circulation between garment racks, counters and fitting rooms all work. What does not work is a hard edged streetwear or club adjacent identity that depends on street frontage and passing youth traffic, or a minimal gallery concept that would leave a basement floorplate feeling empty. Brands committing to a full fit out usually engage our branded store design team early, because the existing F&B shell needs deliberate reworking to read as fashion retail. Best Use Cases First choice is a year round concept store or lifestyle flagship, since the 365 day minimum term, stock room, counters, fitting rooms and elevator access support continuous trading. Second is a retail and cafe hybrid, using the kitchen, 400 Amp TPN supply and F&B classification to build dwell time in a leisure destination. Third is a permanent brand presentation space combining retail with a fashion showroom and wholesale appointment area, given the floorplate can be zoned without partition heavy build. Fourth is a recurring press day venue and collection preview room within the leased footprint, supported by sound and video equipment and on site parking for editors and buyers. Fifth is a content studio bay held back from the sales floor for seasonal shoots. Sixth is a periodic sample sale space, which the volume and stock capacity absorb well but which should not be the primary business case. Budget Signal Priced per square foot, this sits well below Causeway Bay, Tsim Sha Tsui or Central prime commercial retail while carrying the ancillary load of a managed mall, meaning management fee, air conditioning charge and promotional levy on top of base rent. In our experience the profile that gets the most from this space is a brand comparing total occupancy cost against a smaller Central unit and choosing scale and audience quality over raw footfall. Against hotel event spaces and shared pop up formats it is not comparable, because those price by the day and this commits by the year. Against a co working showroom it delivers something those cannot: a permanent, fully serviced address with parking, kitchen and 6,122 sq ft of controllable retail experience. Model the annual case with our ROI estimator before committing, as the deposit structure is substantial.",
  "neighbourhoodMood": "Resortwear labels, swim and children's brands, wellness operators, private jewellers and hybrid retail cafe concepts are the businesses that actually trade on Hong Kong Island's south side, and Repulse Bay is where they cluster. The Pulse on Beach Road is the commercial anchor, holding beachfront restaurants alongside a short run of independent boutiques, a pilates and yoga operator and The Coffee Academics, which functions as the informal office for the stylists, personal shoppers and photographers working this coastline. Five minutes uphill, the older Repulse Bay Arcade serves the residents of the towers behind it with a quieter tenant mix, and the Ferrari and Maserati showroom further along Repulse Bay Road tells you plainly who is driving past. Photographers treat the beach, the colonnades and the low mall terraces as a standing brand shoot location. In our experience placing brands in this neighbourhood, the audience is south side families, international school parents, Deep Water Bay club members and Hong Kong based collectors who prefer a booked appointment to a crowded shop floor, which is the same private client pattern visible across our work in coastal retail settings. Brands take this address when their customer arrives by car and expects to be hosted, not when they are chasing volume. Central offers the Landmark, Pedder Building and Duddell Street with the densest luxury footfall in the city and rents that reflect it. Causeway Bay through Fashion Walk and the Hysan blocks delivers throughput and a younger local shopper. Tsim Sha Tsui at Harbour City and K11 Musea runs on tourist and mainland spend. Wong Chuk Hang has taken most of the gallery and studio migration. None of them will give you a 6,122 sq ft single floorplate with dedicated parking, lift access, a full commercial kitchen and installed fitting rooms at a rate per square foot that a Central landlord would laugh at. That makes this a credible flagship, a permanent showroom space with a zoned buyer appointment venue, or a content studio and temporary retail programme with real dwell time. The honest tradeoff is access: press and buyers sleep in Central, Admiralty and Wan Chai, there is no MTR station here, and you are looking at twenty to twenty five minutes through the Aberdeen Tunnel. Run those numbers against a smaller Central room using our budget calculator before you shortlist. Arrival here is calm, car led and completely unlike a Hong Kong street level shop, which changes how a press day feels from the first minute. Guests come off Beach Road into the parking structure, take the lift down, and enter a controlled basement environment with no shopfront theatre and no noise bleed. Mornings are slow, mostly residents, school runs and remote workers upstairs in the cafes. Afternoons fill with families and beach traffic, and summer weekends run materially busier than a midweek day in January. What we consistently hear from brand teams who activate here is that the space rewards pre booked, hosted formats: long styling appointments, seated presentations, private previews. The installed counters, garment racks, fitting rooms and kitchen cut weeks off a fit out, and anything structural is straightforward to route through production and build. The honest limitation: this is not a neighbourhood for walk in traffic or street visibility. A basement unit in a low rise coastal mall gives you almost no passing exposure, footfall collapses in typhoon season, and the twelve month minimum term rules it out entirely for short fashion week windows. Bring your own audience or take Central.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, but only as a long-run temporary retail programme rather than a two week pop-up shop, because the landlord holds a 365 day minimum term on this unit. The 6,122 sq ft basement floorplate inside The Pulse on Beach Road, Repulse Bay already has counters, garment racks, fitting rooms and a dedicated stock room installed, so a year-long branded concept can open with cosmetic work only. In our experience handling bookings at mall addresses like this in Hong Kong, brands run it as a concept store or flagship with rotating seasonal pop-up moments inside the footprint, not as a short activation. If your brief is a single fashion week window, tell us and we will point you at a Central or Causeway Bay unit instead. The space is available now, so a summer or Lunar New Year trading start is realistic if you enquire early."
    },
    {
      "question": "How large is the unit and how is it laid out?",
      "answer": "The unit is 6,122 sq ft, or 569 sqm, arranged as a single basement level inside The Pulse in Repulse Bay. It is offered for rent as one continuous F&B and retail floorplate, which means you can zone it into a sales floor, a seated appointment area and a back-of-house stock room without building a partition-heavy structure. A floor plan is included in the listing images so your designer can test circulation between the existing counters, garment racks and fitting rooms before you commit. Realistic working occupancy for a hosted event across the full floor is around 590 people, which is more than most brands need for a press day in Hong Kong. Because it sits at basement level, plan your identity around interior experience rather than street frontage."
    },
    {
      "question": "What is the minimum term and how soon can we take the space?",
      "answer": "The minimum term is 365 days and the unit is available immediately, so the timing question is your build programme rather than landlord readiness. Allow eight to twelve weeks in Hong Kong between signed terms and trading, covering landlord approvals, contractor licensing for works inside a managed mall and delivery of any bespoke joinery. There is no shorter option on this floorplate, so if your brand needs a three month test in Repulse Bay this is not the right address. Brands taking a full year here usually align their opening with the summer beach season or the Lunar New Year gifting period, both of which lift traffic at The Pulse materially. Confirm your target opening date in your first message so we can work the build backwards from it."
    },
    {
      "question": "How is the rent and the running cost structured?",
      "answer": "Base rent is quoted on request and is brief-based pricing, while the ancillary charges are fixed and published: HK$7.50 per sq ft gross management fee, HK$4.00 per sq ft gross air conditioning charge and a HK$2.00 per sq ft gross promotional levy, all subject to periodic review. On 6,122 sq ft that means roughly HK$83,000 per month in ancillaries alone before base rent and government rates, so model total occupancy cost rather than headline rent when you compare this against a smaller Central unit. Our budget calculator"
    },
    {
      "question": "What deposit does the landlord require?",
      "answer": "The deposit is three months of the combined charges, meaning base rent plus management fee, air conditioning charge, promotional levy and government rates, which makes it a substantial cash commitment on a 6,122 sq ft floorplate. It is held for the term and returned after handover subject to condition, in line with standard Hong Kong commercial practice. We set out the full deposit figure and payment schedule in writing before anything is signed, and there is no charge until confirmed on our side of the process. Budget for the deposit, your fit-out spend and opening stock as one cash requirement rather than three separate lines. If deposit structure is the blocker, tell us early and we can look at addresses with lighter terms."
    },
    {
      "question": "Is the space move-in ready or will we need a fit-out?",
      "answer": "It is close to move-in ready for retail use, which is unusual for a floorplate this size in Hong Kong. Already installed are counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, air conditioning, heating, internet, a security system and a full kitchen, so the shell work most brands dread is largely done. What we consistently see with brands taking former F&B units like this one is that the remaining work is identity-led: surfaces, merchandising systems, signage and lighting temperature to make the space read as fashion rather than dining. Anything structural or services-related needs landlord consent and a licensed contractor because you are working inside a managed mall at basement level. Share your reference imagery and we will come back with a costed build outline against the existing conditions."
    },
    {
      "question": "Can we serve food and drink from the unit?",
      "answer": "Yes, the unit is classified for food and beverage use and comes with a commercial kitchen and reliable water supply, so catering and hospitality are straightforward here. That makes it a strong candidate if you want to hire the floorplate as a retail and cafe hybrid, or if your programme includes hosted lunches, collection previews and private client evenings. Licensed food service, as opposed to catered hospitality, requires the relevant Hong Kong food business licence, and we will confirm exactly which category your concept falls into before you sign. The Coffee Academics operates a short walk away in the same complex, which tells you the neighbourhood supports a coffee and dwell-time model. Long dwell times are precisely what this location rewards, so use the kitchen rather than treating it as spare square footage."
    },
    {
      "question": "Is there enough power for our lighting, AV and kitchen loads?",
      "answer": "Yes, the unit carries a 400 Amp TPN three phase supply, which is genuinely generous for a 6,122 sq ft retail floor and removes the need for temporary generators. That capacity comfortably runs a full lighting rig, the installed sound and video equipment, kitchen extraction and cooking loads, air conditioning and a payment and stock system simultaneously. Brands running content days here can bring in continuous lighting without derating anything else in the space. If you plan a heavy technical build we will have the landlord confirm the available spare capacity in writing before you commit to rent this unit. Send us your load schedule and we will check it against the supply as part of the brief."
    },
    {
      "question": "What are the parking, lift and delivery arrangements?",
      "answer": "Parking is on site and elevator access runs directly from the car park down to the basement level, which is how both your guests and your stock will arrive. That car-to-lift route has been vetted by our Hong Kong team for crew access and lift loading, so you know large fixtures and rail deliveries can reach the floor without a street-level carry. There is no MTR station in Repulse Bay, so goods and people come by vehicle through the Aberdeen Tunnel, roughly twenty to twenty-five minutes from Central. In our experience with south side addresses, the practical constraint is delivery windows set by mall management rather than the physical route, so we agree those in advance. Build a delivery schedule into your programme rather than assuming ad hoc access."
    },
    {
      "question": "Does it work as a showroom, press day or sample sale space?",
      "answer": "Yes on all three, and the installed infrastructure makes it stronger than most spaces at this rental level for hosted formats. For a fashion showroom you can zone a wholesale appointment and buyer preview area away from the sales floor and use the stock room for bulk samples, while the sound and video equipment and parking support a press day for editors and stylists. Sample sales work well because the volume, fitting rooms and stock capacity absorb high throughput, though the basement position means you must bring your own audience rather than relying on passing traffic. Where brands go wrong here is assuming walk-ins; the format that performs is appointment-led with a hosted rhythm. Because the term is a year, treat press days and sample sales as recurring moments inside a permanent address."
    },
    {
      "question": "Can we use the space as a content studio or shoot location?",
      "answer": "Yes, and this is one of the more practical reasons to book a floorplate of this scale on Hong Kong Island's south side. The 400 Amp supply carries a full lighting package, the space is controllable and low noise at basement level, and the beach and colonnades immediately outside are used constantly by photographers for brand shoots. Fitting rooms, garment racks and a stock room mean styling, changes and steaming all happen on site rather than in a hired truck. Because you hold the space for the year, you can retain a dedicated shoot bay behind the retail floor instead of clearing the sales area every time production comes in. Parking on site is the detail crews appreciate most, since kit arrives by vehicle and goes straight down in the lift."
    },
    {
      "question": "What permits or agreement type apply to retail use here?",
      "answer": "You will sign a Hong Kong commercial tenancy agreement with the landlord for the 365 day term rather than a licence to occupy or temporary use agreement, since this is a full lease commitment. Fit-out works inside The Pulse require landlord consent and a licensed contractor, and any food service beyond catered hospitality needs the relevant food business licence from the Food and Environmental Hygiene Department. Signage is governed by mall guidelines rather than street signage rules, which is simpler than a shopfront position but does limit external visibility from Beach Road. Our permit guide"
    },
    {
      "question": "Who shops in Repulse Bay and how do people get here?",
      "answer": "The customer here is affluent, local and car-led: south side families, international school parents, club members from Deep Water Bay and Hong Kong-based private clients who prefer appointments to crowds. The Pulse is the commercial anchor with beachfront dining and independent boutiques, The Repulse Bay Arcade sits five minutes up the road, and a Ferrari and Maserati showroom nearby is a fair indicator of the resident profile. Access is by vehicle or by the Beach Road bus stops about two minutes from the entrance, with no MTR station in the district and a twenty to twenty-five minute drive from Central. What brand teams who activate here tell us is that mornings are quiet, afternoons and weekends build with beach and family traffic, and the summer months trade far harder than midweek in January. If volume footfall is your metric rather than client quality, request availability in Causeway Bay instead."
    },
    {
      "question": "Can you staff and run the space for us?",
      "answer": "Yes, we recruit, train and manage teams for this address, including Cantonese and English speaking floor staff, hosts for appointment-led days and a manager who reports to your head office. Our retail staffing"
    },
    {
      "question": "How do we enquire and what happens next?",
      "answer": "Send a brief with your target opening date, the floor area you need and your fit-out intentions, and our Hong Kong team will reply within 24h with landlord terms, deposit detail and a costed build outline. We then arrange a site visit at The Pulse so you can walk the 6,122 sq ft floorplate, test the lift and parking route and check the kitchen and stock room against your operation. From there we negotiate the tenancy, coordinate permits and contractors and hand you a trading space, with no charge until confirmed. You can see exactly how the stages sequence in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.23649719,
  "lon": 114.1984325,
  "areaSqm": 569,
  "areaSqft": 6122,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Spacious F&B Unit Available in Repulse Bay, 569 sqm, retail activation, pop-up rental in Hong Kong"
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      "caption": "Spacious F&B Unit Available in Repulse Bay, 569 sqm, retail activation, pop-up rental in Hong Kong, interior view"
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