{
  "source": "Fashion Week Venues",
  "title": "Spacious Industrial Showroom on Rue de Turenne, Paris",
  "description": "Located on Rue de Turenne in the 75003 district of Paris, this 900-square-meter commercial space is situated in the heart of the Marais. The property is a former industrial workshop dating from the early 20th century that has been transformed for modern use as a showroom or event venue. Historically, the site served as the headquarters for Mac-Ty, a leading French necktie manufacturer.\n\nThe expansive interior covers approximately 9,688 square feet and is equipped with essential infrastructure to support professional operations. Functional amenities include integrated lighting systems and well-placed electrical sockets throughout the area. To facilitate communication and technical requirements, high-speed wireless internet is installed. The premises are also protected by a dedicated security system. With its significant scale and history as a workshop, this versatile facility provides a clean environment for diverse commercial needs. All provided information is based on the technical specifications of the Rue de Turenne location.",
  "activationIdeas": "This works at the top end of showroom rental in Paris because 900 sqm of open former workshop floor absorbs a full multi category collection without splitting it across rooms. Brands running seasonal showrooms in spaces like this typically zone 400 to 500 sqm for rails and mannequin runs, hold 200 sqm for appointment seating and leave the balance for stock and steaming. The well placed sockets throughout mean rail lighting and steamers run off existing circuits, and rails, seating and plinths come in through our furniture rental ahead of market week. Buyer Appointments and Wholesale Previews The scale here lets you run six to eight concurrent buyer appointments without teams overhearing each other, which is the practical reason large wholesale operations take this kind of footprint. In practice the depth of the industrial floor handles acoustic separation without requiring built partitions, though most brands still drop soft dividers or rail walls between tables. High speed wifi covers linesheet access and digital order writing across the whole floor, and the Haut Marais address keeps you inside the buyer walking circuit around Rue Charlot and Rue de Poitou. Press Day / Media Preview A strong press day venue, mainly because the industrial character of the former Mac-Ty necktie headquarters gives editors and stylists a backdrop that photographs without additional set build. Most press days here run 60 to 120 attendees across a rolling four to six hour window, with a collection preview zone, a call in rail area and a seated corner for one to one briefings. The integrated lighting handles daytime viewing conditions, and the security system matters when high value samples sit on open rails all day. Sample Sale This is one of the better sample sale spaces in central Paris because the volume supports queue management, rails and fitting inside the same envelope rather than pushing customers onto the street. At 900 sqm you can run 40 to 60 rails, a 300 person in store capacity and a controlled entry system with staggered release. Power distribution supports multiple till points, and we usually specify point of sale and payments with a mobile checkout bank so throughput does not collapse at peak hours. Product Launch Works well for launches that need scale and a fashion district address rather than boulevard visibility, since the raw workshop shell takes scenography cleanly. Expect a comfortable 300 to 450 standing for an evening launch, with a defined product moment, a bar zone and a press holding area all separated across the floor plate. What makes this work for launches specifically is the early twentieth century structure, which gives set designers texture to build against instead of a neutral white box that needs dressing from scratch. Brand Activation and Temporary Retail Concept Adequate to strong for brand activation depending on your traffic model, because Rue de Turenne at this northern point delivers a credible fashion address but limited spontaneous footfall. Treat it as an invitation and media driven pop-up concept rather than a walk-in retail experience. The 900 sqm supports a full branded environment with retail, experiential and content zones running simultaneously, and the shell tolerates substantial temporary structures installed through our production and build team over a three to five day fit period. Influencer Event The floor area is the main asset here, letting you build four or five distinct content moments so 80 to 150 creators are never queueing for the same backdrop. Brands running influencer programmes in spaces like this typically place a gifting station near the entrance, two set pieces mid floor and a seated lounge at the rear. Wifi carries live posting for the full guest count, and the sockets across the space mean ring lights and charging stations do not need generator support. Content, E-commerce and Editorial Shoot This functions as a content studio at a scale most Paris rental studios cannot match, with room to run an e-commerce shoot on one side and an editorial shoot on the other from a single crew call. Integrated lighting gives you a working base, though most productions bring their own kit and use the existing circuits for distribution. Realistically you can hold 700 to 900 looks on set, plus styling, hair and makeup stations and a client viewing area, without breaking down between setups. Art Exhibition or Gallery Showing Credible for exhibitions because the industrial volume and the Marais gallery context around Rue Debelleyme give the format immediate legitimacy. The 900 sqm supports 30 to 60 hanging positions on temporary walls with genuine circulation space, or a smaller sculptural installation with room to view work from distance. The security system is the practical detail that makes multi day showings viable, and the existing lighting grid gives a starting point that most exhibition designers supplement rather than replace.",
  "neighbourhoodMood": "Contemporary ready-to-wear labels, jewellery ateliers, eyewear makers and the PR agencies that service them occupy the upper stretch of Rue de Turenne and the streets feeding into it, and this is the working core of the Haut Marais fashion ecosystem rather than its shopfront. Ami holds a store at 96 Rue de Turenne, a few doors from this address, and the surrounding grid of Rue de Poitou, Rue Charlot, Rue de Saintonge and Rue Debelleyme carries a dense concentration of independent showrooms, art galleries, concept stores and small production offices that operate largely by appointment. Marché des Enfants Rouges sits a few minutes west and functions as the informal canteen for the buyer and press circuit during market weeks, while Place de la République and the Filles du Calvaire corridor bring in the agency and content studio population. In our experience placing brands across spaces in Paris, this pocket of 75003 draws teams who want a fashion district address with a workshop character rather than a boulevard frontage, and a 900 sqm former necktie manufacturer's headquarters sits exactly in that lineage. Brands choose Haut Marais over Avenue Montaigne, Rue Saint-Honoré and Place Vendôme because the sqm economics and the calendar credibility work together here in a way the Right Bank luxury axis cannot match. On Saint-Honoré you pay heavily for street visibility that a showroom or press day does not monetise, and the Tuileries and Palais Royal zone becomes crowded during Paris Fashion Week with competing installations fighting for the same buyer diary slots. Le Marais south of Rue des Francs-Bourgeois has its own problem, which is tourist saturation that makes controlled invite-only formats harder to protect. This part of the 3rd arrondissement gives you volume, industrial ceiling height and discretion at a materially better rate, with Filles du Calvaire, Saint-Sébastien Froissart and République all within short walking distance for international visitors arriving from Gare du Nord or Charles de Gaulle. What it does not give you is the prestige signal that certain heritage maisons still require from a Vendôme postcode. Teams weighing that tradeoff usually run the numbers through our budget calculator before committing, because the saving at 900 sqm is substantial. Arriving here for a buyer appointment feels calm and professional rather than commercial, which is precisely what most showroom rental clients want from this block. Rue de Turenne at this northern point is wider and more residential than the tighter Marais lanes below, with a working rhythm that starts early through Café de la Poste and Café Charlot, holds a steady flow of local residents, agency staff and delivery activity through the morning, and softens considerably after seven when the restaurant traffic shifts toward Candelaria, Clown Bar and the Oberkampf side. Loading is manageable and taxis find the address without difficulty, both of which matter when you are moving rails and crates for a trunk show or sample sale. What we consistently hear from brand teams who activate here is that guests arrive unhurried and stay longer than they do in denser zones. The honest limitation is walk-in traffic. This is not a street that delivers spontaneous retail volume or high tourist footfall, so a pop-up shop dependent on passing discovery will underperform unless it is driven hard by invitation, press and paid media. Teams who need that push should plan it into the brief early with our activation service.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 900 sqm former industrial workshop on Rue de Turenne is available for pop-up shops and temporary retail in the 75003 Marais. The scale means you can run a selling floor, a stock room and a private buyer area within the same footprint rather than compromising on one. In our experience handling bookings on this stretch of Turenne, brands that combine a public-facing pop-up shop by day with press or influencer evenings get the most from a space of this size. Because the venue is a blank industrial shell with integrated lighting and well placed sockets throughout, retail fit-out drops in cleanly. Tell us your dates, expected footfall and whether you are selling or sampling, and we will confirm feasibility when you enquire."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from first enquiry to strike at this address, so your team only makes decisions rather than phone calls. What we manage on your behalf at Rue de Turenne specifically is landlord negotiation, the occupancy contract, insurance verification, technical walkthrough of the 900 sqm floor, fit-out and build, furniture, staffing, payments and post-event reporting. We also coordinate with the Mairie du 3e arrondissement on anything signage or public-realm related, and we brief the building on delivery windows. You can see the full scope across all services"
    },
    {
      "question": "How much does it cost to rent per day?",
      "answer": "The day rate here is on request rather than published, because pricing at this address moves with your dates, duration and the level of build you need. Paris Fashion Week and the September and March showroom windows price differently from a quiet week in July, and a two-week rental is quoted differently from a three-day press day. Send us your brief with dates and format and we reply within 24h with a rate for the full 900 sqm. If you want to sanity-check total project cost before you enquire, our budget calculator"
    },
    {
      "question": "How large is the space and how many guests can it hold?",
      "answer": "The venue covers 900 sqm, roughly 9,688 square feet, on a single expansive industrial floor with an estimated standing capacity of around 940 people. That puts it in the top tier of Marais venues for launch parties, press days and large brand presentations. For seated or runway formats you should plan on a lower working number once you allow for staging, seating banks and circulation. Brands running collection previews in a footprint like this typically zone it into three or four distinct areas rather than treating it as one room. We can produce a scaled layout plan against your guest list as part of the booking process."
    },
    {
      "question": "What is the character of the building?",
      "answer": "This is an early twentieth century industrial workshop that has been converted for showroom and event use, and it retains the raw workshop volume that gives Marais venues their reputation. The site was historically the headquarters of Mac-Ty, a leading French necktie manufacturer, so the fashion heritage is genuine rather than decorative. The interior reads as a clean industrial shell, which is why it photographs well for content studio work and holds branded scenography without fighting it. If you want an atmospheric backdrop with no styling battle, this is the kind of space to book. Our concept and direction"
    },
    {
      "question": "What is already installed in the space?",
      "answer": "The space comes with integrated lighting systems, well placed electrical sockets distributed throughout the floor, high-speed wireless internet and a dedicated security system. That combination covers the infrastructure most brands worry about first, which is power distribution across 900 sqm and connectivity for tablets, card readers and live streaming. The venue is move-in ready as a shell, so what you add is furniture, rails, fixtures and any bespoke build. Anything else you need including fitting rooms, stock storage, seating and bar setups is sourced through furniture rental"
    },
    {
      "question": "Is this suitable for a wholesale showroom during Paris Fashion Week?",
      "answer": "Yes, and it is one of the stronger fashion showroom options in the Marais purely on scale and location. At 900 sqm you can host several brands or several collections side by side with dedicated buyer appointment tables, a rail wall and a separate press corner. Rue de Turenne sits inside the showroom circuit that buyers already walk during market weeks, which reduces the friction of getting appointments confirmed. Fashion week dates at this address go early, so request availability at least four to six months ahead for March and September. We can also compare it against other spaces in Paris"
    },
    {
      "question": "What permit or contract do I need to run a temporary activation here in Paris?",
      "answer": "For a short-term rental of this kind you will usually sign either a convention d'occupation précaire or a bail dérogatoire depending on duration, and neither creates commercial lease rights for your brand. A pure event or press day is typically covered by a licence to occupy rather than a lease. Separate authorisation from the Mairie du 3e is needed if you want exterior signage, a vinyl on the façade, or any use of the pavement on Rue de Turenne. Selling stock in France also means your VAT and receipting setup needs to be correct from day one, which we handle alongside the contract. We prepare and negotiate all of this for you as part of the booking, and there is no charge until confirmed."
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "There is no published minimum for this address, and we have placed both multi-day press events and multi-week showroom rentals into spaces of this profile. You can book by the day for a launch or a shoot, or take it by the week for a market period or a temporary retail run. Longer bookings usually improve the effective day rate, and they also give you proper build and strike days either side, which matters at 900 sqm. Landlord preference on this stretch of the Marais tends to favour bookings of a week or more during market season. Give us your ideal window and your acceptable window when you enquire and we will negotiate the best structure available."
    },
    {
      "question": "How much lead time should I allow?",
      "answer": "Allow six to eight weeks for a straightforward press day or brand presentation, and three to six months for anything landing in a Paris Fashion Week window. A 900 sqm build with custom scenography needs longer than a light dressing of an existing shell, so the build scope drives the timeline more than the venue does. Permit steps with the Mairie for signage or pavement use should be started at least a month out. We map every dependency against your launch date using our activation timeline"
    },
    {
      "question": "What formats does this venue work best for?",
      "answer": "It works for showroom presentations, product launches, press days, influencer and networking events, trunk shows, showroom sales and experiential retail. The industrial volume and clean finish also make it a workable content studio for lookbook and campaign shoots between event days. Brands running this format in Marais workshop spaces typically stack two or three uses across a single booking, for example a buyer preview in the morning and a press evening in the same week. The 900 sqm floor is large enough to hold set builds and a live audience without either compromising the other. Tell us the formats you are combining and we will plan the floor sequence around them."
    },
    {
      "question": "What is the neighbourhood like around Rue de Turenne?",
      "answer": "You are in the northern Marais at the boundary of the 3e, one of the most concentrated fashion retail districts in Paris. Ami has a store on Rue de Turenne about 130 metres away, and the immediate area holds roughly nineteen retail units, twenty-two restaurants and ten cafés within a few hundred metres, including Poilâne, Café Charlot, Candelaria and Clown-Bar. That density means genuine walk-by traffic for a pop-up shop and easy hospitality options for a press or buyer schedule. Two hotels sit within 155 metres, which helps when you are hosting international press or wholesale visitors. It is a location that gives your brand context, not just square metres."
    },
    {
      "question": "Can you staff the space for us?",
      "answer": "Yes, we supply French-speaking and bilingual brand ambassadors, hosts, sales staff and stock handlers for bookings at this address. A 900 sqm floor running as temporary retail generally needs a larger team than brands first estimate, particularly across weekends in the Marais when footfall from Rue de Bretagne and Rue Charlot spills over. Our retail staffing"
    },
    {
      "question": "Can I build a custom fit-out in the space?",
      "answer": "Yes, the space is designed to take temporary build, and its industrial shell character makes it more forgiving than a finished retail unit. Freestanding structures, rails, plinths, walls, lighting rigs and branded scenography are all achievable across the 900 sqm floor, subject to landlord sign-off on fixings and loads. We confirm exactly what can be attached to walls, floors and ceilings during the technical walkthrough before your contract is signed. Production, install and full strike back to the original condition are handled by our build team so you hand back a clean space. The existing integrated lighting and socket coverage usually reduces both the cost and the install time of the rig."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format, guest numbers and budget range through the enquiry form on this listing and we reply within 24h with availability and a rate for the Rue de Turenne space. If the dates work, we hold them while you review a written proposal covering venue, contract type, build and services. You then confirm with a deposit, we finalise the occupancy agreement and permits, and we move into production. There is no charge until your booking is confirmed, and nothing is committed on your side until you sign. You can also review how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, well placed sockets, wifi, security system."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "FR",
  "postalCode": "75003",
  "lat": 48.863373,
  "lon": 2.364903,
  "areaSqm": 900,
  "areaSqft": 9688,
  "priceLabel": "on request",
  "priceEur": null,
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