{
  "source": "Fashion Week Venues",
  "title": "Versatile Multi-Level Creative and Event Venue",
  "description": "Discover a multi-level creative hub designed for a variety of events, including brand activations, private gatherings, and cultural experiences. Fourth Space blends industrial architecture with contemporary finishes, featuring a panoramic rooftop and adaptable spaces for diverse creative needs.\n\nThe Ground Hall offers over 5,700 square feet of open warehouse loft with a flexible layout, exposed brick, timber beams, and skylights. This area is perfect for galleries, immersive builds, large installations, and experiential showcases.\n\nThe Upper House consists of three levels filled with light, showcasing exposed brick and warm industrial textures. It is ideal for content studios, workshops, VIP lounges, and multi-day productions, complete with a rooftop deck that boasts stunning skyline views and a built-in bar setup.\n\nWhether you prefer a raw, untouched space or need full-service support, including event management, staffing, production assistance, and vendor sourcing, our team stands ready to help you realize your vision. This adaptable venue is suited for film, fashion, nightlife, tech activations, and private events, making it a creator’s playground where ideas come to life.",
  "tldr": "Fourth Space is a 1,208 sqm (13,000 sq ft) multi-level warehouse loft and brand activation space for rent in Greenpoint, Brooklyn, combining exposed brick, timber beams, skylights and a panoramic rooftop deck. The building splits into a 5,700 sq ft ground hall and a three-level Upper House, vetted by Fashion Week Venues for multi-format runs. Best For Multi-day fashion week brand activations that split immersive build downstairs and press or buyer preview upstairs, product launches closing with a rooftop cocktail reception, large experiential pop-up store and temporary retail runs, content studio and brand shoot bookings across three daylight floors, and sample sale space where a 13,000 sq ft footprint is needed. Available to book by the day or by the week. Standout Features Rooftop deck with built-in bar setup and Manhattan skyline views, a 5,700 sq ft column-light ground hall with skylights for large installations, and three separate upper levels allowing showroom space, VIP lounge and wholesale appointments to run simultaneously. Retail infrastructure is already in place with fitting rooms, counters, garment racks and a stock room, plus elevator access, on-site kitchen, sound and video equipment, parking and street-level load-in that needs no permit battle. Location Greenpoint Avenue and Nassau Avenue G train stations are both roughly 7 to 10 minutes on foot, with The William Vale and Wythe Hotel under 10 minutes away for visiting press and buyers. The immediate blocks near Calyer and Franklin Streets read as low industrial frontage mixed with brownstone, quiet enough for unobstructed truck access at 7am and discreet arrival for invite-only guests, though not a walk-in retail street. Availability Day rate is USD 12,000 with a one day minimum and a 28 day maximum rental, and longer multi-format runs are quoted on a brief-based pricing model. Spaces at this scale in Greenpoint typically book 8 to 12 weeks ahead, and September and February New York Fashion Week windows should be held 4 to 6 months out. How to Book Send your dates, format and build requirements and we confirm availability within 24 hours, with no charge until the booking is confirmed. Permit paperwork, staffing, vendor sourcing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your date.",
  "idealBrandProfile": "This venue fits established brands with 30 plus person teams, eight figure revenue, and a dedicated events or brand marketing function with agency support in place. At 1,208 sqm across a 5,700 sq ft ground hall and three upper levels plus a rooftop deck, this is a full production site rather than a simple showroom rental, and filling it credibly needs a build budget, a crew, and a guest list capable of moving 500 to 1,000 people through the door. In our experience the profile that gets the most from this space is a global sportswear, footwear, beauty or streetwear brand running a New York Fashion Week moment or a seasonal launch with press, retail and content running in parallel across floors. Where we see mismatches is when a five to fifteen person independent label books the whole building for a wholesale appointment programme and ends up with three empty floors. Those brands are better served by smaller spaces in New York with tighter footprints. Equally, a luxury maison wanting a single controlled salon environment will find the multi-level layout harder to police than a townhouse format. Aesthetic Fit Raw industrial and downtown creative identities land hardest here. Exposed brick, timber beams, skylights and warm industrial textures suit streetwear, denim, sneakers, workwear, technical outerwear, skate and music adjacent brands, alongside beauty and fragrance houses chasing a less polished, more editorial register. The architecture gives you texture for free, which means scenography budget goes into product staging, lighting and set pieces rather than covering surfaces. What does not work is high gloss classical luxury: a fine jewellery house, a heritage leather goods maison or a couture label wanting cream walls, symmetry and hush will spend heavily fighting the building, and the result usually reads as a rented warehouse dressed up rather than a brand world. Minimal gallery white brands can succeed here, but only with a full clad and paint approach through production and build, and they should price that in before enquiring. Best Use Cases First choice is a multi-day brand activation during fashion week, where the Ground Hall carries the immersive build and the Upper House handles VIP lounge, press and wholesale appointments on separate floors. Second is a product launch with an evening cocktail reception, since the rooftop deck with built-in bar and skyline views gives you a natural second act after the main reveal. Third is a large scale experiential pop-up or temporary retail space, supported by fitting rooms, counters, garment racks and a stock room already in place. Fourth is a content studio booking, with three light-filled levels and existing sound and video equipment allowing multiple set-ups in one day. Fifth is a press day or collection preview using the upper floors while the ground hall stages the seasonal installation. Sixth is an influencer event or workshop programme, where lounge, kitchen and elevator access make audience flow manageable. Seventh is a sample sale, viable given the 13,000 sq ft footprint, though the basement level and Greenpoint location mean queue management needs planning. Brands running more than one of these should look at our activation service to sequence them across the booking window. Budget Signal This sits at the upper end of the Brooklyn creative venue market and comfortably above the Greenpoint and Williamsburg average, but below equivalent square footage in SoHo, Tribeca or the Meatpacking District. What you are paying for is scale and flexibility: a comparable spend on a prime Manhattan retail unit buys a fraction of the floor area with landlord restrictions on rigging, noise and late licensing. Against hotel event spaces such as those a few minutes south, you get full creative control, overnight build access and no food and beverage minimum, though you take on production yourself. Against co-working venues and shared pop-up formats, the difference is exclusivity: the whole building is yours, with in-house event management, staffing and vendor sourcing available. Brands at this stage typically find the number defensible only when the space is worked hard across several formats and several days, so model that before committing using our budget calculator.",
  "neighbourhoodMood": "Production companies, independent labels working out of upper-floor lofts, set builders, prop houses and the freelance stylist and photographer network that services all of them make up the daily working population of these blocks around Norman Avenue, Banker Street and the Calyer corridor. Triskelion Arts programmes dance and performance a hundred metres away, Word Bookstore and Yoseka Stationery hold the Franklin and Driggs retail edge, and The Break on Grand Street keeps pulling the vintage and resale buyer audience across from Williamsburg. Kith sits a short walk south, and Brooklyn City Furniture and the small fabrication yards on Meserole and McGuinness are the practical reason a lot of scenography for New York activations gets built within a mile of this address. In our experience placing brands in this part of Greenpoint, the ecosystem is production-led rather than shopper-led, which is exactly why a 13,000 sq ft multi-level venue makes sense here and would not in a retail high street. Teams looking across the wider market of spaces in New York should read this pocket as a build zone with good food and coffee attached, not a fashion district in the SoHo sense. Usable square footage at a defensible day rate is the honest first reason brands choose Greenpoint over SoHo, Tribeca, Meatpacking or the Wythe Avenue core of Williamsburg. A ground hall of 5,700 sq ft plus three upper floors and a rooftop deck does not exist on Wooster Street or Gansevoort at any workable number, and where large Manhattan footprints do come up, they arrive with landmark constraints, restricted load-in windows, noise limits and neighbours who complain about a truck at seven in the morning. The tradeoffs are real. You lose the automatic press credibility of a Manhattan postcode, you lose buyers wandering in between existing showroom appointments, and you accept that guests take a car from Midtown or the G train to Nassau Avenue and Greenpoint Avenue. What you gain is a single site that can hold a fashion presentation space downstairs, press day and buyer appointment rooms upstairs, content studio set-ups on the light-filled levels and a rooftop cocktail reception the same evening. The William Vale and Wythe Hotel are both under ten minutes away, which resolves the international press and buyer accommodation problem that usually rules out outer borough venues. Brands running multi-format weeks here should scope the build early with our venue sourcing team before locking dates. Arriving here is quiet and deliberate, and most brand teams find that helps them. The block mixes low industrial frontage with residential brownstone, with Chez Ma Tante and The Mallard Drake creating short bursts of activity at breakfast and again after seven, and very little in between. Mornings belong to contractors, delivery trucks and dog walkers. Afternoons soften into stroller traffic, studio staff heading to Peter Pan Donuts or Caffè Panna, and crews breaking for lunch at Rule of Thirds or Acre. Car drop-off is straightforward, loading does not involve a permit fight, and no tourist crowd stands between a guest and your door. What we consistently hear from brand teams who activate here is that the discretion is the point: the street dynamic works particularly well for invite-only press days, scheduled buyer appointments, sample sale space with controlled entry, and multi-day shoots where access matters more than signage. If you want that sequenced properly, our activation service handles flow and staffing across floors. What this neighbourhood is not suited for is spontaneous walk-in retail. If your model depends on organic footfall or maximum street visibility, you will underperform here and should be looking at a Manhattan storefront instead.",
  "faq": [
    {
      "question": "Is Versatile Multi-Level Creative and Event Venue available for pop-up shops?",
      "answer": "Yes — Versatile Multi-Level Creative and Event Venue is a vetted pop-up ready space in Brooklyn, 1208 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$12,000 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Brooklyn",
  "country": "US",
  "lat": 40.7259269,
  "lon": -73.95650268,
  "areaSqm": 1208,
  "areaSqft": 13000,
  "priceLabel": "$12,000 / day",
  "priceEur": 10352,
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  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Lounge",
    "Wifi"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "influencer event",
    "content creation",
    "workshop",
    "networking event",
    "corporate event",
    "private event",
    "cocktail reception"
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