{
  "source": "Fashion Week Venues",
  "title": "Superb Corner Boutique in Le Marais, Paris",
  "description": "Located at 12 Rue de Sévigné in the 4th arrondissement of Paris, this 180-square-meter commercial property is situated in the heart of Le Marais near Saint-Paul. The space features a corner orientation and is positioned as a ground-floor street-level unit. It is categorized for use as a retail boutique, showroom, or event space, and the existing description notes it is suitable for pop-up stores or product launches.\n\nThe interior layout covers 1,938 square feet and includes a water closet. The storefront is equipped with a window display for retail support. The surrounding environment is characterized by upscale brands such as Maje. This property provides a functional setting for brands seeking a location in this specific Parisian district. All details provided are based on the current property specifications, including its postal code 75004 and its primary designation for commercial and event-based activities.",
  "editorialTake": "Book this one for a multi-week Marais pop-up store that trades as hard as it presents, because a 180 sqm corner unit at ground-floor street level with a proper window display and a retail designation gives you sellable footfall from Rue de Sévigné rather than a venue you have to fill with a guest list, and in our experience that combination of two exposures plus a rear zone for buyer appointments is what separates a commercially useful temporary retail space from a pretty room. The corner orientation is the working asset here: it delivers two sightlines of glazing that catch pedestrians approaching from Saint-Paul metro 142 metres away and from the Rue des Francs-Bourgeois circulation, which means your window installation is doing conversion work from two directions across the full trading day instead of relying on a single flat elevation, and the 1,938 square feet behind it splits cleanly into a front selling floor and a back-of-house appointment area without any structural intervention. Aesthetically and commercially this suits established contemporary labels rather than heritage maisons, so think ready-to-wear, leather goods, footwear, eyewear or fine jewellery brands three or more years into trading with a French customer base worth serving in person, sitting comfortably alongside neighbours like Maje, and brands wanting a considered material-led fit-out will get more from it with real branded store design than with a light dressing, while a global flagship needing 400 sqm plus stockroom will find the footprint tight. Enquire six to nine months out for the late September womenswear window, which is the fastest to go across all spaces in Paris and where Marais corner units are typically committed before the official calendar publishes, and budget extra time for the 75004 reality of a protected heritage district: façade and signage changes attract scrutiny, deliveries into these narrow streets need scheduled early-morning slots, and a single WC means any event pushing toward the 190 occupancy figure requires a supplementary facilities plan agreed in advance.",
  "idealBrandProfile": "This 180 sqm corner unit suits an established contemporary brand with a 15 to 60 person team, three or more years of trading, and an existing wholesale book or a French DTC customer base worth serving in person. At this size you are committing to a real retail footprint, not a test corner, and 1,938 square feet across a ground-floor street-level plan gives you room to run a selling floor at the front and buyer or press appointments at the rear on the same day. The corner orientation means two exposures, which only pays off if you have the stock depth, the staffing plan and the merchandising discipline to fill them. In our experience the profile that gets the most from this space is a brand doing Paris Fashion Week showroom weeks alongside a public-facing retail moment. Where we see mismatches is when a first-season label with one drop and three SKUs takes 180 sqm in the Marais and cannot dress it, or when a global maison needs 400 sqm plus back-of-house and finds the footprint restrictive. Founders at that earlier stage are usually better served by smaller spaces in Paris with lower fit-out obligations. Aesthetic Fit Brands with a considered, material-led visual identity work best here: contemporary ready-to-wear, leather goods, footwear, fine jewellery, eyewear, fragrance and elevated homeware. The 4th arrondissement setting near Saint-Paul, surrounded by upscale neighbours such as Maje and framed by Hôtel de Lamoignon and Saint-Paul-Saint-Louis a hundred metres away, sets an expectation of craft and restraint. The window display is the primary storytelling asset, so brands with a strong single-object hero product or a clear colour signature convert best from the street. What does not work is loud mass-market signage, heavy vinyl wrap, discount-led graphics or a brand identity that depends on darkness and enclosure, because a corner unit with street-level glazing is defined by daylight and visibility. Neon-saturated youth streetwear can land here, but only with a Marais-appropriate execution rather than a mall-format one, and that usually calls for proper branded store design rather than a light dressing. Best Use Cases First choice is a pop-up shop of two to eight weeks, because a corner ground-floor unit with a window display and Saint-Paul metro two minutes away captures the Marais walk-up traffic that makes temporary retail space commercially viable. Second choice is a fashion showroom or wholesale appointment base during Paris Fashion Week, since 180 sqm holds a full collection rail plan plus seated buyer meetings and a WC without feeling cramped. Third choice is a press day and collection preview, where the address does credibility work before an editor walks in. Fourth is a product launch or influencer event, helped by an occupancy estimate near 190 and the corner sightlines for arrivals content. Fifth is a sample sale or showroom sale, where street visibility drives queue formation. Sixth is a trunk show for jewellery or made-to-measure. Seventh is a content studio between activations, using daylight from two elevations. Use the ROI estimator to test which format justifies the footprint for your margin. Budget Signal Expect upper-mid to premium positioning for short-term commercial space in Paris, below Rue Saint-Honoré and Avenue Montaigne flagship rates but clearly above the Marais side streets one or two blocks off the main circulation. What you are paying for is a corner with dual exposure on Rue de Sévigné, a genuine retail licence rather than an event-only permission, and a district where buyers, press and international visitors already move on foot during show weeks. Compared with a hotel event space you gain a sellable shopfront and multi-week continuity instead of a single-night hire. Compared with a co-working venue or a shared pop-up format you gain full brand control of the façade and window, which is the single largest driver of walk-in conversion here. Brands at this stage typically find the premium justified when the activation runs three weeks or longer and combines retail revenue with wholesale appointments, and harder to justify for a two-day event where the footprint sits idle.",
  "faq": [
    {
      "question": "Is Superb Corner Boutique in Le Marais, Paris available for pop-up shops?",
      "answer": "Yes — Superb Corner Boutique in Le Marais, Paris is a vetted pop-up ready space in Paris, 180 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: wc, ground floor street, window display."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Paris",
  "country": "France",
  "postalCode": "75004",
  "lat": 48.85573,
  "lon": 2.36227,
  "areaSqm": 180,
  "areaSqft": 1938,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/superb-corner-boutique-in-le-marais-paris-7a98cac1-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/superb-corner-boutique-in-le-marais-paris-7a98cac1-2.jpg",
      "caption": "Superb Corner Boutique in Le Marais, Paris, 180 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/superb-corner-boutique-in-le-marais-paris-7a98cac1-3.jpg",
      "caption": "Superb Corner Boutique in Le Marais, Paris, 180 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/superb-corner-boutique-in-le-marais-paris-7a98cac1-4.jpg",
      "caption": "Superb Corner Boutique in Le Marais, Paris, 180 sqm, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/superb-corner-boutique-in-le-marais-paris-7a98cac1-5.jpg",
      "caption": "Superb Corner Boutique in Le Marais, Paris, 180 sqm, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/superb-corner-boutique-in-le-marais-paris-7a98cac1-6.jpg",
      "caption": "Superb Corner Boutique in Le Marais, Paris, 180 sqm, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/superb-corner-boutique-in-le-marais-paris-7a98cac1-7.jpg",
      "caption": "Superb Corner Boutique in Le Marais, Paris, 180 sqm, pop up store, further interior view"
    }
  ],
  "amenities": [
    "wc",
    "ground floor street",
    "window display"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "trunk show",
    "showroom sale",
    "retail experience",
    "experiential marketing"
  ],
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}