{
  "source": "Fashion Week Venues",
  "title": "Versatile 12,600 Sq. Ft. Entertainment Venue",
  "description": "This dynamic 12,600 square foot entertainment venue is ideal for social gatherings, live performances, and corporate events. Capable of accommodating up to 1,500 guests, the space features a rooftop deck with a retractable roof, enhancing its flexibility for both indoor and outdoor experiences. Equipped with essential amenities, this venue ensures a well-supported environment for various occasions. Notable facilities include high-speed internet, air conditioning, a security system, and a fully equipped kitchen. Additionally, the space offers a stock room, counters, fitting rooms, garment racks, as well as sound and video equipment. Other conveniences include heating, electricity, parking, an elevator, and CCTV for safety and security. This venue provides everything needed to host diverse events with ease.",
  "idealBrandProfile": "This space fits established brands with a 20 to 100 person team, five or more years of trading, and a proven ability to fill a room of 1,000 plus guests without relying on passing trade. At 12,600 sq ft with an occupancy estimate above 1,200, the volume only works when a brand already holds a regional mailing list, a DC or Mid Atlantic wholesale base, or a music and culture audience it can mobilise in a single evening. The basement level and Ivy City location mean there is no incidental footfall, so guest numbers come entirely from your own invitation list or paid reach. Where we see mismatches is when a five person label with 3,000 followers books a room built for 1,500 and ends up presenting a collection in a space that reads two thirds empty. Equally, a heritage luxury house seeking Georgetown or CityCenterDC adjacency will find this address wrongly positioned for its clientele. Aesthetic Fit Industrial, high energy and performance led brand identities work here: streetwear, sneaker and footwear, denim, activewear, outerwear, and beverage or music adjacent fashion labels that want scale, volume and sound rather than intimacy. The venue arrives with lighting, furniture, and sound and video equipment already installed, and the rooftop deck with retractable roof gives a second visual register for daytime content and evening reception. Brands at this stage typically layer their own set into the shell, which is where production and build earns its keep. What does not work is quiet luxury, fine jewellery, atelier tailoring or any brand whose presentation depends on daylight, white gallery walls and low guest counts. A basement entertainment room in a converted industrial district cannot be made to read as a Parisian salon, and attempting it usually costs more than booking a smaller space that already looks the part. Best Use Cases First choice is a large scale launch party or brand activation with live performance, because the sound and video rig, 1,500 capacity and retractable roof rooftop deck are built for exactly that format. Second is a one day sample sale, since the fitting rooms, garment racks, counters and stock room mean the retail infrastructure is already in place and only needs stock, signage and retail staffing. Third is a press day and collection preview combined with an evening influencer moment, using the rooftop for daylight editor appointments and the main floor after dark. Fourth is a corporate or industry networking event, awards night or cocktail reception, supported by the full kitchen, parking and elevator. Fifth is a content studio day, where the raw volume and existing lighting give multiple backdrops in one booking. Wholesale appointment use ranks last, as the single day booking window and scale suit gatherings rather than week long showroom rental. Budget Signal On cost per square foot this sits at the accessible end of the Washington DC market and well below anything comparable downtown. A hotel ballroom holding a fraction of these guests will typically cost several times more once food and beverage minimums are applied, and a prime commercial temporary retail space on 14th Street or in Georgetown will not offer this footprint at any comparable rate. Against co-working event rooms and shared pop-up formats, the trade is straightforward: you gain scale, sound infrastructure, kitchen and parking, and you give up organic footfall and a prestige postcode. In our experience the profile that gets the most from this space budgets the saving straight into production, lighting and talent rather than pocketing it, and models the guest acquisition cost honestly before committing. Run the numbers through our budget calculator before you enquire, because the room is affordable and the activation around it is not.",
  "neighbourhoodMood": "Distilleries, production studios, event caterers and independent maker brands make up the working tenant base around this block, and they set the tone for everything that happens here. Republic Restoratives runs a women owned distillery a few doors up, Atlas Brew Works occupies a converted warehouse on Okie Street, and the stretch between Fenwick Street and New York Avenue NE holds a cluster of photo studios, prop houses, furniture warehouses and food production kitchens that serve the wider DC event industry. The Hecht Warehouse conversion anchors the retail side with MOM's Organic Market, Petco and a large format Target, while City Winery and the Ivy City Smokehouse pull evening crowds from across the District. In our experience placing brands in this neighbourhood, the tenants who thrive here are the ones who need volume, ceiling height and loading access rather than window shoppers, which is why our venue sourcing team routinely shortlists Ivy City for large format launches, sample sales and press days that need to control who walks through the door. Square footage economics are the honest reason brands choose Ivy City over Georgetown, CityCenterDC or 14th Street NW. A 12,600 sq ft floor with a 1,500 guest capacity, a retractable roof deck, a full kitchen and on site parking simply does not exist at this price point on M Street or in the Logan Circle corridor, where you pay a heavy premium for street visibility you may not actually need. Union Market and NoMa sit a short drive west and offer more polish and Metro access, but rates there have climbed steeply and availability during peak event weeks is thin. The tradeoff in Ivy City is genuine. There is no Metro station within walking distance, so guests arrive by rideshare or car, and international press and buyers staying downtown will need a fifteen minute transfer. What you gain is control, capacity, parking, and a budget that stretches into production rather than rent. Run the numbers through our budget calculator before comparing it against a downtown quote. Arrival here feels industrial and deliberate rather than incidental, which is exactly what an invite led format needs. The immediate block is low rise warehouse stock with wide kerbs, easy truck access and parking that does not require a permit fight, and the basement level of this venue keeps sound and light fully controllable regardless of what the weather is doing outside. Mornings are quiet, mostly delivery vans, food production staff and trades, which makes it a clean window for build, load in and content capture. Foot traffic picks up from late afternoon as the distillery and restaurant crowd arrives, and Thursday through Saturday evenings the area reads busy and social. What we consistently hear from brand teams who activate here is that guests remember the arrival because it does not look like the rest of Washington. Be clear on the limitation though. This is not a location for spontaneous walk in retail, tourist traffic or brands needing high street visibility, and any activation here lives or dies on guest list, transport logistics and production and build quality.",
  "faq": [
    {
      "question": "Is Versatile 12,600 Sq. Ft. Entertainment Venue available for pop-up shops?",
      "answer": "Yes — Versatile 12,600 Sq. Ft. Entertainment Venue is a vetted pop-up ready space in Washington, 1171 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$600 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Washington",
  "country": "US",
  "lat": 38.9146686,
  "lon": -76.98502215,
  "areaSqm": 1171,
  "areaSqft": 12600,
  "priceLabel": "$600 / day",
  "priceEur": 523,
  "coverImage": "https://fashionweekvenues.com/i/versatile-12-600-sq-ft-entertainment-venue-57af0195-1.jpg",
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      "caption": "Versatile 12,600 Sq. Ft. Entertainment Venue, 1171 sqm, corporate event, pop-up rental in Washington"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-12-600-sq-ft-entertainment-venue-57af0195-3.jpg",
      "caption": "Versatile 12,600 Sq. Ft. Entertainment Venue, 1171 sqm, corporate event, pop-up rental in Washington, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-12-600-sq-ft-entertainment-venue-57af0195-4.jpg",
      "caption": "Versatile 12,600 Sq. Ft. Entertainment Venue, 1171 sqm, corporate event, pop-up rental in Washington, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-12-600-sq-ft-entertainment-venue-57af0195-5.jpg",
      "caption": "Versatile 12,600 Sq. Ft. Entertainment Venue, 1171 sqm, corporate event, pop-up rental in Washington, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-12-600-sq-ft-entertainment-venue-57af0195-6.jpg",
      "caption": "Versatile 12,600 Sq. Ft. Entertainment Venue, 1171 sqm, corporate event, pop-up rental in Washington, additional interior vi…"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-12-600-sq-ft-entertainment-venue-57af0195-7.jpg",
      "caption": "Versatile 12,600 Sq. Ft. Entertainment Venue, 1171 sqm, corporate event, pop-up rental in Washington, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-12-600-sq-ft-entertainment-venue-57af0195-8.jpg",
      "caption": "Versatile 12,600 Sq. Ft. Entertainment Venue, 1171 sqm, corporate event, pop-up rental in Washington, detail view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "corporate event",
    "networking event",
    "private event",
    "cocktail reception"
  ],
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}