{
  "source": "Fashion Week Venues",
  "title": "Versatile Boutique with Stunning Backyard Event Space",
  "metaTitle": "Showroom Brooklyn | 112 sqm | Bay Ridge | For Hire",
  "description": "This 900 square foot boutique offers a fully immersive, multi-sensory environment, ideal for retail, pop-ups, content creation, and intimate events. The space features a premium sound and lighting system, seamlessly transforming from a polished showroom during the day to an atmospheric venue at night.\n\nThe open-plan layout includes flexible merchandising zones and high-quality finishes, allowing for easy customization and branding. A standout feature is the impressive 600 square foot backyard oasis, providing guests with a curated garden environment complemented by silk floral installations, lush grass walls, and a glass ceiling that covers fifty percent of the area, fostering an indoor-outdoor atmosphere while remaining protected from the elements.\n\nRenters have full access to the boutique and backyard event space, complete with lighting and sound systems and flexible operating hours. Additional services such as cleaning, staging, and security are available upon request. This space is perfect for hosting pop-ups, product launches, influencer events, photo shoots, micro-weddings, and curated retail experiences.",
  "metaDescription": "Showroom space for hire in Brooklyn, 112 sqm, with backyard and sound system. Ideal for pop-ups. Book by the day. Concierge included. Enquire now.",
  "tldr": "A 112 sqm (1,200 sq ft) boutique and covered garden venue for rent in Bay Ridge, Brooklyn, combining a 900 sq ft below-grade retail floor with a 600 sq ft backyard dressed in silk florals and grass walls. The interior reads as a polished showroom space by day and converts to an atmospheric event room at night using the installed lighting rig. Best For Strongest fit is a retail pop-up shop with an evening launch party, followed by influencer events and product launches for up to 120 guests, then content studio and brand shoot bookings using the garden set. Also available for multi-week curated retail residencies, sample sale space and small collection previews for locally invited buyers. Standout Features A 600 sq ft backyard with a glass ceiling over half the area, silk floral installations and grass walls, weather-protected and rare at this day rate in Brooklyn. Move-in ready retail infrastructure includes fitting rooms, counters, garment racks and a lockable stock room, plus an installed sound system, stage, adjustable lighting, kitchen, CCTV and on-site parking for load-in. Location The R train at 86th Street is a four minute walk and 95th Street around ten minutes, with Belt Parkway and Verrazzano access making van load-in from New Jersey or Staten Island straightforward. This stretch of Third Avenue in Bay Ridge is low-rise and owner-operated, with bridal, jewellery and beauty neighbours by day and a restaurant surge from 7pm that suits guest arrivals; the basement entry needs signage and door staff, which our team arranges. Availability Day rate is 720 USD with a one day minimum and holds accepted up to 336 days, so you can book by the day or by the week. Allow three to four weeks lead time in New York and six or more across NYFW in February and September, when spaces at this address typically book first for evening slots. How to Book Send your dates, guest numbers and format and we reply within 24h with confirmed availability, with no charge until confirmed. Permit paperwork, event staffing, security and fit-out coordination are handled by Fashion Week Venues on your behalf, so request availability now to hold your window.",
  "editorialTake": "This Brooklyn venue excels for experiential retail pop-ups and influencer-driven launches, thanks to its integrated day-to-night lighting and sound capabilities. The space's distinctive 600 square foot backyard, complete with lush offerings like silk floral installations and a glass ceiling, sets a uniquely inviting stage for content-heavy gatherings and photo shoots. It caters perfectly to small to mid-scale lifestyle and fashion brands that value immersive brand storytelling, particularly those aiming to create a buzz within Brooklyn's bespoke retail landscape. In our experience, booking during New York Fashion Week holds tight availability, requiring at least a six-week lead time, and retail staffing alongside our budget planner ensures the smooth operation of your event.",
  "activationIdeas": "This Brooklyn space works exceptionally well for retail pop-ups thanks to its 900 square foot boutique floor that easily adapts for custom merchandising. The pre-installed fittings like garment racks and counters mean brands running retail pop-ups typically set up faster, offering an inviting commercial space. The potential to host an evening launch event in the 600 square foot backyard, complete with a premium sound and lighting system, enhances customer engagement and brand exposure. Product Launch With its flexible setup and impressive sound and lighting capabilities, this venue is excellent for a product launch. The 600 square foot backyard offers an indoor-outdoor ambiance suitable for showcasing new products in an innovative and memorable way. Capable of hosting up to 120 guests, brands can leverage the evening setting to create a lasting impact, particularly as the space transitions beautifully from day to night. Influencer Event The combination of the immersive indoor space and the lush, decor-enhanced backyard makes this venue perfect for influencer events. The stunning garden features like the silk floral installations and glass ceiling provide a visually inspiring backdrop for content creation and social media engagement. Adding to the appeal are the premium sound and lighting systems that support branded experiences tailored for influencer audiences aiming for a shot-worthy setting. Content Creation Day This venue’s varied aesthetic offerings make it an optimal choice for a content creation day. The open-plan layout and garden area allow for diverse photographic and video setups. Brands running these sessions find the combination of natural light from the backyard and the adaptable indoor lighting supports comprehensive content needs, whether for e-commerce shoots or social media campaigns. Photo Shoot With high-quality finishes and flexible spaces, this venue is ideal for photo shoots. The backyard’s lush grass walls and silk floral installations provide a ready-made set for eye-catching shots, while the interior’s adjustable lighting allows for controlled settings. Your team can capture everything from lifestyle imagery to editorial shoots without needing additional set construction. Networking Event The dual indoor-outdoor spaces can facilitate an engaging networking event. The boutique floor’s sound setup helps maintain an ambient atmosphere, while the backyard offers an alternative space for casual mingling. Hosting events up to 120 people is feasible here, striking a balance between space and intimacy for connections that matter. Workshop or Creative Workshop Given the controllable environment and flexible layout, this space is suited for workshops. The immersive setup fosters an atmosphere conducive to creativity and learning. Brands typically arrange thematic zones indoors, while the outdoor backyard adds a refreshing break area, balancing structured activity with leisure. Micro-Wedding or Private Event The boutique’s intimate size alongside the beautifully curated backyard is fitting for micro-weddings or private events. Brands and planners leveraging this space tend to utilize the garden’s silk floral installations and atmospheric lighting for once-in-a-lifetime moments, supported by full access to catering facilities and additional service options like security. Sample Sale Operational needs for a sample sale are well-supported by this venue’s open-plan, 900 square foot layout. The easy flow between merchandising zones allows brands to handle large volumes efficiently, while the basement location benefits from on-site parking for straightforward load-ins and load-outs. Press Day / Media Preview Press days can make great use of this space’s dual-function setup. The polished indoor boutique facilitates static displays, complemented by dynamic outdoor engagements in the backyard garden. For brands launching new collections that require media attention, the venue’s flexibility in scheduling and setup timescales ensures a smooth event flow. Consider using our production and build services to optimize the setup.",
  "idealBrandProfile": "This space fits independent and early-growth brands with a 3 to 15 person team, roughly 2 to 6 years of trading, and an existing DTC or small wholesale base. At 112 sqm across a 900 square foot boutique floor plus a 600 square foot covered backyard, it holds a focused edit of 60 to 200 SKUs and a guest list of up to 120 without the room reading empty. That combination suits a brand testing physical retail in Brooklyn, a beauty or jewellery label building a local community, or a New York based label running a seasonal pop-up shop outside Manhattan rent levels. Where we see mismatches is when a large house with a 40 person marketing team books it for a flagship-scale press moment. The fitting rooms, stock room and counters are built for direct selling rather than tiered VIP circulation, and a global brand needing 300 plus guests on one floor will outgrow it. Brands needing a Manhattan press address should look at other spaces in New York instead. Aesthetic Fit Romantic, soft-luxury and lifestyle-led identities land best here. The silk floral installations, grass walls and glass ceiling create a garden-set visual language that flatters bridal, occasionwear, contemporary womenswear, fine and demi-fine jewellery, fragrance, skincare and colour cosmetics. Brands with warm palettes, tactile materials and a photography-led social presence get immediate return from the backyard, which functions as a built content set before a single prop arrives. What does not work is hard minimalism, brutalist concrete-and-steel streetwear, or a technical performance label that needs a neutral gallery shell. The decorative garden treatment is fixed and cannot be stripped back to white box, so any brand whose identity depends on visual silence will fight the room rather than use it. Same applies to archival or heritage tailoring presentations that need dim, sober framing. If your concept sits between those poles, our concept and direction team can tune the merchandising zones to your codes. Best Use Cases First choice is a retail pop-up shop with an evening launch, because the boutique sells in daylight with counters, fitting rooms and garment racks already in place, then converts to an atmospheric venue on the installed sound and lighting system. Second is an influencer event or product launch, where the covered backyard gives 60 to 120 guests a weather-protected outdoor moment rare in Brooklyn. Third is content studio and photo shoot use, since the garden set, glass ceiling daylight and controllable interior lighting cover three distinct looks in one booking. Fourth is a curated retail experience or brand residency running weeks rather than days, supported by the 336 day maximum lease and stock room. Fifth is a sample sale, where the open-plan merchandising zones handle volume and queue flow. Sixth is a private event or micro-wedding, and seventh is a press day or collection preview, which works for a Brooklyn-based label but less well for buyers travelling on a Manhattan appointment schedule. Budget Signal This sits in the accessible-to-mid tier for New York temporary retail space, and it is genuinely well priced for what is included. Comparable square footage in SoHo, NoLIta or the Meatpacking District typically costs several times more per day and arrives as a bare shell, with lighting, sound, furniture, staging and security all billed on top. Here the fit-out, sound system, stage, fitting rooms, kitchen, CCTV and the covered garden are already in the price, which usually removes a substantial production line item. Against a hotel event space you gain daytime selling capability and flexible hours rather than a fixed banqueting block. Against a shared pop-up format you gain full exclusive use and the ability to brand the whole environment. The honest trade is location: Bay Ridge draws local and destination traffic, not walk-by luxury footfall, so budget for audience-driving spend. Brands at this stage typically model that split through our budget calculator before committing to dates.",
  "neighbourhoodMood": "Small, boutique brands, local designers, and independent stores predominantly frame this section of Bay Ridge on Third Avenue. It's a place where businesses like Lu Bella Boutique and The Lipstick Box offer destination shopping experiences alongside beauty spots like Dolce Aesthetics. This cluster of owner-run shops and services creates a community-focused retail ecosystem rather than a traditional fashion district. In our experience placing brands here, we find that direct interactions with business owners typically facilitate smoother and faster collaboration. This neighborhood is characterized by its hands-on, face-to-face business culture, perfect for brands that appreciate a personalized and grass-roots approach compared to more commercialized zones. For an early-stage brand considering various spaces in New York, this neighborhood promises genuine engagement over sheer foot traffic. The primary reasons brands gravitate towards Bay Ridge over iconic areas like Williamsburg, Dumbo, or SoHo are its cost-effectiveness and privacy. The pricing structure here, at roughly 720 USD daily for a notable 1,200 sq ft space that includes a lush backyard, makes it an attractive choice for budget-conscious brands. It's a significant savings compared to zones like Wythe Avenue and its ilk. The addition of parking enhances logistical ease, especially when setting up or breaking down events. The area is further enriched by good transport connections via the R train at 86th Street, facilitating access across Brooklyn and into Manhattan efficiently. However, it's crucial to note that this neighborhood is not a hub for the NYFW press circuit, where proximity counts. What brands often report back to us is that marketing efforts here should be more invite-targeted or digital first, rather than relying on passing press and buyer presence. Save time in planning by leveraging our budget calculator to set realistic expectations. The rhythm of this neighborhood is unhurried and imbued with a residential feel, making it ideal for intimate appointments or showroom events. Mornings start quietly, punctuated by local foot traffic such as school drop-offs and salon visits, with a lunch uptick thanks to places like Panino Rustico, gradually leading to a vibrant evening scene around dining spots like Cebu and Pippin's Pub. The evening makes for an optimal time to utilize the covered backyard for its ambient potential as a launch venue with unique attributes like a glass ceiling and green walls. This street’s character largely favors events that are invitation-based, such as influencer gatherings or staged photo shoots, over initiatives reliant on walk-ins. Due to the basement entry, effective signage and a team at the door are requirements to ensure visibility, making retail staffing essential. Realistically, this neighbourhood does not align with high-footfall tourist retail or brands that require prominent storefront visibility.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 900 square foot boutique in Bay Ridge, Brooklyn is available for pop-up shops and is designed to facilitate immersive retail experiences. With its open-plan layout and high-quality finishes, brands can easily customize and brand the space to suit their needs. In our experience, the inclusion of a 600 square foot backyard oasis is particularly appealing for generating both buzz and content. If you're looking to explore more spaces in New York"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "Our team at Fashion Week Venues manages several key aspects to streamline your experience, including permit paperwork, event staffing, security measures, and fit-out coordination. What we manage on your behalf at this address specifically is cleaning, staging, and ensuring all logistical elements are in place. Additionally, our booking process is hassle-free, making it easy to request availability and confirm your dates without initial charges."
    },
    {
      "question": "Can the space be used for influencer events?",
      "answer": "Absolutely, the Brooklyn location is well-suited for influencer events, particularly with its atmospheric evening setting bolstered by an excellent sound and lighting system. The 600 square foot backyard offers a stunning backdrop with silk floral installations and a glass ceiling. For brands seeking to engage audiences directly, this venue also provides flexible hours and attractive rates, making it a strategic choice for your next activation."
    },
    {
      "question": "What makes this space ideal for content creation?",
      "answer": "This space is ideal for content creation due to its versatile architectural features and aesthetic elements. The combination of indoor and outdoor areas, with a covered garden and varying light conditions, allows for diverse photographic setups. Our experience with brands using this space confirms that the integrated sound and lighting systems further facilitate professional audiovisual content. Consider our concept and direction"
    },
    {
      "question": "Are there any parking facilities available?",
      "answer": "Yes, parking is available on-site, which significantly eases logistics for setup and breakdown of your event. The Third Avenue location in Bay Ridge provides access to parking that supports van load-ins, making it particularly convenient for brands transporting materials or products. This feature is a distinct advantage over more centralized New York City locations where parking can be a challenge."
    },
    {
      "question": "What are the unique features of the backyard space?",
      "answer": "The backyard space of this location offers a 600 square foot area with lush grass walls and silk floral installations, creating a curated garden environment perfect for intimate events. A glass ceiling covers half of the space, allowing for natural light while providing protection from the elements. This distinctive feature adds a unique dimension to the venue, transforming it into an atmospheric space ideal for evening launch events or micro-weddings."
    },
    {
      "question": "Is the space suitable for a product launch?",
      "answer": "Yes, the boutique is highly suitable for product launches, thanks to its flexible planning and seamlessly transitioning areas from day to night. The installed premium sound and lighting systems enable a dynamic shift to an engaging launch event atmosphere. In our experience, brands looking to make a strong impact find this space provides both the functionality and visual appeal needed for a successful product reveal."
    },
    {
      "question": "What is the capacity of the space for events?",
      "answer": "The venue can accommodate up to 120 guests comfortably, making it ideal for mid-sized brand activations. With its 900 square foot boutique floor and 600 square foot backyard, the space allows for versatile setups and crowd control. Its location on Third Avenue in Bay Ridge offers additional charm with its boutique neighborhood atmosphere. Visit our activation service"
    },
    {
      "question": "Are there any restrictions on branding and fit-outs?",
      "answer": "There are minimal restrictions on branding and fit-outs, allowing your brand to personalize the space fully. High-quality finishes and flexible merchandising zones enable an easy transformation to match your event's aesthetic. In situations where specialized adjustments are needed, our production and build"
    },
    {
      "question": "What is the day rate?",
      "answer": "$720 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 9,
  "city": "Brooklyn",
  "country": "US",
  "lat": 40.62131582,
  "lon": -74.03088438,
  "areaSqm": 112,
  "areaSqft": 1200,
  "priceLabel": "$720 / day",
  "priceEur": 621,
  "coverImage": "https://fashionweekvenues.com/i/versatile-boutique-with-stunning-backyard-event-space-02232125-1.jpg",
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      "caption": "Versatile Boutique with Stunning Backyard Event Space, 112 sqm, pop up store in Brooklyn"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-boutique-with-stunning-backyard-event-space-02232125-3.jpg",
      "caption": "Versatile Boutique with Stunning Backyard Event Space, 112 sqm, pop up store in Brooklyn, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-boutique-with-stunning-backyard-event-space-02232125-4.jpg",
      "caption": "Versatile Boutique with Stunning Backyard Event Space, 112 sqm, pop up store in Brooklyn, second interior view"
    },
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      "caption": "Versatile Boutique with Stunning Backyard Event Space, 112 sqm, pop up store in Brooklyn, third interior view"
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      "url": "https://fashionweekvenues.com/i/versatile-boutique-with-stunning-backyard-event-space-02232125-6.jpg",
      "caption": "Versatile Boutique with Stunning Backyard Event Space, 112 sqm, pop up store in Brooklyn, additional interior view"
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  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV",
    "Sound System",
    "Stage"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "product launch",
    "influencer event",
    "content creation",
    "photo shoot",
    "private event",
    "retail experience"
  ],
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}