{
  "source": "Fashion Week Venues",
  "title": "Versatile 2nd Generation Space for Rent",
  "description": "This adaptable second-generation space is located at a prime waterfront location in Seattle, ideal for various commercial activities. The space is equipped with essential amenities including internet access, air conditioning, and a security system to ensure a comfortable and secure working environment. \n\nAdditional features comprise a stock room, counters, fitting rooms, garment racks, and appropriate lighting. For event needs, sound and video equipment are available. The location also has necessary utilities such as electricity and heating. \n\nConvenience is enhanced with included parking, an elevator, and a kitchen, making it suitable for a wide range of uses. This space is ready to accommodate your business needs.",
  "tldr": "A 150 sqm (1,617 sq ft) second generation retail and showroom space for rent on the basement level of a downtown Seattle mall building near the Pike Place waterfront, fitted out as a working shop with counters, fitting rooms and garment racks already installed. The room holds up to 160 guests standing, making it a move-in ready brand activation space rather than a shell requiring full build. Best For Strongest fit for temporary retail and pop-up store runs of a week or longer, wholesale showroom space with buyer previews and appointment selling, and sample sale or trunk show formats using the existing stock room and counters. Also available to hire for press day and collection preview evenings, and for content studio use including ecommerce and lookbook shoots. Standout Features Full retail fit-out already in place, including fitting rooms, sales counters, garment racks and a dedicated stock room for backstock and steaming. Other differentiators are in-house sound and video equipment for presentations, a complete kitchen suitable for catering setup, elevator access plus on-site parking for load-in of rails and crates, and a monitored security system with climate control across the floor, all vetted by Fashion Week Venues before listing. Location Situated in Seattle's Downtown Waterfront district between First Avenue and Western Avenue, roughly a four minute walk to Pike Place Market and eight minutes to the Westlake and University Street light rail and transit tunnel stations. The immediate streets mix design showrooms such as B and B Italia with galleries, Seattle Art Museum and 30 plus restaurants and cafes, so crews can load in from quiet side access while guests arrive through a busy, walkable retail stretch. Availability Day rate is USD 428.57 with a seven day minimum rental, and longer runs are quoted on a brief-based basis. Book four to six weeks ahead for standard dates and eight to ten weeks for Seattle Fashion Week, the November and December holiday retail window and summer market season, when spaces at this address typically book first. How to Book Send your dates, activation format and guest numbers through the enquiry form and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on your behalf, so request availability now to hold your Seattle dates.",
  "activationIdeas": "This is the format the space was built for, because the second generation fit-out already includes counters, fitting rooms and garment racks, so you trade on day one instead of funding a shell build. At 150 sqm you can merchandise roughly 500 to 700 units across rails and wall shelving while keeping the stock room free for backstock and steaming. The seven day minimum suits runs of one to four weeks, and we set up point of sale and payments ahead of opening. Budget for street-level signage, as the floor sits below grade. Sample Sale / Showroom Sale One of the more operationally ready sample sale spaces in downtown Seattle, mainly because the stock room, multiple counters and installed fitting rooms remove the three things sample sales usually have to rent in. Brands running this format in spaces like this typically run two till points at the counters, a queue lane along one wall and size-run rails holding 2,000 to 3,000 pieces with replenishment from the back. Parking and the elevator make crate load-in straightforward, and retail staffing should be briefed for door control. SS/AW Seasonal Showroom and Buyer Appointments Works well as a wholesale showroom rental because the garment racks, fitting rooms and stock room handle the full appointment workflow without additional hire. In practice 150 sqm supports a hanging line-up of two to three collections plus a seated order-writing area, running four to six buyer appointments a day. The basement level is an advantage here, giving you a quiet collection preview with no street distraction, and the kitchen covers coffee and lunch service for buyers between slots. Press Day / Media Preview A credible press day venue for a walk-through format rather than a seated presentation, with the existing rails letting you segment the collection by story without building custom display. Realistically this holds 30 to 50 editors and stylists circulating comfortably across the 150 sqm floor, with the counters doubling as sample check-out points for call-ins. The kitchen supports light catering in-house, and its position two minutes from Pike Place makes scheduling back-to-back press visits easy for Seattle-based media. Product Launch Strong for a launch evening because the in-house sound and video equipment covers playback and speeches without an external AV package. The stated 160 standing capacity is the maximum; with a hero product plinth, rails and a bar you should plan for 100 to 120 guests moving comfortably. Air conditioning matters at that density in a below-grade room, and it is already installed. Use the kitchen as bar back and the stock room for gifting stock and coats. Influencer Event and Cocktail Reception This suits influencer programming specifically because the fitting rooms allow live try-on content, something most event-only venues cannot offer. Plan 60 to 90 guests so there is floor space for a lit content corner, and use the absence of daylight to control the look of every frame from the first arrival to the last post. Sound and video kit is on site, the kitchen handles catering drops, and our influencer marketing team can build the invite list around Seattle creators. E-commerce, Lookbook and Content Studio Days What makes this work as a content studio is precisely what limits it as a daylight showroom: being basement level, there is no changing natural light, so you light the set once and shoot consistently for a full day. The 150 sqm floor takes two set-ups plus a styling zone, with fitting rooms as changing and the stock room for steaming and product prep. Bring your own strobes, as the house lighting is retail specification. Parking and the elevator handle grip and camera load-in. Art Exhibition or Gallery Showing Genuinely viable for exhibition use given seven galleries and the Seattle Art Museum sit within a few minutes' walk, so you are showing into an audience already circulating this stretch. The 150 sqm of wall and floor area hangs roughly 25 to 40 works depending on scale, with rails and counters removable to open the room. The monitored security system and climate control usually satisfy loan and insurance conditions, and opening night can take 100 plus guests standing. Workshop, Masterclass or Creative Session Adequate to strong for teaching formats, with the sound and video equipment covering slides and mic without hire, and the kitchen handling refreshments between sessions. Seated at tables this holds 20 to 30 participants comfortably, or 40 theatre style, which is the honest ceiling before sightlines suffer. Furniture is included, so reset costs between sessions are low, and the stock room stores materials securely across a multi-day programme. Retail fit-out can stay in place for product-led workshops.",
  "neighbourhoodMood": "Design showrooms, independent galleries and small-label fashion operators are the working tenants along this stretch of First Avenue, and they set the tone for how activations land here. B & B Italia sits less than a minute from the door, McKinnon Furniture holds the block to the south, and the gallery cluster running toward Seneca and Spring includes Patricia Rovzar Gallery, Skylinyl, NieU and Michael Maslan Vintage Posters. Add Ancient Grounds, Pirkko, the Vutique and the jewellery and homeware operators pushing north toward Pike Place, and you get a corridor where trade visitors already expect to walk between appointments rather than browse a mall. The Seattle Art Museum anchors the northern end and pulls a culture audience through daily, while the Showbox at the Market and the Harbor Steps restaurant cluster keep evening traffic credible for openings. In our experience placing brands in this part of downtown, the ecosystem suits branded store design work with a design or craft narrative far better than mass fashion retail, and the surrounding showroom density means buyers and press understand the address without explanation. Better value per square metre with genuine downtown credibility is the main reason brand teams take First Avenue over the alternatives, and the alternatives in Seattle are clear. The Westlake and Fifth Avenue retail core, wrapped around Nordstrom and Pacific Place, delivers volume footfall at rents and minimum terms that rarely make sense for a two week showroom or press day. Capitol Hill's Pike and Pine corridor gives you a younger, editorially confident audience but limited parking, tighter loading and a crowd that skews local rather than trade. Pioneer Square is cheaper again and strong for art formats, though it empties early and reads as a gallery district rather than a fashion one. Ballard and Georgetown are worth the trip for content production but too far out for buyers running a tight appointment day. What we consistently hear from brand teams who activate here is that the West Edge blocks solve the logistics problem: downtown hotels within walking distance, Link light rail at University Street and Westlake, easy town car access from Sea-Tac, and enough restaurant capacity for a dinner after a presentation. Use the budget calculator to compare the daily rate here against a Westlake equivalent before committing. Arriving for an appointment on this block feels businesslike in the morning and looser by mid afternoon. Between eight and eleven, foot traffic is office workers, hotel guests heading toward the market, and gallery and showroom staff opening up. From midday the rhythm shifts to visitors drifting north toward Pike Place and the waterfront, plus a steady lunch flow into Noi Thai, Mason's and Von's. Evenings bring the Showbox and Harbor Steps dining crowd, which makes a cocktail reception or exhibition opening easy to fill. The space itself is basement level with elevator access, parking and a service loading route, so it works well for controlled formats where guests are expected: press days, buyer appointments, trunk shows, sample sales and content shoots that benefit from a fitted stock room, garment racks and fitting rooms already in place, supported where needed by our production and build team. Be honest with yourself on one point: below street level on First Avenue you will not capture spontaneous walk-in traffic, and tourist volume heading to the market does not convert here. If maximum street visibility is the brief, this is the wrong address.",
  "faq": [
    {
      "question": "Is Versatile 2nd Generation Space for Rent available for pop-up shops?",
      "answer": "Yes — Versatile 2nd Generation Space for Rent is a vetted pop-up ready space in Seattle, 150 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$429 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Seattle",
  "country": "US",
  "lat": 47.60663432,
  "lon": -122.3397829,
  "areaSqm": 150,
  "areaSqft": 1617,
  "priceLabel": "$429 / day",
  "priceEur": 374,
  "coverImage": "https://fashionweekvenues.com/i/versatile-2nd-generation-space-for-rent-0fba64dd-1.jpg",
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  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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