{
  "source": "Fashion Week Venues",
  "title": "Versatile Two-Story Pop-Up Space in TST",
  "metaTitle": "Pop-Up Space Hong Kong 177 sqm | Tsim Sha Tsui Rental",
  "description": "This inviting commercial space spans 1,900 square feet across two floors within a classic Hong Kong business building, making it an ideal venue for pop-up stores, events, product launches, or showrooms. The layout features a large, open area with a white color scheme, complemented by white walls and high ceilings, alongside grey concrete flooring. Large windows enhance the space with ample natural light, promoting a welcoming atmosphere. Essential amenities include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen.",
  "metaDescription": "Hire this 177 sqm pop-up space in Hong Kong with high ceilings and natural light. Ideal for retail, inquiries welcome. Concierge included, enquire now.",
  "tldr": "A 177 sqm (1,900 sq ft) two floor pop-up and showroom space for rent in Tsim Sha Tsui, Kowloon, Hong Kong, configured as a white walled basement unit with high ceilings, grey concrete floors and large windows across the main selling level. Best For Season long temporary retail and pop-up store trading, Greater China market entry test stores, fashion showroom use for buyer previews and wholesale appointments, product launches using the installed AV, and sample sales feeding off Nathan Road tourist footfall. The layout is move-in ready for continuous daily selling rather than one night events. Standout Features Two connected floors that separate an open shop floor from stock, fitting and buyer meeting zones, plus fitted counters, fitting rooms and garment racks that remove a five figure shopfit from the budget. Also included are a lockable stock room, an installed sound, video and lighting rig, a kitchen suitable for catering setup, and an elevator with on site parking for restock, all vetted by Fashion Week Venues. Location Tsim Sha Tsui MTR is around five minutes on foot, Jordan MTR around eight, and Kowloon Station with the Airport Express sits under ten minutes by taxi for buyers and press flying in. The block in Tsim Sha Tsui, Kowloon, runs between the Nathan Road watch and jewellery corridor and the Granville Road boutique strip, a dense working commercial street where arrival is through a lobby and lift rather than a shopfront, so enquire early about signage and street level staffing. Availability Day rate is HK$6,000 (approximately EUR 667) against a 90 day minimum rental term, making this a quarter long short-term commercial space rather than a single fashion week window. Spaces at this address typically book eight to twelve weeks ahead in Hong Kong, earlier for the March and September buying seasons and Golden Week retail peaks, and costs beyond the base rate are brief-based. How to Book Enquire through Fashion Week Venues and we reply within 24h with confirmed dates, floor plans and a full quarter cost breakdown, with no charge until confirmed. Permit paperwork, bilingual retail staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability for your dates today.",
  "editorialTake": "This two-story Hong Kong space is ideal for brands aiming to conduct a season-long market test through a pop-up store or showroom, thanks to its 1,900 square feet of move-in ready infrastructure and practical amenities. Large windows throughout the space allow for abundant natural light, creating a photogenic environment conducive to both showroom presentations and content creation. Best suited for mid-market apparel, footwear, or accessory brands looking to establish a physical presence as their first Hong Kong venture, this setting offers a neutral palette for contemporary and streetwear aesthetics. Expect bookings to fill quickly around peak retail times such as Golden Week and main buying seasons; brands should contact our venue sourcing team at least eight to twelve weeks in advance to navigate the specifics of activating in Tsim Sha Tsui.",
  "activationIdeas": "The space functions well for a season-long pop-up store due to its extensive 1,900 square feet layout across two floors, enabling a clear differentiation between selling and supporting areas. Brands typically use the main floor for product displays and customer engagement, while the upper floor accommodates stock storage and fitting rooms, optimizing operational efficiency for retail staffing. Product Launch This space is highly effective for product launches, with integrated sound and video equipment and a welcoming open-plan set-up. The large windows provide ample natural light, making it a bright and attractive venue to unveil new collections. The configuration supports a smooth attendee flow for guest interactions and media coverage. Fashion Showroom Given its ample size and structured amenities, this location serves as an efficient fashion showroom, allowing brands to host buyer appointments and wholesale meetings. The space is designed to handle up to 180 attendees efficiently, with its high ceilings and minimalist color scheme enhancing product focus during previews. Sample Sale The space is optimal for holding a sample sale, featuring necessary infrastructure such as garment racks, counters, and a stock room. Situated amidst a high-footfall area, it can draw significant regional tourists and local buyers who frequent Tsim Sha Tsui's vibrant commercial environment. Content Creation Day The aesthetic features make this space exceptional for a content creation day. The combination of natural lighting and versatile open space allows for adaptable setups for production and build needs, ensuring high-quality photo and video shoots that capitalize on the white walls and gray concrete floors. Brand Activation Brands looking to make a significant impression will find this location great for brand activations, with its ready-to-use amenities and strategic location off Nathan Road. The two-floor setup enables dynamic event flows, making it suitable for engaging interactive setups that capture audience attention. Influencer Event Hosting an influencer event is feasible here, thanks to the venue's sleek design and strategic Hong Kong location. The space allows influencers and brand representatives to mingle effortlessly in a stylish setting, bolstered by modern amenities and a functional kitchen that can support catering services. E-commerce Shoot The ample natural light and neutral decor make this a perfect fit for e-commerce shoots. Brands can utilize the open space to organize photography sessions for product images, with high ceilings accommodating larger props or backdrop installations easily, while ground-level storage facilitates smooth operations. Networking Event This venue can effectively host a networking event, given its large capacity and strategic placement in a business district. Its integrated sound equipment and open layout support various configurations, making it straightforward to manage attendee flow and setup presentation zones.",
  "idealBrandProfile": "This space fits a brand with a 10 to 40 person team, 3 to 10 years of trading, and either an existing Asia distribution partner or a serious intention to build one, because the 90 day minimum lease turns this from a short pop-up into a season long market test. At 177 sqm across two floors you are staffing two levels, holding real stock in the stock room, and running fitting rooms daily, which needs a brand with the inventory depth and local staffing budget to sustain a quarter of trading. In our experience the profile that gets the most from this space is a mid-market apparel, footwear, or accessories label using Hong Kong as its first physical entry point into Greater China. Where we see mismatches is when a small independent with under two years of trading commits to a full quarter and runs out of stock and staff by week six, or when a global flagship brand expects Canton Road adjacency and finds the Nathan Road tourist corridor differently positioned. Aesthetic Fit The white walls, high ceilings, and grey concrete floors read as a neutral gallery shell, which suits streetwear, technical outerwear, sneaker and sportswear labels, contemporary denim, and accessible contemporary womenswear that bring their own colour and fixture language. Brands with strong graphic identity, bold merchandising walls, and modular fixtures will own this envelope quickly, and the two floor split lets you separate a high energy ground level from a quieter upper zone for styling or collection preview. What does not work here is heritage luxury or fine jewellery requiring boiserie, warm timber, stone, and a controlled arrival sequence, because a basement level unit in a commercial mall building will always undercut that positioning regardless of spend. Brands needing that register should budget for a full fit out through branded store design rather than treating this as a turnkey luxury shell. Best Use Cases First choice is a season long temporary retail space or pop-up shop, because the counters, fitting rooms, garment racks, stock room, and 90 day minimum are built around continuous selling rather than a three day moment. Second choice is a market entry test store for a brand assessing Hong Kong and mainland tourist demand before signing a permanent lease, with the elevator and parking supporting frequent restock. Third choice is a fashion showroom and wholesale appointment base, where the upper floor handles buyer meetings while the lower floor stays open to walk in traffic. Fourth is a product launch or brand activation using the installed sound and video equipment and lighting. Fifth is a sample sale, given the stock room capacity and the high volume tourist footfall from surrounding hotels. Sixth is a content studio between trading days, using the white shell and high ceilings as a backdrop. Retail heavy formats here benefit from bilingual floor teams, which we typically source through retail staffing. Budget Signal This sits in the mid tier of Hong Kong short-term commercial space, materially below Canton Road, Causeway Bay, and Central street level units, and roughly in line with secondary Tsim Sha Tsui mall positions. What you are paying for is fitted infrastructure rather than address prestige, and brands at this stage typically find that the fitting rooms, counters, garment racks, stock room, kitchen, and AV package remove a five figure build cost that a raw shell would impose. Against a hotel event space you gain daily trading capability and stock security instead of a one night footprint, and against a shared pop-up format you gain full brand control across two floors. Against a prime commercial lease you give up luxury adjacency and gain a quarter long commitment window with far lower exposure. Model your full quarter, staffing and freight included, with our budget calculator before enquiring.",
  "neighbourhoodMood": "Streetwear labels, sneaker distributors, beauty houses, and watch and jewellery groups do the real commercial work in this part of Tsim Sha Tsui, and they do it shoulder to shoulder. Step out of this building and the Nathan Road corridor puts Rolex, Rado, Chow Tai Fook, Chow Sang Sang, Luk Fook, and Emperor Watch and Jewellery in ground floor positions within a hundred metres, with Sasa and Bonjour holding the beauty trade that regional shoppers still travel specifically to buy. Walk east into Granville Road and Kimberley Road and the register shifts to independent multi-brand boutiques, sample outlets, resellers, and the small tailoring workshops that have served Hong Kong buyers for decades, including long-standing operators such as Hang On Tailor inside this same block. Above street level, Lock Road and Hankow Road carry the distribution, PR, and agency offices, while K11 Musea and Victoria Dockside anchor the content and cultural end of the district. In our experience placing brands in this neighbourhood, TST is where APAC market entry gets tested commercially before anyone signs for Central or Canton Road, which is why we route so much of our Hong Kong venue sourcing through this fashion district rather than the prestige strips. Cost per square foot against volume of qualified consumer traffic is the single reason brands choose this block over Central, Causeway Bay, or Canton Road. A comparable 1,900 square foot two-floor footprint on Queen's Road Central, in the Landmark orbit, or on the Canton Road luxury strip would run several multiples of this daily rate, and Causeway Bay around Hysan Place and Fashion Walk carries similar premiums with tighter fit-out and trading restrictions. What you trade is address prestige and the polish of a purpose-built retail podium. This is a working Hong Kong commercial building, not a curated mall unit, and the immediate streets are dense with guesthouses, hostels, and South Asian restaurants that give the block a functional, unvarnished texture. What you gain is genuine sqm value for temporary retail, a two-level layout that separates selling floor from stock and fitting rooms, and a position roughly five minutes from Tsim Sha Tsui MTR with fast links to Kowloon Station and the Airport Express for regional buyers and press flying in. Brands weighing this against a Central showroom rental should model the full quarter with our budget calculator before dismissing the address on postcode alone. Arrival here is vertical rather than street-facing, and brand teams need to plan for that from day one. You come in through a building lobby off a busy pavement, take the lift or stairs down to basement level, and the space opens into a bright, high-ceilinged white box with grey concrete floors that photographs considerably better than the approach suggests. Street traffic above is heavy from late morning through to evening, weighted toward mainland and regional visitors, local office workers at lunch, and a steadier guesthouse and residential flow after dark. Mornings are quiet and genuinely workable for buyer appointments, press days, and brand shoot schedules without crowd interference, which is the window we usually recommend for anything appointment-based. What we consistently hear from brand teams who activate here is that signage, lift wayfinding, and street-level staffing decide whether the space performs at all, so we normally pair it with production and build support. The honest limitation: this is not a location for brands needing maximum street visibility or spontaneous walk-in footfall, and with a 90-day minimum term, it does not suit short fashion week presentation windows or three-day launch moments.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this versatile two-story space in Tsim Sha Tsui, Hong Kong is available for pop-up shops. With 1,900 square feet across two floors and amenities like fitting rooms, garment racks, and a stock room, it offers a move-in ready solution perfect for a pop-up retail strategy that spans multiple weeks or months. This setup enables brands to utilize both levels for different aspects of the storefront, such as displaying products on one floor and holding private appointments on the other. Enquire about availability by contacting Fashion Week Venues directly."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "Fashion Week Venues manages permit paperwork, fit-out coordination, and bilingual retail staffing for your booking in this space. In our experience, these elements are crucial for the success of brand activations. We ensure that your brand is set up for a seamless experience from start to finish, so you can focus on engaging with customers. We also provide support with accessing floor plans and a detailed cost breakdown before you confirm the reservation."
    },
    {
      "question": "What is the daily rental price and the minimum lease term?",
      "answer": "The daily rental price for this Tsim Sha Tsui space is HK$6,000, with a minimum lease term of 90 days. This setup is ideal for brands looking to conduct a season-long market test rather than short-term activations. In our experience handling spaces like this, brands typically book eight to twelve weeks ahead to secure their preferred dates, especially around peak retail times such as Golden Week and the buying seasons in March and September."
    },
    {
      "question": "What are the main physical attributes of the space?",
      "answer": "The space spans two stories and 1,900 square feet (177 square meters) within a classic business building, ideal for showrooms or product launches. It features high ceilings, grey concrete flooring, and large windows that provide ample natural light. The layout includes open areas with white walls, enhancing its suitability for diverse formats from sample sales to content studios. The combination of large, open spaces with move-in ready amenities allows for flexible use."
    },
    {
      "question": "Are there any special amenities included with the rental?",
      "answer": "Yes, the space comes equipped with essential amenities such as internet, air conditioning, a security system, a stock room, fitting rooms, garment racks, sound and video equipment, furniture, and a kitchen. Our clients often find that access to these amenities removes a significant cost burden that would otherwise arise from renting a raw space. Such facilities make the space convenient for continuous trading and brand activations."
    },
    {
      "question": "How accessible is the location, and what transport links are nearby?",
      "answer": "The space is highly accessible, being approximately five minutes on foot from Tsim Sha Tsui MTR and around eight minutes from Jordan MTR. For regional buyers and press flying into Hong Kong, Kowloon Station with the Airport Express is under ten minutes by taxi. The central location between Nathan Road and Granville Road optimizes your brand's visibility and accessibility to both local and tourist foot traffic."
    },
    {
      "question": "What types of brands and uses are most suitable for this space?",
      "answer": "This space suits mid-market apparel, footwear, or accessory brands aiming for Asia market entry through a season-long temporary store. It is ideal for a first Hong Kong physical presence or brands testing local demand. Pop-up shops, fashion showrooms, product launches, and sample sales are among the best use cases due to the fitted infrastructure. Brands using this space typically benefit from combining it with services like our retail staffing"
    },
    {
      "question": "What is unique about the neighbourhood's commercial environment?",
      "answer": "Situated in Tsim Sha Tsui, the neighbourhood is renowned for its vibrant mix of retail environments, from luxury jewellery brands along the Nathan Road strip to independent boutiques and tailors on Granville Road. Streetwear labels, beauty houses, and watchmakers dominate the commercial scene, making it a strategic location for brands targeting diverse demographics. Access our detailed ROI estimator"
    },
    {
      "question": "What should I consider when planning my activation in this space?",
      "answer": "Plan for signage, lift wayfinding, and street-level staffing to optimize visitor flow, as the space is based in a basement level of a business building. Brands find that maximizing visibility and guiding customers effectively are key to successful activations here. Early engagement with our venue sourcing"
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$6,000 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 9,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.29662232,
  "lon": 114.1727831,
  "areaSqm": 177,
  "areaSqft": 1900,
  "priceLabel": "HK$6,000 / day",
  "priceEur": 683,
  "coverImage": "https://fashionweekvenues.com/i/versatile-two-story-pop-up-space-in-tst-0153cad7-1.jpg",
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      "caption": "Versatile Two-Story Pop-Up Space in TST, 177 sqm, pop up store in Hong Kong"
    },
    {
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      "caption": "Versatile Two-Story Pop-Up Space in TST, 177 sqm, pop up store in Hong Kong, interior view"
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      "caption": "Versatile Two-Story Pop-Up Space in TST, 177 sqm, pop up store in Hong Kong, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-two-story-pop-up-space-in-tst-0153cad7-5.jpg",
      "caption": "Versatile Two-Story Pop-Up Space in TST, 177 sqm, pop up store in Hong Kong, third interior view"
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      "caption": "Versatile Two-Story Pop-Up Space in TST, 177 sqm, pop up store in Hong Kong, additional interior view"
    },
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      "caption": "Versatile Two-Story Pop-Up Space in TST, 177 sqm, pop up store in Hong Kong, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-two-story-pop-up-space-in-tst-0153cad7-8.jpg",
      "caption": "Versatile Two-Story Pop-Up Space in TST, 177 sqm, pop up store in Hong Kong, detail view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "product launch",
    "showroom presentation"
  ],
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