{
  "source": "Fashion Week Venues",
  "title": "Versatile Two-Story Venue with Outdoor Terrace",
  "description": "This two-story venue features an inviting frontage with a prominent window display. The space is equipped with air conditioning, a washroom, and a fitting room, making it suitable for pop-up stores and events. Additionally, there is a small terrace area in the backyard on the ground floor, offering an ideal setting for hosting openings and gatherings. This venue presents a unique opportunity for brands and start-ups looking to make a lasting impression.",
  "tldr": "A 76 sqm (820 sq ft) two-story retail and brand activation space for rent on Shin Hing Street in Sheung Wan, Hong Kong, with a street-level window display, a neutral gallery-style shell across both floors, and a private rear terrace off the ground floor. Vetted by Fashion Week Venues as a move-in ready pop-up shop and showroom space. Best For Strongest fit is a trading pop-up store or temporary retail run of two to eight weeks, followed by a fashion showroom hosting wholesale appointments and buyer previews on the upper floor. Also suited to exhibition openings and launch parties using the terrace, press days with hosted media sessions, and sample sales with rail-heavy merchandising. Standout Features Prominent full-height window display onto the lane, plus a separate upper floor that lets you run private collection previews above an open trading floor. Installed fitting rooms, counters, garment racks and a dedicated stock room reduce fit-out spend, and the enclosed ground-floor terrace, kitchen suitable for caterer setup, sound and video equipment, air conditioning, elevator and security system are all available at no extra hire cost. Location Sheung Wan MTR is roughly 7 minutes on foot, Central MTR roughly 9 minutes, and the Mid-Levels Escalator is about 2 minutes away in the Central fringe district of Hong Kong Island, where addresses use no postcode. The street is a narrow sloping lane lined with independent restaurants, bars and bookshops, quiet enough for morning load-in and busy with walk-by traffic from early evening. Availability Day rate is HK$2,333 (approximately EUR 259), with the landlord's stated minimum term at 12 months and shorter windows assessed case by case on brief-based pricing. Allow 8 to 12 weeks lead time in Hong Kong, and note that spaces on this stretch typically book out around CENTRESTAGE in September and Art Basel Hong Kong in March. How to Book Send your dates, format and budget through the enquiry form and we reply within 24h with confirmed availability and a costed outline, with no charge until confirmed. Permit paperwork, on-site staffing and fit-out coordination are handled by our team, so request availability now to hold your window.",
  "activationIdeas": "This works as a trading pop-up because the counters, fitting rooms, garment racks and stock room are already installed, so you can merchandise and sell without a build. Brands running temporary retail in spaces like this typically hold a tight edit of 60 to 120 SKUs downstairs behind the window display, keep replenishment in the stock room, and use the upper floor for styling or private try-on. Two staff cover both floors comfortably, and we usually pair that with retail staffing for weekend peaks. SS/AW Seasonal Showroom The split-level layout is the reason this functions as a showroom rental rather than only a shop, because the upper floor gives you a closed room for the collection while the ground floor stays presentable to the street. At 76 sqm total you can hang two full seasonal deliveries on rails upstairs with a review table and two seats, plus a look wall for merchandising direction. Realistically this suits one buying team at a time rather than parallel appointments. Buyer Appointments and Wholesale Previews Strong fit for scheduled wholesale appointments, mainly because the location sits inside the Sheung Wan and PMQ studio cluster that Hong Kong buyers already walk between. In practice the upper floor handles the appointment itself while the ground floor absorbs early arrivals without them seeing the previous meeting. Book 45 to 60 minute slots from morning onward, when the lane is quiet, and plan around the narrow stepped street for rail deliveries on arrival day. Press Day / Media Preview This performs well as a press day venue because the audience here is already editorial and agency-side, so writers reach you on foot from Gough Street and Tai Kwun. The kitchen supports a caterer drop and coffee service without hired infrastructure, air conditioning keeps the space workable through Hong Kong humidity, and the lighting rig means titles can shoot product on the spot. Expect 15 to 25 press across a rolling half-day rather than one large seated call. Product Launch with Terrace Reception What makes this work for a launch specifically is the rear terrace, which gives you a drinks area that keeps guests off the product floor. Brands typically stage the reveal in the window and ground-floor display, run bar service outside, and use the upper floor for VIP or founder conversations. Comfortable standing capacity is around 40 guests across the interior and terrace combined, and pushing past 50 compromises circulation on the stairs. Sample Sale Operationally this is a clean sample sale space because the garment racks, fitting rooms, stock room and counters are in place, meaning your only real setup is signage and rail layout. Two fitting rooms will bottleneck at volume, so plan a queue outside on the lane and cap shoppers at roughly 20 inside at once. Keep till throughput fast with a two-terminal setup, which we normally spec through point of sale and payments ahead of doors opening. Influencer and Creator Event Suited to an intimate creator event rather than a large guest list, and the terrace is the asset creators actually shoot. Sound and video equipment is on site for playlist and screen content, the two floors let you separate a content corner upstairs from arrivals below, and the F&B density on Gough Street handles after-party spillover. Hold this at 25 to 35 invitees for usable content, and brief seeding lists early with influencer marketing support. Content Creation Day and E-commerce Shoot This doubles as a content studio because you get three distinct backdrops in one booking: the window frontage with street context, the neutral interior shell, and the outdoor terrace for daylight. Fitting rooms and garment racks handle wardrobe on set, so a crew of four to six with one or two models can shoot lookbook and e-commerce assets in a single day. Interior ceiling height and floor width suit product and half-body more than wide runway-style motion. Pop-Up Exhibition or Gallery Showing Credible as an exhibition space because the neutral shell, controllable lighting and two-floor sequence let you hang a curated show with a defined visitor route from street to terrace. Hollywood Road, Tai Kwun and the March art calendar bring the right audience within walking distance. Plan 20 to 30 works maximum across both levels, and use the terrace for the opening night so the hang stays uncrowded while guests hold drinks outside.",
  "idealBrandProfile": "This 76 sqm two-story space on Shin Hing Street fits an independent or early-growth brand running a 4 to 25 person team, roughly 2 to 8 years of trading, with either an established Hong Kong wholesale account base or a DTC audience already engaged across Greater China. The split-level layout is the operational reason: it lets a smaller team merchandise a curated edit downstairs while running wholesale appointments, styling or storage upstairs, so one or two staff can cover both without the space reading empty. With a stock room, fitting rooms, counters and garment racks already installed, fit-out load stays low, which matters when the budget is coming from a marketing line rather than a retail expansion line. Where we see mismatches is when a global house with a 200 person regional team treats this as a flagship substitute. It is too tight for full seasonal ranges, high-volume queue management or a large press cohort arriving at once. Equally, a first-season label with no local distribution and no PR partner will struggle to justify the commitment, and would get more from a shared format. Brands at this stage typically find that scoping the fit properly first, through venue sourcing, saves a wasted month. Aesthetic Fit Design-led, texture-forward brands work best here: contemporary ready-to-wear, elevated streetwear, ceramics and homeware, fragrance, jewellery, eyewear, and archive or vintage curation. The interior is a neutral shell with a prominent window display and controllable lighting, which suits a brand that arrives with its own visual language rather than one that needs a landlord to supply atmosphere. The Sheung Wan and Central fringe setting, with independent restaurants, bars and bookshops on the same lanes, rewards brands whose identity is craft-driven, editorial or subculture-adjacent. What does not work is high-gloss mass luxury requiring vitrines, marble runs and a formal security arrangement, or fast-fashion volume merchandising that needs long uninterrupted wall runs and wide circulation. A brand identity built on scale and spectacle will read compressed across two smaller floors. If your concept needs a built environment rather than a styled one, plan for branded store design before you commit to dates. Best Use Cases First choice is a pop-up shop or temporary retail space running two to eight weeks, because the window display, fitting rooms, counters and stock room mean you can trade from day one with minimal build. Second is a fashion showroom for wholesale appointments and collection preview, since the upper floor gives a private, calm environment separated from street-level foot traffic. Third is a launch or exhibition opening, where the rear terrace on the ground floor becomes the social anchor and takes overflow off the retail floor. Fourth is a press day, with sound and video equipment, air conditioning and a kitchen already in place for hosted sessions. Fifth is a sample sale, where the stock room and garment racks handle throughput, though the footprint caps concurrent shoppers. Sixth is a content studio or shoot day, using the two levels and terrace for varied backdrops. Seventh is a private dinner or brand presentation, capacity permitting. In our experience the profile that gets the most from this space combines retail trading with hosted evenings, and the ROI estimator is useful for weighing that split before booking. Budget Signal This sits in the mid tier for Hong Kong short-term commercial space, meaningfully below Queen's Road Central or Causeway Bay prime ground-floor retail, and broadly in line with comparable Sheung Wan and Central fringe units of similar size. The value argument is straightforward: you are paying for two floors plus an outdoor terrace and a full amenity set, including internet, security system, elevator, kitchen, lighting and furniture, at a rate that in a prime commercial corridor would buy you a smaller single-floor unit with a bare shell and a heavier build cost. Against hotel event spaces you gain the ability to trade and to hold the space across weeks rather than hours, though you lose catering infrastructure and concierge support. Against co-working venues and shared pop-up formats you gain full brand control, a dedicated street frontage and window, and no adjacency risk from another label, at a higher absolute cost. Note the long minimum term listed, which shifts this from a one-week fashion week venue play toward a season-long or annual commitment, and that changes the budget conversation entirely.",
  "neighbourhoodMood": "Independent labels, ceramic and jewellery studios, small fragrance houses, tattoo artists, photographers and one or two person PR outfits fill the walk up floors around Shin Hing Street, and that is the commercial ecosystem a brand joins at this address. Gough Street, sixty seconds uphill, holds the concept store cluster that most Hong Kong buyers already have in their calendars, with eyewear, menswear and homeware sitting shoulder to shoulder with Kau Kee and Sing Heung Yuen. Aberdeen Street runs south to PMQ, still the densest single stack of local designer studios and showroom desks on the island, while Hollywood Road carries east into Tai Kwun and the gallery addresses that dictate the March art calendar. West of here, Po Hing Fong, Square Street and Tai Ping Shan Street hold the smaller ateliers and slow retail that editors actually walk to. In our experience placing brands in this pocket, the people arriving are editorial, agency side and buyer side rather than mass consumer, which is why it functions cleanly as a showroom space, press day location or invitation led pop up shop. Comparable formats we have run in dense Asian creative quarters sit in our work. Brands choose the NoHo and Sheung Wan fringe over Causeway Bay, Tsim Sha Tsui and the Central podiums because the money buys creative credibility and square metres rather than tour group volume. A comparable 76 sqm unit on Canton Road, inside Fashion Walk or below The Landmark and IFC would cost several times the HK$2,333 daily figure here, and you would still be paying for footfall that rarely converts on a considered price point. The tradeoffs are genuine. Passing numbers on this lane are measured in dozens, nobody strays up from the harbour by accident, and the listed minimum term pushes this toward a season or year long commitment rather than a single fashion week venue booking. What you gain is access: Sheung Wan MTR is about seven minutes on foot, Central MTR about nine, the Mid Levels Escalator feeds guests down from Staunton and Elgin, and the hotels used by visiting press and wholesale buyers across Central and Sheung Wan are a short taxi at most. Against Star Street in Wan Chai this block is louder and better fed after dark, and against Wong Chuk Hang it is far easier to get international guests to. Weigh it against your other regional options with the city compare tool. Arriving here means a narrow, sloping lane with stepped sections, shaded shopfronts and delivery vans reversing awkwardly toward the Gough Street corner. Mornings are quiet and working: vegetable vendors setting up, studio staff unlocking shutters, coffee runs down toward Holistic, which makes the window before noon the right one for buyer appointments, content capture and load in. From midday the food and drink pull takes over and does not really stop, with queues at Kau Kee and Sing Heung Yuen, then a second wave from Ho Lee Fook, Quinary, Neighborhood and Club 71 after seven. The street dynamic works particularly well for a ground floor display with private appointments upstairs and drinks spilling onto the rear terrace, and what we consistently hear from brand teams who activate here is that guests remember the terrace more vividly than the interior. Be clear on the limitation: this is not a location for high volume tourist retail, spontaneous walk in conversion or maximum street visibility, because sightlines are short and the lane simply does not carry those numbers. Access and licensing on a stepped street need forward planning, so read the permit guide before locking dates.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this two-story venue on Shin Hing Street is available for pop-up shops and is one of the more trade-ready temporary retail options we hold in Hong Kong. The prominent street window display, installed counters, garment racks, fitting rooms and dedicated stock room mean your brand can merchandise and sell from day one rather than building a shop from scratch. Across 76 sqm (820 sq ft) the working pattern most brands adopt is an open selling floor at street level with stock, styling and appointments upstairs. In our experience handling bookings in this pocket of Sheung Wan, pop-up runs of two to eight weeks perform better here than single weekends, because the audience is editorial and buyer-side and builds by word of mouth."
    },
    {
      "question": "What is the day rate for this venue?",
      "answer": "The day rate is HK$2,333, which is approximately EUR 259 for the full 76 sqm across both floors including the rear terrace. That figure covers the base space with its existing amenity set, meaning internet, air conditioning, heating, lighting, furniture, sound and video equipment, security system and kitchen are not billed as extras. Longer runs are quoted on a brief-based pricing model, so a four week retail activation is costed differently from a three day press day with catering and staff. Send your dates and format and we come back with a full costed outline rather than a headline number, because in Hong Kong the variable costs sit in fit-out, permits and staffing rather than in the space itself."
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "The landlord's stated minimum term is 12 months, so this address is positioned as a season-long or annual commitment rather than a one-week fashion week venue. That said, shorter windows are assessed case by case and we regularly negotiate a short-term rental structure on behalf of brands where the landlord has an unlet period or an incoming tenant gap. What we would tell you honestly is that a two to eight week window is realistic to secure with enough notice, while a two day booking rarely is at this address. Tell us the exact dates you want and we will test them with the landlord before you commit any budget."
    },
    {
      "question": "How is the space laid out across the two floors?",
      "answer": "The venue splits 76 sqm (820 sq ft) across two levels plus a small enclosed terrace off the back of the ground floor. Street level carries the frontage and full window display and works as your open retail or exhibition floor, while the upper floor gives you a separate, quieter room for wholesale appointments, collection preview, styling or working stock. The interior is a neutral shell with controllable lighting, which suits a brand arriving with its own visual language and keeps the space move-in ready for most concepts. Brands running this format here typically find the split is the operational advantage, because one or two staff can cover trading downstairs and private appointments upstairs without the space reading empty."
    },
    {
      "question": "Can I use the terrace for an opening or launch party?",
      "answer": "Yes, the small terrace in the backyard off the ground floor is the reason most brands shortlist this address for exhibition openings and launch evenings in Hong Kong. It gives you an outdoor social anchor that takes drinks and overflow off the retail floor, which matters in a 76 sqm footprint where circulation is tight once guests arrive together. Paired with the on-site kitchen for caterer setup and the sound and video equipment already installed, you can run a hosted evening without importing a full event kit. What we consistently hear from brand teams who activate on Shin Hing Street is that guests remember the terrace more than the interior, so plan your reveal moment around it if you book by the week and want the opening to carry the campaign."
    },
    {
      "question": "Does this work as a showroom for buyer and wholesale appointments?",
      "answer": "Yes, and the upper floor is what makes it credible as a fashion showroom rather than only a shop. You can hold buyer and wholesale appointments upstairs in a private setting while the ground floor stays merchandised for walk-ins or press, with garment racks, fitting rooms and a stock room already in place for rail-based presentation. Mornings on this lane are quiet and workmanlike, which is a calm window for scheduled appointments and content capture before the F&B traffic builds from midday. The address also sits within walking distance of PMQ and the Hollywood Road gallery cluster, so visiting buyers and press can string appointments together on foot; request availability early if your dates sit inside a market week."
    },
    {
      "question": "What retail fixtures and equipment are already installed?",
      "answer": "The venue comes with counters, fitting rooms, garment racks, a stock room, furniture, lighting, sound and video equipment, internet, a security system, air conditioning and heating. That fixture set is unusually complete for a short-term commercial space of this size in Hong Kong and it is the main reason fit-out spend stays low here compared with a bare shell unit on Queen's Road Central. Your rental therefore covers the retail bones, and your budget goes to graphics, product presentation and any bespoke joinery your concept needs. If you want additional pieces to change the character of the ground floor we can supplement the existing stock through furniture rental"
    },
    {
      "question": "Is there a kitchen for catering a press day or private event?",
      "answer": "Yes, there is a kitchen on site along with a washroom, which is enough to support a caterer working a press day, private dinner or opening on the terrace. It functions as a prep and service point rather than a full commercial catering kitchen, so plated dinners for large numbers should be built around an external caterer bringing finished food to site. For the hosted format most brands run here, meaning drinks, canapés and coffee service across the ground floor and terrace, the existing setup is sufficient to hire without additional infrastructure. We brief caterers on the access constraints of the lane before load-in so nothing arrives at the wrong end of Shin Hing Street."
    },
    {
      "question": "What are the loading, lift and parking arrangements?",
      "answer": "There is elevator access and parking associated with the building, but the honest constraint is the street itself, which is a narrow stepped lane with real gradient onto Gough Street. Delivery vans negotiate the corner rather than pulling up directly outside, so long or heavy fit-out elements need to be broken down and hand carried on the final approach. We schedule load-in for the early morning window when the lane is quiet and vendors have not yet filled the frontages, which is the single most useful thing you can do when you rent on this block. In our experience handling addresses like this in Central and Sheung Wan, a planned two hour morning load-in beats an unplanned afternoon one by a wide margin."
    },
    {
      "question": "What permits do I need to run a pop-up or event at this address?",
      "answer": "Hong Kong does not operate a single pop-up permit, so what you need depends on format: retail trading under the existing use, any temporary signage on the frontage, food and drink service at an opening, and licensing for amplified sound each sit under different consents. Your occupation itself is documented through a temporary use agreement or licence to occupy with the landlord rather than a full commercial lease, which is faster to execute and clearer to exit. We prepare the paperwork and handle landlord and building management approvals for you, including terrace use for guests, so your team is not chasing consents in a second language. If you want to understand the sequence before you enquire, our permit guide"
    },
    {
      "question": "Can I brand the window and frontage?",
      "answer": "Yes, the full height window display onto the lane is the primary branding surface here and vinyl, lightbox and installed window sets are all workable subject to landlord sign-off. Anything projecting over the lane or fixed to the external facade needs consent, which we secure as part of the booking rather than leaving to your production team on arrival. Because sightlines on Shin Hing Street are short and the lane is narrow, the window works hardest as a close-range editorial statement rather than a long-distance billboard, so design for a viewer standing two metres away. Brands using this frontage for a temporary rental typically get more from a single strong installed idea than from a wrapped facade."
    },
    {
      "question": "How do guests and buyers reach the venue?",
      "answer": "Sheung Wan MTR is roughly seven minutes on foot and Central MTR roughly nine, with the Mid-Levels Escalator about two minutes away feeding guests down from Staunton and Elgin Streets. Taxis reach the corner of Gough Street easily, and the hotel cluster used by visiting press and buyers around Central and Sheung Wan is a short ride at most. Note that Hong Kong Island addresses use no postal code, so your invitations should list Shin Hing Street with the nearest cross street and the escalator as the wayfinding cue. In our experience the practical detail worth putting on the invite is the stepped approach, because guests in heels appreciate the warning; the surrounding F&B density from Ho Lee Fook to Quinary makes after-party spillover straightforward for anything you hire this space for."
    },
    {
      "question": "When should I book around Hong Kong's fashion and art calendar?",
      "answer": "Allow eight to twelve weeks lead time for Hong Kong, and expect availability on this stretch to tighten sharply around CENTRESTAGE in September and Art Basel Hong Kong in March. Those two windows pull international press, buyers and gallery audiences into exactly the Sheung Wan and Central fringe streets this venue sits on, which is when a vetted address with two floors and a terrace becomes hard to secure at short notice. If your activation is calendar dependent we recommend locking dates a full quarter ahead and running production planning in parallel. You can map the sequence backwards from your opening night with our activation timeline"
    },
    {
      "question": "Can you provide staff to run the space?",
      "answer": "Yes, we place trained retail and hosting staff at this address, including sales associates, a host for appointments upstairs and door management for opening nights on the terrace. Given the 76 sqm footprint across two levels, most trading pop-ups here run comfortably with two to three people on shift, rising for launch evenings when the terrace is in use. We brief teams on your product, price architecture and tone before they arrive, and can add point of sale, payments and daily reporting so you are not reconciling sales manually from Hong Kong or abroad. Staffing is scoped alongside the space through our retail staffing"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to closing night, and at this Shin Hing Street address specifically that means landlord negotiation on term length, the licence to occupy or temporary use agreement, signage and terrace consents, load-in scheduling around the stepped lane, fit-out coordination, furniture, staffing and post-activation reporting. You send dates, format and budget, and we reply within 24h with confirmed availability and a costed outline, with no charge until confirmed. Because the listed minimum term is 12 months, one of the first things we do for you is test whether a shorter window can be carved out, which is a conversation better had by us than by your team cold. You can see exactly how the stages run in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$2,333 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.2836821,
  "lon": 114.1526617,
  "areaSqm": 76,
  "areaSqft": 820,
  "priceLabel": "HK$2,333 / day",
  "priceEur": 260,
  "coverImage": "https://fashionweekvenues.com/i/versatile-two-story-venue-with-outdoor-terrace-2c21654a-1.jpg",
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong"
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong, interior view"
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong, second interior view"
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong, third interior view"
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong, additional interior view"
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong, further interior view"
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong, detail view"
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      "caption": "Versatile Two-Story Venue with Outdoor Terrace, 76 sqm, pop up store in Hong Kong, further detail view"
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  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "private event",
    "exhibition opening",
    "pop up exhibition"
  ],
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