{
  "source": "Fashion Week Venues",
  "title": "Versatile 125 m² Commercial Space Near South Melbourne Market",
  "description": "This versatile 125 square meter commercial space is located in the Clarendon Street retail precinct, just a three-minute walk from South Melbourne Market. The property features a flexible open plan layout, making it ideal for various uses. It includes a remote-controlled roller door for easy access, as well as bathrooms and a lunch room. The prominent corner location contributes to its accessibility. The space is governed by Flexible Commercial 1 Zoning, allowing for diverse business opportunities. Additional amenities include internet access, air conditioning, a security system, storage room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, kitchen facilities, and Wi-Fi. This commercial space is a solid choice for businesses looking to establish a presence in an active area.",
  "editorialTake": "Take this Clarendon Street corner for a four week temporary retail run or a wholesale showroom rental rather than a single evening launch, because the 28 day minimum term sits alongside counters, fitting rooms, garment racks and a lockable stock room already in place, which means you open and trade on day one with almost no production spend. The feature doing the heavy lifting is the remote controlled roller door serving a 140 sqm open plan basement floor, letting a van reverse in and unload rails, plinths and lighting cases straight onto the selling floor with no kerbside permit and no trolley relay, while the elevator and on site parking keep buyer appointments and sample returns civilised across a long selling window. It reads best for contemporary labels roughly two to eight years in with a Melbourne customer base already built, specifically denim, streetwear, technical outerwear, sneakers, eyewear and industrial leaning jewellery, and we would honestly point heritage maisons and high jewellery elsewhere, since a basement plate with no daylight frontage undercuts that price positioning however carefully it is dressed, a brief we would rather solve through venue sourcing. Enquire eight to ten weeks out for anything touching the March Melbourne Fashion Festival window, which fills faster than any other period in this precinct, and remember the South Melbourne Market rhythm puts real footfall between Wednesday and Sunday while Monday and Tuesday stay quiet, so book installs, press days and shoots early in the week and plan the full run against our activation timeline.",
  "idealBrandProfile": "This space fits a brand with a 5 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale or DTC customer base in Melbourne that justifies a month or longer on the ground. The 28 day minimum lease is the deciding factor: at 140 sqm on a prominent Clarendon Street corner three minutes from South Melbourne Market, this is a season length commitment rather than a weekend moment, so the numbers only work for brands who can staff it, restock it, and drive traffic to it for four weeks or more. In our experience the profile that gets the most from this space is a contemporary label running retail and wholesale in parallel, using the floor as a selling space by day and an appointment room by arrangement. Where we see mismatches is when a very early stage brand with one founder and no local mailing list takes on a 28 day run and cannot fill it, or when a global house wants a street level flagship window with daylight frontage. Both of those briefs are better served if you browse all spaces for a shorter or higher profile format. Aesthetic Fit Utilitarian, product forward brands read best here: streetwear, denim, workwear, technical outerwear, sneakers, eyewear, contemporary womenswear, jewellery with an industrial edge, and lifestyle or skincare lines comfortable in a studio setting. The open plan basement floor, roller door access, and existing counters, garment racks, fitting rooms and lighting rig give you a clean working shell that takes fixtures, vinyl, plinths and rails without fighting a decorative interior. What does not work is heritage luxury, couture, or high jewellery that depends on natural light, a dressed street window and a prestige address to justify price point. A basement floor plate in a suburban retail precinct undercuts that positioning no matter how well it is built. Equally, brands wanting a soft residential or gallery-white look will need real investment in surfaces and ceiling treatment, which is worth pricing through production and build before committing. Best Use Cases First choice is a month long pop-up shop or temporary retail space, because fitting rooms, counters, garment racks, a stock room and a security system mean you trade from day one with minimal fit-out. Second choice is a fashion showroom for wholesale appointments, with the lunch room, kitchen, parking and elevator supporting buyer visits and sample handling across a full selling window. Third is a content studio for photo shoots and video production, using the open plan floor, sound and video equipment, and roller door for straightforward gear and vehicle load-in. Fourth is a sample sale or showroom sale, where 150 person capacity and the corner position handle volume and queueing. Fifth is a press day or collection preview, quiet and controlled between trading hours. Sixth is an influencer event or cocktail reception in the evening, supported by kitchen facilities and air conditioning. Seventh is workshops and networking sessions that build local community across the run. Eighth is an art exhibition or gallery showing, viable but reliant on added lighting for a basement level. Least suited is a single night launch, which cannot absorb the minimum term. Budget Signal This sits in the value tier for Melbourne short-term commercial space, and on a per square metre per day basis it is one of the more efficient options in the inner south. Compared with prime Chapel Street or CBD frontage, you give up daylight and window theatre and gain roughly double the floor area for the same outlay. Compared with hotel event spaces in Southbank or the CBD, you avoid per head catering minimums and venue restrictions, and you keep the space for weeks rather than hours. Compared with co-working or shared pop-up formats, you get full control of the floor, your own storage, security and after-hours access instead of a slot in someone else's programme. Brands at this stage typically find the real cost sits in fit-out, staffing and traffic driving rather than the rate itself, so model the full four week picture with the budget calculator before you enquire.",
  "faq": [
    {
      "question": "Is Versatile 125 m² Commercial Space Near South Melbourne Market available for pop-up shops?",
      "answer": "Yes — Versatile 125 m² Commercial Space Near South Melbourne Market is a vetted pop-up ready space in South Melbourne, 140 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "A$280 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "South Melbourne",
  "country": "AU",
  "lat": -37.83139434,
  "lon": 144.9605445,
  "areaSqm": 140,
  "areaSqft": 1507,
  "priceLabel": "A$280 / day",
  "priceEur": 171,
  "coverImage": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-2.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-3.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-4.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-5.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-6.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-7.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-8.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-9.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f-10.jpg",
      "caption": "Versatile 125 m² Commercial Space Near South Melbourne Market, pop up store, interior view 2"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "workshop",
    "networking event",
    "corporate event",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "retail experience"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/versatile-125-m2-commercial-space-near-south-melbourne-marke-232c921f"
}