{
  "source": "Fashion Week Venues",
  "title": "Two-Level Shop Space in Tsim Sha Tsui",
  "description": "This is a two-level shop located in the heart of Tsim Sha Tsui, a prime shopping area in Hong Kong. The space encompasses approximately 15,000 square feet, with the first floor measuring 4,500 square feet and the second floor at 10,500 square feet. It is an ideal location for establishing a flagship megastore for various brands. The minimum rental duration is six months. Amenities include internet access, air conditioning, a security system, a stockroom, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen.",
  "editorialTake": "Best suited to a long-run flagship megastore or a multi-floor brand activation with real trading intent, because the 15,000 sqft split across a 4,500 sqft entry plate and a 10,500 sqft upper floor arrives with fitting rooms, counters, garment racks and a working stockroom already installed, which means a brand can open in weeks rather than build a store from a shell. What makes this address work for high-volume temporary retail is the vertical split itself: the smaller lower plate absorbs queue management, cash wrap and first-impression merchandising, while the 10,500 sqft floor above takes experiential zones, workshops or a full seasonal drop calendar, with a goods-capable elevator and on-site parking making daily restocking possible in a district where kerbside access is otherwise a genuine operational headache. Brand fit sits with established international names in sportswear, streetwear, beauty, K-fashion or accessible luxury accessories, mature enough to have an APAC team and regional distribution but still scaling their Greater China presence, and confident in bold graphic retail rather than hushed minimalism, since a quiet couture or fine jewellery concept will read as underfilled at this footprint and would be better served by our branded store design team reworking the plan before commitment. Practically, the 168 day minimum term is non-negotiable and landlords in Tsim Sha Tsui move fast on the autumn window running into Golden Week and Lunar New Year, so in our experience you want four to six months of lead time and a signed intent well before the mainland visitor peak, and note that basement mall positioning means your licensing and signage negotiation runs through mall management rather than the street authority, a detail worth checking against the wider inventory of spaces we hold before you enquire.",
  "idealBrandProfile": "This space fits established international brands with 100 plus staff, regional distribution already in place, and an annual marketing budget that can absorb a six month commitment on 15,000 sqft. At 1,394 sqm across two levels, with a 4,500 sqft ground plate and a 10,500 sqft upper floor, this is flagship megastore territory rather than a test-and-learn footprint. The profile that gets the most from it is a brand entering or scaling in Greater China with an APAC team on the ground, a merchandising function capable of filling two full floors, and the retail staffing depth to run seven days a week. Brands at this stage typically find the stockroom, counters, fitting rooms, garment racks, elevator and kitchen mean they can trade from week one rather than build from nothing. Where we see mismatches is when a 5 to 20 person independent label enquires here: the minimum 168 day term and the sheer volume of sellable floor turn into dead space and unearned rent. Those brands are better served by smaller units across our browse all spaces inventory. Aesthetic Fit Bold, high-volume commercial retail identities work best here: sportswear, streetwear, beauty, K-beauty and K-fashion, accessible luxury accessories, lifestyle and consumer electronics crossovers, and multi-category concept retail. The Tsim Sha Tsui mall context and basement-level two-floor configuration reward brands that design in colour, signage, large-format graphics and repeatable fixture systems, with existing lighting, sound and video equipment supporting a loud, high-energy retail experience. The Korean Street and Knutsford Terrace surroundings sit naturally with brands that already speak to a young Hong Kong and mainland visitor audience. What does not work is quiet, architectural minimalism or gallery-style luxury that depends on daylight, tall windows and street-level frontage for its credibility. A couture or fine jewellery house presenting a hushed, low-density concept will read as underfilled at this scale. If the concept needs reworking for the volume, our branded store design team reshapes the plan before build. Best Use Cases First choice is a flagship megastore or long-run temporary retail space, because the six month minimum term, 15,000 sqft of trading floor, full fitting room and counter infrastructure, stockroom and parking make it a genuine store rather than a temporary set. Second is a multi-category brand activation across two levels, using the ground floor for trade and the 10,500 sqft upper floor for experiential zones, workshops and immersive installations. Third is a large-format pop-up shop or brand house running a full season of drops, supported by the security system, air conditioning and elevator access for constant restocking. Fourth is a showroom presentation and wholesale appointment hub for a regional distributor, with the kitchen and back of house handling buyer hospitality across a market week. Fifth is a large-scale sample sale space, where volume, garment racks and stockroom depth matter more than finish. Sixth is a content studio and press day venue between commercial phases, using the existing lighting and sound and video equipment. Use the ROI estimator to sense-check which of these justifies the term length. Budget Signal On a cost per square foot basis this sits in the mid tier for prime Tsim Sha Tsui, which is materially below what a street-level Canton Road or Nathan Road frontage of comparable size would command. The trade-off is honest: basement mall positioning instead of a shopfront window, in exchange for scale that street retail in this district rarely releases on a six month term. Against alternatives, a hotel ballroom in Kowloon costs far more per day and gives you no trading fixtures or stockroom; a co-working or gallery venue cannot deliver fitting rooms, counters, garment racks or parking; a shared pop-up format costs less but caps you at a fraction of this footprint and gives away brand control. In our experience the brands that see real value here are those amortising the fit-out across the full 168 days and treating the space as a revenue-generating flagship, not a short marketing spend. Committed footfall in a district serving both local shoppers and cross-border visitors is what the price tier is actually buying.",
  "faq": [
    {
      "question": "Is Two-Level Shop Space in Tsim Sha Tsui available for pop-up shops?",
      "answer": "Yes — Two-Level Shop Space in Tsim Sha Tsui is a vetted pop-up ready space in Hong Kong, 1394 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$36,667 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.30089431,
  "lon": 114.1745886,
  "areaSqm": 1394,
  "areaSqft": 15000,
  "priceLabel": "HK$36,667 / day",
  "priceEur": 4071,
  "coverImage": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-2.jpg",
      "caption": "Two-Level Shop Space in Tsim Sha Tsui, 1394 sqm, pop up store in Hong Kong"
    },
    {
      "url": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-3.jpg",
      "caption": "Two-Level Shop Space in Tsim Sha Tsui, 1394 sqm, pop up store in Hong Kong, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-4.jpg",
      "caption": "Two-Level Shop Space in Tsim Sha Tsui, 1394 sqm, pop up store in Hong Kong, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-5.jpg",
      "caption": "Two-Level Shop Space in Tsim Sha Tsui, 1394 sqm, pop up store in Hong Kong, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-6.jpg",
      "caption": "Two-Level Shop Space in Tsim Sha Tsui, 1394 sqm, pop up store in Hong Kong, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-7.jpg",
      "caption": "Two-Level Shop Space in Tsim Sha Tsui, 1394 sqm, pop up store in Hong Kong, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/two-level-shop-space-in-tsim-sha-tsui-13a7c829-8.jpg",
      "caption": "Two-Level Shop Space in Tsim Sha Tsui, 1394 sqm, pop up store in Hong Kong, detail view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "brand activation",
    "retail experience",
    "experiential marketing"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/two-level-shop-space-in-tsim-sha-tsui-13a7c829"
}