{
  "source": "Fashion Week Venues",
  "title": "Spacious Restaurant with Modern Lounge Area",
  "description": "This commercial space features a large restaurant front house adorned with contemporary West Elm tables and seating options. The inviting lounge area includes stylish, comfortable couches along with surrounding furniture, creating a welcoming atmosphere for patrons. A prominent 90-inch Smart TV is positioned across from the seating area, equipped with multifunctional media capabilities, ideal for various entertainment needs. The space is further enhanced by essential amenities including internet access, air conditioning, a security system, and a well-equipped kitchen. Additional facilities include a stock room, fitting rooms, garment racks, adequate lighting, sound and video equipment, electricity, heating, parking, an elevator, and CCTV. This versatile space is suitable for a range of dining or entertainment endeavors.",
  "idealBrandProfile": "This 74 sqm basement space in downtown Oakland fits independent and small-to-mid brands with a 3 to 15 person team, roughly 2 to 6 years of trading, and an existing DTC or regional wholesale base doing between $500k and $5m annually. The footprint is large enough to hold a seated audience of 40 to 60 with a working kitchen and lounge, but small enough that one or two staff can run a full day without additional hires. The fitting rooms, stock room, garment racks and counters mean a brand can operate this as a functioning temporary retail space rather than a bare shell, which is exactly what a team without a build budget needs. Where we see mismatches is when a global house books this for a flagship-level moment: the basement floor level, the modest street presence and the 800 sqft ceiling on capacity will not carry a launch that needs 200 guests or a hero window. Equally, a solo maker with fewer than 200 units of inventory will find the room reads empty. Brands at this stage typically pair it with a second market and use our venue sourcing team to line up the follow-on city. Aesthetic Fit Warm, contemporary and lifestyle-led brands work best here, because the room already carries a defined design language: West Elm tables and seating, soft lounge couches, a hospitality layout and a 90 inch Smart TV wall. That suits West Coast casualwear, streetwear with a community angle, denim, footwear, wellness and beauty, home and accessories, and any label whose story is built around gathering people rather than staging product on plinths. Menswear and unisex basics photograph well against the mid-tone wood and upholstered surfaces. What does not work is high-gloss luxury or clinical minimalism. A brand that needs white cyclorama walls, poured concrete, gallery lighting or a stripped architectural envelope will spend more removing the existing restaurant character than it would starting elsewhere. Colour-saturated maximalist concepts also fight the neutral furniture. If your concept depends on a fully custom interior, the sensible route is a shell space plus branded store design rather than dressing over this one. Best Use Cases First choice is the influencer and community event, because the lounge seating, kitchen, sound and video equipment and 90 inch screen give you hospitality, content playback and comfortable dwell time in one booking. Second is the press day or collection preview, since garment racks, fitting rooms, a stock room and a private basement setting let editors and buyers view a full range without street interruption. Third is a short pop-up shop or retail activation, supported by counters, fitting rooms, adequate lighting and a one to seven day lease window that matches drop-led selling. Fourth is content creation and photo or video production, where the styled interior functions as a ready-made set and the elevator and parking simplify kit load-in. Fifth is a cocktail reception or product launch, given the kitchen and licensed hospitality layout. Sixth is a workshop or brand-led networking session, and seventh is a corporate offsite or team day, where the same seating and AV setup serve a working agenda. Brands running the retail-first version usually add retail staffing to keep the floor covered across a full trading week. Budget Signal This sits at the accessible-to-mid tier for downtown Oakland and materially below comparable square-metre pricing across the bay in San Francisco. For that positioning you are getting a furnished, powered, air-conditioned room with a kitchen, AV, CCTV, security system, elevator, parking and retail fixtures already installed, which removes most of the build and rental line items that inflate a raw short-term commercial space. Compared with a hotel event room you keep full brand control and multi-day continuity instead of hourly hire. Compared with a co-working venue you get fitting rooms and stock storage that no shared desk operator provides. Compared with a shared pop-up format you get exclusive use and your own door. The honest trade is street visibility: a basement level means you are paying for a hosted, invited-audience venue rather than passing footfall, so budget for outreach. In our experience the profile that gets the most from this space is a brand with an existing local list, and it is worth modelling the numbers in the budget calculator before committing to a full week.",
  "neighbourhoodMood": "Independent labels, screenprinters, furniture makers and small food brands make up most of the working tenancy around this block of Old Oakland, alongside a steady layer of design studios and creative agencies occupying the upper floors of the Victorian commercial buildings on 9th and 10th between Broadway and Jefferson. Swan's Market anchors the immediate area with Cosecha, The Cook and Her Farmer and a rotating set of small operators who understand short-run retail better than most permanent tenants do. Oaklandish sits a few minutes east on Broadway and functions as the informal benchmark for locally made apparel here, while Ratto's on 9th has been feeding the neighbourhood's studio crews for generations. The Museum of Art and Digital Entertainment and Seven Mirrors gallery pull a different weekend crowd entirely. In our experience placing brands in this neighbourhood, the useful signal is that most operators nearby are founder-run, which means collaboration on a press day or product launch is negotiated in an afternoon rather than through three layers of approval. If you are weighing this against other US markets, it helps to browse all spaces before locking a city. Cost per square metre and creative control are the two reasons brand teams cross the Bay rather than fight for space in Hayes Valley, Union Square or Jackson Square. A comparable footprint in San Francisco's Fillmore or on Valencia Street routinely runs three to four times this daily rate, and the approval process for anything involving a build or a licensed bar is materially slower. What you gain here is a short-term commercial space with a full kitchen, fitting rooms and garment racks already installed, which removes a significant line item from any showroom rental or sample sale budget. What you give up is the automatic press assumption that comes with an SF postcode, so this address works best when your guest list is already committed rather than when you are relying on ambient discovery. 12th Street BART puts you roughly twelve minutes from downtown San Francisco, which in practice means buyers and press staying across the Bay can attend without rearranging their day. Teams comparing scenarios usually run the numbers through our budget calculator before committing to a week here. Arrival on this stretch is quiet and unhurried, which is exactly what suits an appointment-led format. Mornings bring coffee traffic between Highwire, Awaken and Bagel Street Cafe, with office workers and courthouse staff moving through in defined waves before ten. Midday is the busiest window as the surrounding restaurant density draws in a lunch crowd from the civic buildings and the Broadway corridor. By late afternoon the pace drops sharply and the block reads more residential than commercial, which makes evening cocktail receptions, influencer events and content shoots straightforward to control. The space sits at basement level, so signage visibility from the pavement is limited and guests need clear wayfinding, something we handle routinely through our activation service. The honest limitation is this: the block generates almost no spontaneous walk-in traffic and Sundays are notably slow, so this is the wrong address for high-volume temporary retail or any brand whose model depends on street visibility. It performs for invite-only press days, buyer appointments, workshops and controlled brand shoots.",
  "faq": [
    {
      "question": "Is Spacious Restaurant with Modern Lounge Area available for pop-up shops?",
      "answer": "Yes — Spacious Restaurant with Modern Lounge Area is a vetted pop-up ready space in Oakland, 74 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$480 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Oakland",
  "country": "US",
  "lat": 37.80361811,
  "lon": -122.273903,
  "areaSqm": 74,
  "areaSqft": 800,
  "priceLabel": "$480 / day",
  "priceEur": 418,
  "coverImage": "https://fashionweekvenues.com/i/spacious-restaurant-with-modern-lounge-area-09662acc-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/spacious-restaurant-with-modern-lounge-area-09662acc-2.jpg",
      "caption": "Spacious Restaurant with Modern Lounge Area, 74 sqm, pop up store in Oakland"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-restaurant-with-modern-lounge-area-09662acc-3.jpg",
      "caption": "Spacious Restaurant with Modern Lounge Area, 74 sqm, pop up store in Oakland, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-restaurant-with-modern-lounge-area-09662acc-4.jpg",
      "caption": "Spacious Restaurant with Modern Lounge Area, 74 sqm, pop up store in Oakland, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-restaurant-with-modern-lounge-area-09662acc-5.jpg",
      "caption": "Spacious Restaurant with Modern Lounge Area, 74 sqm, pop up store in Oakland, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/spacious-restaurant-with-modern-lounge-area-09662acc-6.jpg",
      "caption": "Spacious Restaurant with Modern Lounge Area, 74 sqm, pop up store in Oakland, additional interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Lounge",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "private event",
    "cocktail reception",
    "product launch",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "workshop",
    "networking event",
    "corporate event",
    "team offsite"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/spacious-restaurant-with-modern-lounge-area-09662acc"
}