{
  "source": "Fashion Week Venues",
  "title": "Spacious Pop-Up Store in Hung Hom",
  "metaTitle": "Pop-Up Store Hong Kong | 379 sqm | Hung Hom Rental",
  "description": "This expansive pop-up store features an inviting entrance on the ground floor and large windows on the first floor, creating a bright and visible retail environment. The interiors are simple, showcasing concrete flooring and a window display that enhances the welcoming atmosphere. This space provides a versatile blank canvas, making it ideal for brands and startups looking to transition from online to offline retail. The store is conveniently located near Whampoa MTR station, enhancing accessibility for customers. \n\nAmenities include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen.",
  "metaDescription": "Pop-up store rental in Hong Kong. 379 sqm with large windows. Rent now and benefit from high foot traffic near Whampoa MTR. Enquire now.",
  "tldr": "A 379 sqm (4,075 sq ft) pop-up store for rent in Whampoa, Hung Hom, Hong Kong, set across a ground floor entrance and a first floor with large windows, finished as a stripped-back blank canvas with concrete flooring and a street-facing window display. Best For Online-to-offline pop-up shop runs of 30 to 90 days, sample sale and outlet-format clearance trading at volume, seasonal temporary retail timed to Lunar New Year or summer, multi-brand concept floors splitting two levels between labels, and content studio or brand shoot days scheduled between trading hours. Standout Features Move-in ready retail fit-out including fitting rooms, sales counters, garment racks and a dedicated stock room, so you can trade from opening day. Also available: first floor glazing plus a ground floor window display giving two signage frontages, goods elevator and on-site parking for stock delivery, a full kitchen for catering and staff use, and installed lighting, sound and video equipment vetted by Fashion Week Venues. Location Whampoa MTR on the Kwun Tong line is a 3 to 5 minute covered walk through the podium network, with Hung Hom station roughly 15 minutes on foot and bus and taxi access on Tak Man Street. The immediate district is a working residential commercial block around Lux Theatre and Planet Square with pharmacies, supermarkets and jewellery retail, so crews arriving to fit out face steady rather than heavy pedestrian flow. Availability Minimum rental period is 30 days with a maximum term of 365 days, and the day rate is HK$7,405 (approx. EUR 823), with longer-run pricing brief-based on request. Book 6 to 8 weeks ahead for Hong Kong, and earlier for Lunar New Year, summer sale season and Q4, when spaces at this address typically book first. How to Book Enquire with your dates, footprint and activation format and our team will confirm availability and hold terms, with a reply within 24h and no charge until confirmed. Permit paperwork, Cantonese-speaking retail staffing and fit-out coordination are handled by Fashion Week Venues on your behalf, so request availability now to secure your run.",
  "editorialTake": "```html With its ample 379 sqm area and comprehensive amenities, this space is primed for sample sales and online-to-offline retail transitions, facilitating immediate operations with stock rooms and fitting areas ready for use. The space's prominent windows and prime location near Whampoa MTR enhance street visibility and accessibility, drawing consistent local traffic into this inviting retail setup. Mid-market contemporary brands, particularly those in lifestyle, streetwear, and skincare, will find the minimalist design a fitting backdrop to their product-led strategies rather than relying on high-end luxury storytelling. In our experience, booking 6 to 8 weeks in advance is advisable, especially leading up to the Lunar New Year or summer sale periods, as these spaces in Hong Kong typically see high demand during these peak windows. ```",
  "idealBrandProfile": "This 379 sqm space suits an established mid-market brand with a 10 to 40 person team, three or more years of trading, and an existing Hong Kong or Greater Bay Area customer base capable of filling a full shop floor from opening week. The operational logic is simple: two levels, a ground floor entrance, first floor glazing, a stock room, counters, fitting rooms and garment racks add up to a working store, and the 30 day minimum tenancy pushes this firmly into temporary retail space territory rather than a weekend brand activation. Brands at this stage typically find that inventory depth and roster coverage, not the rent, become the limiting factor. It is too large for a two or three person label with a single capsule, who will merchandise it thin, and wrongly positioned for a global luxury house seeking Central or Tsim Sha Tsui adjacency. If your run is under a month or your footprint is closer to 80 sqm, it is worth taking time to browse all spaces before enquiring here. Aesthetic Fit Product-led, graphic-forward identities perform best in this shell: contemporary streetwear, denim, activewear, kidswear, homeware, skincare and accessible lifestyle brands that bring their own fixtures and let merchandising carry the room. Concrete flooring and stripped interiors give you a genuine blank canvas, and the window display at street level plus the large first floor windows deliver two separate signage surfaces onto a dense residential catchment. What does not work is heritage luxury, fine jewellery or couture-adjacent positioning that depends on borrowed architectural character. There is none here to borrow, and a basement-level mall setting flanked by pharmacies, convenience stores and everyday services flattens a high-ceremony narrative fast. Where we see mismatches is when a brand assumes atmosphere comes with the keys. If your retail experience relies on installed mood, allocate real budget to branded store design or take the brief to a street-front heritage unit instead. Best Use Cases First choice is an online-to-offline pop-up shop running 30 to 90 days, because fitting rooms, counters, garment racks and a stock room let you trade on day one without a heavy build. Second is a sample sale space, where 379 sqm, an elevator, parking and deep back-of-house absorb volume traffic and fast replenishment. Third is a seasonal pop-up concept timed to Lunar New Year or summer sale season, feeding off the Whampoa MTR podium catchment and its weekend peaks. Fourth is a multi-brand or incubator floor, splitting the two levels between labels sharing staffing and point of sale. Fifth is a content studio and retail hybrid, using the installed lighting, sound and video equipment plus the kitchen for shoot days between trading hours. Sixth is a fashion showroom or wholesale appointment base, workable given the private lift access and quiet mornings, though the location serves consumer footfall better than visiting buyers. Budget Signal This sits mid tier for Hong Kong short-term commercial space and offers strong cost per square metre against Causeway Bay, Central or Tsim Sha Tsui street-front units, where the same footprint routinely costs several multiples per day. What you are buying is usable trading area and installed infrastructure rather than a prestige address: air conditioning, heating, security system, internet, lighting, furniture, AV, kitchen, parking and elevator access are already in place, removing a meaningful slice of fit-out and hire spend a white-box shell would push back to you. Measured against a hotel event space, it is far cheaper across a 30 day run and properly configured for retail. Measured against a shared pop-up format, it costs more but gives you full brand control, your own door and your own trading data. In our experience the profile that gets the most from this tier is a volume brand at accessible price points, and running the full 30 day figures through our budget calculator will tell you quickly whether sell-through justifies the commitment.",
  "neighbourhoodMood": "In our experience placing brands in Hung Hom, this area serves as a hub for direct-to-consumer labels, local skincare outfits, and lifestyle brands making their debut in offline retailing. The presence of the Hong Kong Polytechnic University, particularly its School of Design, deeply influences this enclave. Alumni often establish their nascent design studios and sampling operations in the mixed-use spaces along Hok Yuen Street, while Wuhu Street and Tai Wan Road host longstanding garment and jewellery trading offices. This area of Whampoa and Hung Hom houses a tapestry of Chinese medicine halls, optical outlets, and independent stores like 123…by ELLA and ecLIVING. What we consistently see is brands leveraging the practical, working district atmosphere to test retail concepts without the fanfare of Hong Kong’s central hotspots. For prospective activators, this is not the gallery-lined lanes of a creative quarter, but a commercially grounded environment full of opportunity when you browse all spaces available here. One major reason brands select Hung Hom over typical zones like Causeway Bay or Tsim Sha Tsui is the cost per square metre — that's the unavoidable draw. The expansive 379 sqm footprint comes at a fraction of the price found in prime districts like Fashion Walk or Central, where rent demands are steeper. Furthermore, the extended tenancy requirement of 30 days transforms it into a legitimate retail experience, unlike fleeting three-day events that cater more to the spectacle. What you leverage here is the dedicated consumer base stemming from Whampoa Garden's residential hub, characterized by steady spending. True, you forfeit the proximity to press and influencer networks prevalent in Tsim Sha Tsui, but for brands focused on direct sales and customer data capture rather than brand elevation, Whampoa's numbers and data-driven opportunities, gauged through our budget calculator, make a compelling case. On street level, the anticipation of arriving at this pop-up location near the Whampoa MTR is practical yet understated, embodying the everyday rhythms of a retail-driven block. Morning foot traffic is predominantly local, with an older demographic visible around grocery ventures at Wellcome and PARKnSHOP. As the clock ticks towards late afternoon, the demographic diversifies with families and students frequenting the area, setting the stage for increased footfall, particularly on weekends. The character of this district, anchored by nearby landmarks like Lux Theatre and Planet Square, lies in its slow yet consistent pedestrian flow, ideal for appointment-based retail and demonstration-led activations. Retail staffing skilled in Cantonese is vital to maximize this audience. However, brands seeking the buzz of international tourism or luxury crossovers might find the setting incongruous with their objectives. For those specific briefs, a relocation across the harbour might be advised, as this zone’s strength is in its unceremonious support of practical retail and brand testing. Moreover, the locale shines for retail staffing in regional dialects.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the spacious pop-up store in Hung Hom is available for pop-up shops, making it an ideal choice for brands transitioning from online to offline retail. With a 379 sqm area, this location offers a bright and visible environment with large windows and a ground floor entry. It's especially suited for a 30- to 90-day run, featuring all essential amenities like air conditioning, security system, stock room, and more. As a vetted space, this is part of Fashion Week Venues' trusted network, providing a secure and seamless experience."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "Fashion Week Venues handles various logistical and operational elements on your behalf to ensure a smooth start-up and execution. This includes managing Cantonese-speaking retail staffing, coordinating the fit-out process, and ensuring all necessary permits and paperwork are in place. With our experience managing short-term commercial spaces like this, you can focus on the creative and strategic aspects of your pop-up. Our team ensures that elements like point of sale setup and any necessary branding logistics are coordinated seamlessly."
    },
    {
      "question": "What is the day rate for renting this space?",
      "answer": "The day rate for hiring this expansive pop-up store in Hung Hom is HK$7,405. This competitive pricing offers strong cost efficiency compared to other high-footfall areas in Hong Kong. For brands seeking a full retail footprint, this investment provides a comprehensive package including stock room, fitting rooms, and a fully equipped kitchen. For detailed budgeting or to compare costs, utilize our budget calculator"
    },
    {
      "question": "How do I enquire or book the space?",
      "answer": "To enquire about renting this pop-up store, simply submit your preferred dates, space requirements, and intended use via our platform. We will confirm availability and hold terms with a reply typically within 24 hours. There's no charge until your booking is confirmed, making the initial process risk-free. Our experienced team will then support you with the necessary permits and preparations for your intended activation."
    },
    {
      "question": "What is included in the amenities for this space?",
      "answer": "The space comes equipped with an array of amenities to support your brand activation, including internet, air conditioning, security systems, and a fully operational kitchen. You will find fitting rooms, counters, garment racks, and a stock room to facilitate immediate retail operations. Additional features such as sound and video equipment, lighting, and parking are also included, ensuring an operationally ready environment from day one."
    },
    {
      "question": "Is the space accessible via public transit?",
      "answer": "Yes, the store is conveniently accessible via public transit, situated near Whampoa MTR station and multiple bus routes. The station's proximity enhances customer accessibility and facilitates ease of setup for your brand. In our experience with activations in similar locations, efficient transit access can significantly increase footfall and customer engagement."
    },
    {
      "question": "What type of brands will benefit most from this location?",
      "answer": "Brands offering mid-market contemporary products such as lifestyle, streetwear, and skincare will benefit most from this location. The space's simple design provides a blank canvas that's perfect for product-led strategies. It is less suitable for high-end luxury brands, as the surrounding area caters more to practical retail shopping than luxury or tourist attractions."
    },
    {
      "question": "Are there any specific rules regarding signage or displays?",
      "answer": "This pop-up store offers two prominent signage opportunities: a street-facing window display at the ground level and large windows on the first floor. Brands using this space typically benefit from engaging, eye-catching signage that resonates with the local demographic. Fashion Week Venues will guide you through any specific signage permissions and ensure compliance with local regulations, leveraging our branded store design"
    },
    {
      "question": "What is the minimum rental period for this space?",
      "answer": "The minimum rental term for this space is 30 days, extending up to 365 days for longer-term needs. This makes it an excellent choice for brands seeking to establish a temporary retail presence over a medium-term period. This rental term ensures your brand can build substantial local engagement and optimize for seasonal shopping periods."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$7,405 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 9,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.30659485,
  "lon": 114.186085,
  "areaSqm": 379,
  "areaSqft": 4075,
  "priceLabel": "HK$7,405 / day",
  "priceEur": 815,
  "coverImage": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-1.jpg",
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      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-3.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-4.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-5.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-6.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-7.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-8.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-9.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-10.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-pop-up-store-in-hung-hom-3574db88-11.jpg",
      "caption": "Spacious Pop-Up Store in Hung Hom, 379 sqm, pop up store in Hong Kong, second interior view 2"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation"
  ],
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