{
  "source": "Fashion Week Venues",
  "title": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf",
  "description": "Located on Shasho Place in Waldorf, Maryland, this 1,100-square-foot commercial facility offers a versatile environment suitable for conferences, meetings, retail, and photo shoots. The space features an open floor plan with a capacity limit of 70 guests. Interior architectural details include high ceilings, chandeliers, and multi-colored hardwood floors.\n\nThe property is equipped with several functional utilities to support various operations, including air conditioning, heating, and high-speed wifi. Technical amenities consist of video equipment and integrated lighting systems. Practical facilities include a bathroom and a water closet. This 102-square-meter space is designed to accommodate a range of professional uses, from gallery exhibitions to office functions. All integrated features mentioned are available to facilitate operational requirements within this Waldorf-based location.",
  "idealBrandProfile": "This space fits an independent or regional brand with a 3 to 15 person team, roughly 1 to 6 years of trading, and an established local customer base across Southern Maryland or the southern DC suburbs. At 102 sqm with a 70 guest cap, it holds a full seasonal collection plus a seated presentation area without feeling thin, which is the practical reason it suits brands running their first or fifth standalone activation rather than a national chain rollout. Brands at this stage typically find they need one merchandising lead, one host and two sales staff to run it comfortably, and our retail staffing team sizes that per day rather than per week. Too small for a brand needing 200 plus guests at an opening or a multi zone experiential build. Wrongly positioned for a luxury house chasing editorial coverage during a fashion week cycle, since Waldorf draws a suburban trade area audience rather than press and buyers. Aesthetic Fit Warm, decorative and event forward identities work here. Chandeliers, high ceilings and multi coloured hardwood floors give the room a soft residential formality that flatters occasion wear, bridal, modest fashion, beauty and fragrance, jewellery, haircare and lifestyle homeware. Brands with a colour rich or heritage leaning visual language sit naturally against that floor. What does not work is stark industrial minimalism or a cold gallery white cube concept, because the fixed chandeliers and patterned timber will fight any attempt at a neutral shell and you cannot strip the room back to raw. Streetwear and technical sportswear brands built on concrete and steel cues should look elsewhere. If you want to soften or reframe the interior rather than replace it, plinths and seating through furniture rental is the efficient route. Best Use Cases First choice is a short run pop-up shop or temporary retail space, because the open floor plan lets you set a full merchandising loop with a till point near the entrance and fitting or consultation space at the rear. Second is a private launch or exhibition opening, since the 70 guest capacity, integrated lighting and climate control support an evening event without extra rig. Third is a content studio or photo and video shoot day, with chandeliers, high ceilings and on site video equipment giving usable set variety in one room. Fourth is a sample sale, where an open plan and a single controlled entrance make queue and stock management straightforward. Fifth is a workshop, masterclass or beauty service day, helped by bathroom facilities, wifi and heating. Sixth is a corporate event, team offsite or networking evening. Seventh is a small collection preview or wholesale appointment day for regional stockists, though this is the weakest fit given the location. Budget Signal Expect mid market pricing for the Waldorf and St. Charles corridor, below anything comparable inside the Washington DC beltway and well below prime downtown retail. For that tier you get a finished, furnished room with lighting, video equipment, air conditioning, heating, wifi and two washroom facilities already in place, which removes most of the fit out spend that a bare commercial unit would demand. Against a hotel function room you gain retail permission and a full trading day rather than a metered event window. Against co-working or shared pop-up formats you gain exclusivity, your own door and full control of the visual identity. Where we see mismatches is when a brand budgets for the space alone and forgets staffing, stock transport and paid local reach, so model the full picture with our budget calculator before you enquire.",
  "faq": [
    {
      "question": "Is Versatile 102 sqm Event Space with Open Floor Plan in Waldorf available for pop-up shops?",
      "answer": "Yes — Versatile 102 sqm Event Space with Open Floor Plan in Waldorf is a vetted pop-up ready space in Waldorf, 102 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, wc, air conditioning, bathroom, heating, video equipment, wifi."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Waldorf",
  "country": "United States",
  "postalCode": "20603",
  "lat": 38.6235129,
  "lon": -76.9201458,
  "areaSqm": 102,
  "areaSqft": 1100,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/versatile-102-sqm-event-space-with-open-floor-plan-in-waldor-115e39d3-1.jpg",
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      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store"
    },
    {
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      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, interior view"
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      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, second interior view"
    },
    {
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      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, third interior view"
    },
    {
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      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-102-sqm-event-space-with-open-floor-plan-in-waldor-115e39d3-7.jpg",
      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-102-sqm-event-space-with-open-floor-plan-in-waldor-115e39d3-8.jpg",
      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-102-sqm-event-space-with-open-floor-plan-in-waldor-115e39d3-9.jpg",
      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-102-sqm-event-space-with-open-floor-plan-in-waldor-115e39d3-10.jpg",
      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-102-sqm-event-space-with-open-floor-plan-in-waldor-115e39d3-11.jpg",
      "caption": "Versatile 102 sqm Event Space with Open Floor Plan in Waldorf, pop up store, second interior view 2"
    }
  ],
  "amenities": [
    "lighting",
    "wc",
    "air conditioning",
    "bathroom",
    "heating",
    "video equipment",
    "wifi"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "art exhibition",
    "gallery showing",
    "content creation",
    "photo shoot",
    "video production",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}