{
  "source": "Fashion Week Venues",
  "title": "Unique Retro Hair Salon for Rent in Montmartre, Paris",
  "description": "Located at 54 Rue Custine in the 18th arrondissement of Paris, this 47-square-meter commercial space is currently configured as a hair salon. The interior features a 1970s-inspired design with high ceilings and nine dedicated hair styling stations. The property is situated on the ground floor with direct street access and is suitable for retail, photography shoots, or shared space arrangements.\n\nThe facility is equipped with essential amenities, including a heating system, professional lighting, and a water closet. The layout benefits from natural daylight and multiple entrances, providing flexibility for different operational needs. For security, the premises are fitted with an integrated security system. This professional environment offers a retro-chic aesthetic in a busy commercial area of Montmartre. All features and equipment mentioned are included to support immediate use for commercial or creative purposes.",
  "activationIdeas": "This works immediately as a shoot location because the nine styling stations and mirror runs give you a built set that would otherwise cost a full build day. The 47 sqm holds a crew of eight to twelve comfortably, with talent, one lighting setup and a small rail. Daylight from the street frontage handles beauty and half-body work, and the existing salon lighting covers backup fill. Brands running a brand shoot here typically shoot morning daylight then flip to the 1970s interior look after midday. E-commerce and Lookbook Day Strong for high-volume e-commerce shoot days because the salon already contains changing-adjacent zones, a WC and continuous wall space for a clean sweep. In practice the multiple entrances let stylists and steamers load in from one door while the shoot runs off the other, which keeps a 40 to 60 look day on schedule. Budget a plain backdrop if you need product-only frames, since the retro fixtures are visually dominant. Pair with production and build if you want a modular white cyc dropped in for two days. Video and Content Studio Day Adequate to good for video production, with the caveat that 47 sqm limits you to one camera position at a time rather than parallel units. The high ceilings give real headroom for boom, overhead grid and top light, which is the constraint that usually kills small ground-floor spaces. Street-level access means no lift bookings for grip and gear. Ground-floor frontage on Rue Custine also opens up exterior-to-interior walking shots without a separate permit for a static crew. Beauty or Haircare Product Launch The most natural fit on this list, because a haircare or beauty brand launching here gets nine working stations and plumbing already in place. Run live styling or treatment demonstrations at four stations, keep three for press interviews and use the remainder for product display. Capacity for a standing launch moment is realistically 30 to 40 guests, not 100, so structure it as timed waves across an afternoon rather than one open door. Temporary Retail Pop-Up This works as short-term commercial space for a small-SKU pop-up concept because the street-level entrance on a busy Montmartre commercial stretch delivers passing trade without ticketing or signage battles. The station counters convert to product plinths with minimal build, and the mirror walls make the retail experience read larger than 47 sqm. Nine retail neighbours and eleven cafés within 600 metres feed local footfall, and Jules Joffrin metro is four minutes on foot. Compare against other spaces in Paris if you need more than two staff on the floor at once. Sample Sale Credible for a controlled sample sale rather than a queue-driven one, and that distinction matters for planning. At 47 sqm you can hang roughly 400 to 600 pieces on freestanding rails while keeping a till point and one fitting area near the WC. The multiple entrances let you split entry and exit, which is the single most useful feature for managing a queue on a residential street. Cap concurrent shoppers at 15 to 20 and hold the rest outside on a timed system. Press Day and Media Preview A workable press day venue for independent and emerging labels, mainly because the retro-chic interior gives editors something to photograph rather than a neutral white box. Run appointments at three or four stations simultaneously with a collection rail against the back wall, hosting 12 to 18 people at any one time. Security system and single ground-floor access point make sample control straightforward. Book two consecutive days if your Paris press list runs past 40 titles. Buyer Appointments and Collection Preview Suits wholesale appointment schedules for a one or two line showroom rental during market weeks, not a multi-brand showroom. What makes this work for buyer preview specifically is the seated station layout, which converts directly into private one-to-one desks with mirrors already in position for try-on. Plan three buyer meetings running in parallel maximum. Heating is installed, which matters for January and September Paris market dates when you are open eight hours a day. Influencer and Creator Event The 1970s salon aesthetic does the content work for you, which is exactly what creator events need and what plain gallery spaces fail at. Nine stations become nine simultaneous content stations for styling, nails, product trial or personalisation. Realistic capacity is 25 to 35 guests in rotation, so schedule two or three slots rather than one open evening, and brief creators to shoot at the mirrors where the existing lighting is strongest. Layer in influencer marketing support if you need Paris-based talent booked against a fixed content brief. Workshop or Masterclass Genuinely well suited to small-format workshops because seated stations with mirrors, water access and task lighting are the exact infrastructure a hands-on session needs. Run 8 to 12 participants comfortably for styling, beauty, dye, craft or personalisation classes, with the instructor working the central floor. The gallery and design neighbours on Rue Custine mean the local audience already turns up for this kind of programming. Sessions over 15 people will feel tight and slow down the demonstration. Small-Scale Exhibition or Gallery Showing Adequate for a focused exhibition of 10 to 20 works, provided you accept that the interior is a character space rather than a neutral one. Mirror and station walls limit clean hanging runs, so this favours object, photography or installation work displayed on counters and plinths over large-format canvas. Daylight plus the fitted lighting covers most display needs, and street frontage draws walk-ins from the Montmartre gallery circuit. Reception capacity is around 30 standing.",
  "neighbourhoodMood": "Stylists, photographers, casting directors and small independent labels are the working population of this stretch of the 18th, and they are here because the rents let them keep a studio rather than a desk. Within a few minutes of Rue Custine you have La Fémis on Rue Francoeur pushing film students and crew through the streets daily, L'Achronique running artist studio work just up the hill, and La Manufacture parisienne holding down the design side near Rue du Mont Cenis. The commercial mix along Custine itself is genuinely local: butchers, bakeries, a Cave 18 wine merchant, small beauty and grooming businesses, and the kind of neighbourhood restaurants that fashion crews book for lunch because nobody is filming them. In our experience placing brands in this part of Paris, the ecosystem here is production-side rather than retail-side. It is where the people who make the images live and work, not where the images get sold. That makes it a strong fit for a short-term commercial space in Paris intended as a content studio, a brand shoot location, or an intimate press day rather than a high-turnover shop. Brands choose the northern slope of Montmartre over Le Marais, Saint-Honoré or the Sentier showroom cluster for one blunt reason: you get an unrepeatable interior at a fraction of the daily rate, and nobody wanders in by accident. A 47 sqm ground floor with nine 1970s styling stations, high ceilings and daylight would be priced very differently on Rue Charlot or Rue de Turenne, and in the Marais you would also be competing with six other activations on the same block during fashion week. What you trade away is the walk-by density of the Marais and the buyer convenience of the 1st and 2nd, where press and international buyers are already hotel-based and moving on foot between appointments. From Rue Custine, guests need the metro. Jules Joffrin is four minutes on foot, Lamarck-Caulaincourt five, Château Rouge six, and Line 12 puts you at Concorde in about fifteen minutes, so the journey is easy but it is a journey. Brands running invite-only formats, editorial shoots or sample sale space with a built audience find that acceptable. Teams working to a tight appointment schedule should model the travel time honestly, and our budget calculator is useful for weighing the sqm saving against added transport and staffing. Rue Custine reads as a working residential shopping street with a steep Montmartre grade, and the rhythm is very predictable once you have worked it. Mornings are bakery and school-run traffic, quiet enough to unload a van and rig lighting without an audience. Midday brings the local lunch crowd toward All Good Things and the cafés at the Francoeur end. Late afternoon through early evening is the heaviest window, when residents come back down from Jules Joffrin and the restaurant terraces fill. Tourist flow from Sacré-Coeur mostly stays south and west of here, so the street stays legible and calm even in peak season. Arriving for a press day feels like turning up to someone's studio rather than a retail environment, which is exactly the tone that suits the retro salon interior. The ground floor entrance and multiple doors make load-in and a separate guest route straightforward, and our production and build team has handled similar tight Paris frontages without street closure. Honest limitation: this is not a location for mass-market walk-in retail or brands who need street visibility to drive volume. If success depends on strangers noticing your window, look elsewhere.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 47 sqm ground floor space at 54 Rue Custine is available for pop-up shops and short-term retail in the 18th arrondissement of Paris. The direct street access and multiple entrances mean you can run a shopfront pop-up without asking visitors to navigate a courtyard or interior lobby, which matters in Montmartre where footfall is pedestrian and local. The nine existing hair styling stations give you a ready-made merchandising grid for accessories, beauty, fragrance or small leather goods, and brands running this format here typically lean into the 1970s interior rather than covering it. If you would rather compare this against other spaces in Paris"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from first enquiry to key handback at 54 Rue Custine. What we manage on your behalf at this address specifically is landlord negotiation, the occupancy contract, insurance verification, City of Paris permit and signage guidance for the 18th arrondissement, technical survey of the existing lighting and heating, fit-out coordination around the retro salon interior, and on-site staffing for your open days. Concierge included means one account contact for the whole project rather than five suppliers replying separately. You can read how our process works"
    },
    {
      "question": "How much does it cost to rent per day?",
      "answer": "The day rate for 54 Rue Custine is quoted on request rather than published, because pricing for a 47 sqm Montmartre retail unit moves with your dates, duration and how much of the salon interior you want to modify. Send us your window and format and we reply within 24h with a landed figure that includes the space, the occupancy agreement and our coordination. In our experience handling short-term rental in the 18th arrondissement, a week-long booking prices very differently per day to a two-day photo shoot, so tell us both if you are undecided. You can sanity check your total spend with our budget calculator"
    },
    {
      "question": "Can I book this space by the day for a photo shoot?",
      "answer": "Yes, you can book by the day here and this space is listed for photo shoot use as well as retail activation. The 47 sqm floor plate has natural daylight, high ceilings and installed professional lighting, so a small crew can shoot lookbook or campaign content without trucking in a full lighting package. Nine styling stations with mirrors, a retro-chic 1970s set dressing and a WC on site make it practical as a content studio for beauty, hair and accessories work. Crews we have placed in Montmartre interiors like this typically shoot single-day, and the ground floor street entrance keeps kit loading straightforward."
    },
    {
      "question": "How big is the space and how many guests can it hold?",
      "answer": "The space measures 47 sqm, or 506 sqft, across a single ground floor level, with an estimated working occupancy of around 50 people. For a seated brand presentation or buyer preview you will want to reduce that number considerably, since nine fixed styling stations take up perimeter and mid-floor space. For a standing press day, launch or influencer evening, 40 to 50 guests circulating works if you use the multiple entrances to manage flow. High ceilings keep the room from feeling tight at capacity, which is not always the case with commercial units of this size in the 18th."
    },
    {
      "question": "Is the space move-in ready or does it need a fit-out?",
      "answer": "It is move-in ready for most creative and retail uses, with heating, professional lighting, a WC, an integrated security system and all salon equipment included. Many brands treat the existing 1970s salon interior as the set and add only branded graphics, product plinths and soft furnishing, which keeps build cost and install time low. If you do want a heavier transformation, we scope reversible fit-out that satisfies the landlord and Paris planning rules, and our production and build"
    },
    {
      "question": "What permit do I need to run a pop-up at this address in the 18th arrondissement?",
      "answer": "For a short commercial occupation of an existing retail unit like 54 Rue Custine you normally operate under a licence to occupy or a bail dérogatoire, depending on the length of your rental and whether you are selling on site. A temporary use agreement covers photo shoots and non-selling brand presentations, while a retail pop-up with a till and public entry generally sits better under a bail dérogatoire with the landlord as signatory. Any exterior signage, window vinyl or projecting element in Montmartre falls under the City of Paris local advertising rules, so we clear that separately before install. We prepare and check the paperwork as part of the booking, and our permit guide"
    },
    {
      "question": "Is it suitable as a fashion showroom or for wholesale appointments?",
      "answer": "Yes, with the caveat that 47 sqm suits a focused collection rather than a full multi-line showroom. Brands using this space as a fashion showroom typically hang one or two capsule rails, use the styling stations as accessory display and take wholesale appointments back to back rather than hosting an open buyer floor. The ground floor street entrance and multiple entrances let you separate arriving buyers from a working back area during a collection preview. During Paris Fashion Week the 18th sits north of the main show circuit, so we recommend booking early and pairing the address with a car service brief for buyer arrivals."
    },
    {
      "question": "What is the loading and delivery access like?",
      "answer": "Access is at street level directly from Rue Custine, so there is no lift, stair carry or freight booking to organise for your rental. Multiple entrances give you the option to load stock or set dressing through one door while keeping a clean customer entrance on the other. Rue Custine is a working local street in Montmartre with parked cars and delivery traffic, so we schedule vehicle drops outside peak café hours and arrange short-term standing where needed. In our experience handling installs on streets like this in the 18th, a small van rather than a large truck is the right call."
    },
    {
      "question": "How do guests get here on public transport?",
      "answer": "Jules Joffrin metro is a four minute walk at 325 m, with Lamarck-Caulaincourt at five minutes and Marcadet-Poissonniers and Château Rouge both within six minutes on foot. Abbesses, the stop most international visitors associate with Montmartre, is eight minutes away, so you can put a recognisable landmark on your invitation while sitting on a quieter street. That spread of five stations within 600 m is genuinely useful when you are inviting press and buyers across Paris to a press day at short notice. We include a walking map and door photograph in the guest brief for every space we hire out in this part of the 18th."
    },
    {
      "question": "What is the neighbourhood like around 54 Rue Custine?",
      "answer": "It is residential upper Montmartre with a dense local commercial life rather than a tourist retail strip. Within roughly 350 m of the door there are 31 restaurants, 11 cafés and nine retail units, including La Manufacture parisienne, the L'Achronique gallery 76 m away, Cave 18, and neighbours such as Roblot, Picard and Jean Louis David. La Fémis, the French national film school, is 139 m away, which is part of why the area attracts creative and production traffic on weekdays. Brands that do well here are the ones targeting a Paris-resident audience and strong content output rather than pure walk-in tourist volume."
    },
    {
      "question": "Can I use it for a sample sale?",
      "answer": "Yes, a sample sale works in this 47 sqm unit and the existing layout helps more than it hinders. Nine styling stations convert into sized-out folding and accessory tables, the mirrored positions double as informal try-on points, and multiple entrances let you run a queue in one door and an exit through the other. You will need to bring a payment setup and consider a temporary changing area, both of which we can arrange, along with door staff and stock handling through our retail staffing"
    },
    {
      "question": "Are there fitting rooms, a stock room or a kitchen?",
      "answer": "There is a WC on site, but the listing does not include dedicated fitting rooms, a separate stock room or a kitchen, so plan those in if your format needs them. In a 47 sqm ground floor space we usually build one curtained or freestanding fitting cabin and screen a corner behind the salon stations for stock, both of which are quick and reversible. Catering is handled by delivery or by one of the cafés and restaurants within 150 m of the door rather than by cooking on site. Tell us your format when you request availability and we will confirm exactly what needs to be brought in."
    },
    {
      "question": "Is the space secure and is heating available in winter?",
      "answer": "Yes, the premises are fitted with an integrated security system and a heating system is installed, both included in the rental. That combination matters for a Paris pop-up running through the autumn and winter fashion calendar, when a ground floor unit with a street door needs both warmth and overnight stock protection. For higher-value product we still recommend adding overnight or event security staffing, which we brief and book as part of your activation. We confirm the alarm handover, key procedure and emergency contacts in writing before your first day on site."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send an enquiry on this listing with your dates, format and rough budget, and we reply within 24h with availability for 54 Rue Custine and a brief-based price. From there we hold the dates, share a site pack with measurements and additional photography, and issue the occupancy agreement for signature with the deposit terms set out clearly. Every landlord we work with in Paris is vetted, and there is no charge until confirmed, so an initial enquiry commits you to nothing. If the dates have gone or the size is not right, we come back with alternatives from the same part of the 18th rather than leaving you to start again."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, wc, multiple entrances, heating, ground floor street, security system."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "France",
  "postalCode": "75018",
  "lat": 48.8896358,
  "lon": 2.3441,
  "areaSqm": 47,
  "areaSqft": 506,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Unique Retro Hair Salon for Rent in Montmartre, Paris, 47 sqm, photo shoot, pop-up rental"
    },
    {
      "url": "https://fashionweekvenues.com/i/unique-retro-hair-salon-for-rent-in-montmartre-paris-1461bcd2-3.jpg",
      "caption": "Unique Retro Hair Salon for Rent in Montmartre, Paris, 47 sqm, photo shoot, pop-up rental, interior view"
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      "caption": "Unique Retro Hair Salon for Rent in Montmartre, Paris, 47 sqm, photo shoot, pop-up rental, second interior view"
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      "caption": "Unique Retro Hair Salon for Rent in Montmartre, Paris, 47 sqm, photo shoot, pop-up rental, third interior view"
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      "caption": "Unique Retro Hair Salon for Rent in Montmartre, Paris, 47 sqm, photo shoot, pop-up rental, additional interior view"
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  "amenities": [
    "daylight",
    "lighting",
    "wc",
    "multiple entrances",
    "heating",
    "ground floor street",
    "security system"
  ],
  "useCases": [
    "photo shoot",
    "retail activation"
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