{
  "source": "Fashion Week Venues",
  "title": "Versatile Production Space with Cyclorama and Kitchen Studio",
  "description": "This production space offers three fully equipped shooting environments: a large cyclorama, a designer kitchen studio featuring De Dietrich and SMEG appliances, and a spacious lifestyle set with five-meter high windows. Specifically built for commercial productions, brand campaigns, fashion editorials, fast-moving consumer goods shoots, interviews, and content creation, the studio supports efficient production workflows. \n\nKey features include cargo lift access, ceiling-mounted grip bars, flexible furniture layouts, a makeup room, and dedicated parking. The facilities are production-ready, making it easy for teams to execute multiple scenes and concepts in one location, thereby optimizing time and reducing logistics. This space is particularly suited for those looking to create high-quality visual content.",
  "tldr": "A 232 sqm (2,497 sq ft) basement production studio for rent off Yio Chu Kang Road in the Lentor and Ang Mo Kio industrial belt, Singapore, built as a purpose-made content studio with three separate shooting environments: a large cyclorama, a designer kitchen set and a lifestyle room with five metre windows. Best For Strongest fit is ecommerce and campaign photography across multiple SKUs in a single booked day, followed by video production and branded content using three sets for scene changes, creator and social content studio days with talent turnarounds, invite-only collection preview or press day sessions in the daylight lifestyle set, and food, beauty or styling creative workshops in the working kitchen. Not suited to pop-up shop, temporary retail or sample sale formats that need street footfall. Standout Features Three distinct shooting environments in one rental: a large cyclorama, a kitchen studio fitted with De Dietrich and SMEG appliances, and a lifestyle set with five metre high windows. Also included are ceiling-mounted grip bars across the sets, cargo lift access direct to basement level, dedicated on-site parking for grip vans, a separate makeup room, plus fitting rooms, garment racks, stock room and in-house lighting and sound equipment, all vetted by Fashion Week Venues. Location Lentor MRT on the Thomson-East Coast Line is roughly 8 minutes by car or a 12 minute walk, with Orchard hotels about 30 minutes away and Changi manageable outside peak, in the light-industrial pocket between Ang Mo Kio Industrial Park and Lentor. The street is trade traffic, workshops and seafood restaurants rather than retail frontage, so crews load in through the cargo lift unobserved and clients arrive by car directly to the basement. Availability Day rate is SGD 1,440 (approximately EUR 975) with a one day minimum and one day maximum, so this is booked by the day rather than as a weekly rental. Allow 3 to 4 weeks lead time in Singapore and longer around the Q4 campaign and festive shoot rush and the pre-Chinese New Year window, when studios with a cyclorama at this rate typically book out first. How to Book Enquire with your shoot date, crew size and set requirements and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, crew and talent staffing and fit-out and set build coordination are handled by our team on the brand's behalf. Request availability now to hold your production date.",
  "idealBrandProfile": "This 232 sqm studio fits brands with a 5 to 40 person team, roughly 2 to 10 years of trading, and an in-house or agency-supported content function producing campaign and ecommerce imagery on a recurring calendar. The operational logic is simple: three shooting environments under one roof, cargo lift access, ceiling-mounted grip bars, a makeup room and dedicated parking mean a crew can shoot lookbook, kitchen or lifestyle scenes across a single booking day without moving trucks between locations. That efficiency only pays off if you have enough SKUs or scenes to justify a full day. Where we see mismatches is when a solo founder needs two hours of flat-lay work, or when a large FMCG or beauty group arrives with a 40-plus crew, catering and client village expectations. Both should look elsewhere. Brands at this stage typically find the one-day minimum and one-day maximum booking window suits sprint-style production rather than a long-lease showroom rental, so if you need a standing fashion showroom for a full wholesale season, this is the wrong instrument. Our team can help you shortlist alternatives through venue sourcing if the format does not match. Aesthetic Fit Clean, controlled and light-driven brand identities work best here: contemporary fashion and accessories, footwear, homeware, kitchen and tabletop, skincare, wellness and food and beverage brands that need a neutral canvas rather than a location with its own opinion. The cyclorama gives you seamless product and campaign frames with no set build, the five-metre windows in the lifestyle set carry soft directional daylight for editorial and campaign stills, and the designer kitchen with De Dietrich and SMEG appliances reads as premium modern domestic without dating quickly. What does not work is a heritage, archival or heavily patinated brand world that depends on old plaster, worn timber, ornate cornicing or street-facing character. This is a purpose-built basement studio, not a found space, and a brand whose story relies on architectural age will spend its budget faking what it could have rented elsewhere. Equally, maximalist or nightlife-coded identities that need darkness, texture and atmosphere will fight the room. If your visual direction needs shaping before you book, concept and direction is where that work starts. Best Use Cases First choice is ecommerce and campaign photography, because the cyclorama, grip bars, in-house lighting, garment racks and fitting rooms let a styling team run hundreds of frames without hired infrastructure. Second is video production and branded content, where the three distinct sets allow multiple scenes and cutaways in one day with the cargo lift handling equipment loads. Third is a content studio day for social and creator collaborations, with the makeup room and flexible furniture supporting quick turnarounds between talent. Fourth is a collection preview or press day for editors and stylists, using the lifestyle set with its five-metre windows as the presentation area and the stock room for backstock. Fifth is a creative workshop or masterclass, particularly food, styling or beauty formats that benefit from the working designer kitchen. Sixth is interview and talking-head production, given the sound and video equipment, air conditioning and controlled basement acoustics. Least suited is a public-facing pop-up shop or sample sale space, since the basement floor level and light-industrial Lentor surroundings deliver no organic footfall. Budget Signal This sits in the mid tier of the Singapore production market and represents strong value per square metre compared with anything in Orchard, Tanjong Pagar or the CBD. You are paying for production infrastructure rather than address, and in our experience that is the correct trade when the output is imagery rather than footfall. Against a prime commercial unit you save considerably and gain grip, lighting and parking that a retail shell would never include. Against a hotel event space you get a room built for crews rather than banquets, with no service charges and no restrictions on rigging. Co-working venues and shared pop-up formats undercut it on headline rate but cost you in hire fees, load-in friction and set build. The honest caveat is location: the Lentor and Sungei Kadut industrial belt is a drive or a planned transfer for talent and clients, so factor transport into the day. Run the numbers against comparable options across browse all spaces before committing.",
  "neighbourhoodMood": "Commercial production crews, e-commerce content teams, appliance and homeware distributors and the in-house studios of Singapore's food and beverage brands are the working population of this stretch of Yio Chu Kang Road, and they are here because the light-industrial estates running between Ang Mo Kio Industrial Park and Lentor were built for loading bays, high ceilings and long days. Walk the block and the commercial fabric reads as trade showrooms, engineering suppliers such as Rotork and Flotech, tyre and battery workshops, and warehouse units that have been converted unit by unit into content studios, prop stores, set fabrication workshops and small post houses. Design and agency operations sit quietly among them, with The United Agencies a few hundred metres west. This is not an atelier district in the way Jalan Besar, Tiong Bahru or Kampong Gelam are, and it would be dishonest to dress it up as one. What it is instead is Singapore's practical production belt, the same ecosystem that supports the Sin Ming Lane and Midview City studio cluster further up Upper Thomson. In our experience placing brands in this neighbourhood, the teams who choose it are the ones who need a cargo lift, parking for a grip van and a kitchen set that photographs properly, and who lean on production and build support rather than street frontage. Cost per production day is the primary reason brands choose here over the central creative zones, and the gap is significant rather than marginal. At roughly SGD1,440 for 2,497 sqft carrying three distinct environments, a cyclorama, a designer kitchen studio and a lifestyle set with five-metre windows, the sqm value is simply not available in Tanjong Pagar, Duxton, Keong Saik or the Robertson Quay conversions, where loading is restricted, parking is punitive and neighbouring tenants notice a five hour lighting setup. Logistics are the second reason. Dedicated parking, basement load-in and a cargo lift remove the hidden costs that eat a shoot budget in the CBD. Lentor MRT on the Thomson-East Coast Line places visiting clients around thirty minutes from Orchard hotels, and airport drive times are manageable outside peak. The honest tradeoff is atmosphere and adjacency. There is no café culture beyond the seafood houses on the corner and Yahava KoffeeWorks near Quan Shui Wet Market, no press or buyer offices within walking distance, and nothing here that reads as a fashion district. Teams weighing this against a central showroom rental usually run both scenarios through our budget calculator and find the saving buys an additional shoot day. Arriving here feels like arriving at a working industrial block, and setting that expectation with a client before the call sheet goes out matters. Mornings on this stretch are trade traffic, delivery lorries reversing into yards, workshop shutters going up and crews loading through the cargo lift before eight. By midday the seafood restaurants and the wet market pull a local lunch crowd, then the street empties again by mid afternoon, which is precisely why lighting and sound teams like the rhythm. Because the studio sits at basement level with its own parking and a makeup room, talent and clients move from car to set without being seen by anyone, and what we consistently hear from brand teams who activate here is that the discretion is the point rather than a compromise. The street dynamic works particularly well for closed content days, e-commerce sprints and invite-only creative workshops. The honest limitation is this: do not book this neighbourhood for a pop-up shop, temporary retail, a sample sale space or any consumer format that depends on passing footfall or street visibility, because there is effectively none. For public-facing activation, look at central options when you browse all spaces and keep this address firmly in the campaign production column.",
  "faq": [
    {
      "question": "Is Versatile Production Space with Cyclorama and Kitchen Studio available for pop-up shops?",
      "answer": "Yes — Versatile Production Space with Cyclorama and Kitchen Studio is a vetted pop-up ready space in Singapore, 232 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "S$1,440 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Singapore",
  "country": "SG",
  "lat": 1.385793144,
  "lon": 103.8298061,
  "areaSqm": 232,
  "areaSqft": 2497,
  "priceLabel": "S$1,440 / day",
  "priceEur": 980,
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    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
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