{
  "source": "Fashion Week Venues",
  "title": "Versatile Venue for Professional and Creative Projects",
  "description": "Our venue offers a distinctive blend of office and meeting spaces, tailored for professional, creative, and medical applications. Featuring specialty staging, the facility includes medical simulation suites with observation rooms, home-style sets, modern conference and training spaces, and private offices. This unique arrangement supports various activities such as business meetings, focus groups, training sessions, product testing, and creative endeavors like podcasting and video production. \n\nThoughtfully designed for comfort and functionality, the space is equipped with modern furnishings, high-speed internet connectivity, audio-visual support, and free parking. Each room can be customized to suit the specific requirements of your project, including layout adjustments and staging configurations. Our venue is ideal for corporate off-sites, human factors research, or any content production needs, providing a flexible and inspiring environment for all types of projects.",
  "tldr": "A 492 sqm (5,300 sq ft) basement-level office and studio complex for rent on 17th Street in Tustin, Orange County, configured as a set of separate rooms including conference suites, private offices, home-style sets and observation-fitted simulation rooms. The character is clean, neutral and modular rather than raw, with every room available to be restaged for a brand brief. Best For Strongest fit for video production and content studio days needing multiple dressed backdrops in one building, then buyer previews and wholesale appointments run across separate private rooms, then focus groups and product testing with live client observation. Also works for corporate off-sites and training sessions, and for a compact showroom space or press day where guests move room to room. Standout Features Observation rooms with one-way viewing attached to the simulation suites, letting clients watch a shoot or focus group without entering the set. Also included: home-style residential sets usable as brand shoot locations, fitting rooms with garment racks and counters for sample handling, a stock room for inventory and crates, in-house lighting and sound and video equipment, a kitchen suitable for catering setup, free on-site parking, and elevator access to the basement floor for load-in. Location Set on East 17th Street in central Tustin, California, roughly 20 minutes by car from John Wayne Airport and served primarily by free on-site parking rather than rail, with OCTA bus stops on 17th Street within a two minute walk. The immediate block is a low-rise commercial strip with Zov's Bistro, Chemers Art Gallery and three cafés inside 350 m, so crews and guests arrive to easy kerbside access and no congestion during set-up. Availability Day rate is $420 (approx. €366) with a one day minimum and bookings accepted up to 30 consecutive days, so you can book by the day or by the week. Allow two to three weeks lead time in Orange County, and longer around LA market weeks and the autumn production season when multi-room spaces at this address typically book first; extended-run and multi-room pricing is brief-based on request. How to Book Send your dates, room count and staging requirements to request availability and our team replies within 24h with a hold, and there is no charge until confirmed. Fashion Week Venues handles permit paperwork, on-site staffing and fit-out coordination on the brand's behalf, so enquire now to reserve your rental dates.",
  "activationIdeas": "This space works for high volume e-commerce shoots because the fitting rooms, garment racks, counters and stock room already exist, so you are not trucking in the infrastructure that usually eats half a shoot day. Brands running catalogue days in facilities like this typically dedicate one room to steaming and prep, one to the shooting set with the in-house lighting rig, and the stock room to boxed inventory. A crew of eight to twelve moves comfortably across the 492 sqm without rooms competing for power. Brand Shoot and Editorial Content Day The home-style sets are the reason this venue earns an editorial shoot booking, giving you domestic backdrops without location scouting a private residence or paying residential rates. In practice you can shoot three or four visually distinct looks inside one building, moving from a residential set to a conference room to a clean office wall for talent portraits. Basement level means no daylight, so budget for full artificial lighting and treat the controlled darkness as an advantage on continuity across a long shoot day. Video Production and Podcast Recording Strong fit for video production specifically because the basement position and the surrounding low-footfall commercial strip mean clean audio, which is the single thing most content studio rentals fail on. Sound and video equipment is in house, high-speed internet supports live streaming or remote direction, and the observation rooms let clients or brand stakeholders watch a take without standing in shot. Mornings on 17th Street are the quietest window if you are recording interview or podcast content with open mics. Influencer Content Day Multiple separate rooms make this a credible choice for rotating six to ten creators through dressed sets across a single day rather than queuing everyone for one backdrop. Free on-site parking removes the arrival friction that derails Los Angeles creator schedules, and the kitchen handles catering setup without an external caterer taking over a shooting room. Our influencer marketing team usually builds these as staggered ninety minute slots with a styling room held back for changes. Buyer Appointments and Wholesale Preview The room-by-room layout suits wholesale appointments better than any open-plan alternative at this price, because two or three buyers can be seen simultaneously in genuine privacy. Set one private office as the linesheet and order writing room, use the conference space for the full rail presentation, and keep the stock room for backup sizes and packed samples. Comfortable for six to eight concurrent appointments with a small sales team, and the free parking matters for regional buyers driving in from across Orange County and San Diego. SS/AW Seasonal Showroom A workable seasonal showroom rental for a compact collection, since garment racks, fitting rooms and counters are already installed and the one to thirty day booking range covers a full market period. What makes this work for a fashion showroom specifically is the ability to zone by category or delivery across separate rooms instead of crowding one floor. Plan on 200 to 300 pieces before it feels tight, and use furniture rental to lift the presentation above standard office furnishing. Private Sample Sale This suits a registration-based or client-list sample sale rather than a walk-in one, because the basement floor and low pavement traffic mean every attendee arrives because you invited them. The counters, fitting rooms, stock room and elevator load-in cover the operational spine, and on-site parking supports the drive-in customer that Orange County sales rely on. Expect a comfortable flow of 40 to 60 shoppers at a time, with our point of sale and payments setup handling queue management across two till points. Press Day and Media Preview Adequate rather than obvious as a press day venue, and worth booking when your target list is Orange County and San Diego editors and regional stylists rather than Los Angeles press who will need a reason to drive south. The multi-room layout supports a walkthrough format where guests move from collection rails to a styled home set to a seated interview room. Comfortable for 30 to 50 attendees across the floor, with the kitchen handling catering and parking removing the arrival bottleneck. Workshop, Masterclass and Focus Group Built for this format already, with modern conference and training rooms plus observation suites that let a client team watch product testing or a consumer focus group without influencing the room. Seat 20 to 40 for a masterclass in the largest configuration, or split into smaller breakout groups across private offices for hands-on creative workshops. Layouts and staging are reconfigurable per booking, and the AV support means you are not renting screens, microphones or recording kit separately.",
  "neighbourhoodMood": "Production companies, human factors research teams, e-commerce apparel brands shooting catalogue, and independent Orange County labels running wholesale appointments are the people who actually book space along this stretch of East 17th Street. The commercial ecosystem here is low-rise and working rather than decorative: small agency offices and med-device consultancies in the office parks between Yorba and Prospect, video crews loading in behind the retail strips, Chemers Art Gallery holding down the fine art end of the block after decades on the corner, and a steady rotation of stylists and photo assistants doing coffee runs to Bad Ass Coffee and the Coffee Grinder. Old Town Tustin sits a few minutes south with its restored Main Street storefronts and the small studios and framers that cluster there, while the Tustin Legacy and District side of town pulls the larger corporate and lifestyle brand offices. In our experience placing brands across Southern California, this is a working services corridor rather than a fashion district, and that is precisely why it gets booked. Teams who need a controlled, multi-room facility instead of a street-facing retail box tend to end up here after touring spaces in New York and finding nothing at a comparable footprint. Brands choose Tustin over Downtown LA, the Arts District, or Culver City because the square metre value and the parking situation change the entire economics of a multi-day production. A 5,300 sq ft multi-room facility with free on-site parking at this day rate does not exist inside the DTLA Fashion District or anywhere near Melrose, and crews arriving from LAX or John Wayne will tell you that a twenty minute drive from John Wayne with no permit friction beats a ninety minute crawl into Downtown every time. The honest tradeoff is reach: you are not borrowing cultural equity from the address the way you would in Silver Lake or on Abbot Kinney, and press based in Los Angeles will need a genuine reason to make the drive south. What Tustin gives you instead is control, quiet, and the ability to run invite-only buyer appointments, focus groups with client observation, or a three day content shoot without contending with tourist footfall or street noise. What we consistently hear from brand teams who activate in Orange County is that the money saved on venue and logistics goes straight into build and talent, which is where our production and build team usually redirects it. Arriving here for a press day or a buyer appointment feels closer to arriving at a professional office than at a fashion venue, and that is the correct expectation to set with your guests. East 17th Street runs busy with car traffic through the morning commute and again from four onwards, but pavement footfall is light and largely local: people heading to Zov's Bistro for lunch, salon clients at Haute & Knotty, CVS runs. Mornings are quiet enough for clean audio recording, which matters if you are shooting podcast or interview content. The space itself is basement level with elevator access, so load-in is discreet and weather-proof, and the surrounding restaurant density inside 300 m makes catering and client lunches straightforward. Guests park directly on site and walk in, which removes the arrival anxiety that kills schedules in denser cities. Honestly, this neighbourhood is not suited to walk-in retail, spontaneous consumer discovery, or any format that depends on street visibility and a queue outside the door. If your KPI is passing footfall, look at a different city entirely and use the city compare tool before you enquire.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 492 sqm venue on East 17th Street in Tustin can be booked for a pop-up shop, though its room-by-room layout suits an appointment-led or invitation format better than a high-footfall street retail concept. The basement floor is divided into conference suites, private offices and home-style sets rather than one open sales floor, so brands running this format here typically build a guided route where visitors move between a styling room, a fitting area and a checkout counter. Fitting rooms, garment racks, counters and a stock room are already in place, which removes most of the retail fit-out cost you would carry in a raw unit. With free on-site parking and a one day minimum, it works well as a two to five day temporary retail moment for an Orange County customer base. If you want a street-facing shopfront instead, we can browse all spaces"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to load-out, so your team only manages the creative. At this Tustin address specifically we negotiate the day rate and any multi-day or multi-room extension, draft and process the temporary use agreement with the operator, confirm which rooms are released to you and in what configuration, and coordinate elevator load-in timings for the basement floor. We also brief the operator on your staging changes, arrange retail staffing and catering access to the kitchen, and check what the City of Tustin requires for your specific use before you sign anything. Our team replies within 24h to availability requests and there is no charge until confirmed. You can see the sequence in detail on how our process works"
    },
    {
      "question": "What is the day rate and what is the minimum booking?",
      "answer": "The published day rate is $420 (approximately €366) with a one day minimum, so you can book by the day for a single shoot or a one-off buyer preview. Bookings run up to 30 consecutive days, which covers most short-term rental needs including a month-long research programme or an extended production block. Pricing for multi-room takeovers, weekend hours and extended runs is brief-based, so send your room count and schedule and we will come back with a firm figure rather than a range. In our experience handling bookings at addresses like this, brands that commit to a full week secure better terms than those adding days one at a time. Run your wider numbers through the budget calculator"
    },
    {
      "question": "How big is the space and how is it laid out?",
      "answer": "The venue covers 492 sqm (5,300 sq ft) across a single basement level in Tustin, divided into discrete rooms rather than one open hall. You get medical simulation suites with attached observation rooms, home-style residential sets, modern conference and training rooms and several private offices, all of which can be restaged for your project. Occupancy is estimated at up to 510 people across the full footprint, though realistic working numbers per room are far smaller and depend on your layout. This compartmentalised structure is the reason it performs well for parallel activity, such as a shoot running in one room while wholesale appointments run in another."
    },
    {
      "question": "Can I use this as a showroom for buyer appointments?",
      "answer": "Yes, the separate private rooms make this a workable fashion showroom for wholesale appointments and collection previews in Orange County. You can allocate one conference room for the main rail presentation, a private office for contract and order conversations, and a fitting room with garment racks for try-ons, so buyers are never queuing in a shared area. The stock room holds crates and back-stock out of sight, and counters are already installed for order writing and sample checking. Brands running buyer previews in this type of multi-room space typically find that scheduling four to six appointments per day is comfortable without overlap. Availability for showroom rental during market weeks moves fast, so request availability early."
    },
    {
      "question": "Is the venue suitable for video production and photo shoots?",
      "answer": "Yes, content production is one of the strongest use cases for this Tustin venue because you get multiple dressed backdrops inside one building. Home-style sets give you domestic interiors, the conference and training rooms give you a corporate look, and the private offices give a third environment, all reachable without moving trucks between locations. Lighting, sound and video equipment are on site, along with high-speed internet and air conditioning for long shoot days, and the observation rooms let clients or agency stakeholders watch without standing on set. It also supports podcasting and interview formats given the acoustic separation between rooms. The space is move-in ready, so most crews only bring camera packages and wardrobe."
    },
    {
      "question": "What are the observation rooms and how would a brand use them?",
      "answer": "The observation rooms sit alongside the simulation suites and allow a client group to watch activity in the adjoining room without entering it. For a brand team this is genuinely useful for product testing, focus groups and human factors research, where you want honest customer reaction to packaging, fit or a new SKU without the room filling with observers. We have seen brands use the same setup to let a creative director monitor a shoot or a press day rehearsal at a distance. Paired with the on-site sound and video equipment, you can record sessions for later review by teams who could not travel. If your brief centres on customer insight, ask us about layering in data and analytics"
    },
    {
      "question": "What amenities and equipment are included?",
      "answer": "The rate includes wifi and wired internet, air conditioning and heating, electricity, lighting, sound and video equipment, modern furniture, a kitchen, a stock room, counters, fitting rooms and garment racks. Security is covered by a monitored system with CCTV, which matters if you are leaving sample collections or product stock on site between days. Free parking is included on site, which is a meaningful saving compared with metered downtown locations. Because the space is already furnished and staged, most brands need very little additional hire, though we can bring in specialist pieces through furniture rental"
    },
    {
      "question": "How does load-in work for a basement-level space?",
      "answer": "Load-in runs via the building elevator, which serves the basement floor directly and handles rails, crates, flight cases and standard lighting kit. Free on-site parking means your crew can unload kerbside without permits or metered bays, and 17th Street in Tustin does not suffer the congestion you would face loading into central Los Angeles. In our experience handling bookings at basement-level addresses, the practical constraint is oversized items rather than weight, so send dimensions for anything above two metres and we will confirm elevator clearance before you commit. Plan a half day for load-in and staging on a multi-room booking so your first working day starts clean."
    },
    {
      "question": "Do I need a permit to run a brand activation here?",
      "answer": "For most uses at this address you will not need a standalone City of Tustin permit, because you are occupying an existing commercial office and studio building under a temporary use agreement rather than changing the building's use. Requirements shift if you are selling goods directly to the public, serving alcohol, adding exterior signage or exceeding normal occupancy for an evening event, and California sellers permit obligations apply to any retail transaction. We check your specific format against the operator's building rules and local requirements before contracts are issued, so nothing surfaces late. Our permit guide"
    },
    {
      "question": "What contract will I be signing?",
      "answer": "You will sign a short-term licence to occupy or temporary use agreement rather than a commercial lease, which is standard for bookings of one to 30 days at this Tustin venue. The agreement sets your access hours, the specific rooms released to you, permitted staging changes, insurance requirements and reinstatement conditions at the end of the run. Because it is a licence, you do not acquire tenancy rights and the exit is clean at the end of your dates. We review and negotiate the terms with the operator on your behalf and flag anything that would restrict your planned fit-out, and there is no charge until the booking is confirmed."
    },
    {
      "question": "Can rooms be reconfigured or branded for my project?",
      "answer": "Yes, each room can be customised for your project, including layout adjustments and staging changes, which is unusual for a furnished venue at this day rate. Typical requests we process are clearing a conference room to a bare shell for a rail presentation, dressing a home-style set to match a campaign mood, or converting a private office into a fitting and styling room. Permanent alterations such as drilling, painting or hard-fixed structures need operator sign-off in advance, so include those in your brief early. Full set builds, vinyl graphics and modular retail furniture are delivered through our branded store design"
    },
    {
      "question": "What is the surrounding area like for guests and crew?",
      "answer": "The venue sits on East 17th Street in central Tustin, a low-rise commercial strip with eleven restaurants, three cafés and a gallery within roughly 400 metres. Zov's Bistro, Chemers Art Gallery, Coffee Grinder and 17th Street Bar and Grill are all inside a five minute walk, which covers crew catering and post-shoot client dinners without anyone driving. Marshalls, CVS Pharmacy and Dollar Tree are nearby for last-minute production supplies. It is roughly a 20 minute drive from John Wayne Airport, and OCTA bus stops sit on 17th Street within two minutes, though most guests will arrive by car and use the free on-site parking."
    },
    {
      "question": "How much lead time should I allow?",
      "answer": "Allow two to three weeks for a standard booking in Orange County, which gives enough time for the agreement, staging brief and any crew or staffing arrangements. Push that to four to six weeks if your dates fall around LA market weeks or the autumn production season, when multi-room venues like this one are taken first. Single-room bookings for a shoot day can sometimes be turned around inside a week if the calendar is open, so it is always worth asking. Send your dates and we will confirm what is available now, usually within 24h."
    },
    {
      "question": "Can you provide staff for a pop-up or press day here?",
      "answer": "Yes, we place trained and vetted retail staff, hosts and sample handlers for bookings at this Tustin venue, briefed on your brand and product before day one. Because the layout runs across separate rooms, staffing plans here usually need one person per active room plus a floating host to move guests along the route, which is slightly more headcount than an equivalent open-plan space. We also arrange point of sale, greeting and appointment management for press days and sample sales. Staffing is quoted separately from the day rate on a brief-based basis, and you can add it at any point before your dates are locked."
    },
    {
      "question": "What is the day rate?",
      "answer": "$420 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Tustin",
  "country": "US",
  "lat": 33.75826247,
  "lon": -117.8262152,
  "areaSqm": 492,
  "areaSqft": 5300,
  "priceLabel": "$420 / day",
  "priceEur": 362,
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    "Stock Room",
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    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
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