{
  "source": "Fashion Week Venues",
  "title": "Versatile Second Floor Space with Amenities",
  "metaTitle": "Showroom Rent NYC | 37 sqm | Herald Square",
  "description": "This open space on the second floor is conveniently situated near Penn Station. It offers a variety of amenities to support diverse activities. Features include internet access, air conditioning, and a security system for enhanced safety. The space is equipped with a stock room, counters, fitting rooms, garment racks, and appropriate lighting for operational needs. Additional furnishings and sound and video equipment are included to facilitate presentations and gatherings. The space also benefits from electricity, heating, and an elevator for easy access. A kitchen area is available, along with Wi-Fi and CCTV for added convenience and security.",
  "metaDescription": "Rent showroom in NYC, 37 sqm, secured with Wi-Fi & kitchen. Book for vetted rental. Concierge included, enquire now.",
  "tldr": "Versatile Second Floor Space is a 37 sqm (400 sq ft) open retail floor vetted by Fashion Week Venues and available for short-term rental in Herald Square, Midtown Manhattan, New York, arriving as a working shop layout with counters, garment racks and enclosed fitting rooms already installed. Best For Pop-up shop and temporary retail trading are the strongest fit for hire here, followed by wholesale appointments and buyer previews, compact fashion showroom and collection preview setups, sample sale space, and small press day or brand shoot sessions using the in-house sound and video kit. Standout Features Retail fit-out is move-in ready, with fixed sales counters, hanging garment racks, private fitting rooms and a separate stock room behind the shop floor for backstock and packing. Also fitted: installed sound and video equipment for presentations, a kitchen area suitable for catering prep, elevator access to the second floor for rail and crate deliveries, and a monitored security system with CCTV coverage. Location Penn Station sits roughly 5 minutes on foot and the 34th Street Herald Square subway hub serving the B, D, F, M, N, Q, R and W lines is around 3 minutes away, in the 10001 area of Midtown South. The surrounding Broadway stretch is dense mass market retail with Express, H&M, Sephora and Victoria's Secret inside 150 metres, so guest footfall is constant and our team schedules early morning load in on every rental. Availability Minimum hire is 4 days and maximum is 15 days, at a published day rate of $1,920 USD (approximately €1,673) with extras quoted on a brief-based basis. Allow 6 to 8 weeks of lead time for standard New York dates and 12 weeks for the February and September fashion week windows, when second floor spaces at this Herald Square address typically book out first. How to Book Enquire with your dates and activation brief and Fashion Week Venues confirms the hold with the operator and replies within 24h, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team throughout, so request availability now to lock your dates.",
  "editorialTake": "This second-floor New York venue thrives as a showroom rental for fashion brands looking to stage intimate buyer appointments and collection previews, leveraging its strategic Midtown location and robust in-place amenities. The installed garment racks, fitting rooms, and stock room are instrumental, offering a seamless experience for brands needing quick activation and fluid inventory management. Mid-scale contemporary fashion brands aiming to capture the bustling Penn Station visitor flow will find this short-term commercial space ideal for engaging a dynamic, mass-market audience with their latest collections. Our experience shows that prime spots like this book fast; therefore, we recommend securing bookings 6 to 8 weeks in advance to ensure slot availability, especially during high-demand periods — explore our spaces in New York for more options that align with your brand's strategy.",
  "activationIdeas": "This space supports pop-up shops effectively thanks to its move-in ready retail fit-out, including garment racks, fitting rooms, and counters. With a location near Penn Station, brands can leverage the natural foot traffic from neighboring retailers like Express and Sephora, making it an excellent choice for short-term retail activations in the bustling Herald Square area. Sample Sale The dedicated stock room and fitting rooms are ideal for running a sample sale, providing easy inventory management and shopper convenience. The 37 sqm area comfortably supports multiple garment racks for a rotating selection of products, while its second-floor location adds privacy without sacrificing accessibility. Fashion Showroom This venue is well-suited as a showroom for wholesale buyer appointments with its fitted racks and quiet, private second-floor location. The proximity to major transit hubs ensures easy access for buyers during New York Fashion Week, turning it into a strategic location for collection previews in Midtown. Check similar spaces in New York for comparison. Press Day / Media Preview With sound and video equipment already installed, this space is effectively equipped for press days and media previews. The inclusion of a kitchen area allows for seamless catering setups, ensuring a smooth operation and professional presentation setting for your brand. Product Launch The open layout and existing AV equipment make this space practical for small product launches. It can accommodate up to 40 guests, offering an intimate yet central location to unveil new products. Schedule early to ensure availability during high-demand periods. Consider utilizing our production and build services for a polished setup. Brand Shoot or Content Day This space facilitates brand shoots and content days with its robust infrastructure including sound and video equipment, and adaptable retail lighting. The flexibility of the interior allows for easy conversion into a content studio, making it ideal for capturing high-quality visuals. E-commerce Shoot The lighting setup and ample garment racks support e-commerce photography efficiently. Brands can take advantage of this controlled environment to capture product images, making 37 sqm of space sufficient for rotating setups without external lighting dependencies. Networking Event As a networking event venue, this space offers an intimate setting with amenities like Wi-Fi and kitchen access, facilitating informal gatherings or corporate meet-and-greets. The strategic location near Penn Station ensures easy travel for attendees from varied locales. Workshop or Creative Workshop The combination of space management and in-place furniture allows for workshops to be set up quickly and efficiently. Brands running workshops here typically use the kitchen for refreshment preparation and take advantage of the tech equipment for presentations.",
  "neighbourhoodMood": "Herald Square is a bustling hub for fashion brands that integrate both retail and trade functions within their operations. Major chains such as Express, H&M, and Sephora command the street level, drawing significant foot traffic, while above, more discreet showrooms and design offices proliferate. The area around 32nd to 35th streets is particularly notable for housing leather suppliers, jewelry and bead wholesalers, which coexist alongside vibrant Korean fashion and beauty outposts near 32nd Street. This eclectic mix of established retail presence alongside specialty wholesale operations makes it ideal for brands targeting a dual business strategy. In our experience with venue sourcing here, brands appreciate the unique synergy of visibility and industry networking opportunities that Herald Square offers. Brands gravitate towards this area for the unparalleled transport connectivity, making it a preferred location over SoHo or the Meatpacking District for events needing efficient access for press and buyers. Positioned mere minutes from Penn Station and the 34th Street-Herald Square subway connections, this locale is perfectly situated for those relying on New York City and New Jersey commuter access. The tradeoff here is the absence of luxury shopping streets, but the neighborhood offsets this by offering robust mass-market foot traffic conducive to brands aiming for high-volume interaction. As we've seen from feedback, spaces in New York like this one provide a strategic advantage for brands prioritizing accessibility and high transaction volumes without incurring the costs associated with more exclusive neighborhoods. Stepping off bustling Broadway into a second-story showroom in Midtown Manhattan presents a deliberate shift away from the chaotic street level, offering a focused environment ideal for curated appointments and private events. The elevator access to the upper floor creates a feeling of exclusivity essential for any brand activation that desires a quieter, controlled atmosphere — well-suited for press days or limited-access showrooms. The morning hours bring a rush of commuters, transitioning to a mixed foot traffic profile by afternoon, where both tourists and local shoppers peruse the area. The proximity to Koreatown provides plenty of options for networking dinners and after-event meals. However, brands heavily relying on spontaneous street-level walk-ins may find this space less suited to their needs. Instead, leveraging production and build services to maximize your setup can create a compelling destination that potential clients actively seek out.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 37 sqm second floor space near Penn Station is available for pop-up shops and is categorised as a retail activation space. It already carries the fixtures a temporary retail run needs, including counters, garment racks, fitting rooms and a separate stock room, so your team is merchandising rather than building on day one. The Herald Square location puts you inside a dense Broadway retail corridor with Express, H&M, Sephora and Victoria's Secret all within roughly 150 metres, which is why brands running short pop-up shop windows here treat the surrounding footfall as the primary draw. Minimum booking is 4 days and maximum is 15 days, which suits a long weekend drop or a two week trading window equally well."
    },
    {
      "question": "What is the day rate and what is the minimum booking?",
      "answer": "The published day rate is $1,920 USD, approximately €1,673, with a minimum of 4 days and a maximum of 15 days. That figure covers the space and its installed retail fit-out; production, staffing, furniture additions and any signage work are quoted against your brief once we understand the format. In our experience handling Midtown Manhattan bookings, brands find total spend is easiest to model when you add staffing and build lines to the base rate early, and you can sketch that out with our budget calculator"
    },
    {
      "question": "How big is the space and how many people can it hold?",
      "answer": "The space measures 37 sqm, or roughly 400 sq ft, with an estimated comfortable occupancy of 40 people. That footprint works well as a compact trading floor, a fashion showroom for wholesale appointments, or an intimate press moment; it is not sized for a large seated brand presentation. Brands who hire spaces of this scale in New York usually plan for 15 to 20 guests at a time in a retail configuration and rotate a larger list across the evening for launches. The open plan layout means you can reset from selling floor to appointment room in under an hour with the furniture already on site."
    },
    {
      "question": "Is the space move-in ready, or will I need a fit-out?",
      "answer": "It is move-in ready for retail, which is the main reason brands shortlist this second floor space. Counters, garment racks, fitting rooms, general furniture, retail lighting, electricity, heating and air conditioning are all installed and working. Most brands layer on top rather than build from scratch, adding vinyl, plinths, a branded backdrop or a bespoke counter wrap, and our production and build"
    },
    {
      "question": "Is there a stock room and are there fitting rooms?",
      "answer": "Yes, the space includes a dedicated stock room behind the shop floor and enclosed fitting rooms on the floor itself. For a sample sale or a full price pop-up shop that combination matters more than square metres, because it keeps backstock, packing materials and steamers out of the customer sightline. Garment racks and counters are already in place, so a rental here can move straight from delivery to steaming to selling in a single morning. Brands running sample sales at this address typically dedicate the stock room to size runs and replenishment and keep two staff working it during peak hours."
    },
    {
      "question": "How does load-in work for a second floor space?",
      "answer": "There is an elevator serving the second floor, so rails, crates and flat packed fixtures go up without a stair carry. Parking is available at the property, which matters on this stretch of Broadway where kerbside loading is tightly policed and street level congestion around Penn Station and Herald Square peaks through the middle of the day. When you book with us we schedule load-in for early morning and brief your logistics partner on elevator dimensions and access timing so nothing is stranded on the pavement. We also confirm out hours with the operator so your strike does not overrun into the following tenancy."
    },
    {
      "question": "Does this space work as a showroom for buyer appointments during New York Fashion Week?",
      "answer": "Yes, the fitting rooms, garment racks and stock room make it a workable fashion showroom for collection previews and wholesale appointments. The second floor position is an advantage for appointment based formats because it gives you a quieter, more private setting than a ground floor unit while keeping you two subway stops from most Midtown showroom clusters. Buyers arriving from Penn Station or 34th Street Herald Square reach the door in under five minutes, which is the practical test for any showroom rental in New York during a packed market week. Request availability early for the February and September windows, since second floor spaces in this corridor are the first to go."
    },
    {
      "question": "Can I use it for a press day, product launch or content shoot?",
      "answer": "Yes, sound and video equipment is installed in the space, which supports press days, small product launches and content capture without an external AV hire. The retail lighting suits product photography and lookbook stills, and the kitchen area gives you a prep point for catering or a coffee station during a press session. A short-term rental of 4 to 6 days is a common shape here, with one day to dress the room, two or three days of appointments and press, and a strike day at the end. If you want the room to read as a content studio rather than a shop, we can strip the racks and counters back to open floor with operator approval."
    },
    {
      "question": "What amenities and equipment are included?",
      "answer": "Included are internet and Wi-Fi, air conditioning, heating, electricity, retail lighting, furniture, counters, garment racks, fitting rooms, a stock room, sound and video equipment, a kitchen area, elevator access and parking. Security is covered by an installed security system and CCTV, which is a genuine consideration when you are trading high value stock on a busy Broadway block. Concierge included means our team checks every one of these on site before your dates rather than relying on the listing sheet. If your activation needs anything beyond this list, such as additional seating, plinths or a POS terminal, we quote it against your brief."
    },
    {
      "question": "What is the neighbourhood like and what footfall can I expect?",
      "answer": "You are in Herald Square, Midtown Manhattan, with 32 stores inside 600 metres and 25 of those in fashion, including Express, Aeropostale, Zara, Levi's, Urban Outfitters and Dr. Martens. The audience skews mass market and high volume rather than luxury, which favours accessible price points, drop culture and streetwear over quiet luxury positioning. Korea Town restaurants sit immediately to the south, so evening events benefit from a strong dinner crowd within two minutes' walk. Every space we list here is vetted for footfall context, and if this profile is not the right fit for your brand you can compare it against other spaces in New York"
    },
    {
      "question": "How do guests get here, and is parking available?",
      "answer": "Penn Station is roughly five minutes on foot and 34th Street Herald Square, serving the B, D, F, M, N, Q, R and W lines, is around three minutes away. That transit density is the single strongest argument for this address; guests coming from Brooklyn, New Jersey Transit and Long Island all arrive without a transfer. Parking is available at the property, which we reserve for your crew during load-in and strike rather than for guests. For hire windows that include an evening event, we advise sending subway directions rather than a car recommendation, because Midtown traffic around Penn Station is unpredictable after 5pm."
    },
    {
      "question": "Do I need a permit to run a pop-up here, and can I put up signage?",
      "answer": "For interior temporary retail in an existing commercial unit like this one, you generally do not need a separate City permit, but you will need a New York State Certificate of Authority to collect sales tax if you are selling, plus operator approval for any signage or fit-out change. Exterior signage on this building is subject to landlord rules and New York City zoning sign regulations, so anything visible from Broadway needs to be cleared before it is produced. Occupancy above the stated 40 person figure, amplified sound after hours or any temporary structure will pull in additional requirements. Our team walks you through the paperwork for your specific format, and our permit guide"
    },
    {
      "question": "How far in advance should I book?",
      "answer": "Allow 6 to 8 weeks for standard New York dates and around 12 weeks if you want the February or September fashion week windows. That timeline gives room for contracting, sales tax registration, fit-out production and staff recruitment without compressing everything into the final fortnight. Because the maximum stay here is 15 days, calendars fill in short blocks and gaps close quickly, so enquire as soon as your dates are firm even if the brief is still moving. In our experience with Herald Square bookings, brands who lock dates early get first choice on load-in slots and evening event hours."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle everything between your brief and your opening day at this Herald Square address: negotiating terms with the operator, contracting, permit and sales tax guidance, load-in scheduling through the elevator, fit-out production, furniture additions, point of sale setup and post activation reporting. We also brief and place your floor team through our retail staffing"
    },
    {
      "question": "What happens after I enquire?",
      "answer": "Send us your dates, format and rough budget and we reply within 24h with confirmed availability, a full cost breakdown and any operator conditions attached to your specific use. If the dates work we place a hold with the operator while you review, then issue a short form licence to occupy that covers the rental period, access hours, insurance requirements and the deposit. Deposit and payment terms are set by the operator and confirmed in writing before anything is due from your side. From contract signature we move straight into production planning, permit paperwork and staffing so your 4 to 15 day window at this Penn Station space opens on schedule."
    },
    {
      "question": "What is the day rate?",
      "answer": "$1,920 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "New York",
  "country": "US",
  "lat": 40.74895398,
  "lon": -73.98886238,
  "areaSqm": 37,
  "areaSqft": 400,
  "priceLabel": "$1,920 / day",
  "priceEur": 1715,
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  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "retail activation"
  ],
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}