{
  "source": "Fashion Week Venues",
  "title": "Versatile Open Space for Meetings and Events",
  "description": "This open space is ideal for meetings and events, featuring an interactive board and monitor for dynamic presentations. Additional amenities include a printer and scanner for convenience, as well as a kitchen and coffee corner for refreshments. The facility is equipped with essential utilities such as internet, air conditioning, heating, electricity, and Wi-Fi. Security is enhanced with a security system and CCTV. The space includes a stock room, counters, and fitting rooms, along with necessary furniture and sound and video equipment. Accessibility is supported by an elevator and parking options.",
  "idealBrandProfile": "This 100 sqm basement suits independent and contemporary brands with a 3 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale book or established DTC base in Italy. At this size you can run six to ten buyer appointments a day without the space feeling empty, and the stock room, counters and fitting rooms mean you are not paying to build retail infrastructure from scratch. Parking and lift access matter more than they sound when you are moving rails and crates in for a three day showroom window. Where we see mismatches is when a large house with a 60 person commercial team books a footprint like this for market week and immediately outgrows it, or when a first season label with no appointment pipeline pays for equipment it will not use. Brands wanting a prestige central address should compare it against other spaces in Milan inside the ring road first. Aesthetic Fit Functional, utilitarian and lighting led identities work best here: streetwear, denim, contemporary knitwear, activewear, footwear, eyewear and accessories all sit comfortably in a neutral basement box with controlled artificial light. Because there is no daylight, you set the entire mood yourself, which favours brands with a graphic, industrial or club adjacent visual language and a willingness to art direct the room. What does not work is a brand whose identity depends on natural light, period architecture, high ceilings or a garden view. Soft pastel bridal, delicate atelier couture and daylight dependent editorial shooting will fight the space rather than use it. If your look needs built surfaces, plinths and a fitted presentation wall, plan for branded store design rather than dressing the existing shell. Best Use Cases First choice is a wholesale showroom for collection previews and buyer appointments, because garment racks, fitting rooms, a stock room and an interactive board plus monitor cover linesheet presentation and order taking in one room. Second is a sample sale, where counters, fitting rooms, secure storage, CCTV and parking handle volume, supported by a dense local retail catchment of around 40 stores and 19 cafés within short walking distance. Third is a press day or brand presentation space, with sound and video equipment and a 100 person capacity for staggered press slots. Fourth is a content studio shoot, since a basement gives full blackout and repeatable lighting. Fifth is a team offsite or trade meeting, served by the printer, scanner, kitchen and coffee corner. Sixth is a cocktail reception or private evening event given the bar layout. Seventh is a walk in pop up shop, which is the weakest fit at basement level and needs signage plus retail staffing to convert street awareness. Budget Signal This sits at the accessible end of the greater Milan market, priced well below equivalent square metres in Tortona, Brera or the Quadrilatero, and noticeably below central showroom rentals during market week. What you trade is address prestige and passing luxury traffic. What you gain is a fully equipped room with retail fittings, AV, kitchen, security and parking already in place, so your production budget goes into the collection rather than the shell. Compared with hotel meeting rooms you get fitting rooms and stock storage instead of a carpeted conference box; compared with co-working venues you get exclusivity and after hours access; compared with shared pop up formats you control the whole floor rather than a concession corner. In our experience brands at this stage typically find the maths works best across three to seven consecutive days, and our budget calculator will show where the fit out spend lands.",
  "faq": [
    {
      "question": "Is Versatile Open Space for Meetings and Events available for pop-up shops?",
      "answer": "Yes — Versatile Open Space for Meetings and Events is a vetted pop-up ready space in Sesto San Giovanni, 100 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "€300 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Sesto San Giovanni",
  "country": "IT",
  "lat": 45.53819445,
  "lon": 9.227740863,
  "areaSqm": 100,
  "areaSqft": 1076,
  "priceLabel": "€300 / day",
  "priceEur": 300,
  "coverImage": "https://fashionweekvenues.com/i/versatile-open-space-for-meetings-and-events-9cb0fa36-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/versatile-open-space-for-meetings-and-events-9cb0fa36-2.jpg",
      "caption": "Versatile Open Space for Meetings and Events, 100 sqm, corporate event, pop-up rental in Sesto San Giovanni"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-open-space-for-meetings-and-events-9cb0fa36-3.jpg",
      "caption": "Versatile Open Space for Meetings and Events, 100 sqm, corporate event, pop-up rental in Sesto San Giovanni, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-open-space-for-meetings-and-events-9cb0fa36-4.jpg",
      "caption": "Versatile Open Space for Meetings and Events, 100 sqm, corporate event, pop-up rental in Sesto San Giovanni, second interior…"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-open-space-for-meetings-and-events-9cb0fa36-5.jpg",
      "caption": "Versatile Open Space for Meetings and Events, 100 sqm, corporate event, pop-up rental in Sesto San Giovanni, third interior…"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception"
  ],
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}