{
  "source": "Fashion Week Venues",
  "title": "Versatile Event Space in New Union Square",
  "description": "This 700 square meter event space in New Union Square, England, provides a dynamic setting perfect for various occasions. Located on the ground floor, it features multiple rooms that fill with natural light, offering a creative atmosphere suitable for art exhibitions, product launches, and other events. The space is designed for seamless experiences and includes essential amenities such as internet access, air conditioning, a security system, and a kitchen. Additionally, it is equipped with sound and video equipment available upon request. With convenient options such as parking and an elevator, this space is well-suited for your next gathering.",
  "editorialTake": "Book this one for a large format collection launch with a hosted press evening, because 650 sqm of ground floor gallery split across multiple rooms lets you run an editor walkthrough, a wholesale appointment room and a public retail zone simultaneously without cross traffic, and the 680 person capacity plus in house sound and video means the evening reception does not need a second venue. The physical quality that does the real work here is the room sequence itself combined with single level access and a service lift, so rails, crates and set pieces move from the parking bay to the stock room without stairs, and the daylight rooms at the front stay clean for content capture while the back rooms absorb the operational mess of steaming, stock and staff. Aesthetically this reads contemporary and architectural rather than heritage luxury, so it favours established mid to upper contemporary ready to wear, technical outerwear, footwear, eyewear and design led accessories with the marketing resource to programme a footprint this size, and in our experience founder led labels in their first two seasons overreach here while global maisons hit the 21 day lease ceiling and are better served by longer commitments among spaces in London. On booking, the February and September London Fashion Week windows on this side of the river go first and we advise enquiring eight to ten weeks out for those dates, with the practical quirk being that Nine Elms is a destination address rather than a walk in retail street, so guest list and paid reach carry your footfall and the three day minimum makes a two night press and trade format the most efficient use of the hold, something our venue sourcing team routinely structures around the Embassy Gardens delivery access windows.",
  "idealBrandProfile": "This space fits established brands with a 25 to 150 person team, seven figure annual revenue, and the internal marketing or production resource to programme 650 sqm across multiple rooms. At 7,000 sqft on the ground floor with an occupancy estimate of 680, this is a scale of venue that needs real content to fill it: a full collection, a guest list of several hundred, or a multi zone experience. Brands at this stage typically find the multiple room layout useful because it lets them separate press, wholesale appointments and public retail without renting three venues. Where we see mismatches is when a founder led label with a 3 to 10 person team and one season of trading takes a footprint this size, then spends the entire build budget filling empty floor. Equally, a global house needing a three month flagship residency will hit the 21 day maximum lease and should look at longer term spaces in London instead. Aesthetic Fit Gallery minded brands win here: contemporary ready to wear, technical outerwear, footwear, eyewear, fragrance and design led accessories that read well against neutral walls and daylight. The natural light through multiple rooms and the Nine Elms and Embassy Gardens setting suit a modern, architectural, product forward identity, the kind of brand presentation space where the garment and the lighting do the work. Fitting rooms, counters and garment racks are already in place, so the interior supports a clean retail experience without heavy dressing. What does not work is a heritage, wood panelled or maximalist boutique identity that depends on ornate period features, nor a raw industrial concept looking for concrete and patina. If your brand world needs a specific built environment, budget for production and build rather than expecting the shell to carry it. Best Use Cases First choice is a product launch or brand activation with a press moment, because the room count, sound and video equipment, kitchen and 680 person capacity all support a hosted evening at scale. Second choice is a collection preview and press day, where separate rooms let you run editor walkthroughs and wholesale appointments in parallel. Third choice is a gallery showing or exhibition style fashion showroom, which is what the space was built for and what the daylight rewards. Fourth is a sample sale, supported by the stock room, counters, fitting rooms and lift access for pallet deliveries. Fifth is a multi day pop-up shop or temporary retail space within the three to 21 day lease window, best used as a campaign residency rather than a permanent trading test. Sixth is a content studio shoot, using daylight rooms on quieter days between public opening hours. Budget Signal On a per square metre basis this sits in the mid market for large format London event and showroom rental, meaningfully below equivalent square footage in Mayfair, Soho or Covent Garden while offering more usable floor than most of them. Compared with a hotel event space of similar capacity you avoid catering minimums and gain a fully blank, brandable environment plus a stock room and fitting rooms. Compared with a co-working venue or a shared pop-up format you gain exclusive use, security and CCTV, parking, lift access and a genuine fashion week venue footprint. The trade is location: Nine Elms is five minutes from the tube and served by 23 nearby stores, but it is a destination address rather than a walk in retail street, so factor invitation and paid reach into your numbers using the budget calculator before committing.",
  "faq": [
    {
      "question": "Is Versatile Event Space in New Union Square available for pop-up shops?",
      "answer": "Yes — Versatile Event Space in New Union Square is a vetted pop-up ready space in Greater London, 650 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "£2,160 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Greater London",
  "country": "GB",
  "lat": 51.48226784,
  "lon": -0.1340733098,
  "areaSqm": 650,
  "areaSqft": 7000,
  "priceLabel": "£2,160 / day",
  "priceEur": 2524,
  "coverImage": "https://fashionweekvenues.com/i/versatile-event-space-in-new-union-square-fef25bcb-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/versatile-event-space-in-new-union-square-fef25bcb-2.jpg",
      "caption": "Versatile Event Space in New Union Square, 650 sqm, art exhibition, pop-up rental in Greater London"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-event-space-in-new-union-square-fef25bcb-3.jpg",
      "caption": "Versatile Event Space in New Union Square, 650 sqm, art exhibition, pop-up rental in Greater London, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-event-space-in-new-union-square-fef25bcb-4.jpg",
      "caption": "Versatile Event Space in New Union Square, 650 sqm, art exhibition, pop-up rental in Greater London, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-event-space-in-new-union-square-fef25bcb-5.jpg",
      "caption": "Versatile Event Space in New Union Square, 650 sqm, art exhibition, pop-up rental in Greater London, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-event-space-in-new-union-square-fef25bcb-6.jpg",
      "caption": "Versatile Event Space in New Union Square, 650 sqm, art exhibition, pop-up rental in Greater London, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-event-space-in-new-union-square-fef25bcb-7.jpg",
      "caption": "Versatile Event Space in New Union Square, 650 sqm, art exhibition, pop-up rental in Greater London, further interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "art exhibition",
    "product launch",
    "gallery showing"
  ],
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}