{
  "source": "Fashion Week Venues",
  "title": "Versatile 1,851 Sq Ft Multi-Purpose Social Space",
  "metaTitle": "Event Space Singapore | Hire 172 sqm in Pasir Panjang",
  "description": "Welcome to our spacious venue, offering 1,851 square feet designed for a variety of events. The space features essential amenities, including Wi-Fi, a flatscreen television, air conditioning, a Smart Interactive Whiteboard with a 4K HD display, and a premium karaoke system. An abundance of natural light enhances the setting, complemented by a fully-equipped kitchen and a refrigerator for your convenience.\n\nYou have the flexibility to bring your own alcohol and choose external catering services, allowing you to tailor the experience to your preferences. For entertainment, you can use your own music or take advantage of our sound system and speakers. This social space is perfect for corporate functions, gatherings, and celebratory events such as birthdays and anniversaries.\n\nWith a standing capacity of up to 70 guests, seated dining for 25, and comfortable seating for 60, this venue can accommodate various group sizes to make your event memorable.",
  "metaDescription": "Event space for hire in Singapore. 172 sqm in Pasir Panjang, 70 standing, natural light and kitchen. Vetted by FWV, reply within 24h. Enquire now.",
  "tldr": "A 172 sqm (1,851 sq ft) basement warehouse floor for rent in Pasir Panjang, Singapore, running as an open multi-purpose social space with natural light, white walls and a neutral industrial frame that takes branding without structural work. Capacity is 70 standing, 60 seated lounge-style and 25 at seated dining. Best For Invite-only press days and collection previews with editor appointments across a full day sit at the top of the list, followed by wholesale appointments and seasonal showroom space, private sample sales to a mailing list, cocktail receptions and industry networking evenings, and lookbook or content studio shoot days. Available to book by the day or by the week. Standout Features A complete kitchen with refrigerator that external catering teams can plate from on site, paired with BYO alcohol permission that removes house bar minimums from the budget. Also on the floor: a Smart Interactive Whiteboard with 4K HD display for buyer preview and campaign review, an in-house PA system and speakers that accept your own playlist, a Power House premium karaoke system for after-party programming, and full air conditioning across a column-light basement plate that flips from a 25 seat dinner to a 70 guest reception in one evening. Location Haw Par Villa MRT on the Circle Line is roughly 8 minutes on foot and Pasir Panjang MRT roughly 12 minutes, with kerbside vehicle access for load-in outside the building in the West Coast district. The street is low-rise and functional, with provision shops, Ji Yue Specialty Coffee and Thai and Indian kitchens nearby, calm for crew during set-up but requiring a host at the entry point since the space sits below street level with limited signage. Availability Day rate is SGD 384 (approx. EUR 260) on a one day minimum, with short-term rental running to 28 days and multi-day programmes quoted brief-based. Spaces at this address typically book six to eight weeks ahead in Singapore, and the October and November window fills first around regional fashion and art week traffic. How to Book Enquire through Fashion Week Venues and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your dates.",
  "editorialTake": "Book this one for invite-only press days, seasonal sample sales and brand dinners rather than footfall-driven temporary retail, because a basement floor plate on a quiet stretch near Haw Par Villa gives you total control over who walks in and zero passing trade to convert. What makes the address work for closed-door formats is the combination of 1,851 square feet of uninterrupted floor with a fully equipped kitchen, BYO alcohol and external catering permissions, which means one room can carry a seated designer dinner for 25 at 7pm and flip to a 70 guest standing reception by 9pm without a house F&B contract dictating your menu, your pour or your margins, and our activation service has run that exact turnaround more times than we can count. The brand fit is mid-scale contemporary and emerging Southeast Asian labels in womenswear, accessories, streetwear or beauty, typically three to eight years in, selling a community-led story rather than heritage prestige, and we would steer established luxury maisons elsewhere since the basement level and industrial bones will not carry a flagship-grade fashion presentation. In Singapore, enquire six to eight weeks ahead because the October and November calendar fills first around regional fashion and art week traffic, confirm goods lift dimensions and after-hours air conditioning charges before you commit to any build, and price your staffing and wayfinding early using the budget calculator since guests will need clear direction from the street down to the basement entrance.",
  "activationIdeas": "This works well as a seasonal showroom rental because 172 sqm of column-light basement floor absorbs three to four full rail runs plus a private seating corner without the room feeling packed. Brands running a season here typically set the rails along the long walls, keep the centre clear for styling, and park the buyer table under the natural light from the upper openings. Rails, plinths and seating come in through furniture rental rather than being shipped across Singapore for a two week block. Buyer Appointments and Wholesale Preview Appointment-led selling is the strongest commercial use of this floor, mainly because a basement plate with no street-facing glass gives you total control over who sees the collection and when. The practical working number is 12 to 20 people on the floor at once alongside your rails, which supports two buyer teams running in parallel. The 4K interactive display handles line sheets, pricing and delivery windows on screen while the physical samples stay on the rail, so nobody is passing a laptop around. Press Day and Media Preview A full day press day holds up here because the fully equipped kitchen and external catering permission let you run hospitality on site across back to back editor and stylist appointments instead of sending guests out to the local cafes. Twenty five seated works for a press lunch, then the room resets to standing for late afternoon drop-ins. Budget for a host at the street entrance and a pinned location in the invitation, since the space sits below road level with limited visibility. Private Sample Sale A closed-door sample sale is one of the clearest wins at this address, since you are paying a value-tier day rate for square footage you need to fill with stock rather than for footfall you will never use. Seventy standing, full air conditioning and a one day minimum support a controlled two day sell-through to your mailing list, with entry control far simpler than on a high street unit. Cash desk, terminals and queue flow are specified through point of sale and payments ahead of your first trading hour. Product Launch This space carries an invite-only product launch comfortably at 70 standing, with the PA system, own music policy and BYO alcohol removing the house bar minimum that usually inflates a launch budget. In practice the open plate lets you build a single product moment at the far end and keep the entry zone clear for arrivals and coats. What makes it work specifically is the ability to flip from a 25 cover seated dinner early in the evening to a full standing reception once the tables clear. Influencer Event Creator events run well here because privacy, natural light and neutral walls give you a controlled backdrop rather than a venue that fights your identity in every frame. Plan for 30 to 45 creators rather than the full 70 if content capture is the primary objective, since shooting stations need floor area that standing capacity figures do not account for. Guest list, creator briefing and content rights are coordinated through influencer marketing alongside the venue booking. Industry Networking Event The kitchen, refrigerator, BYO alcohol and external catering permissions make this a genuinely economical networking venue for 50 to 70 guests, with the catering saving alone offsetting a meaningful share of the rental against any hotel function room. The street empties by early evening, which suits a private industry gathering and means noise and load-out are uncomplicated. Communicate the Circle Line route via Haw Par Villa in the invitation, because guests coming from Orchard or Marina Bay need fifteen to twenty five minutes. Brand Shoot and Content Day Shoot days are a common booking pattern at this address because 172 sqm of open floor gives a crew room to build sets, stage looks and store equipment without renting a second space for kit. Ambient daylight from the upper openings is soft rather than directional, so bring supplementary lighting if you need consistent colour temperature across a full day. Mediapolis and one-north sit close by, which makes local crew, grip hire and same-day equipment fixes straightforward to arrange. E-commerce and Lookbook Shoot High-volume packshot and lookbook days suit this floor because the neutral walls take a cyc or backdrop cleanly and the air conditioning keeps talent and steamed garments workable through a Singapore afternoon. Teams shooting 80 to 150 SKUs typically split the room into a shooting bay, a steaming and rail zone, and a review station on the 4K display. The kitchen doubles as crew catering, which keeps a twelve hour day contained on site rather than losing an hour to lunch runs. Workshop or Masterclass Craft workshops, styling sessions and trade masterclasses work here because the Smart Interactive Whiteboard with 4K display handles demonstration and reference imagery without you hiring in projection. Twenty five seated at tables is the honest working number for a hands-on format, with the kitchen supporting refreshments between sessions. The basement position keeps external noise out, and single day booking means you can pilot a paid workshop series before committing to a longer term at this floor.",
  "idealBrandProfile": "This space fits a brand with a 4 to 20 person team, roughly 2 to 7 years of trading, and an existing DTC list or regional wholesale base in Singapore, Malaysia and Indonesia. At 172 sqm with 70 standing and 25 seated, it holds a full buying schedule or an invitation led evening without the overhead of a Tanjong Pagar or Orchard address. The location off Pasir Panjang near Haw Par Villa carries almost no passing retail traffic, so it works for brands that can pull an audience themselves rather than borrow one. In our experience the profile that gets the most from this space is a label running appointment based selling alongside occasional community events. Where we see mismatches is when a global maison needs a prestige postcode for a regional launch, or when a one person label with forty samples books the full floor and cannot fill it. Aesthetic Fit A clean, neutral, function forward visual identity works best here. The room reads as a flexible social box with white walls, natural light from the upper openings and a domestic kitchen, which suits contemporary ready to wear, streetwear, activewear, eyewear, footwear, jewellery and beauty brands that bring their own rail systems, plinths and lighting. Brands with a modular, workshop or gallery leaning aesthetic will find the basement level and warehouse frame easy to dress. What does not work is high polish heritage luxury or anything that depends on architectural drama, ceiling height theatre or a prestige street frontage, because the existing finishes and karaoke and television fittings need to be stripped or screened before they read as fashion. If your concept needs a full identity overlay, budget for production and build rather than assuming the base room carries it. Best Use Cases First choice is a press day and collection preview, since the 25 seat dining setup, kitchen, refrigerator and external catering permission let you run editor and stylist appointments across a full day with hospitality on site. Second is wholesale appointments and a seasonal showroom rental, because 1,851 sq ft absorbs multiple rail runs plus a private seating corner for buyers. Third is a private sample sale, where 70 standing capacity, air conditioning and single day minimum booking suit a controlled two day sell through to a mailing list. Fourth is a cocktail reception or industry networking event, helped by BYO alcohol, the PA system and own music policy. Fifth is a content studio day for lookbook and campaign capture, with natural light and the 4K display for review, and it pairs well with influencer marketing when creators shoot on site. Sixth is internal training or a partner briefing using the interactive whiteboard. Budget Signal This sits firmly in the value tier for Singapore short term commercial space, well below anything with comparable square footage in the CBD, Orchard or Tiong Bahru. For the money you get square metres, a real kitchen, air conditioning, BYO alcohol and flexible catering, which a hotel function room rarely allows without a minimum spend that doubles the total. Compared with a co-working event room you get exclusivity and load in freedom; compared with a shared pop up format you get full control of the space for one to twenty eight days. What you trade away is footfall and postcode prestige, so this is a brand activation venue for owned audiences, not discovery. Run the numbers through our budget calculator before committing, as build cost will outweigh the rental line here.",
  "neighbourhoodMood": "Product teams, campaign photographers, small-batch designers and post-production houses make up the daily working population along this western stretch of Pasir Panjang Road, and most of them found their way here because the warehouse backs and low shophouse rows gave them floor area that Tanjong Pagar could not. Ten minutes in any direction gives you the gallery cluster at Gillman Barracks on Lock Road and Malan Road, the founder and research ecosystem around Ayer Rajah Crescent and one-north, Mediapolis crews turning around content on compressed schedules, and framing, ceramics and furniture workshops occupying the older units off South Buona Vista Road and Pepys Road. The design and engineering spillover from Kent Ridge and Science Park Drive fills the cafes at lunchtime. On paper this reads as light industrial zoning; in practice it functions as a working creative quarter where nobody blinks at a rail truck reversing into a loading bay at 8am. If you are still shortlisting formats across markets, it pays to browse all spaces before assuming a central postcode is the answer. Square footage per dollar is the honest reason brands take a floor out here instead of Orchard, Duxton Hill, Keong Saik or Kampong Gelam. A 1,851 sq ft plate at this daily rate is simply not purchasable near Ngee Ann City or in the Tanjong Pagar shophouse belt, where the same budget buys a third of the room and drops you into a calendar stacked with competing activations during peak season. What you gain is build freedom, a real kitchen, BYO alcohol, external catering with no house minimum, and a guest list you fully control, which suits invite-only press days, buyer appointments, sample sales and closed-door networking far better than a high street unit ever will. What you lose is equally clear. There is no tourist flow, no luxury retail adjacency, and the press and buyer hotel clusters sit in Orchard and Marina Bay, meaning a fifteen to twenty five minute Grab or a Circle Line run through Buona Vista for international guests. That is workable, but it has to be planned into the invitation rather than discovered on the day. Run it against a central alternative properly using the city compare tool. Arriving here feels quiet, practical and a little unpolished, which is exactly why appointment-led formats hold up well on this block. The immediate parade runs to provision shops, Ji Yue Specialty Coffee, The Jip & Lab, Thai and Indian kitchens and a nail studio, with Haw Par Villa and the Tinypod container hotel a few hundred metres north. Mornings are slow and residential, midday brings a genuine local office crowd onto the five-foot way, and by early evening the street empties out, which is useful for cocktail receptions and less useful for anything relying on ambient audience. The space sits below street level in a warehouse building, so road visibility is effectively zero and guests need a pinned location, a host at the entry and clear wayfinding down. What we consistently hear from brand teams who activate here is that privacy and load-in freedom outweigh that arrival friction, particularly for showroom rental, brand shoot days and sample sale space. It is not the address for walk-in temporary retail, tourist-facing pop-ups or any brand whose primary metric is street visibility, and our venue sourcing team will tell you that before you enquire.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, but only for invite-led pop-up shop formats rather than walk-in temporary retail. This 1,851 sq ft basement floor sits on a quiet stretch of Pasir Panjang Road in Singapore with almost no passing trade, so brands that rely on street discovery will underperform here. What works is a private sample sale, a members or mailing list drop, or a two day sell-through where your own audience is doing the arriving. In our experience placing brands in the west of Singapore, teams that bring a confirmed guest list convert far better in this space than those hoping for footfall, and the single day minimum means you can book by the day to test the format before committing to a longer run."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to load-out so your team only manages the brand side. For this Pasir Panjang address specifically we confirm dates and hold with the landlord, negotiate the temporary use agreement, check goods access and after-hours air conditioning charges, brief the permit position with the relevant Singapore authorities, and coordinate catering, furniture and crew into the basement level. We also arrange retail staffing"
    },
    {
      "question": "How much does it cost to rent, and what is the minimum booking?",
      "answer": "The day rate is SGD 384, roughly EUR 260, with a one day minimum and a maximum term of 28 days. That places this firmly in the value tier for short-term commercial space in Singapore, well under what 172 sqm would cost anywhere near Orchard, Tanjong Pagar or Tiong Bahru. Multi-day programmes, weekend runs and full-week showroom blocks are quoted brief-based, so tell us the shape of your activation and we will come back with a total rather than a per day multiplication. Bear in mind that at this price point your build and fit-out line will usually exceed your venue line, which is worth modelling before you sign."
    },
    {
      "question": "How many guests can the space hold?",
      "answer": "The space holds 70 standing, 60 in lounge-style seating and 25 for seated dining across 172 sqm. That range is what makes the floor useful for brands running two formats in one evening, and it is a pattern we see constantly at addresses like this: a seated designer dinner or buyer preview for 25 early on, then a flip to a 70 guest cocktail reception once the tables clear. The floor plate is open and largely column-light, so you are not fighting the architecture when you reconfigure. For press days and wholesale appointments the practical working number is lower, usually 12 to 20 people on the floor at once alongside your rails."
    },
    {
      "question": "Is there a kitchen, and can I bring my own caterer and alcohol?",
      "answer": "Yes, there is a fully equipped kitchen with a refrigerator, and both external catering and BYO alcohol are permitted. This is the single biggest budget advantage of the address compared with a hotel function room or a venue tied to a house F&B contract, where minimum spends routinely double the total cost of an evening. Your caterer can plate on site rather than working from a corridor, and you control the pour, the menu and the margin. Brands running press dinners and industry networking evenings in this space typically find the catering saving alone offsets a meaningful share of the rental."
    },
    {
      "question": "Does a basement space still get natural light?",
      "answer": "Yes, the floor takes natural light from upper openings despite sitting at basement level in a warehouse building. It is soft ambient daylight rather than a shopfront window wall, so plan supplementary lighting if you are shooting product or want a specific colour temperature across a full day. The walls are neutral and the frame is industrial, which means the room accepts branding and rail systems without structural work. Full air conditioning runs across the floor, which is not a small point in Singapore when you have 70 guests, hot lights and a catering team working at the same time."
    },
    {
      "question": "What AV, sound and tech equipment is included?",
      "answer": "Included in the rental are Wi-Fi, a flatscreen television, a Smart Interactive Whiteboard with 4K HD display, a PA system with music speakers and a Power House premium karaoke system. You can also plug in your own music source rather than being restricted to a house playlist. The 4K interactive display is genuinely useful for a collection preview or buyer preview, since you can run lookbook imagery, line sheets and pricing on screen while the physical samples sit on the rail. The karaoke rig is a legacy of the venue's social event use and is easily screened or removed for a fashion presentation, which our production crew handles as part of set-up."
    },
    {
      "question": "Can I use this as a showroom for press days and buyer appointments?",
      "answer": "Yes, appointment-led showroom rental is the format this space serves best. The privacy of a basement floor with no passing eyes is exactly what editors, stylists and wholesale buyers want when they are seeing a collection ahead of release, and 1,851 sq ft absorbs several rail runs plus a private seating corner without feeling crowded. The kitchen and external catering permission let you hold hospitality on site across a full day of back to back appointments rather than sending guests out to the nearby cafes. What we consistently hear from brand teams who run press days here is that the arrival friction is offset by the control they get over who is in the room and for how long."
    },
    {
      "question": "Is the space suitable for a sample sale?",
      "answer": "Yes, a closed-door sample sale is one of the strongest uses for this floor. With 70 standing capacity, full air conditioning and a one day minimum, you can run a controlled two day sell-through to your mailing list without paying central Singapore rates for square footage you need to fill with stock. The basement position works in your favour here because queue management and entry control are far simpler than on a high street unit. You will need to bring your own rails, cash desk and payment terminals, all of which we can specify and install ahead of your first trading hour."
    },
    {
      "question": "Can I brand the space and install a fit-out?",
      "answer": "Yes, the neutral walls and warehouse frame take a full identity overlay, and fit-out permissions are confirmed with the landlord as part of your temporary use agreement. Because the base room reads as a social space rather than a retail environment, most brands strip or screen the existing domestic fittings and build rails, plinths and lighting on top. We provide plinths, rails, seating and display units through furniture rental"
    },
    {
      "question": "What is access and load-in like for a basement warehouse floor?",
      "answer": "Load-in is via kerbside vehicle access directly outside the building, with goods movement down to basement level. Before you commit to any build we confirm the goods lift dimensions and the permitted load-in window in writing, because a basement plate is where oversized plinths and rail systems cause problems if nobody has measured first. Guests need a pinned location, a host at the entry point and clear wayfinding signage, since the space is below street level with limited visibility from the road. This is standard practice for us at addresses like this and we build the wayfinding plan into your run sheet rather than treating it as an afterthought."
    },
    {
      "question": "How do guests get here on public transport?",
      "answer": "Haw Par Villa MRT on the Circle Line is roughly eight minutes on foot, with Pasir Panjang MRT about twelve minutes away. Press and buyer hotel clusters sit in Orchard and Marina Bay, which means a fifteen to twenty five minute Grab ride or a Circle Line connection through Buona Vista for international guests. That is entirely manageable but it must be communicated in your invitation rather than discovered on the day. The immediate area around the venue is functional and low-rise with cafes including Ji Yue Specialty Coffee and The Jip & Lab, Thai and Indian kitchens and a scattering of provision shops, which suits crew during a long set-up day."
    },
    {
      "question": "What permits do I need to run a brand activation here in Singapore?",
      "answer": "Requirements depend on your format, and we confirm the exact position for your dates before you sign anything. A private, invite-only press day, showroom or buyer appointment schedule inside the premises generally sits under the licence to occupy and the landlord's existing permissions. Selling stock to the public, serving alcohol at scale or amplified sound running late can each trigger additional approvals, and BYO alcohol at a private function is treated differently from a public sale. Our team reads the brief and tells you which of those apply, and you can review the general framework in our permit guide"
    },
    {
      "question": "Can I use the space as a content or campaign studio?",
      "answer": "Yes, shoot days work well here and are a common booking pattern at this address. The natural light, neutral walls and 172 sqm of open floor give a crew room to build sets and store equipment, and the 4K display is useful for reviewing frames on the day. Privacy is the real advantage: there are no windows onto a busy street and no public flow to manage, so talent and product stay contained. The Mediapolis and one-north production ecosystem sits close by, which makes local crew, equipment hire and same-day fixes straightforward to arrange in this part of the west."
    },
    {
      "question": "How do I enquire, and how far ahead should I book?",
      "answer": "Send your dates, format and headcount through the enquiry form and we reply within 24h with availability and a costed outline. We recommend six to eight weeks of lead time for Singapore, and the October and November window fills first around regional fashion and art week traffic, so request availability early if your activation lands in that period. Once you approve the outline we issue the temporary use agreement, take the deposit and move into production scheduling, and you can see the full sequence in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "S$384 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Wi-Fi, Flatscreen TV, Air conditioning, Smart Interactive Whiteboard (4K HD Display), Natural light, Power House Premium Karaoke System, Kitchen, Refrigerator."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Singapore",
  "country": "SG",
  "lat": 1.281635402,
  "lon": 103.7850347,
  "areaSqm": 172,
  "areaSqft": 1851,
  "priceLabel": "S$384 / day",
  "priceEur": 262,
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      "caption": "Versatile 1,851 Sq Ft Multi-Purpose Social Space, 172 sqm, corporate event, pop-up rental in Singapore"
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      "caption": "Versatile 1,851 Sq Ft Multi-Purpose Social Space, 172 sqm, corporate event, pop-up rental in Singapore, interior view"
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      "caption": "Versatile 1,851 Sq Ft Multi-Purpose Social Space, 172 sqm, corporate event, pop-up rental in Singapore, additional interior…"
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      "caption": "Versatile 1,851 Sq Ft Multi-Purpose Social Space, 172 sqm, corporate event, pop-up rental in Singapore, further detail view"
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  ],
  "amenities": [
    "Wi-Fi",
    "Flatscreen TV",
    "Air conditioning",
    "Smart Interactive Whiteboard (4K HD Display)",
    "Natural light",
    "Power House Premium Karaoke System",
    "Kitchen",
    "Refrigerator",
    "BYO alcohol allowed",
    "External catering allowed",
    "Own music allowed",
    "PA system / music speakers available"
  ],
  "useCases": [
    "corporate event",
    "private event",
    "cocktail reception",
    "networking event"
  ],
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