{
  "source": "Fashion Week Venues",
  "title": "Versatile 2-Storey Event Space with Private Bar",
  "description": "This multi-functional two-storey space is located on the top floor of a building on Hong Kong Street. The first floor encompasses 1,800 square feet, featuring art from our partner Gallery Quynh in Saigon, a grand table, and lounge seating, accommodating up to 40 guests comfortably. The space can be adapted for standing events as needed. Additionally, the mezzanine level offers a private bar and an adjoining meeting room, making it suitable for intimate events, tastings, and corporate meetings. With 12-meter-high ceilings, this venue combines a private, luxurious ambiance with a playful vibe, ideal for a range of event uses. \n\nAmenities include internet, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, a lounge, and Wi-Fi.",
  "idealBrandProfile": "This space fits brands with a 5 to 30 person team, roughly 3 to 10 years of trading, and an existing wholesale, press or DTC base in Southeast Asia who need a controlled guest-list moment rather than street traffic. At 250 sqm across two levels with a 40 seated capacity and a standing configuration for larger receptions, it works for a single collection, one category, or a curated capsule presented properly. The top-floor position, elevator access and single-day booking window mean it rewards brands with a defined agenda and a confirmed invite list. In our experience the profile that gets the most from this space is a regional label or an international brand testing the Singapore market with a controlled launch. Where we see mismatches is when a high-volume mass retailer books it expecting walk-in footfall, or when a very large house needs 500 plus guests and multi-day build time, since the one-day lease term rules out extended installs. Aesthetic Fit Design-led, gallery-adjacent brands sit best here: contemporary ready-to-wear, fine jewellery, eyewear, leather goods, fragrance, and considered homeware all read well against the existing art from Gallery Quynh, the grand table, lounge seating and 12-meter ceilings. The interior already carries a point of view, so brands with a warm, tactile or artisanal identity gain atmosphere rather than fighting it, and the private bar on the mezzanine supports a hosted, hospitality-led retail experience. What does not work is a stark white-cube minimalist identity or a loud streetwear brand needing full graphic takeover, because the art, furniture and finishes are part of the deal and heavy overlay is neither practical nor economical on a single-day term. Brands wanting a total visual reset should talk to us about concept and direction before committing. Best Use Cases First choice is a press day or collection preview, since garment racks, fitting rooms, counters and a stock room are already in place and the mezzanine meeting room handles one-to-one editor and buyer conversations. Second is a cocktail reception or launch event, where the private bar, kitchen, sound and video equipment and 260 person occupancy carry an evening format without external hire. Third is wholesale appointments and a compact fashion showroom setup, with the grand table doubling as a linesheet and order-writing surface. Fourth is a one-day sample sale or invite-only pop-up shop, supported by lockable stock and staffed till points through our activation service. Fifth is a content studio day, given the ceiling height, layered lighting and art backdrops. Sixth is a creative workshop, tasting or intimate corporate session on the mezzanine level. Budget Signal This sits in the mid to upper band for short-term commercial space in central Singapore, and below prime Orchard Road or Marina Bay retail on a comparable footprint. The value case is what you are not paying for separately: furniture, lighting, sound and video, a kitchen, a private bar, fitting rooms and racks are included, which typically removes a meaningful build line from the budget. Against hotel event spaces near Clarke Quay you gain a distinct interior and no minimum food and beverage spend. Against co-working venues and shared pop-up formats you gain exclusivity and a credible brand presentation space rather than a booked room. Brands at this stage typically find the total number lands lower than expected once production is stripped out, and our budget calculator is the fastest way to sanity check that before enquiring.",
  "neighbourhoodMood": "Design studios, independent F&B operators, photographers and small creative agencies occupy most of the upper floors along Hong Kong Street and the shophouse rows that run off it into North Canal Road, Carpenter Street and Circular Road. This pocket of the Singapore River conservation area has been quietly absorbing creative tenancies for years: cocktail rooms like 28 HongKong Street brought the international drinks press here, and the surrounding units filled with retouching studios, brand consultancies, architecture practices and the kind of art dealer relationships that produce a space showing work from a Saigon gallery on its own walls. Walk the block on a weekday and you pass casting agents heading to Clarke Quay MRT, kitchen crews prepping in the five foot ways, and stylists carrying racks between shophouse lifts. In our experience handling venue sourcing in Singapore, this is the strip we shortlist when a client wants a showroom space or press day location with genuine architectural character rather than a mall atrium or a hotel function room. Brands choose this stretch over Orchard Road and Marina Bay because the cost per guest is dramatically lower and the audience is qualified rather than incidental. Orchard delivers volume and mall adjacency but prices short-term commercial space at levels that only make sense for consumer launches with retail conversion targets, and Marina Bay Sands puts you inside a corporate events machine with rigid supplier lists. Keong Saik, Duxton and Telok Ayer are the obvious creative alternatives, and they are strong, but they are also heavily booked during major weeks and increasingly priced accordingly. Hong Kong Street sits five minutes from Clarke Quay and Chinatown MRT, walkable to the CBD for buyer appointments and within a short ride of the Orchard press hotel cluster, with eight small hotels inside 250 metres for visiting international guests on tighter budgets. What it does not give you is prestige address recognition. Run the numbers through our budget calculator before comparing it against a Marina Bay quote, because the delta usually funds the entire build. Arrival here is calm and deliberate, which is exactly what an invite-only format needs. The street itself is narrow, lined with restored shophouses, and carries steady but unhurried traffic: office workers cutting through to Hong Lim Food Centre at lunch, delivery riders mid afternoon, then a slow shift into evening as the bars along Circular Road and Boat Quay wake up. Guests take a lift to the top floor and arrive into 12 metre ceilings and a private bar on the mezzanine, so the transition from street to event is complete and controlled. Mornings are quiet enough for buyer appointments and content capture, evenings work well for tastings and cocktail receptions of around 40 seated. What we consistently tell brand teams considering our activation service here is the honest limitation: this is not a walk-in address. There is no street frontage, no window, no tourist flow to convert, and the single day booking window rules out extended temporary retail. Bring your own guest list or look elsewhere.",
  "faq": [
    {
      "question": "Is Versatile 2-Storey Event Space with Private Bar available for pop-up shops?",
      "answer": "Yes — Versatile 2-Storey Event Space with Private Bar is a vetted pop-up ready space in Singapore, 250 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "S$1,440 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Singapore",
  "country": "SG",
  "lat": 1.2868041,
  "lon": 103.8474989,
  "areaSqm": 250,
  "areaSqft": 2691,
  "priceLabel": "S$1,440 / day",
  "priceEur": 975,
  "coverImage": "https://fashionweekvenues.com/i/versatile-2-storey-event-space-with-private-bar-5e2f8704-1.jpg",
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  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Lounge",
    "Wifi"
  ],
  "useCases": [
    "art exhibition",
    "gallery showing",
    "corporate event",
    "private event",
    "cocktail reception",
    "workshop",
    "creative workshop"
  ],
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}