{
  "source": "Fashion Week Venues",
  "title": "Versatile 600 sqm Industrial Space in Paris 11th",
  "description": "Located at 12 Rue Deguerry in the 11th arrondissement of Paris, this 600-square-meter commercial property offers a versatile environment suitable for use as a gallery, showroom, photo studio, or retail space. The interior features a design that balances industrial and cozy elements, providing a modular layout for conferences, meetings, and unique events. Situated on the ground floor with street-level access, the premises are handicap accessible and include essential infrastructure such as air conditioning, heating, and wireless internet.\n\nFunctional areas within the space include a complete kitchen, a bar, a dedicated stock room, and water closet facilities. Technical equipment available for use includes video equipment and integrated lighting systems, supplemented by natural daylight. The property is provided in a raw condition, allowing for flexible configurations based on operational requirements. For security, the site is equipped with a comprehensive security system. This professional venue combines functional amenities with a distinct architectural character, supporting a variety of commercial and event-based activities within a single location.",
  "tldr": "A 600 sqm (6,458 sq ft) raw industrial ground floor at 12 Rue Deguerry in the Paris 11th arrondissement, available for hire as a showroom space, gallery or brand activation space with 620 standing capacity. The interior pairs industrial structure with warmer finishes across one uninterrupted street level floor. Best For Strongest fit is a wholesale fashion showroom running buyer previews and market week appointments, followed by press day and collection preview hosting with catering, then large format product launches and cocktail receptions for up to 620 standing. Also available for sample sale and showroom sale trading, and for ecommerce or campaign content studio shoots. Standout Features Raw shell condition takes scaffold, modular walling and full set build without fighting an existing interior, a rare find in central Paris at this scale. Also included are a complete kitchen suitable for catering setup, a separate bar, a dedicated stock room for rail and box storage, on-site video equipment plus an integrated lighting rig alongside natural daylight, step-free street level access that is handicap accessible, and a full security system across the floor. Location Goncourt metro is 3 minutes on foot, with Parmentier and Belleville at 5 minutes and Oberkampf and République both 8 minutes, in postcode 75011. Rue Deguerry itself is narrow and quiet off the Rue Saint-Maur commercial spine, so load-in is unobstructed and guest arrivals stay discreet rather than competing with pavement crowds. Availability Day rate is on request and pricing is brief-based, shaped by build requirement, occupancy length and staffing. Minimum rental is one day with book by the day or book by the week terms, and we advise 8 to 12 weeks lead time in Paris, extending to 4 months for Paris Fashion Week and the September and March market windows when raw floors of this size book first. How to Book Submit a brief with your dates and format and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, on-site staffing and fit-out coordination are handled by the Fashion Week Venues team on your behalf, so enquire now to hold your Paris dates.",
  "idealBrandProfile": "This space fits established mid-market and upper-contemporary brands with 25 to 150 staff, roughly 5 million to 60 million euros in annual turnover, and an existing Paris buyer list or press contact base. Six hundred square metres on a single ground floor with 620 standing capacity is not a space you grow into halfway. It needs volume: a full seasonal collection across multiple categories, a guest list that fills a room, or a multi-day schedule that justifies the footprint. The raw shell condition means you are building, not moving in, which assumes a marketing or retail team with production budget and a build partner already engaged. Where we see mismatches is when a brand with a 5 person team and one collection books this scale of floorplate and ends up with a half-dressed room that reads as under-supported. Brands at that stage are better served by 80 to 200 sqm formats across spaces in Paris. Equally, a global maison wanting a heritage address and a controlled arrival sequence will find the 11th wrongly positioned against Rive Droite alternatives. Aesthetic Fit Industrial with warm counterpoint is the register here, so this suits denim, workwear, technical outerwear, sneaker and streetwear labels, contemporary womenswear with an editorial edge, eyewear, fragrance and design-led homeware. The raw condition, integrated lighting rig, natural daylight and honest structural character give you a backdrop that reads as intentional rather than incomplete, and it photographs cleanly for lookbook and ecommerce capture. Brands that build their own environments benefit most, because the shell accepts scaffold, modular walling, plinths and full set construction without fighting an existing interior, which is where production and build input pays for itself. What does not work is a classical luxury identity built on marble, boiserie, gilt and hushed carpeted salons. Layering that language onto a converted industrial ground floor in the 11th costs a great deal and still reads as borrowed. Fine jewellery and formal couture houses should look elsewhere. Best Use Cases First choice is a multi-brand or single-brand fashion showroom for wholesale appointments during market weeks, because 600 sqm absorbs rail volume, seated buyer areas and a stock room without the collection spilling into the reception zone. Second is a press day and collection preview, since the complete kitchen and bar support catering and long-form hosting while daylight keeps product colour accurate for editors. Third is a large-format brand activation or product launch with a cocktail reception, using the 620 standing capacity and street-level access for smooth guest flow. Fourth is a sample sale or showroom sale, where ground floor access, the stock room and high local footfall from 33 retail units and 22 food venues within 200 metres make queue management realistic. Fifth is a content studio booking for ecommerce, campaign and video production, supported by on-site video equipment and lighting. Sixth is a pop-up shop or retail experience of two to eight weeks, drawing on Goncourt metro three minutes away. Seventh is an art exhibition, pop-up exhibition or gallery showing, which the gallery-scale walls and modular layout carry naturally. Eighth is a workshop, masterclass or networking format, and ninth a corporate offsite or private event. Budget Signal Expect upper-mid market pricing for Paris east, and clear value against anything comparable in the 1st, 3rd or 8th. Per square metre, a raw industrial ground floor in the 11th typically lands well below a prime commercial address on rue Saint-Honoré or in the Marais, and the gap widens as your footprint grows, which is the core argument for booking scale here rather than a smaller premium address. Against hotel event spaces you gain full creative control, longer occupancy windows and no catering lock-in, though you take on build and staffing. Against co-working venues and shared pop-up formats you gain exclusivity, a stock room, a bar, a complete kitchen and the ability to run wholesale appointments and consumer trading from one address. In our experience the profile that gets the most from this space is a brand consolidating showroom, press day and content capture into one booking rather than paying three separate venue fees. Model that scenario in the budget calculator before enquiring.",
  "neighbourhoodMood": "Independent labels, photographers, casting agencies and small production houses make up the working population of this pocket of the 11th, and you notice them the moment you turn off Rue Saint-Maur. Within a few hundred metres of Rue Deguerry there are design studios sharing courtyard buildings with furniture restorers and framers, the creative school E-Artsup pushing students onto the pavements around midday, Théâtre de Belleville and Comédie des 3 Bornes pulling an evening cultural crowd, and Le Local des Autrices running as a working literary and events base rather than a decorative one. Retail here sits at street level and stays mostly independent: Osmose, Téa Paris, Vic Fel, Méli Shop and a dense run of small fashion units climbing towards Faubourg du Temple, alongside jewellers, grocers and butchers that give the street its everyday rhythm. Le Chateaubriand two hundred metres away has anchored the food credibility of this stretch for years, which matters more than brand teams admit when they are booking dinners around a press day. In our experience placing brands across spaces in Paris, this is the part of the 11th where a showroom space or content studio reads as genuinely working rather than staged for the occasion. Brands choose this stretch over the Marais and Rue Saint-Honoré because a 600 sqm raw floor here costs a fraction of what the same volume commands in the 1st, 3rd or 8th, and because nobody wanders in by accident during a buyer appointment. That is the real trade. The Marais gives you walk-in energy and press familiarity, but you fight for calendar slots, you pay heavily per square metre, and your neighbours are running competing activations on the same weekend. Saint-Germain and the Marais also carry tourist saturation that dilutes an invite-only fashion presentation and makes guest flow harder to control. Here you get scale, a clean industrial shell and full control over who is in the room. Transport is the underrated argument: Goncourt is three minutes on foot, with Parmentier, Belleville, Couronnes, Oberkampf and République all inside an eight-minute walk, so international press and buyers staying around République or the Right Bank arrive without a taxi negotiation. What this area does not give you is the address prestige of Avenue Montaigne or the automatic buyer footfall of the established Marais showroom clusters during market week, so your invitation list has to carry the weight. Our venue sourcing team consistently steers volume-driven retail concepts elsewhere and sends presentation, press and shoot formats here instead. Rue Deguerry itself is narrow, quiet and residential in feel, running just off the busier commercial spine of Rue Saint-Maur beside Saint-Joseph-des-Nations. Mornings are calm, mostly deliveries, parents on the school run and a slow flow towards the Aldi and Carrefour Express on the corner, which makes load-in and build days straightforward given the ground floor street-level access. From late morning the rhythm shifts as students and studio staff move towards the cafés on Rue Saint-Maur, and by early evening the bar and restaurant traffic around La Caravane, Chair de Poule and L'Alimentation Générale builds properly, which suits a cocktail reception, trunk show or exhibition opening timed from 18:30 onwards. What we consistently hear from brand teams who activate here is that arrivals feel discreet, guests are not competing with pavement crowds, and the raw interior photographs cleanly under daylight for an ecommerce or campaign shoot. The honest limitation: this is not a street for spontaneous walk-in traffic or maximum brand visibility. A temporary retail concept relying on passing shoppers will underperform badly at this address. Plan the guest journey deliberately, model the numbers properly with our ROI estimator, and treat this as a destination address rather than a discovery one.",
  "faq": [
    {
      "question": "Is Versatile 600 sqm Industrial Space in Paris 11th available for pop-up shops?",
      "answer": "Yes — Versatile 600 sqm Industrial Space in Paris 11th is a vetted pop-up ready space in Paris, 600 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, raw, wc, handicap accessible, air conditioning, bar, complete kitchen."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Paris",
  "country": "France",
  "postalCode": "75011",
  "lat": 48.8687896,
  "lon": 2.3738232,
  "areaSqm": 600,
  "areaSqft": 6458,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Versatile 600 sqm Industrial Space in Paris 11th, pop up store, interior view 2"
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      "caption": "Versatile 600 sqm Industrial Space in Paris 11th, pop up store, second interior view 2"
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      "caption": "Versatile 600 sqm Industrial Space in Paris 11th, pop up store, third interior view 2"
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      "caption": "Versatile 600 sqm Industrial Space in Paris 11th, pop up store, additional interior view 2"
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  "amenities": [
    "daylight",
    "lighting",
    "raw",
    "wc",
    "handicap accessible",
    "air conditioning",
    "bar",
    "complete kitchen",
    "heating",
    "video equipment",
    "wifi",
    "ground floor street",
    "stock room",
    "security system"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}