{
  "source": "Fashion Week Venues",
  "title": "Versatile Event Space in Richmond",
  "metaTitle": "Showroom Space Richmond | Rent 80 sqm in 1850s Building",
  "description": "This unique premises in a historic 1850s building offers the option to rent the entire space or just the top floor. The layout includes three rooms, making it well-suited for private events. The venue is equipped with essential amenities including internet access, air conditioning, and a security system. Additional features consist of a stock room, counters, fitting rooms, garment racks, lighting, and sound and video equipment. The property also offers electricity, heating, parking, an elevator, and a kitchen for convenience.",
  "metaDescription": "Showroom space for rent in Richmond. 80 sqm, internet, AC, kitchen. Ideal for brand activations. Enquire now for availability. Vetted by FWV.",
  "tldr": "80 sqm (861 sq ft) three-room brand activation space for rent in Richmond, Melbourne, housed in an 1850s building with retained period fabric and a divisible layout that can be hired in full or as the upper floor only. Best For Strongest fit for private launch events and cocktail receptions with catering, followed by short-term pop-up shop and temporary retail runs, wholesale appointments and buyer previews across the three separate rooms, and sample sale space with stock held on site. Also available for small content studio and brand shoot bookings. Standout Features Three separable rooms allow selling, styling and hosting to run at the same time, supported by fitting rooms, garment racks, retail counters and a dedicated stock room already in place. Move-in ready extras include installed sound and video equipment, adjustable lighting, a full kitchen suitable for caterer setup, lift access, ducted air conditioning with heating, an operating security system and on-site parking for load-in. Location Bridge Road trams (routes 48 and 75) stop within a 1 minute walk, the Church Street route 78 tram is roughly 3 minutes on foot and East Richmond Station is about 11 minutes, in Richmond 3121. The immediate street mixes fashion retail, cafes and restaurants with kerbside vehicle access, so crews can unload directly and guests arrive on a busy, well-lit shopping strip. Availability Day rate is AUD 180 (approximately EUR 109) with a one day minimum and a seven day maximum, so brands book by the day or across a full week. Melbourne bookings are best confirmed 4 to 6 weeks ahead, and spaces at this address typically book out fastest around Melbourne Fashion Festival in March and Melbourne Fashion Week in November. How to Book Send a brief with your dates and activation format and we reply within 24h with confirmed availability and a costed plan, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your Richmond dates.",
  "editorialTake": "A pop-up concept or fashion presentation benefits most from this versatile Richmond venue, thanks to its adaptable three-room setup within a historic 1850s building. With elevator access and ample amenities like garment racks, fitting rooms, and counters, this space supports seamless transition between retail activities, making it ideal for dynamic brand activations. Contemporary fashion brands with a mid-scale operation, especially those emphasizing a unique yet classic aesthetic, will find this venue aligns well with their brand ethos. From our extensive experience, early bookings 4 to 6 weeks in advance, especially before the Melbourne Fashion Festival, ensure availability — see our how our process works for a smooth booking experience that capitalizes on retail staffing solutions.",
  "activationIdeas": "The Richmond venue's configurable three-room layout makes it well-suited for seasonal showrooms. With 80 sqm available and amenities like air conditioning and fitting rooms, brands running this format can comfortably present collections to 50-75 guests. The separate rooms allow for distinct styling and display areas, enhancing the showroom experience without needing extra partitions. Sample Sale This space is an effective option for sample sales, with its stock room, garment racks, and retail counters. Companies typically use the three rooms to organize merchandise by category or season, maximizing the flow for an anticipated 50-75 visitors. The additional parking and elevator offer easy access for restocking and guest convenience. Press Day / Media Preview The secure environment of this Richmond location is excellent for press days. Media professionals will appreciate the privacy and cohesiveness of the setup, while sound and video equipment enhance presentations. Given the nature of these events, brands can utilize the kitchen and three-room layout to serve refreshments across a day-long schedule. Buyer Appointments For buyer appointments, this venue excels due to its segmented layout, allowing for personalized experiences in each of the three rooms. With convenient parking and proximity to public transport, the space facilitates easy access for buyers and supports an intimate setting for detailed discussions on new collections. Product Launch The venue's location and atmosphere suit product launches, especially those seeking an historical yet adaptable space. It benefits from dual-room access for attendee groupings and a kitchen for catering. Brands can leverage on-site sound and video equipment for impactful presentations, ensuring the product receives due spotlight. Brand Activation This Richmond location supports dynamic brand activations, offering amenities like lighting and sound setup. Brands can partition space for diverse activities, from styling to media engagement, enhancing interaction across the 80 sqm environment. Explore more on our activation service for tailoring experiences. Influencer Event With a modern, engaging backdrop, this space is fitting for influencer events. Its amenities support varied content creation, from live streaming setups with video equipment to styled scenes leveraging the spaces' lighting options. The flexible layout accommodates intimate settings for influencer-led workshops or meet-and-greets. Photo Shoot For photo shoots, the venue offers ample natural light, adjustable lighting settings, and aesthetically pleasing period architecture. Brands conducting editorial shoots benefit from the separate rooms for wardrobe changes and gear setups, making effective use of the historic backdrop for rich visual content. Fashion Showroom Its location in a fashion-forward neighborhood and the presence of garment racks and fitting rooms make this space suitable for a fashion showroom. Brands can utilize the rich history and adaptable three-room configuration to display collections uniquely, ensuring industry insiders see the lineup in an impactful light.",
  "neighbourhoodMood": "In Richmond, you're amidst a dynamic blend of retailers, creative studios, and fashion brands. The vicinity around this part of Melbourne is frequented by bespoke fashion boutiques like Siricco and The Doll House, making it a spot where the pulse of local design and creativity is tangible. Concept stores and retailers such as Ties 'n' Things thrive here alongside innovative beauty spaces like Barber of Seville and La Que. This mix not only supports retail ventures but also attracts a crowd poised for unique brand experiences. For brands seeking spaces in Melbourne, the Richmond area provides a creative atmosphere that's both professional and fresh, ready for fashion presentations, pop-up shops, and intimate launch events. Brands often choose Richmond over more saturated Melbourne zones like Fitzroy or the CBD. The area offers a less tourist-heavy environment, making it ideal for focused buyer meetings and press days. Here, the value per square meter is more competitive, allowing for cost-effective private events and showroom activations without the pressure of high footfall areas. The proximity to tram stops on Church Street and Bridge Road also ensures easy access for international guests, while staying clear of the busier, sometimes overwhelming thoroughfares. This location provides a creative quarter feel without sacrificing the convenience of urban transport links, essential for efficient logistics and planning. For those organizing a nuanced brand presentation, the quieter streets ensure your events aren't lost in the hustle, making Richmond a wise choice for such needs. The historic 1850s building in Richmond offers a setting that combines modern amenities with a preserved period character at its core. Arrival here feels intentional and curated, as foot traffic is composed mainly of industry insiders and locals, making it an optimal location for brands seeking a controlled and exclusive atmosphere. Morning hours have a brisk, professional flow of activity, gradually shifting to a more relaxed, yet still primarily commercial sensation as the day progresses. Nightfall brings a quieter rhythm, ideal for those hosting evening events or cocktail receptions. However, what this neighbourhood is not suited for is high-street, spontaneous walk-in traffic or brands requiring grand street visibility; it demands a strategic activation focus. It's a distinctive location for those seeking a calculated reach, supported by our activation service capabilities, ensuring your events are meticulously executed.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this versatile event space in Richmond is highly suitable for pop-up shops. It features 80 sqm of adaptable space that can be rented either as the entire venue or just the upper floor, depending on your needs. The three-room configuration facilitates seamless shop setup, complemented by fitting rooms and garment racks. Located in a historic 1850s building and easily accessible by public transportation, it's an ideal location for temporary retail experiences. For more spaces in Melbourne"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "Fashion Week Venues provides a comprehensive service package with every booking at this Richmond location. Our services include handling permit paperwork, organizing event staffing, and coordinating the fit-out process, ensuring a seamless setup for your brand activation. For renters, our team also manages logistical details such as security and sound equipment setup, making your event stress-free. Available to respond to your brief within 24 hours, we facilitate a no-charge process until your booking is confirmed."
    },
    {
      "question": "What is the layout and capacity of this space?",
      "answer": "The event space in Richmond offers 80 sqm of space split into three distinct rooms, perfect for multi-purpose use such as styling, selling, and hosting simultaneously. In our experience handling bookings in spaces like this, the flexible layout caters to a variety of event formats, supporting activities from intimate launches to sample sales. With installed amenities such as counters, garment racks, and a stock room, it efficiently supports approximately 50-75 guests for standing receptions. Larger groups may require layouts division or rotational scheduling to maintain comfort and flow."
    },
    {
      "question": "Are there specific amenities included with the rental?",
      "answer": "Yes, this Richmond space includes a wide array of amenities that enhance your event. Essentials provided include internet access, air conditioning, a security system, sound and video equipment, and a fully equipped kitchen ideal for caterers. Additionally, logistical support features like an on-site stock room, fitting rooms, and an elevator are available, catering to a wide range of event needs. These features make the space function-ready, offering essential comfort and convenience features."
    },
    {
      "question": "How is parking and accessibility managed at this venue?",
      "answer": "Parking and accessibility at this Richmond location are thoughtfully included to enhance event logistics. The space provides on-site parking, facilitating easy load-in and guest arrival. With elevator access, the entire venue, including the top floor, is fully accessible, supporting diverse guest needs. Coupled with nearby tram access on Bridge Road and Church Street, it ensures seamless transportation and event operations for both local and international guests."
    },
    {
      "question": "What types of events are best suited for this Richmond space?",
      "answer": "This Richmond venue is optimally suited for private launch events, cocktail receptions, pop-up shops, and temporary retail runs. It supports wholesale appointments and buyer previews using its three-room setup, while the sound and video equipment enhances the space's capability for brand presentations and product launches. The location provides a quiet yet accessible environment for intimate showrooms and press days, making it highly adaptable to various brand activation formats. For more options, explore our venue sourcing"
    },
    {
      "question": "What is the pricing and lease term for this space?",
      "answer": "The pricing for leasing this Richmond event space is set at a day rate of AUD 180, with a minimum rental of one day and a maximum of seven days. Brands are encouraged to book by the day or for a full week, with brief-based pricing available based on the specifics of your activation needs. Early booking is recommended, especially around peak times like Melbourne Fashion Festival, ensuring you secure this space at your desired dates. You can use our budget calculator"
    },
    {
      "question": "What transport options are available for accessing the venue?",
      "answer": "The Richmond venue is strategically located with excellent transport links, making it easily accessible. Tram stops on Church Street and Bridge Road are just a short walk away, ensuring efficient access for attendees. Furthermore, East Richmond Station is approximately an 11-minute walk, connecting guests smoothly to wider Melbourne. This positioning offers convenience without the hustle and bustle of Melbourne's busier districts, ideal for precise and well-crafted brand activations."
    },
    {
      "question": "What is the day rate?",
      "answer": "A$180 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 8,
  "city": "Richmond",
  "country": "AU",
  "lat": -37.81926207,
  "lon": 144.9980281,
  "areaSqm": 80,
  "areaSqft": 861,
  "priceLabel": "A$180 / day",
  "priceEur": 113,
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  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "private event",
    "cocktail reception"
  ],
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