{
  "source": "Fashion Week Venues",
  "title": "Versatile 1,851 Sq Ft Multi-Purpose Social Space",
  "metaTitle": "Event Space Singapore | Hire 172 sqm in Pasir Panjang",
  "description": "Welcome to our spacious venue, offering 1,851 square feet designed for a variety of events. The space features essential amenities, including Wi-Fi, a flatscreen television, air conditioning, a Smart Interactive Whiteboard with a 4K HD display, and a premium karaoke system. An abundance of natural light enhances the setting, complemented by a fully-equipped kitchen and a refrigerator for your convenience.\n\nYou have the flexibility to bring your own alcohol and choose external catering services, allowing you to tailor the experience to your preferences. For entertainment, you can use your own music or take advantage of our sound system and speakers. This social space is perfect for corporate functions, gatherings, and celebratory events such as birthdays and anniversaries.\n\nWith a standing capacity of up to 70 guests, seated dining for 25, and comfortable seating for 60, this venue can accommodate various group sizes to make your event memorable.",
  "metaDescription": "Event space for hire in Singapore. 172 sqm in Pasir Panjang, 70 standing, natural light and kitchen. Vetted by FWV, reply within 24h. Enquire now.",
  "tldr": "A 172 sqm (1,851 sq ft) basement warehouse social space for rent in Pasir Panjang, Singapore, with an open multi-purpose floorplate, daylight from above-grade openings and a neutral finish that takes branding without heavy fit-out. It holds 70 standing, 60 seated lounge-style or 25 at seated dining. Best For Strongest fit for cocktail receptions and evening brand activations for up to 70 guests, followed by press days and buyer previews with wholesale appointment corners, sample sale space with catering support, corporate networking events, and small content studio or brand shoot bookings. Book by the day or by the week depending on programme length. Standout Features Fully equipped kitchen with refrigerator suitable for external catering teams to plate on site, plus BYO alcohol permission that removes bar mark-ups from your budget. Also included: a Smart Interactive Whiteboard with 4K HD display for collection previews and lookbook screening, an in-house PA system and speakers that accept your own playlist, a Power House premium karaoke system for after-party programming, and full air conditioning across a column-light basement floor. Location Haw Par Villa MRT (Circle Line) sits roughly 8 minutes on foot, with Pasir Panjang MRT around 12 minutes and kerbside vehicle access for load-in directly outside the building in the West Coast district. The immediate street is a low-rise mix of cafes, restaurants and neighbourhood retail, quiet for crew during set-up and easy for guests arriving by car or ride-hail. Availability Day rate is SGD 384 (approx. EUR 260) with a one day minimum and short-term rental up to 28 days, and multi-day programmes are quoted on a brief-based basis. Spaces at this address typically book four to six weeks ahead in Singapore, and lead times tighten sharply around Singapore Fashion Week, the year-end party season and Q4 corporate calendars. How to Book Enquire through Fashion Week Venues and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your dates.",
  "editorialTake": "Book this one for invite-only press days, seasonal sample sales and brand dinners rather than footfall-driven temporary retail, because a basement floor plate on a quiet stretch near Haw Par Villa gives you total control over who walks in and zero passing trade to convert. What makes the address work for closed-door formats is the combination of 1,851 square feet of uninterrupted floor with a fully equipped kitchen, BYO alcohol and external catering permissions, which means one room can carry a seated designer dinner for 25 at 7pm and flip to a 70 guest standing reception by 9pm without a house F&B contract dictating your menu, your pour or your margins, and our activation service has run that exact turnaround more times than we can count. The brand fit is mid-scale contemporary and emerging Southeast Asian labels in womenswear, accessories, streetwear or beauty, typically three to eight years in, selling a community-led story rather than heritage prestige, and we would steer established luxury maisons elsewhere since the basement level and industrial bones will not carry a flagship-grade fashion presentation. In Singapore, enquire six to eight weeks ahead because the October and November calendar fills first around regional fashion and art week traffic, confirm goods lift dimensions and after-hours air conditioning charges before you commit to any build, and price your staffing and wayfinding early using the budget calculator since guests will need clear direction from the street down to the basement entrance.",
  "idealBrandProfile": "This space fits a brand with a 4 to 20 person team, roughly 2 to 7 years of trading, and an existing DTC list or regional wholesale base in Singapore, Malaysia and Indonesia. At 172 sqm with 70 standing and 25 seated, it holds a full buying schedule or an invitation led evening without the overhead of a Tanjong Pagar or Orchard address. The location off Pasir Panjang near Haw Par Villa carries almost no passing retail traffic, so it works for brands that can pull an audience themselves rather than borrow one. In our experience the profile that gets the most from this space is a label running appointment based selling alongside occasional community events. Where we see mismatches is when a global maison needs a prestige postcode for a regional launch, or when a one person label with forty samples books the full floor and cannot fill it. Aesthetic Fit A clean, neutral, function forward visual identity works best here. The room reads as a flexible social box with white walls, natural light from the upper openings and a domestic kitchen, which suits contemporary ready to wear, streetwear, activewear, eyewear, footwear, jewellery and beauty brands that bring their own rail systems, plinths and lighting. Brands with a modular, workshop or gallery leaning aesthetic will find the basement level and warehouse frame easy to dress. What does not work is high polish heritage luxury or anything that depends on architectural drama, ceiling height theatre or a prestige street frontage, because the existing finishes and karaoke and television fittings need to be stripped or screened before they read as fashion. If your concept needs a full identity overlay, budget for production and build rather than assuming the base room carries it. Best Use Cases First choice is a press day and collection preview, since the 25 seat dining setup, kitchen, refrigerator and external catering permission let you run editor and stylist appointments across a full day with hospitality on site. Second is wholesale appointments and a seasonal showroom rental, because 1,851 sq ft absorbs multiple rail runs plus a private seating corner for buyers. Third is a private sample sale, where 70 standing capacity, air conditioning and single day minimum booking suit a controlled two day sell through to a mailing list. Fourth is a cocktail reception or industry networking event, helped by BYO alcohol, the PA system and own music policy. Fifth is a content studio day for lookbook and campaign capture, with natural light and the 4K display for review, and it pairs well with influencer marketing when creators shoot on site. Sixth is internal training or a partner briefing using the interactive whiteboard. Budget Signal This sits firmly in the value tier for Singapore short term commercial space, well below anything with comparable square footage in the CBD, Orchard or Tiong Bahru. For the money you get square metres, a real kitchen, air conditioning, BYO alcohol and flexible catering, which a hotel function room rarely allows without a minimum spend that doubles the total. Compared with a co-working event room you get exclusivity and load in freedom; compared with a shared pop up format you get full control of the space for one to twenty eight days. What you trade away is footfall and postcode prestige, so this is a brand activation venue for owned audiences, not discovery. Run the numbers through our budget calculator before committing, as build cost will outweigh the rental line here.",
  "neighbourhoodMood": "Independent labels, photographers, product teams and small production houses are the working population along this stretch of Pasir Panjang Road, and they have been quietly colonising the low shophouse rows and warehouse backs here for years. Within a short radius you have the gallery cluster at Gillman Barracks on Lock Road and Malan Road, the studio and startup ecosystem around Ayer Rajah Crescent and one-north, Mediapolis crews shooting content on tight turnarounds, and a scattering of ceramics, framing and furniture workshops tucked into the older units off South Buona Vista Road and Pepys Road. Add the design faculty and research spillover from Kent Ridge and Science Park Drive and you get a neighbourhood that reads as light industrial on paper but functions as a creative quarter in practice. In our experience placing brands in this part of the west, the businesses that thrive here are the ones that need floor area and privacy rather than passing eyes, and if you are comparing formats across markets it is worth taking time to browse all spaces before committing to a central address. Cost per square foot is the honest headline reason brands take a space out here rather than in Orchard, Duxton, Keong Saik or Kampong Gelam. A 1,851 sq ft floor at this daily rate would be difficult to justify anywhere near Ngee Ann City or the Tanjong Pagar shophouse belt, where the same budget buys a fraction of the footprint and a calendar full of competing activations during peak season. What you gain here is room to build, a full kitchen, BYO alcohol and external catering freedom, and a controlled guest list environment that suits invite-only press days, buyer appointments, sample sales and closed-door networking far better than a high street unit. What you give up is obvious. There is no tourist flow, no luxury retail adjacency, and press and buyer hotel clusters sit in Orchard and Marina Bay, which means a fifteen to twenty five minute Grab ride or a Circle Line connection through Buona Vista. For international guests that is manageable but it must be planned and communicated. Run the numbers honestly with the budget calculator before you weigh it against a central alternative. Arrival here is calm, functional and slightly unglamorous, which is precisely why it works for appointment-led formats. The immediate block is a mix of provision shops, small cafes including Ji Yue Specialty Coffee and The Jip & Lab, Thai and Indian kitchens and a nail studio, with Haw Par Villa and the Tinypod container hotel a few hundred metres north. Mornings are quiet with residential and workshop movement, lunchtime brings a genuine local crowd out of the surrounding offices, and evenings thin out early. The space itself sits at basement level in a warehouse building, so signage visibility from the road is limited and guests will need clear wayfinding, a host at the entry point and a pinned location sent in advance. What we consistently hear from brand teams who activate here is that the privacy and the build freedom outweigh the arrival friction, particularly for content shoots, showroom rental and sample sale space. It is not suited to spontaneous walk-in retail, tourist-facing pop-ups or any brand whose primary metric is street visibility, and our venue sourcing team will say so directly if that is your brief.",
  "faq": [
    {
      "question": "Is Versatile 1,851 Sq Ft Multi-Purpose Social Space available for pop-up shops?",
      "answer": "Yes — Versatile 1,851 Sq Ft Multi-Purpose Social Space is a vetted pop-up ready space in Singapore, 172 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "S$384 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Wi-Fi, Flatscreen TV, Air conditioning, Smart Interactive Whiteboard (4K HD Display), Natural light, Power House Premium Karaoke System, Kitchen, Refrigerator."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Singapore",
  "country": "SG",
  "lat": 1.281635402,
  "lon": 103.7850347,
  "areaSqm": 172,
  "areaSqft": 1851,
  "priceLabel": "S$384 / day",
  "priceEur": 260,
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      "caption": "Versatile 1,851 Sq Ft Multi-Purpose Social Space, 172 sqm, corporate event, pop-up rental in Singapore, further detail view"
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  "amenities": [
    "Wi-Fi",
    "Flatscreen TV",
    "Air conditioning",
    "Smart Interactive Whiteboard (4K HD Display)",
    "Natural light",
    "Power House Premium Karaoke System",
    "Kitchen",
    "Refrigerator",
    "BYO alcohol allowed",
    "External catering allowed",
    "Own music allowed",
    "PA system / music speakers available"
  ],
  "useCases": [
    "corporate event",
    "private event",
    "cocktail reception",
    "networking event"
  ],
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