{
  "source": "Fashion Week Venues",
  "title": "Spacious White Cube Photo Studio with Professional Amenities",
  "description": "Discover a spacious white cube-style showroom and photo studio featuring 3-meter-high ceilings, providing a clean and modern environment for all your photo and video projects. The studio is fully equipped with professional backdrops and lighting setups, including softboxes, catering to the needs of photographers, videographers, and content creators. This bright and versatile space is ideal for various creative projects such as fashion shoots, portraits, and advertising. The facility is located at level -1, accessible via stairs from the boutique. Enjoy a range of amenities including internet, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen.",
  "tldr": "55 sqm (592 sq ft) white cube showroom and photo studio for hire in Le Marais, Paris 75004, set one level below a boutique with 3 metre ceilings. The shell is a clean matte white box built for shooting, with no windows and full control over light. Best For Fashion e-commerce and lookbook photo shoots, video production and content studio days, wholesale showroom appointments and buyer collection previews, compact press days for editors and stylists, and small sample sales of up to 55 guests. Standout Features Professional lighting rig with softboxes and interchangeable backdrops included in the day rate, plus 3 metre ceilings that clear a full length standing figure with headroom. Also fitted with private fitting rooms, garment rails and retail counters, a separate stock room for sample storage, a complete kitchen suitable for catering setup, air conditioning, sound and video equipment, lift access and on site parking for crew loading. Location Hôtel de Ville (lines 1 and 11) is a 5 minute walk, Saint Paul (line 1) 5 minutes and Rambuteau (line 11) 6 minutes, in the 4th arrondissement, 75004. The street is core Marais retail with Dr. Martens, Thomas Sabo, Dinh Van and Bimba y Lola within 200 metres, so guests arrive on foot through steady shopper traffic and crews load in from a calm side street position vetted by Fashion Week Venues. Availability Day rate is 720 EUR with a one day minimum, and you can book by the day or by the week up to 336 days. Allow four to six weeks lead time in Paris, and note that spaces at this address typically book out first for the March and October ready to wear windows plus January and June menswear. How to Book Send your dates, format and headcount and we reply within 24h with confirmed availability and a costed brief, with no charge until confirmed. Permit paperwork, on site staffing and fit out coordination are handled by our team, so request availability now to hold your Paris dates.",
  "activationIdeas": "This is the format the space was built for, because the white cube shell, interchangeable backdrops and softbox rig are already rigged and included in the 720 EUR day rate. With no windows, light stays identical from the first look to the last, which is what keeps a 60 to 120 SKU day consistent. In practice the fitting rooms and garment rails handle model changes and steaming inside the 55 sqm without eating into the shooting zone, so a photographer, assistant, stylist and two models work comfortably. Rate-check your shoot day against studio alternatives with the budget calculator. Editorial and Brand Shoot Works well for an editorial shoot because the 3 metre ceilings clear a full length standing figure with rig headroom above, which most Paris basement studios cannot offer. Brands running brand shoot days in spaces like this typically light one wall as a clean cyclorama and keep the opposite side as a working area for hair, makeup and client viewing. The stock room takes crates and rail overflow, the kitchen covers crew catering, and on site parking plus lift access means grip and camera cases load in without a street permit. Video Production Strong for short form and campaign video because the room is windowless and sits one level below the boutique, so street noise is effectively removed from your audio bed. Sound and video equipment is on site, and the existing lighting can be repositioned for continuous rather than flash setups. Realistically this suits a crew of six to ten with one talent at a time; larger unit shoots with multiple camera positions will feel tight in 55 sqm. Air conditioning matters here once hot lights run for a full day. Content Creation Day A content studio day is one of the highest value uses of this space, since backdrops, lighting, furniture and rails are all in place and require almost no build. Teams typically run three to four set looks in a single day, rotating backdrop colour between blocks while a second person shoots vertical assets in the corner. Booking is available from one day, so brands treat it as a monthly content cadence rather than a one off. Counters double as flatlay and product surfaces for still life sequences. SS/AW Seasonal Showroom Credible as a compact seasonal showroom rental because the space already carries garment racks, counters, fitting rooms and a separate stock room, which is the full working kit for a collection preview. At 55 sqm expect to hang one to two full seasonal deliveries on perimeter rails while keeping a central table for linesheets and order writing. The Marais 75004 address reads correctly to French and European buyers, and it books up to 336 days for brands wanting a permanent Paris base among other spaces in Paris. Buyer Appointments Suits scheduled wholesale appointments rather than open house days, and that is the correct way to programme it. What makes this work for buyer previews specifically is the privacy of the lower level position, with no passing footfall and no shared entrance sightlines, so two buying teams can be handled back to back without overlap. Plan for one appointment at a time with two to four buyers seated at a central table, rails pre merchandised by delivery, and fitting rooms available for fit checks on key pieces. Press Day and Media Preview Adequate to strong for a focused press day venue, provided you run it as a rolling appointment schedule rather than a single mass call. Comfortable for around 15 to 20 editors and stylists on site at once, with the kitchen handling drinks service and the stock room absorbing empties and coats. The in place lighting means press can shoot usable images of product on the spot. Additional seating and plinths are straightforward to bring in through our furniture rental ahead of load in. Sample Sale Viable as a controlled, invite led sample sale space rather than a queue driven public one, because access is via stairs from the boutique above and the room holds roughly 55 people at capacity. Counters give you a fixed till point, fitting rooms mean customers try before buying, and the stock room lets you hold replenishment out of sight. The honest constraint is throughput, so run timed entry slots across the day and staff the stair access to manage flow safely. Workshop or Masterclass Works for a seated workshop or masterclass at around 18 to 25 people, and the existing lighting and backdrops make styling, photography and product craft sessions particularly easy to teach here. In practice the kitchen covers refreshments without hiring a catering unit, and wifi plus sound and video equipment support screen led sessions or livestreaming to a wider audience. Keep tables to a single U shape so the demonstration wall stays visible to every seat within the 55 sqm footprint.",
  "neighbourhoodMood": "Independent designers, wholesale showrooms, photo agencies and jewellery houses make up the working population of this stretch of Le Marais, and most of them operate from upper floors and courtyard buildings you would never notice from the pavement. Within a few minutes of rue Vieille du Temple you have PR offices running seasonal press days, casting agents working out of converted apartments on rue des Blancs Manteaux, and small ateliers around rue des Rosiers and rue Sainte Croix de la Bretonnerie that still cut samples on site. Retail neighbours set the tone rather than dominate it: Dr. Martens, Dinh Van, Thomas Sabo and Mariage Frères sit within a hundred metres, with Fleux anchoring the design crowd further west and the Maison Européenne de la Photographie pulling image makers south towards rue de Fourcy. In our experience placing brands across spaces in Paris, this pocket consistently attracts the accessories, contemporary womenswear and beauty labels that want credibility with Parisian editors without paying rive droite luxury rents. Brands choose this part of the 4th over Avenue Montaigne, rue Saint Honoré and the Palais Royal arcades because the guest list arrives more willingly and the square metre value is materially better for a working showroom rather than a facade statement. Saint Honoré delivers prestige adjacency and heavy luxury tourist flow, but it is expensive, heavily booked during the March and October windows, and its footfall is largely irrelevant to a buyer appointment venue. Le Sentier offers cheaper sqm and genuine trade history, though it reads commercial rather than editorial to international press. Here you get walkable proximity to the hotels press and buyers actually book around Hôtel de Ville and Saint Paul, three metro lines within a five minute radius for visitors coming in from Gare du Nord, and a neighbourhood that stylists already navigate without a map. What it does not give you is grand frontage or ground floor spectacle. Run the numbers against a Right Bank alternative in our budget calculator before committing to either. Arriving here means a narrow pavement, a boutique entrance and a staircase down to a windowless white cube one level below street. That sequence matters more than brands expect. Mornings on this block are calm, with deliveries, café setup at Au Petit Fer à Cheval and almost no shopper traffic before eleven, which makes it the right window for load in, lighting setup and quiet buyer appointments. From early afternoon through evening, and especially on Saturdays and Sundays when Marais retail trades fully, the street fills with a steady mix of local residents, weekend shoppers and international visitors, so schedule press slots and shoot wraps accordingly. The street dynamic works particularly well for invite led formats: guests find the address easily, then descend into a controlled space with no daylight variation, which is exactly what a content studio or lookbook shoot needs. Be honest with yourself about visibility though. A basement with no shopfront will not generate walk in traffic or spontaneous retail volume, and vehicle access on this block is tight, so plan crew logistics with our venue sourcing team early.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 55 sqm white cube in Le Marais is available for pop-up shops, and it already carries the retail hardware most brands have to rent in separately. You get counters, private fitting rooms, garment rails and a dedicated stock room, which means a temporary retail set-up here is closer to move-in ready than a bare studio would be. The one consideration is that the space sits at level -1, reached by stairs from the boutique above or by lift, so walk-in footfall from rue Vieille du Temple does not arrive on its own. In our experience handling bookings at basement addresses in the 4th arrondissement, brands get the strongest result by treating it as an appointment-led or invite-led pop-up shop with clear street-level signage and a host at the boutique entrance."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from first enquiry to strike at this address, so your team only deals with one point of contact. That covers contract negotiation with the owner, the correct occupancy paperwork for a short-term commercial space in Paris, insurance verification, load-in scheduling through the lift and parking, on-site staffing, and coordination of any fit-out inside the white cube. Because the studio already includes lighting, sound and video equipment, furniture and a kitchen, our production work here is usually limited to branding, additional furniture and graphics rather than a full build. You can see the wider scope across all services"
    },
    {
      "question": "What is the day rate and is there a minimum booking?",
      "answer": "The day rate is 720 EUR with a one day minimum, and the space can be held for up to 336 consecutive days. That single-day floor makes it one of the more practical Paris options for a one-off e-commerce shoot or a two-day buyer preview, because you are not forced into a week-long commitment. Longer runs are quoted on a brief-based pricing model, so a ten-day showroom period will not simply be ten times the daily figure. Send your dates and we will confirm the exact total, including any peak-season adjustment, when you request availability."
    },
    {
      "question": "How much lead time do I need, and how does fashion week affect availability?",
      "answer": "Allow four to six weeks for a straightforward booking in Paris and eight to twelve weeks if your dates fall inside a fashion week window. March and October ready-to-wear plus January and June menswear are when this address goes first, because Marais showroom space with fitting rooms and a stock room is in short supply during those weeks. Rates for a fashion week venue in the 4th arrondissement also sit above the standard 720 EUR day rate, so budget accordingly. If your dates are tight, map the sequence against our activation timeline"
    },
    {
      "question": "What are the exact dimensions and ceiling height?",
      "answer": "The studio is 55 sqm (592 sq ft) with 3 metre ceilings throughout the white cube. That height clears a full-length standing figure with headroom above for a boom, softbox or overhead rig, which is why fashion and advertising shoots book it repeatedly. The footprint suits a two-rail showroom layout with a seating corner, or a single shooting set with a backstage zone behind the frame. For anything requiring a longer runway or higher rig, compare it against other spaces in Paris"
    },
    {
      "question": "How many people can the space hold?",
      "answer": "Occupancy is estimated at 55 guests, which places this in the intimate press day and small sample sale bracket rather than the large launch party bracket. For a working shoot, a crew of eight to twelve plus talent moves comfortably without crowding the set. For wholesale appointments you can run two buyer meetings in parallel using the fitting rooms and counters as natural dividers. Brands running collection previews in this type of basement studio typically find scheduled arrival slots work better than an open door, since the stair and lift access naturally paces the flow."
    },
    {
      "question": "Is there natural light in the studio?",
      "answer": "No, the studio is at level -1 and works entirely on controlled artificial light. That is a deliberate advantage for photo shoots and video production, because your look stays identical at 9am and 7pm and does not shift with Paris weather. The professional lighting kit including softboxes and interchangeable backdrops is part of the rental, so you are not paying for a separate lighting package. If your brief specifically calls for daylight or a window frame in shot, tell us at enquiry stage and we will point you to daylight studios instead."
    },
    {
      "question": "What equipment and amenities are included in the rental?",
      "answer": "Included in the day rate are professional backdrops and lighting with softboxes, sound and video equipment, furniture, garment rails, retail counters, fitting rooms, a stock room, wifi, air conditioning, heating, a security system and a full kitchen. That inventory covers most of what a content studio day or a showroom rental needs without external hire. The kitchen matters more than brands expect, since it gives caterers a real prep area for a press day rather than a folding table. Anything beyond the in-house inventory, such as bespoke plinths or seating, we source through furniture rental"
    },
    {
      "question": "How do crew and stock get in, and is there loading access?",
      "answer": "Access is from the boutique at street level, then down to level -1 by stairs or by the lift, and there is parking on site for crew vehicles. The lift is the route for rails, cases and equipment, so plan your load-in around it rather than the staircase. In our experience handling Marais bookings, the 4th arrondissement streets around rue Vieille du Temple are narrow and pedestrian-heavy, so an early morning slot with a short unloading window is the reliable approach. We schedule and supervise load-in and load-out on your behalf as part of the rental."
    },
    {
      "question": "Is the space accessible for guests with reduced mobility?",
      "answer": "There is a lift serving level -1, which makes the studio reachable without using the internal stairs from the boutique. Because the building is a historic Marais property, we always confirm the lift dimensions and the street-to-boutique threshold against your specific guest list before you book. If you are hosting a press day or buyer preview with accessibility requirements, flag it in your enquiry and we will verify the full route in writing. This is the kind of detail we check on site rather than take from a listing sheet."
    },
    {
      "question": "What permit or agreement do I need to run a temporary activation here?",
      "answer": "For a short-term occupation of this kind in Paris you will normally be covered by a convention d'occupation précaire or a bail dérogatoire rather than a standard commercial lease, and we draft and negotiate that on your behalf. A pure photo shoot or private showroom day inside the space generally needs no municipal permit at all, since there is no public highway occupation involved. Where you do need Mairie approval is any street-level signage, banner or queue management outside the boutique in the 4th arrondissement. The rules by activity type are set out in our permit guide"
    },
    {
      "question": "Can I brand the space and install a fit-out?",
      "answer": "Yes, non-permanent branding and fit-out are permitted here subject to owner sign-off, which we secure as part of your contract. The matte white walls take vinyl, tension frames, freestanding structures and hung graphics cleanly, and the 3 metre ceilings allow suspended elements above the set. Fixings into walls, floor or ceiling need specific written approval, so submit your drawings early rather than on build day. Brands running branded retail in white cube spaces typically find a self-supporting build reads stronger on camera than wall-mounted work, and it removes the reinstatement risk at strike."
    },
    {
      "question": "What formats does this space work best for?",
      "answer": "It performs best as a fashion e-commerce and lookbook shoot studio, a video production and content studio, a wholesale showroom for buyer appointments, and a compact press day or sample sale venue. The combination of controlled lighting, fitting rooms, garment rails and a stock room means you can shoot in the morning and receive buyers in the afternoon without changing venue. It is less suited to formats that depend on passing trade or a street-facing window, given the basement position. For high-volume retail activation you would want a ground-floor unit instead, and we can shortlist those alongside this one."
    },
    {
      "question": "What is the neighbourhood like and which metro stations serve it?",
      "answer": "The space sits in Le Marais in the 4th arrondissement, with Hôtel de Ville on lines 1 and 11 a five minute walk, Saint Paul on line 1 five minutes and Rambuteau on line 11 six minutes away. There are 15 stores within 600 metres, including Dr. Martens, Thomas Sabo, Dinh Van, Bimba y Lola and Birkenstock, so your guests arrive through established fashion retail rather than an office district. The immediate streets carry heavy café and restaurant density, including Au Petit Fer à Cheval 16 metres away, which is useful for buyer lunches between appointments. Maison Européenne de la Photographie is under 300 metres out, which reinforces why creative and image-led bookings gravitate to this pocket of Paris."
    },
    {
      "question": "Can you provide staff for a showroom or pop-up run?",
      "answer": "Yes, we place trained and vetted hosts, sales staff and stock assistants for bookings at this address. For a basement space reached through a boutique, we normally recommend one greeter at street level plus one to two staff inside, because the entry route needs an explicit human signpost to work. Staff are briefed on your collection, price architecture and capture requirements before day one rather than on arrival. Team profiles and rates sit under retail staffing"
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format and headcount through the enquiry form on this listing and we reply within 24h with confirmed availability and a costed proposal. From there we issue the occupancy agreement, collect the deposit, and open a shared production schedule covering load-in, staffing, permits and strike. Nothing is charged until your booking is confirmed, so an enquiry costs you only the time it takes to send the brief. If you are still comparing options, tell us the brief and we will shortlist two or three Paris alternatives alongside this white cube studio."
    },
    {
      "question": "What is the day rate?",
      "answer": "€720 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 16,
  "city": "Paris",
  "country": "FR",
  "lat": 48.85751614,
  "lon": 2.35743236,
  "areaSqm": 55,
  "areaSqft": 592,
  "priceLabel": "€720 / day",
  "priceEur": 720,
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  "amenities": [
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    "Air Conditioning",
    "Security System",
    "Stock Room",
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    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
  ],
  "useCases": [
    "photo shoot",
    "video production",
    "content creation",
    "fashion showroom",
    "retail activation"
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