{
  "source": "Fashion Week Venues",
  "title": "Versatile Event Space at Domaine de la Myrtille",
  "description": "Domaine de la Myrtille features a large events room, \"L'Auditorium,\" measuring 200 square meters, ideal for a variety of gatherings. Additionally, \"The Violet Hour Lounge,\" a more intimate space of 100 square meters spread across two floors, provides a welcoming atmosphere for smaller events. The expansive exterior terrace, \"Le Carousel,\" at 400 square meters offers unique outdoor event opportunities. The property also boasts bamboo and blueberry fields, perfect for unconventional dining experiences.\n\nAccommodations include seven apartments with a total of 20 bedrooms, catering to attendees with comfortable lodging options. The space showcases traditional architecture and the distinctive light of the French Provence, enhancing its appeal for art exhibits, showrooms, conferences, corporate events, photoshoots, and product launches. \n\nAmenities include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, a lounge, Wi-Fi, and CCTV.",
  "tldr": "Domaine de la Myrtille is a 1,650 sqm (17,760 sq ft) Provençal estate venue for hire in Pertuis, Vaucluse, combining traditional stone architecture, three separate indoor and outdoor event volumes, and the flat southern light the Luberon is known for. Best For Multi-day showroom presentations and buyer previews with overnight accommodation on site, product launches using the 400 sqm terrace, art exhibitions and collection previews in the 200 sqm auditorium, brand shoot locations across the fields and interiors, and residential corporate conferences. The estate is available as a full-site rental rather than room by room. Standout Features Seven on-site apartments with 20 bedrooms let a wholesale appointment schedule or press day run across several days without moving guests off site, a feature vetted by Fashion Week Venues as rare at this price point in Provence. Also included: a 200 sqm auditorium, a 100 sqm two-floor lounge split over two levels, a 400 sqm exterior terrace, bamboo and blueberry fields usable for seated dining, and a retail fit-out kit of fitting rooms, counters and garment racks already on the property. Location Pertuis sits in the southern Luberon, Vaucluse, roughly 30 minutes by road from Aix-en-Provence TGV and about 50 minutes from Marseille Provence Airport, with on-site parking and elevator access removing any load-in walk. Arrival is rural and gated rather than street-facing, so trucks, crew and guests all enter through the same private drive; request availability early if you need coach access. Availability Day rate is 6,000 EUR with a one day minimum, and you can book by the day or book by the week for build, shoot and strike. Spaces at this address typically book eight to twelve weeks ahead, and May through September plus the resort and cruise shoot season fill first, so early enquiry is advised. How to Book Send a brief with dates, guest numbers and format and we reply within 24h with a hold, with no charge until confirmed. Permit paperwork, local staffing and fit-out coordination are handled by our team on the brand's behalf; enquire now to place a provisional hold on your dates.",
  "activationIdeas": "This works as a multi-day showroom rental because the retail hardware is already here: fitting rooms, counters and garment racks are on the property, so a collection lands without a full fit-out. The 200 sqm auditorium takes roughly ten rail bays plus a central presentation table with circulation to spare, and brands running fashion presentations in spaces like this usually supplement house pieces with plinths and seating through furniture rental rather than trucking everything from Paris. Buyer Appointments and Wholesale Previews Strong for appointment-based selling, mainly because the 100 sqm Violet Hour Lounge is split across two floors and gives you two separate buyer rooms without partition build. In practice one level hosts the active wholesale appointment while the other holds the next agency team, and the stock room absorbs overflow samples. Plan four to six appointments a day; the rural drive from Aix means buyers arrive in clusters, not continuously. Press Day / Media Preview A credible press day venue for a controlled list rather than an open-door format, with the auditorium handling the product wall and the terrace absorbing arrivals and coffee. Sixty to eighty editors and stylists is the comfortable ceiling for a seated-then-circulating format. Because journalists travel in from Aix or Marseille, build a single 90 minute arrival window into your activation timeline instead of an all-day drop-in schedule. Product Launch The 400 sqm Le Carousel terrace is the reason this works for launches, giving you a single uninterrupted outdoor volume for around 200 standing guests with the 200 sqm auditorium available as the wet-weather fallback. On-site electricity, sound and video equipment cover the reveal moment without a generator, and set pieces for terrace builds are best specified early with production and build given the gated single-drive access for trucks. Brand Shoot and Content Day Few locations give you this many backdrops inside one booking: stone Provençal interiors, the terrace, the bamboo stands and the blueberry fields all sit within a short walk. What makes this work for a brand shoot specifically is the southern light, which stays usable across a long day and reduces reliance on HMI setups. With 20 bedrooms on site, crew and talent stay overnight and you gain a genuine golden hour on both ends. E-commerce Shoot Operationally efficient for high-volume catalogue days because the workflow chain already exists: stock room for inbound samples, garment racks for prep, fitting rooms beside the set and air conditioning to keep talent and product stable. The auditorium gives you a clean 200 sqm shooting floor with the elevator handling load-in. Bring your own strobes and cyc; house lighting is event-grade, not product-grade. Video Production Works well for campaign film because the estate is private and rural, so there are no neighbouring noise constraints, no street permits for exterior coverage and no public interruption across a two or three day shoot. Sound and video equipment, mains power and heating are already installed, and the 400 sqm terrace doubles as a staging area for grip, catering and unit base while the auditorium serves as a covered interior set. Art Exhibition or Gallery Showing The auditorium suits exhibition use because 200 sqm of contained floor with installed lighting and traditional wall runs allows a hang without temporary structures, and the security system plus CCTV matter when consigned work stays on site overnight. Expect a private view of 60 to 70 guests circulating comfortably, with the two-floor lounge acting as a collector room for quieter conversations away from the main hang. Influencer Event / Creator Residency The 20 bedrooms across seven apartments turn this from a one-night event into a two or three day creator residency, which is where the content volume actually comes from. Twenty to twenty-five creators is the right group size for the lounge and terrace to feel occupied rather than thin. Brands typically pair the stay with structured shoot slots and pre-agreed deliverables through influencer marketing so output is not left to chance. Networking Event and Field Dining Good for relationship-led dinners rather than large mixers, and the bamboo and blueberry fields are the differentiator, supporting long-table seated service for around 80 to 100 with the on-site kitchen handling catering prep. Guests move from terrace aperitif into the fields, then back to the lounge, which gives a natural three-act rhythm. On-site parking is essential here given there is no walk-up transit option.",
  "neighbourhoodMood": "Image makers use this part of the southern Luberon more than retailers do, and that shapes everything about how a brand should read this address. The working ecosystem around Pertuis is production crews out of Marseille and Aix, location scouts registered with the regional film commission, resort and cruise campaign teams who come for the flat southern light, and the set stylists who drive up to the antique dealers at L'Isle-sur-la-Sorgue on a Sunday to source props by the vanload. Within twenty to thirty minutes you have the ceramicists and textile ateliers around Lourmarin and Cucuron, the contemporary art and architecture programme at Château La Coste above Le Puy-Sainte-Réparade, the wine estates of the Côtes du Luberon including Val Joanis on Pertuis's own doorstep, and the independent boutiques and agency offices of central Aix along Rue Fabrot and Rue Espariat. In town itself, life concentrates on Cours de la République, Place Mirabeau and the Friday market under the clock tower. In our experience placing brands here, the local supplier bench is genuinely deep for florals, catering, carpentry and crew, which is why we are comfortable offering concept and direction on projects staged this far from a capital. Cost per square metre and total control of the environment are the two reasons brands choose the Luberon over the obvious southern French options. Against Cannes during festival or MIPIM weeks, Saint-Tropez in July, or a Croisette villa rental, a 1,650 sqm private estate at this day rate is not a close comparison, and you are not competing with fifty other activations for the same florist and the same security firm. Against Arles, which has become the default for anything image-led since LUMA opened, you avoid Rencontres week congestion and hotel price spikes. Against central Aix, where the Quartier Mazarin townhouses are handsome but small, load-in is difficult and neighbours are close, you get parking, a lift, a 400 sqm terrace and twenty bedrooms on site. What you give up is honest and significant: there is no passing trade, no press already in the area, and every guest needs a car or a shuttle. Aix TGV is roughly half an hour and Marseille Provence around fifty minutes, which is workable for international buyers but requires a transfer plan. Teams weighing this against city formats often browse all spaces before committing to a rural build. Arrival is through a private drive rather than off a street, and that changes the rhythm of a press day entirely. Guests come off the Pertuis road, park on site, and walk into the estate without any of the kerbside choreography a city showroom demands, so the first impression is fields and stone rather than signage. Mornings are quiet and best used for buyer appointments and photography, when the light across the bamboo and blueberry fields is at its most usable; afternoons heat up considerably from June onward, which pushes anything social toward the terrace after six. The surrounding traffic is agricultural and residential, not pedestrian, so nobody walks past your door by accident. What we consistently hear from brand teams who activate here is that the twenty bedrooms are the real asset, because a three-day wholesale schedule or a two-day shoot runs without hotel logistics. Be clear on the limitation: this is not a location for high-volume temporary retail, walk-in sample sales or brands that need street visibility, and rural builds need honest lead time, which is where our production and build team earns its place.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, Domaine de la Myrtille is available for pop-up shops, and the retail hardware is already on site, which is unusual for a Provençal estate. The property comes with fitting rooms, counters, garment racks, a stock room and a security system, so a temporary retail set-up in the 200 sqm auditorium or the 100 sqm Violet Hour Lounge needs styling rather than a full build. In our experience handling bookings at rural estates like this one in Pertuis, brands run pop-ups here as invitation-led or resort season retail rather than walk-in trade, because arrival is via a private gated drive rather than a shopping street. If you want passing footfall instead, we will tell you honestly and point you to a city address."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from first enquiry to strike, with concierge included at no extra cost to your brand. At this address specifically we manage the hold on your dates, the occupancy paperwork with the estate owner, local permit checks with the Pertuis commune, crew and guest logistics from Aix-en-Provence TGV, and the coordination of fit-out, furniture and catering suppliers who already know the site. We also brief and supervise on-site teams, and you can layer in retail staffing"
    },
    {
      "question": "How much does it cost per day and what is the minimum rental?",
      "answer": "The day rate is 6,000 EUR for the estate, with a one day minimum lease, so a single day activation is genuinely bookable here. That figure covers the 1,650 sqm site as a whole rather than a single room, which is why it reads well against splitting a shoot, a dinner and a presentation across three separate venues. Build days, strike days and extended multi day holds are quoted on a brief basis, and multi day bookings are where this property tends to make commercial sense. You can model the full picture including catering, transport and production against our budget calculator"
    },
    {
      "question": "What separate spaces are included and how big is each one?",
      "answer": "There are four usable volumes across the 1,650 sqm estate, all included when you hire the site. L'Auditorium is a 200 sqm events room suited to brand presentations, conferences and art exhibitions; the Violet Hour Lounge is a 100 sqm space split across two floors for smaller groups and private appointments; Le Carousel is a 400 sqm exterior terrace; and the bamboo and blueberry fields are usable for seated dining and outdoor set-ups. Because the estate is for hire as a whole rather than room by room, you can run a collection preview indoors and a launch dinner outdoors on the same day without moving guests off site. Brands typically use the lounge as a back of house and buyer room while the auditorium stays camera-ready."
    },
    {
      "question": "Can our team and guests stay overnight at the venue?",
      "answer": "Yes, the estate includes seven apartments with 20 bedrooms in total, which is the single strongest reason brands choose this address. Having beds on site means a three day wholesale appointment schedule, a press day or a shoot can run without hotel transfers between Pertuis and Aix-en-Provence, and crew call times get considerably easier. In our experience booking residential venues in Provence, this is what turns a one day event into a two or three day programme, so most clients book by the week and use the first day for build. Bedroom allocation is confirmed with your dates, since the apartments are held alongside the event spaces rather than separately."
    },
    {
      "question": "Is this a workable fashion showroom for buyer appointments?",
      "answer": "Yes, and it is closer to move-in ready than most estate venues we place brands into. Fitting rooms, garment racks, counters, a lockable stock room, lighting, furniture and Wi-Fi are already installed, so a showroom rental here needs rail layout and merchandising rather than joinery. Air conditioning and heating mean samples and guests are comfortable in both July heat and winter, and the two floor Violet Hour Lounge gives you a quiet 100 sqm room for one to one buyer previews away from the main auditorium. CCTV and a security system cover overnight sample storage, which matters if your collection stays on site across a multi day appointment window."
    },
    {
      "question": "Does the space work for photo and video shoots?",
      "answer": "Yes, the estate is regularly used as a content studio and shoot location, largely because of the southern Provence light and the traditional stone architecture. You get interior sets in the auditorium and lounge, the 400 sqm Le Carousel terrace for exteriors, and the bamboo and blueberry fields for natural backdrops, all within one rental so you are not moving trucks between locations. Power, lighting, sound and video equipment, heating, air conditioning and a kitchen are on site, and the 20 bedrooms let a crew stay through a two or three day schedule. Brands shooting resort and cruise campaigns in the Luberon typically hold this property in May, June and September first, so early dates are worth locking."
    },
    {
      "question": "What AV, sound and technical equipment is provided?",
      "answer": "Sound and video equipment, lighting, mains electricity, internet and Wi-Fi are all part of the standard provision at Domaine de la Myrtille. That base kit covers a conference, a panel, a brand presentation or a product launch film in the 200 sqm auditorium without a separate AV hire, and heating and air conditioning are fitted throughout the indoor spaces. Anything beyond the house system, such as LED walls, line array sound for the terrace or specialist grip for a shoot, is quoted on request and brought in through suppliers we already use in the Vaucluse. Send us your technical rider with your enquiry and we will confirm what the house covers and what needs trucking in."
    },
    {
      "question": "How do guests and crew get to Pertuis, and is there parking?",
      "answer": "The estate sits in the southern Luberon, roughly 30 minutes by road from Aix-en-Provence TGV and about 50 minutes from Marseille Provence Airport, with private on-site parking included. There is no metro or tram, so every short-term rental here is planned around cars, minibuses or coaches, and we usually build a shuttle schedule from Aix TGV into the guest logistics. Coach access through the private drive is possible but needs to be flagged when you request your dates so we can confirm turning and standing space. Parking on site also means production vehicles can stay for the duration of a multi day build rather than relocating each night."
    },
    {
      "question": "What is load-in and accessibility like?",
      "answer": "Load-in is straightforward for a rural estate: vehicles come through the private drive directly to the buildings, and there is a passenger elevator serving the levels, including the lower floor spaces. That removes the stair carry that catches out brands at other Provençal properties, and it makes the two floor Violet Hour Lounge and lower level workable for guests with reduced mobility. Because parking sits adjacent to the event volumes, rail deliveries, crates and set pieces move a short distance rather than across a courtyard. If you are shipping a heavy build, please production and build"
    },
    {
      "question": "Can we host a dinner or product launch outdoors in the fields and terrace?",
      "answer": "Yes, the 400 sqm Le Carousel terrace and the bamboo and blueberry fields are both intended for outdoor use, including seated dining. Brands running a temporary rental here often pair a collection preview in the auditorium with a long table dinner in the fields, using the estate kitchen as the catering base. Weather cover is the one thing to plan for, since Provence delivers heat in July and August and mistral wind in shoulder season, so we always spec a marquee or an indoor fallback in the 200 sqm auditorium alongside the outdoor plan. Sound levels for outdoor music are agreed with the estate in advance because the setting is residential and rural."
    },
    {
      "question": "What permits do we need for a brand activation at this address in France?",
      "answer": "For most private brand activations at Domaine de la Myrtille you are covered by the estate's existing event use, and no separate retail licence is required as long as the event is invitation based. If you are selling stock to the public, adding temporary structures on the terrace or fields, serving alcohol beyond a private guest list, or installing external signage, additional declarations to the Pertuis commune may apply and we handle those filings with vetted local advisers. Our permit guide"
    },
    {
      "question": "What kind of contract will we sign?",
      "answer": "You will sign a short-term occupancy agreement rather than a commercial lease, typically structured in France as a licence to occupy or a temporary use agreement covering your specific dates and format. This is deliberately simple: it sets out the day rate, your build and strike access, the bedroom allocation across the seven apartments, insurance requirements and any conditions on outdoor use of Le Carousel and the fields. Because you can book by the day here with a one day minimum, the paperwork stays proportionate to short activations rather than reading like a retail lease. We prepare and negotiate the agreement on your behalf and flag anything in it that would restrict your fit-out or branding before you sign."
    },
    {
      "question": "How far in advance should we book, and when is demand highest?",
      "answer": "Plan on eight to twelve weeks of lead time for a multi day programme at this estate, and longer if you need all 20 bedrooms. May through September is the busiest window in the Luberon, with resort and cruise shoot season and the summer corporate calendar competing for the same dates, so those months close first. Shorter one and two day bookings can sometimes be placed inside four weeks depending on the estate calendar, and we will tell you within a day whether your dates are genuinely open. If your dates are fixed and this property is taken, we will enquire against comparable Provence and city alternatives so you are not left without an option."
    },
    {
      "question": "How do we enquire and what happens next?",
      "answer": "Send your dates, guest numbers, format and budget range and we reply within 24h with availability and a provisional hold on the estate. From there we issue a costed proposal covering the 6,000 EUR day rate, build and strike days, accommodation across the seven apartments, staffing and any production, and nothing is payable until you confirm. Once the occupancy agreement is signed we move into planning, with a site visit arranged in Pertuis if your team wants to walk the auditorium, lounge, terrace and fields before build. You can see the full sequence in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "€6,000 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Pertuis",
  "country": "FR",
  "lat": 43.66954798,
  "lon": 5.520390628,
  "areaSqm": 1650,
  "areaSqft": 17760,
  "priceLabel": "€6,000 / day",
  "priceEur": 6000,
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    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Lounge",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "showroom presentation",
    "art exhibition",
    "conference",
    "corporate event",
    "photo shoot",
    "product launch",
    "networking event",
    "private event"
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