{
  "source": "Fashion Week Venues",
  "title": "Unique Boutique Bar with Theater Space for Events",
  "description": "This distinctive boutique bar occupies the entire floor of a commercial building, with direct elevator access to the bar room featuring a fully stocked licensed bar and modern renovations. A corridor connects to two restrooms and a coat check room, leading to a spacious theater room. This versatile theater can accommodate various performance artists, including comedians and musicians, making it ideal for intimate events. The main theater is equipped with a stage, piano, DJ booth, sound systems, and a projector screen, providing a complete setup for diverse performances. Additional amenities in the space include internet, air conditioning, a security system, a stock room, lighting, furniture, electricity, heating, parking, restrooms, a kitchen, a lounge, Wi-Fi, a safe, and advanced sound and video equipment.",
  "tldr": "A 139 sqm (1,500 sq ft) full-floor boutique bar and theater venue for hire in Midtown East, New York, near Second Avenue and East 51st Street. The layout pairs a licensed, fully stocked bar room with a separate staged theater room, giving brands two connected environments under one rental. Best For Strongest fit for seated fashion presentations and collection previews using the stage and projector, followed by cocktail receptions and press events for up to 150 guests. Also available for influencer launch nights with live performance, brand activation programming with panel or talk formats, and smaller pop-up shop or sample sale setups using the counters, fitting rooms and garment racks. Standout Features Fully stocked licensed bar with staffed service capability removes the need for a separate beverage permit and supplier on most bookings. The theater room includes a built-in stage, piano, DJ booth, house sound system and projector screen; direct elevator access opens straight into the bar room for load-in; a coat check room and two restrooms sit off the connecting corridor; retail fixtures including counters, fitting rooms and garment racks are on site, making the space move-in ready for temporary retail. Location Lexington Avenue / 51st Street station (6, E, M) is roughly a 6 minute walk and the 53rd Street Lexington Avenue subway entrances sit within 7 minutes, with Grand Central around 12 minutes on foot in Midtown East, Manhattan. The immediate block is a dense restaurant and bar strip including The Smith, Hudson Malone and La Pecora Bianca, with hotels such as the W and Courtyard within 350 m, so guests arrive to an evening-active street and crews can stage deliveries without a retail shopfront queue. Availability Day rate is $1,800 USD with a one day minimum, so brands can book by the day or book by the week, and extended runs are quoted on a brief-based basis. Book 6 to 8 weeks ahead for standard dates and 10 to 12 weeks ahead for September and February New York Fashion Week windows, as bar and theater spaces at this address typically book out first for evening press and reception slots. How to Book Enquire with your dates, guest count and activation format and Fashion Week Venues will reply within 24h with confirmed availability and a full cost breakdown, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf. Request availability now to hold your date.",
  "neighbourhoodMood": "Brand communications teams, fashion PR agencies, wholesale showroom operators and corporate marketing departments make up the working population of this pocket of Midtown East, and that shapes everything about how an activation performs here. Within a few blocks of Second Avenue and East 51st Street you have small PR consultancies working out of upper floors on Third Avenue, jewellery and accessories showrooms tucked into the 50s between Lexington and Second, talent and media agency offices clustered toward 53rd Street, and the corporate marketing floors that sit behind the Lexington and Third Avenue towers. Turtle Bay itself, running east toward Beekman Place and Sutton, keeps a quieter residential character that supports evening formats without the noise complaints you inherit downtown. Anyone scouting spaces in New York for a press day, a buyer appointment venue or an intimate fashion presentation space should read this area as a professional service district first and a nightlife strip second, with the two overlapping most usefully between 6pm and 11pm on the restaurant blocks around The Smith, Hudson Malone and La Pecora Bianca. Proximity to the hotels where visiting press, buyers and international guests actually sleep is the reason brands take Midtown East over SoHo, Tribeca or the Meatpacking District. The W on Lexington, the Courtyard and Sonesta Select within a few hundred metres, and the larger Midtown hotel inventory between Park and Third mean your 7pm guest list walks to the door rather than queuing for a car downtown. Grand Central sits roughly twelve minutes on foot, and the Lexington Avenue and 51st Street interchange puts the 6, E and M lines within six minutes, which matters when your buyer schedule is stacked across three appointments in one afternoon. The tradeoffs are real. You do not get the fashion district credibility of the Garment District, the gallery adjacency of Chelsea, the editorial default of SoHo, or the studio culture of Williamsburg and Bushwick. What you do get is better sqm value than any comparable Downtown short-term commercial space, calmer street logistics for load-in, and near zero tourist saturation. In our experience placing brands in this neighbourhood through venue sourcing, it consistently outperforms downtown addresses for invite-only formats and underperforms them for anything that depends on being discovered. Arriving here for a press day feels businesslike rather than ceremonial, and brand teams should plan around that. The block reads commercially through the working day, with office lunch traffic moving between the delis, Gregory's and the Fresh&Co counters from noon to two, then thinning noticeably by four before the restaurant and bar crowd rebuilds from six. Because the venue occupies a full basement floor with direct elevator access, guests come in off the street and drop straight into the bar room, which removes the awkward shopfront threshold moment and makes the space read as a private, discovered environment. That works particularly well for cocktail receptions, influencer launch nights using the stage, and seated collection previews on the projector. Morning appointments are quiet and controlled, ideal for buyer meetings and content capture; evenings carry natural energy from the surrounding strip. We usually pair evening formats here with briefed door and hosting support through retail staffing because the entrance is not self explanatory. Honest limitation: this is the wrong neighbourhood for high volume walk-in temporary retail or any brand that needs street visibility, since a basement floor on a restaurant block generates almost no spontaneous footfall.",
  "faq": [
    {
      "question": "Is Unique Boutique Bar with Theater Space for Events available for pop-up shops?",
      "answer": "Yes — Unique Boutique Bar with Theater Space for Events is a vetted pop-up ready space in New York, 139 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$1,800 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "US",
  "lat": 40.75624301,
  "lon": -73.96872203,
  "areaSqm": 139,
  "areaSqft": 1500,
  "priceLabel": "$1,800 / day",
  "priceEur": 1553,
  "coverImage": "https://fashionweekvenues.com/i/unique-boutique-bar-with-theater-space-for-events-780a2a3a-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/unique-boutique-bar-with-theater-space-for-events-780a2a3a-2.jpg",
      "caption": "Unique Boutique Bar with Theater Space for Events, 139 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/unique-boutique-bar-with-theater-space-for-events-780a2a3a-3.jpg",
      "caption": "Unique Boutique Bar with Theater Space for Events, 139 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/unique-boutique-bar-with-theater-space-for-events-780a2a3a-4.jpg",
      "caption": "Unique Boutique Bar with Theater Space for Events, 139 sqm, pop up store in New York, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/unique-boutique-bar-with-theater-space-for-events-780a2a3a-5.jpg",
      "caption": "Unique Boutique Bar with Theater Space for Events, 139 sqm, pop up store in New York, third interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Restrooms",
    "Kitchen",
    "Lounge",
    "Wifi",
    "Safe",
    "Sound System",
    "Projector",
    "Stage"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "product launch",
    "brand activation",
    "press event",
    "influencer event",
    "networking event",
    "corporate event",
    "private event",
    "cocktail reception",
    "exhibition opening",
    "pop up exhibition",
    "experiential marketing"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/unique-boutique-bar-with-theater-space-for-events-780a2a3a"
}