{
  "source": "Fashion Week Venues",
  "title": "Sun-Filled Corner Loft with Open Plan Kitchen in New York",
  "description": "This 204-square-meter commercial loft is located on the fourth floor of 873 Broadway in the Flatiron district of New York. The 2,200-square-foot space, identified as Studio 3, is suitable for a variety of professional uses including film and photo shoots, culinary events, corporate meetings, and private gatherings. The interior features an open-plan kitchen and is provided with essential furniture.\n\nThe facility is equipped with air conditioning, heating, and high-speed wireless internet. Functional amenities include a bathroom, a garment rack, and a complete kitchen setup. For logistical support, the property offers access to both a passenger elevator and a dedicated cargo entrance. The building is also designated as handicap accessible. Strategically positioned overlooking Union Square, the loft functions as a versatile gallery and showroom space. All features mentioned are available to support the operational requirements of conferences, meetings, or photography projects within this professional environment.",
  "tldr": "Studio 3 at 873 Broadway is a 204 sqm (2,200 sq ft) fourth-floor corner loft for rent in the Flatiron District of New York, with open-plan kitchen, daylight on two exposures and views over Union Square. The loft works as a gallery, fashion showroom and brand activation space and is vetted by Fashion Week Venues. Best For Strongest fit is showroom presentation and buyer preview weeks with wholesale appointments, followed by press days and influencer previews, then photo and video production including ecommerce shoots. Also available to hire for fashion sample sales and trunk shows, and for cocktail receptions or seated corporate offsites for up to roughly 210 guests. Standout Features Corner-window daylight across the main floor with sightlines onto Union Square, plus a full open-plan kitchen suitable for catering prep and culinary content shoots. Dedicated cargo entrance alongside a passenger elevator for rail and crate deliveries, step-free handicap accessible entry, garment rack and existing furniture on site, and air conditioning, heating and high-speed wifi throughout, making it move-in ready for short-term rental. Location 14th Street–Union Square subway is a 3 minute walk, with 23rd Street and Sixth Avenue stations 5 to 7 minutes away in the 10003 postcode. The immediate stretch of Broadway is a design and retail corridor with ABC Carpet & Home, Crate & Barrel and Dr. Martens within 80 metres, so crews load in on a commercial street and guests arrive to a recognisable Flatiron address. Availability Minimum rental is one day, and you can book by the day or by the week for longer showroom runs. Day rate is on request with brief-based pricing tied to format, guest count and build requirements; allow four to six weeks lead time in New York and eight to ten weeks for February and September fashion week windows, when spaces at this address typically book first. How to Book Send your dates, format and headcount to request availability and our team will reply within 24h with a hold and costed proposal, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by Fashion Week Venues on the brand's behalf. Enquire now to secure your dates.",
  "idealBrandProfile": "This 204 sqm loft fits an established independent brand with a 10 to 40 person team, roughly 3 to 10 years of trading, and an existing wholesale book or a DTC business doing meaningful volume in the US market. That is the scale the floorplate rewards: 2,200 square feet across a single open corner floor is enough to run a full seasonal showroom in New York with multiple rail zones, a seated buyer area and a shoot corner running simultaneously, but it is one room, not a suite of separately controllable environments. Brands at this stage typically find the fourth floor address works in their favour because buyers and editors in the Flatiron and Union Square corridor are already walking this stretch of Broadway. Where this space is wrong is at both ends. A one to three person label with a single 30 piece capsule will pay for volume it cannot dress and will read thin. A global house planning a 400 guest consumer launch with heavy build will hit the ceiling fast, since the passenger elevator and cargo entrance handle serious load-in but the occupancy realistically caps around 210 and there is no second room to hold overflow. Aesthetic Fit Brands built on natural light, material honesty and a warm minimal design language get the most out of this loft. Corner exposure with sun across two elevations, loft proportions and an open plan kitchen suit ready-to-wear, knitwear, denim, footwear, leather goods, ceramics, homeware, skincare and any category whose product photographs well in daylight without a lighting truck. It sits comfortably alongside the design retail context immediately outside, with ABC Carpet & Home, Ligne Roset, Herman Miller and Timothy Oulton within a few hundred metres, so a lifestyle or interiors-adjacent brand reads as though it belongs on the street. What does not work here is high gloss luxury theatre. If your brand identity depends on blacked out walls, controlled darkness, immersive projection or a nightclub gradient, you will spend your budget fighting the windows rather than using them. Loud maximalist streetwear with a heavy graphic build also tends to sit awkwardly against a gallery-neutral loft shell. Brands needing that level of transformation are better served by planning early with concept and direction before committing to a daylight-led room. Best Use Cases First choice is a fashion showroom for wholesale appointments and collection preview, because the garment rack, complete kitchen, furniture package and single open floor let you rail a full season, seat buyers, and feed them without bringing in a caterer's kit. Second is a press day, where the daylight, the three minute walk from 14th Street–Union Square and the gallery-style neutrality make it easy for editors to shoot product on their phones and leave with usable assets. Third is content creation, ecommerce shoot and video production, since the corner exposure and cargo entrance handle crews and equipment without a service headache. Fourth is a sample sale or trunk show, supported by lift access, bathroom, air conditioning and a layout that queues and circulates cleanly. Fifth is a brand activation or product launch with a cocktail reception, where the kitchen carries bar service for a seated or standing crowd. Sixth is an art exhibition or pop up exhibition, given the wall runs and gallery proportions. Seventh is a workshop, masterclass or team offsite, where wifi, heating and seating make the room immediately functional. Eighth is a networking or private event when you want a room that feels like a working studio rather than a hotel suite. Budget Signal This sits in the mid to upper band for short-term commercial space in Flatiron, below a Broadway ground floor retail lease and well below a comparable footprint in SoHo, but above a co-working event room or a shared pop-up slot. The value case is straightforward. A prime commercial storefront in this district costs multiples of this for the same square footage and comes with permit complexity and a fit-out clock. A hotel event space of similar capacity will match or beat the room rate but bill you back on mandatory catering, corkage and AV, whereas the complete kitchen here removes most of that layer. Co-working venues price lower but rarely offer daylight on two sides, a cargo entrance or a garment rack, and they read as generic in photography. In our experience the profile that gets the most from this space is a brand running a multi-day programme, since the cost per contact drops sharply once you stack a showroom week, a press day and a shoot into one booking. Model that stacking properly with our budget calculator before you enquire.",
  "neighbourhoodMood": "Ecommerce studios, independent labels, casting agencies and product design teams fill the upper floors of the cast iron blocks between Union Square and Madison Square, and they are the working population of this address. The stretch of Broadway from East 17th up to East 21st is a vertical creative quarter: photo studios and rental houses on floors three through eight, brand marketing teams on the lower floors, and street level occupied by home and design retail including ABC Carpet & Home directly across the road, Crate & Barrel on the corner, Ligne Roset and Herman Miller a short walk east toward Park Avenue South. The Gorham Building at 889 Broadway and its neighbours in the Ladies' Mile Historic District have housed showroom and sample operations for decades, and camera rental at Adorama on West 18th sits five minutes away, which is why so many teams booking a space in New York for a shoot end up on this particular corridor. Paragon Sports, Rothmans and Fishs Eddy anchor the retail rhythm, while agency offices cluster along Park Avenue South and East 20th. Brands choose Flatiron over SoHo and the Meatpacking District because it delivers editorial credibility without tourist interference, and because the transit position is genuinely better for a schedule of buyer appointments. Union Square puts the 4, 5, 6, L, N, Q, R and W within a three minute walk, which means a buyer coming from a Midtown hotel, an editor coming from Brooklyn and a stylist coming from the Lower East Side all arrive within twenty minutes of each other. SoHo gives you street theatre and walk-in energy but you pay heavily for it and you compete with weekend crowds. Chelsea's gallery blocks in the West 20s give you art world adjacency but go quiet outside opening nights. The Garment District towers around 550 Seventh Avenue remain the default for wholesale, though they read as transactional rather than brand led. In our experience placing brands in this neighbourhood, Flatiron wins on cost per square metre against SoHo and Tribeca while staying close to the NoMad and Gramercy hotel cluster where visiting press and international buyers stay during market. If you want us to weigh it against other addresses before committing, that is exactly what our venue sourcing work is for. Arriving at 873 Broadway feels professional rather than ceremonial, which is precisely what most press day and showroom formats need. The block between East 18th and East 19th carries steady but unhurried pavement traffic: design shoppers and office workers in the morning, a heavier lunch flow toward Union Square between noon and two, and a noticeable surge on Greenmarket days when the square fills. You enter through a lobby, take a passenger elevator to the fourth floor, and the noise of Broadway drops away immediately. The cargo entrance matters more than people expect here, since rail deliveries, lighting kits and rack loads can move without competing with guest arrivals. Corner exposure over Union Square gives long daylight through the afternoon, which content teams and ecommerce shoots consistently ask about first. What we hear from brand teams who activate here is that mornings run calm enough for back to back buyer appointments and evenings hold well for cocktail receptions and trunk shows. Be clear on the limitation: this is an upper floor address with no street frontage, so it is wrong for high volume temporary retail or any concept relying on spontaneous walk-in traffic. Plan it as an invited destination and check the numbers with our budget calculator before you brief.",
  "faq": [
    {
      "question": "Is Sun-Filled Corner Loft with Open Plan Kitchen in New York available for pop-up shops?",
      "answer": "Yes — Sun-Filled Corner Loft with Open Plan Kitchen in New York is a vetted pop-up ready space in New York, 204 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: cargo entrance, elevator, handicap accessible, air conditioning, bathroom, complete kitchen, furniture, garment rack."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "United States",
  "postalCode": "10003",
  "lat": 40.7381491,
  "lon": -73.9903457,
  "areaSqm": 204,
  "areaSqft": 2200,
  "priceLabel": "on request",
  "priceEur": null,
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  "amenities": [
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    "elevator",
    "handicap accessible",
    "air conditioning",
    "bathroom",
    "complete kitchen",
    "furniture",
    "garment rack",
    "heating",
    "wifi"
  ],
  "useCases": [
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
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