{
  "source": "Fashion Week Venues",
  "title": "Versatile 6,000 sq. ft. Creative Venue in Flatiron",
  "description": "This versatile 6,000 square foot creative venue features 14-foot high ceilings and an 18-foot wide by 14-foot high professional cyclorama wall. Designed to accommodate various production layouts, the space offers rooftop access suitable for photo and video shoots, film productions, and premium events. \n\nThe venue is ideal for corporate events, bridal showrooms, brand activations, castings, celebrity interviews, international showrooms, product launches, and private events. With flexible configurations, it meets the diverse needs of photographers, filmmakers, brands, agencies, and event organizers.\n\nAmenities include Internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and a lounge. This production-ready environment is designed to support both local and visiting teams efficiently.",
  "tldr": "A 557 sqm (6,000 sq ft) basement production studio for rent in Flatiron, New York, with 14 foot ceilings, movable air walls and a blank studio character built for controlled lighting rather than street visibility. Best For Campaign shoots and content studio days on the cyclorama, international fashion showroom hire for market week wholesale appointments and buyer previews, press days and collection previews, product launches and brand activations for up to 580 guests, and castings or celebrity interviews requiring privacy. Standout Features An 18 foot wide by 14 foot high professional cyclorama wall anchors the floor, backed by rooftop access for exterior setups, fitting rooms with counters, garment racks and a dedicated stock room for wholesale appointments. A complete kitchen suitable for catering setup, a separate lounge, in-house lighting, sound and video equipment, freight elevator access and on-site parking make this move-in ready for visiting crews. Location Union Square is a five minute walk for the 4, 5, 6, N, Q, R, W and L, with the 1 at 18th Street around three minutes and the F and M at 23rd Street around seven. The block sits mid street between Fifth and Sixth Avenues in the Flatiron and Chelsea border district, commercial and truck-friendly in the morning and quiet by early evening, which suits load-in and invite-only previews. Availability Minimum rental is three days at a day rate of USD 5,520, with no charge until confirmed. Book eight to twelve weeks ahead for standard dates and four to six months ahead for February and September New York Fashion Week and market weeks, when studios at this address typically book first. How to Book Send your dates and brief to request availability and we reply within 24h with a hold and a costed schedule. Permit paperwork, staffing and fit-out coordination are handled by our team as standard, so enquire now to secure your production window.",
  "activationIdeas": "This works as a first-choice shoot day because the 18-foot by 14-foot professional cyclorama and 14-foot ceilings give you a full-height seamless backdrop without building one. At 557 sqm you can run the cyc as your primary setup while holding a second lighting station and a styling area on the same floor, with fitting rooms, counters and garment racks handling wardrobe flow. In practice the in-house lighting kit and Adorama two minutes up the block mean crews rarely need to truck in additional grip, and the freight elevator plus on-site parking makes an 8am load-in realistic. Video Production Strong fit for motion work, primarily because the cyc wall and rooftop access give you controlled interior and genuine exterior setups inside one booking and one call sheet. Sound and video equipment is on site, the basement level keeps street noise out of your audio, and 14-foot ceilings allow overhead rigging and top light without ceiling bounce problems. Brands running multi-day shoots here typically use the lounge and kitchen as crew base and client village, which keeps talent off the shooting floor. Worth pairing with production and build if your treatment calls for scenic construction. E-commerce Shoot This is the most cost-efficient use of the space on a three day minimum, because high-volume catalogue days need exactly what is already installed: a cyc, consistent lighting, fitting rooms, a stock room and garment rails within a few metres of camera. Teams shooting 150 to 400 SKUs typically set up two stations, one on the cyc for on-figure and one tabletop rig for flat lay and detail, with steaming and QC running from the stock room. The security system matters here when high-value samples stay on site overnight between shoot days. Content Creation Day Works well for a stacked content studio day where multiple deliverables come out of one hire, since the movable air walls let you split 6,000 sq ft into three or four simultaneous set zones. A typical build we see is cyc for hero stills, a dressed lifestyle corner using the in-house furniture, the lounge for talking-head and interview capture, and the roof for golden hour social content. Fifteen to twenty five crew and creators is comfortable; beyond that the shooting floor starts competing with itself for sound. SS/AW Seasonal Showroom This functions as a genuine market week showroom rental rather than a converted event space, because fitting rooms, counters, a dedicated stock room and garment racks are permanent fixtures. Across 557 sqm you can hang three to four full collections on rail runs, hold two to three simultaneous buyer meetings in air-walled bays and still keep a private lounge for principals. The Fifth Avenue above 16th Street showroom corridor means European and Asian buyers already have appointments on these blocks, so you slot into existing walking routes rather than pulling people off schedule. Buyer Appointments and Wholesale Previews Adequate to strong for wholesale appointments, and the deciding factor is privacy: basement level with elevator arrival means no passing visibility and no accidental crossover between competing accounts. What makes this work specifically is the air wall system, which lets you run one buyer preview in a closed bay while the next account waits in the lounge without seeing the range. Plan on four to six appointments a day per showroom manager, with the kitchen covering coffee and lunch service so nobody leaves the floor. Model your market week block in the budget calculator before committing dates. Press Day and Media Preview A capable press day venue for 60 to 120 editors and stylists across a rolling half-day window, with the lounge doing the arrival and hospitality job and the main floor carrying the collection presentation. In practice the quiet early evening on this block suits invite-only previews, and the cyc gives press a ready-made backdrop for portrait and product capture on the spot. The constraint to plan around is the absence of street frontage, so signage from the building entrance to the elevator needs to be handled properly or guests wander. Product Launch Works for a launch at scale, with an occupancy estimate of 580 across the full 6,000 sq ft and air walls allowing a staged journey from reception through product reveal to bar and lounge. Brands running launches in spaces like this typically dress the cyc as the hero product moment and photo wall, then release the roof as a second act once presentations finish. Sound and video equipment is installed, which removes a meaningful AV hire line. Budget for driving your own audience; this is not a passing-traffic address. Brand Activation A credible temporary retail and brand activation shell precisely because it has no inherited character to fight, so a pop-up concept can be built floor to ceiling with 14 feet of vertical headroom to work with. Counters, fitting rooms and a stock room mean you can trade product as part of the experience rather than only display it, and on-site parking plus elevator access make a two-day build practical inside a three-day minimum. For a fuller retail experience with staffing and transactions, layer in our activation service. Influencer Event Suits 80 to 150 creators well, mostly because content capture is built into the venue rather than added to it. The cyc handles a step-and-repeat or branded backdrop with professional lighting already rigged, the air walls let you build three or four distinct shareable set moments, and the roof gives an exterior skyline option that reads very differently on camera from the studio floor. Keep the guest list tight relative to the 580 capacity; creators need room to shoot, and a half-full floor photographs better than a packed one. Castings and Celebrity Interviews One of the stronger uses of this space, since below-grade access, a security system and elevator-only arrival deliver the discretion talent teams ask for. Air walls let you run a waiting area, a private interview set and a holding room for publicists on one floor, with the lounge as green room and the kitchen covering catering. Casting directors and post houses already operate from the surrounding loft buildings on West 17th to 19th, so agents and talent know the address and arrive on time. Creative Workshop or Masterclass Works for 40 to 80 seated participants in a workshop or masterclass format, with the installed sound and video equipment covering presentation playback and the air walls allowing a plenary room plus two breakout bays. The kitchen supports catering without an external unit, and furniture is included, which removes a rental line for tables and seating. What makes this credible for teaching formats is the cyc wall doubling as a demonstration and projection surface, so a styling or photography masterclass can shoot live in front of the group. Sample Sale Operationally this space is well equipped for a sample sale, with counters for checkout, fitting rooms, garment racks and a stock room for replenishment all already in place across 557 sqm. Be clear-eyed about the trade-off: basement level with no shop window means zero walk-in traffic, so every attendee comes from your CRM list, paid social or press. Brands who accept that and run a ticketed or timed-entry model do well here because queue management happens inside the building rather than on the pavement. Networking or Industry Event Reasonable fit for an industry evening of 100 to 250 standing guests, helped by a quiet block after 6pm and a hotel entrance nearby that taxis already recognise. The lounge and kitchen carry hospitality, air walls let you separate a programmed talk from open networking, and the elevator arrival gives you a natural check-in choke point for guest list control. For a room this size we would recommend adding door and floor support through retail staffing rather than running it on internal team alone.",
  "idealBrandProfile": "This space fits established brands with 25 to 150 staff, eight figures or more in annual revenue, and an in-house or agency production team capable of running a multi-day schedule. At 557 sqm with 14-foot ceilings, a professional cyclorama, fitting rooms, a stock room, garment rails, a kitchen and a lounge, this is a production-grade facility rather than a storefront, and the three day minimum lease means it rewards brands with enough content, appointments or guest volume to justify a full booking block. In our experience the profile that gets the most from this space is a wholesale-driven fashion or beauty brand combining a New York market week showroom with a shoot day on the same footprint. Where we see mismatches is when a two or three person independent label books this scale for a single collection preview and pays for square footage and crew infrastructure they never activate. Those brands are better served by smaller spaces in New York with lower minimums. Aesthetic Fit Brands with a clean, neutral, studio-led visual identity will get the most out of this venue. The white cyclorama, high ceilings, air walls and industrial basement volume read as a blank production canvas, which suits contemporary ready-to-wear, denim, sportswear, footwear, beauty and accessories brands whose art direction is built on set design, lighting and controlled backdrops rather than borrowed architectural character. It also works well for brands that want to build a temporary environment from scratch, since the space accepts scenic build without fighting existing decor. What does not work here is a heritage luxury house or an artisanal interiors-led brand seeking period detail, natural daylight, street visibility or a historic shell to trade on. A basement studio gives you control, not atmosphere. If your concept depends on inherited character, invest instead in branded store design or shortlist a ground-floor retail shell. Best Use Cases First choice is a content studio and campaign shoot, because the 18-foot by 14-foot cyclorama, in-house lighting, sound and video equipment and rooftop access cover both studio and exterior setups in one booking. Second is an international fashion showroom for market week, with fitting rooms, counters, garment racks and a stock room already in place for wholesale appointments. Third is a press day or collection preview, where the lounge, kitchen and elevator access handle editor and stylist flow comfortably. Fourth is a product launch or brand activation for an estimated 580 guests, supported by flexible air wall configurations. Fifth is castings and celebrity interviews, given the security system and private below-grade setting. Sixth is a creative workshop or training session. Seventh is a sample sale, workable with the stock room and counters but limited by the lack of street frontage, which is why we usually pair it with influencer marketing to drive traffic. Budget Signal This sits in the upper-mid tier for Flatiron production and event space, priced above raw loft rentals and below fully serviced Midtown hotel ballrooms or prime SoHo retail takeovers. The value case is equipment and infrastructure: cyclorama, lighting, sound and video kit, furniture, fitting rooms, stock room, kitchen, parking and elevator are included, which typically removes a five-figure hire and build line that a bare-shell short-term commercial space would generate. Against hotel event venues you gain full creative control and multi-day dressing time without catering minimums. Against co-working or shared pop-up formats you gain exclusivity and a production-ready environment that visiting teams can move into on arrival. Brands at this stage typically find the effective cost per usable day drops sharply once shoot, showroom and press day are stacked into one booking, a scenario worth modelling in the budget calculator before enquiring.",
  "neighbourhoodMood": "Casting studios, photo crews, post houses, bridal ateliers and wholesale showrooms are the working tenants of these blocks, and that mix has held steady for decades. Adorama on West 18th Street is kitting out shooters from eight in the morning, A.I. Friedman a minute away supplies the stylists and set builders, and the prewar loft buildings running along West 17th, 18th and 19th between Fifth and Sixth Avenues hold contemporary womenswear showrooms, production offices and content studios on upper floors that nobody at pavement level ever notices. Fifth Avenue above 16th Street is the old Ladies Mile corridor and still functions as a buyer appointment district in practice. Walk west and you hit the Chelsea gallery grid in the low 20s; walk south and Union Square feeds crew, talent and agency staff into the whole area daily. In our experience placing brands across spaces in New York, this is one of the few Manhattan pockets where production infrastructure, showroom clusters and creative agency offices genuinely sit on top of each other rather than being marketed as if they do. Brands choose these blocks over SoHo, Tribeca and the Meatpacking District because you get real production capability at a materially better rate per square foot, and because no visiting buyer or editor needs the location explained to them. Set against Wooster Street or Greene Street, you give up luxury retail adjacency and the fashion tourist flow that comes with it. What you get back is 6,000 square feet with a cyclorama, fitting rooms, garment rails, stock room, freight access and a working kitchen, inside a building that expects load-ins and does not treat a truck as an emergency. Against Greenpoint or Bushwick studios, you pay more and gain punctuality: press, stylists and international buyers actually arrive on time, with Union Square covering the 4, 5, 6, N, Q, R, W and L, the 1 at 18th Street and the F and M at 23rd. Midtown press hotels are roughly ten minutes by car. Strong for showroom rental, castings, shoot days and press days; weak if your activation depends on borrowing the prestige of a specific downtown address. Model the difference in the city compare tool before defaulting to SoHo. Arriving here on a shoot morning feels commercial and unsentimental, which is exactly why crews like it. The block sits mid street between two avenues, lined with loft buildings, a camera retailer, a small hotel entrance that means every taxi driver already knows the address, and restaurants that fill hard at one and empty by three. Between seven and ten it is trucks, coffee runs and equipment carts. Midday brings office workers down from the tech and agency floors overhead. By early evening the street quiets considerably, which suits invite-only press previews, celebrity interviews and after-hours filming without an audience. The space itself is below grade, so there is no shop window, no signage opportunity and no passing visibility; guests arrive by elevator, not off the pavement. What we consistently hear from brand teams who activate here is that the privacy is the reason they booked. Be clear-eyed on the limitation: this is not a walk-in retail address and it will not generate spontaneous street traffic, so bring your own list and let production and build handle the rest.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 6,000 sq ft Flatiron studio is available for pop-up shops, but you should treat it as an invite-led temporary retail environment rather than a walk-in store. It sits at basement level with no shop window and no street frontage, so guests arrive by elevator and your traffic comes from your own list, your press outreach and your paid or organic promotion. Fitting rooms, counters, garment racks and a dedicated stock room are already installed, which means a sample sale or shopping event can be merchandised quickly without building retail infrastructure from scratch. In our experience placing brands at production addresses like this one in New York, the pop-ups that perform here are ticketed, RSVP-based or membership-led, and are usually stacked alongside a shoot or press day inside the same booking block."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to load-out, so your team only manages the creative. At this Flatiron address specifically that means negotiating your dates and rate with the venue, issuing the licence to occupy or temporary use agreement, coordinating freight elevator and parking access, briefing the venue on your production schedule, and managing permit paperwork where your format requires it. Every space we list is vetted in person, so the cyclorama dimensions, ceiling height, air wall configurations and equipment inventory quoted to you are what you will find on site. We also coordinate fit-out, furniture, staffing, catering setup in the on-site kitchen and any point of sale you need, and we reply within 24h to every enquiry with a hold and a costed schedule. You can read how our process works"
    },
    {
      "question": "How much does it cost and what is the minimum rental period?",
      "answer": "The day rate is USD 5,520 with a three day minimum, so the shortest booking at this address is a three day block. Because the space arrives with lighting, sound and video equipment, furniture, fitting rooms, garment racks, a stock room, a kitchen and a lounge, most brands find the all-in figure lands well below a bare-shell loft plus separate equipment and furniture hire. Additional costs to budget for are crew, catering, any scenic build, security beyond the house system and load-out cleaning. There is no charge until confirmed, so you can hold dates while your internal approvals run. Brands that use all three days for a shoot, a showroom day and a press evening consistently report the strongest cost per usable day, and the budget calculator"
    },
    {
      "question": "How large is the space and how many guests can it hold?",
      "answer": "The studio measures 557 sqm, which is 6,000 sq ft, with 14-foot ceilings throughout and an estimated capacity of 580 guests for a standing event. Built-in air walls let you divide the floor into separate zones, so you can rent the full footprint and still run a shoot on the cyclorama while buyer appointments happen in a partitioned area. For seated formats, presentations or dinners the working number drops considerably once you factor in catering stations, staging and circulation, and we size that with you against your floor plan. The lounge and kitchen sit outside the main production floor, which keeps crew, catering and talent traffic away from your set or showroom."
    },
    {
      "question": "What are the cyclorama wall specifications?",
      "answer": "The professional cyclorama measures 18 feet wide by 14 feet high, matching the ceiling height of the studio. That gives you a full-height seamless white backdrop for lookbook, e-commerce and campaign photography, plus enough headroom for overhead rigging and standing full-length shots without the cove edge appearing in frame. The venue is for hire with in-house lighting, sound and video equipment, so visiting crews often arrive with camera bodies and grip only. Adorama is a two minute walk on West 18th Street if you need to replace or add anything mid-shoot, which is one of the practical reasons production teams keep returning to this block."
    },
    {
      "question": "Is there outdoor or rooftop access?",
      "answer": "Yes, the venue includes rooftop access suitable for photo and video shoots, which gives you an exterior setup in the same booking as your cyclorama work. Brands shooting campaigns here typically schedule rooftop time around daylight and use the basement studio for controlled lighting, which removes the cost and hours lost to a second location move. Rooftop use is granted on request and is subject to the venue's weather and safety conditions, so confirm it with us at the point of enquiry rather than on the day. We will also flag whether your rooftop setup triggers any additional permitting given the equipment and crew size you plan to bring."
    },
    {
      "question": "Does this work as a fashion showroom for market week appointments?",
      "answer": "Yes, this is one of the strongest showroom rental configurations we list in Flatiron because the wholesale infrastructure is already in place. Fitting rooms, counters, garment racks and a separate stock room mean you can hang a full collection, run wholesale appointments and keep backstock out of sight without building anything. Fifth Avenue above 16th Street is the old Ladies Mile showroom corridor and still operates as one, so European and Asian buyers recognise the area and can walk between appointments. The lounge handles buyer waiting time and the kitchen supports catering for longer appointment days. Brands running a market week showroom hire here usually add hosts and appointment coordination through our retail staffing"
    },
    {
      "question": "What equipment and amenities are included?",
      "answer": "The space is move-in ready with internet, air conditioning, heating, electricity, a security system, lighting, sound and video equipment, furniture, counters, fitting rooms, a garment rack, a stock room, a full kitchen, a lounge, an elevator and parking. That inventory is why visiting teams from Europe and Asia use this address, because it removes the equipment and furniture hire lines that a raw short-term commercial space would generate. The kitchen is a working one rather than a warming pantry, so caterers can prep on site for press days and evening events. If your concept needs a specific look beyond the house furniture, we can supplement the existing inventory rather than replace it, which keeps your build budget contained."
    },
    {
      "question": "How does load-in work and is there parking?",
      "answer": "Load-in runs through the elevator, with freight access shown on the venue floor plans and on-site parking available for crew and production vehicles. The building is a working loft property used to trucks, rails and set carts, and the block between Fifth and Sixth is busy with production traffic roughly between 7am and 10am, which is when most crews land. Because the studio sits at basement level, every rail, case and flight of scenic goes down by elevator, so we always confirm your largest single item dimensions before a temporary rental is signed. In our experience handling bookings at addresses like this, teams that share a load-in manifest a week ahead move in significantly faster on day one."
    },
    {
      "question": "Is there natural light or street visibility?",
      "answer": "No, this is a basement studio with no natural light, no shop window and no passing visibility from the pavement. That is a deliberate advantage for the formats it serves best, because you control lighting entirely on the cyclorama and your guests arrive privately by elevator rather than off the street. Brand teams booking this short-term rental for castings, celebrity interviews and buyer previews consistently tell us the privacy is the reason they chose it over a ground-floor option. If your activation depends on daylight or spontaneous street footfall, this is the wrong fit and you should look at ground-floor spaces in New York"
    },
    {
      "question": "What permits do I need for a shoot or event here?",
      "answer": "Interior shoots that stay entirely inside the studio and use only house power generally do not require a City permit in New York, while exterior work, sidewalk equipment, tripods on the street or vehicle holds usually do. Events serving alcohol, ticketed public gatherings and any temporary structure on the roof carry their own requirements, and the paperwork differs depending on guest numbers and whether you are selling. We assess your format against the venue's certificate of occupancy and building rules before you enquire further, then file what is needed on your behalf. Our permit guide"
    },
    {
      "question": "How accessible is the location by public transport?",
      "answer": "Union Square is roughly a five minute walk and serves the 4, 5, 6, N, Q, R, W and L, with the 1 at 18th Street about three minutes away and the F and M at 23rd Street about seven. That makes this one of the more reliably reachable studios available in the Flatiron and Chelsea border district, which matters when editors, stylists and buyers are moving between four appointments in a day. Midtown press hotels are around ten minutes by car and taxis already know the block because of the hotel entrance on the street. Restaurants including Aldea and BLT Fish are within 100 metres for buyer lunches, and the block empties by early evening, which suits after hours filming and invite-only previews."
    },
    {
      "question": "Can I build a set or install branding in the space?",
      "answer": "Yes, the studio accepts scenic build and temporary branding, and the built-in air walls let you reconfigure the floor before anything is constructed. Because the interior reads as a neutral production shell rather than a decorated room, brands typically build their environment rather than work around existing character, which is why it suits contemporary fashion, beauty, footwear and accessories launches. Anything fixed to the cyclorama, the ceiling grid or the walls needs venue sign-off, and load-out must return the space to its original condition. Build costs work on brief-based pricing, and our production and build"
    },
    {
      "question": "How far ahead should I book, especially around New York Fashion Week?",
      "answer": "Book eight to twelve weeks ahead for standard dates and four to six months ahead for February and September, when New York Fashion Week and the market weeks either side absorb studio inventory across Flatiron and Chelsea first. The day rate holds at USD 5,520 across the calendar as listed, but availability during those windows disappears well before pricing becomes the deciding factor. Brands that combine a press day, a showroom period and a shoot into one three day block tend to secure the strongest dates because they commit earlier. If your dates fall inside a fashion week window, tell us at first contact so we can place a hold immediately rather than working through a shortlist."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format and guest or crew numbers to request availability on this listing and we reply within 24h with a hold, a costed schedule and any permit flags for your specific use. From there we issue the licence to occupy or temporary use agreement, confirm the deposit terms with the venue and lock your load-in and load-out windows against the elevator and parking schedule. Once the booking is confirmed we brief the venue on your production plan and coordinate fit-out, furniture, staffing and catering as required. If this Flatiron studio is held for your dates we will put two comparable production and showroom options in front of you the same day rather than leave you waiting on a release."
    },
    {
      "question": "What is the day rate?",
      "answer": "$5,520 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "New York",
  "country": "US",
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  "areaSqm": 557,
  "areaSqft": 6000,
  "priceLabel": "$5,520 / day",
  "priceEur": 4817,
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    "Security System",
    "Stock Room",
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    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Lounge"
  ],
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    "video production",
    "corporate event",
    "brand activation",
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    "private event",
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    "creative workshop"
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