{
  "source": "Fashion Week Venues",
  "title": "Versatile Second Floor Event Space in Old Torrance",
  "metaTitle": "Showroom Torrance | 225 sqm | Old Torrance Rental",
  "description": "Experience a spacious second floor venue in the heart of Old Torrance, available for both short-term and long-term lease. This location features Downtown Torrance zoning, accommodating a variety of uses such as retail, food and beverage, events, medical services, and more. The space is currently configured as a ballroom and bar, boasting two-story ceilings, a bar area, a back of house utility area, and restroom facilities. Additional amenities include a built-in audiovisual system, storage, and a private rear entrance. The building has been fully upgraded, featuring an earthquake retrofit, modern electrical systems, and central air conditioning.",
  "metaDescription": "Book Torrance 225 sqm venue with bar & AV. Rent short-term for events or pop-ups. Concierge included. Enquire now.",
  "tldr": "A 225 sqm (2,422 sq ft) second floor ballroom and bar venue for rent in Old Torrance, Los Angeles County, with two-story ceilings, an open column-light floorplate and Downtown Torrance zoning that permits retail, food and beverage, and event use. The room holds up to 230 guests and works as a brand activation space, fashion presentation space or content studio. Best For Cocktail receptions and press events with bar service, fashion presentations and collection previews under the double-height ceiling, gallery showings and art exhibitions using the full perimeter wall run, multi-day pop-up store and temporary retail runs with fitting rooms already installed, and influencer or brand shoot days that hire the room by the day. Standout Features Two-story ceilings over a single uninterrupted event floor, a built-in bar with back of house utility area and kitchen suitable for catering setup, and a built-in audiovisual system with sound, video and adjustable lighting already rigged. The building is fully earthquake retrofitted with upgraded electrical and central air conditioning, and the space is move-in ready with a private rear entrance for discreet load-in, elevator access, garment racks, counters, fitting rooms and a lockable stock room. Location Set on the main Old Torrance retail strip in the Downtown Torrance district, a 1 minute walk to Cozzi Cafe and La Capilla, 2 minutes to Torrance Transit stops on Sartori Avenue, and roughly 20 minutes by car to LAX. The street is low-rise, walkable and lined with 29 restaurants, antique dealers and independent retailers within 600 m, giving crews easy kerbside setup access and guests somewhere to arrive early and eat. Availability Day rate is USD 480 with a one day minimum and terms available up to 336 days, so brands can book by the day or take a longer short-term rental. Allow four to six weeks lead time for Los Angeles County activations and longer around the LA market weeks and the November to December peak, when spaces at this address typically book first. How to Book Enquire through Fashion Week Venues and we confirm availability within 24 hours on this vetted listing, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability and hold your dates now.",
  "editorialTake": "Best aligned with cocktail receptions and fashion presentations, this second-floor venue in Old Torrance thrives on its versatile ballroom setting, accommodating up to 230 guests due to its expansive two-story ceilings. With a built-in bar and state-of-the-art audiovisual system, the venue offers an immersive experience for high-impact events, blending functionality with style. This space resonates with mid-scale contemporary brands in fashion, art, and entertainment, aiming for dynamic pop-up concepts, impactful press events, or exclusive product unveilings. In our experience, securing a booking about four to six weeks in advance is crucial, especially during LA's competitive market weeks and the busy November to December window, similar to the strategies seen in our activation services projects around spaces in New York.",
  "activationIdeas": "What makes this space work well for a fashion presentation is its expansive ballroom with two-story ceilings, allowing for full runway setup and immersive experiences. Typically accommodating up to 230 guests, brands running fashion presentations here benefit from ample natural light and unobtrusive sightlines. The built-in audiovisual system supports music and lighting displays, enhancing the experience without need for external equipment hires. Cocktail Reception This venue functions effectively for cocktail receptions due to its built-in bar and spacious layout, which can comfortably accommodate up to 230 guests. The central bar ensures efficient service flow, while the private rear entrance and elevator facilitate seamless deliveries and setup. Brands typically use the bar area as a focal point to engage guests while leveraging the space's high ceilings and audiovisual setup for a sophisticated atmosphere. Art Exhibition or Gallery Showing The venue's open floor plan and perimeter walls make it an excellent choice for art exhibitions and gallery showings. Brands can utilize the 225 sqm of space to showcase large-scale installations or multiple pieces, benefiting from the venue's high ceilings for added impact. The built-in audiovisual system allows for multimedia displays, enhancing the visitor experience while maintaining a gallery-like environment. Press Event This venue is well-suited for press events given its comprehensive set of amenities, including a built-in audiovisual system for presentations and speeches. The bar area can be utilized to serve refreshments to journalists and guests, while the two-story ceilings provide an open, inviting atmosphere. The private entrance allows for discrete access for VIP attendees or featured guests. Influencer Event Brands looking to create an engaging influencer event will find the space's versatility advantageous. With a capacity for up to 230 guests, the venue provides ample room for activations and engagement stations around the built-in bar. The existing audiovisual system is often used to create immersive digital experiences, and the rear entrance supports paparazzi-free arrivals. Multi-Day Pop-Up Store The venue's layout is adaptable for a multi-day pop-up store, equipped with fitting rooms, garment racks, and a stock room, making it highly suitable for retail activations. Brands can make use of the two-story ceilings and open floor plate to create a dynamic shopping experience, optimizing the foot traffic from Old Torrance's bustling retail strip. Brand Shoot or Content Day For brands planning a shoot or content day, the high ceilings and ample space allow for versatile setups, from e-commerce to editorial. The built-in audiovisual equipment supports seamless lighting adjustments, while the open access from the private rear entrance makes logistics efficient. Nearby amenities provide easily accessible resources for creative teams. Workshop or Creative Workshop Hosting a workshop here is a strong choice thanks to the versatile space and supportive amenities like sound and video equipment. The area can accommodate breakout sessions or interactive stations, facilitated by the comprehensive AV system. Brands often choose this venue for its ability to support intensive learning environments without feeling cramped. Product Launch The venue's capabilities support captivating product launches with its high visibility layout and integrated audiovisual system for impactful presentations. Brands typically leverage the space's bar and utility area for hosting clients post-launch, allowing seamless transitions between stages of the event. The broad square meterage offers space for large display setups. Networking Event Networking events flourish in this venue due largely to its two-story ceilings encouraging an open interaction environment and the built-in bar area facilitating casual conversations. With a capacity for 230 attendees, brands can host varied guest lists while using the audiovisual system to amplify keynote addresses or announcements. View activation services for event facilitation.",
  "neighbourhoodMood": "Old Torrance is a versatile area utilized by brands and creatives looking for an adaptable venue to suit various needs. The second floor ballroom and bar venue here in Old Torrance attracts fashion presentation spaces, pop-up stores, and press event locations, thanks to its flexible layout and central zoning. Along Sartori Avenue, you'll find a mix of independent retailers like Silver Lake Market Torrance and creative hubs like the APC Fine Arts & Graphics Gallery, which emphasizes the area’s appeal to those in the fashion and art industries. Frequented for its accessible activation service spaces, businesses often leverage the unique combination of historical charm and modern utility in Old Torrance’s spaces. Brands opting for Old Torrance often do so to escape the intensity of busier Los Angeles hubs like Downtown LA or Santa Monica, favoring this quieter district's balance of pedestrian flow and cost efficiency. Here, you have less tourism saturation and can achieve solid brand impressions with more focused foot traffic, which is beneficial for invite-only fashion showcases or exclusive retail launches. The zoning flexibility allows a wide array of industries — from retail and gastronomy to arts and medical services — to thrive without the crowding often seen in central LA. Given the proximity to transit stops and the ease of parking, Old Torrance has a logistical advantage for both local talents and visitors alike. To explore more about spaces in New York that offer similar qualities, consider our marketplace offerings. Arriving in Old Torrance feels refreshingly grounded — the streets are lined with low-rise buildings, creating a unique small-town charm amidst a plethora of dining and retail options. The foot traffic here is steady yet manageable, with a mix of local patrons from nearby establishments such as La Capilla Family Mexican Restaurant and Cozzi Cafe. Typically, mornings are quieter, ideal for setup and private buyer appointments, while afternoons and evenings attract a livelier crowd, perfect for events or temporary retail stores. However, bear in mind that this neighbourhood isn't ideal for high-traffic tourist-based retail operations that rely on constant walk-ins. For brands considering production and build services, our production and build page offers additional insights tailored to your needs in this distinctive part of the city.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this versatile second-floor event space in Old Torrance is ideal for pop-up shops. The ballroom and bar layout, along with features like garment racks and fitting rooms, make it perfectly suited for retail activations. Located in the heart of Old Torrance, you benefit from the area's balance of foot traffic and cost efficiency. With services provided by Fashion Week Venues, including permit assistance and venue setup, your temporary retail venture can be managed smoothly."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "Fashion Week Venues takes care of several aspects when booking this space, making your brand activation a seamless experience. We manage permit paperwork, event staffing, and fit-out coordination to ensure everything aligns with your vision. In our experience handling bookings at addresses like this, these services greatly alleviate the logistical planning. Additionally, our team confirms availability within 24 hours, with no charge until your booking is confirmed."
    },
    {
      "question": "How do I enquire and book this venue?",
      "answer": "To enquire about this venue, contact us through Fashion Week Venues. Our team will confirm availability within 24 hours on this vetted listing. There is no charge until your booking is confirmed, providing a risk-free enquiry process. Once you request availability, your dates can be held, and our team will assist with any additional services required, such as activation services"
    },
    {
      "question": "What is the day rate for this space?",
      "answer": "The day rate for this second-floor ballroom and bar venue is USD 480. This space offers flexibility with a minimum hire of one day and options for longer short-term rentals up to 336 days. Brands typically book by the day, or for multi-day pop-up stores and events, ensuring that it meets various budget and scheduling needs. For those planning Los Angeles County activations, it's advisable to account for a lead time of four to six weeks."
    },
    {
      "question": "What type of events can be hosted in this space?",
      "answer": "This versatile venue in Old Torrance is suited for a wide array of events, including cocktail receptions, press events, and fashion presentations. The large ballroom with two-story ceilings can accommodate up to 230 guests, making it perfect for gallery showings, art exhibitions, and influencer events. Its configuration, complete with a bar area and audiovisual system, also supports brand activations and temporary retail runs. The space's flexibility makes it a preferred choice for brands in bustling cities"
    },
    {
      "question": "What are the physical features of this venue?",
      "answer": "The venue encompasses 225 sqm (2,422 sq ft) featuring two-story ceilings, creating an open and airy atmosphere perfect for diverse formats. Equipped with a built-in bar, a back-of-house utility area, and restroom facilities, it's well-prepared for various events. Additional features include a built-in audiovisual system with sound and video equipment, as well as central air conditioning for comfort. A private rear entrance facilitates discreet load-in and out, essential for high-end events and production and build services"
    },
    {
      "question": "Are there any special requirements or permits needed to book this venue?",
      "answer": "Yes, depending on the nature of your event, specific permits may be required to host your brand activation in Old Torrance. Our team at Fashion Week Venues is experienced in navigating these requirements and will manage permit paperwork on your behalf. This ensures compliance with local regulations and zoning laws, providing peace of mind as you focus on other event details. For further insights into the permit process in this area, refer to our permit guide"
    },
    {
      "question": "What amenities are available at the Torrance venue?",
      "answer": "This event space offers a range of amenities to support seamless event execution. Amenities include internet, air conditioning, security systems, stockroom, counters, fitting rooms, garment racks, and lighting. Additionally, furniture, sound and video equipment, electricity, heating, parking, elevator, kitchen, and WiFi ensure a fully equipped, move-in-ready setup. For brands seeking additional services like furniture rental"
    },
    {
      "question": "What is the day rate?",
      "answer": "$480 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 8,
  "city": "Torrance",
  "country": "US",
  "lat": 33.83390233,
  "lon": -118.314799,
  "areaSqm": 225,
  "areaSqft": 2422,
  "priceLabel": "$480 / day",
  "priceEur": 429,
  "coverImage": "https://fashionweekvenues.com/i/versatile-second-floor-event-space-in-old-torrance-30b274b7-1.jpg",
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      "caption": "Versatile Second Floor Event Space in Old Torrance, 225 sqm, pop up store"
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      "caption": "Versatile Second Floor Event Space in Old Torrance, 225 sqm, pop up store, third interior view"
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      "url": "https://fashionweekvenues.com/i/versatile-second-floor-event-space-in-old-torrance-30b274b7-6.jpg",
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      "caption": "Versatile Second Floor Event Space in Old Torrance, 225 sqm, pop up store, detail view"
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    {
      "url": "https://fashionweekvenues.com/i/versatile-second-floor-event-space-in-old-torrance-30b274b7-9.jpg",
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      "caption": "Versatile Second Floor Event Space in Old Torrance, 225 sqm, pop up store, interior view 2"
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      "caption": "Versatile Second Floor Event Space in Old Torrance, 225 sqm, pop up store, second interior view 2"
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  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "corporate event",
    "private event",
    "cocktail reception",
    "gallery showing",
    "art exhibition",
    "press event",
    "influencer event"
  ],
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