{
  "source": "Fashion Week Venues",
  "title": "Versatile White Box Gallery for Events on Park Avenue",
  "description": "This striking white box gallery on Park Avenue is a versatile space ideal for various events, including exhibitions, photoshoots, corporate gatherings, and product launches. The gallery features a modern, minimalistic design and is accessed via three stairs leading up from the street level, creating a unique entry experience. Floor-to-ceiling windows provide views of Park Avenue and allow for ample natural light. The gallery is equipped with both cold and warm lighting options, making it suitable for different ambiance settings. Additionally, back rooms are available for storage or workspace, with access to a kitchen and the Emerald Bar upon request. The space is equipped with amenities such as internet, air conditioning, a security system, sound and video equipment, and much more, providing a comprehensive solution for your event needs.",
  "tldr": "186 sqm (2,000 sq ft) white box gallery for rent on Avenue du Parc in Mile End, Montréal, with a bare white shell, floor to ceiling windows onto the avenue and a raised entry three steps up from the pavement. Standing capacity is approximately 190 guests. Best For Fashion presentations and collection previews using the built in stage, press days and buyer appointments run as a temporary fashion showroom, brand shoot and content studio production days, product launches with bar service, and short run sample sales or a pop-up shop you can hire by the day. Standout Features Floor to ceiling windows run the full Avenue du Parc frontage, paired with a switchable cold and warm lighting rig for daylight or evening ambiance. Also vetted by Fashion Week Venues: a built in stage, back rooms for stock and dressing, fitting rooms with garment racks and counters left in place, a full kitchen plus the adjoining Emerald Bar on request, and elevator and parking access for load in. Location Avenue du Parc bus routes stop directly outside at under 1 minute walk, Laurier metro on the Orange line is 15 minutes on foot and Outremont metro on the Blue line is 16 minutes. The immediate stretch sits on the Mile End edge of Le Plateau-Mont-Royal, available to guests arriving past Théâtre Fairmount, Caffè in Gamba, St Viateur Bagel and a run of independent fashion retail. Availability Day rate is CA$1,680 with a one day minimum, so you can book by the day or by the week, and there is no charge until confirmed. Allow 4 to 6 weeks lead time in Montréal, and 8 to 10 weeks for late August festival season and the September press day window, as spaces at this address typically book out first. How to Book Send your dates and brief and we reply within 24h with confirmed availability and a provisional hold, with City of Montréal permit paperwork, staffing and fit out coordination handled by our team. Request availability for this gallery now.",
  "activationIdeas": "This works as a showroom rental with close to zero build because the fitting rooms, counters and garment racks are already installed. Across 186 sqm you can run roughly 14 to 18 rails along the white walls and still keep the centre clear for a presentation table and two seated appointment zones. In practice the back rooms handle steaming, pressing and overflow stock so the sales floor stays clean for the full run of the season. Buyer Appointments and Wholesale Previews Strong for wholesale appointments because the floor to ceiling windows onto Avenue du Parc give consistent daylight, which is what buyers need when assessing colour and fabric. Brands running a buyer preview in a space this size typically hold two appointments concurrently, one at the window and one deeper in the room, with a back room kept as a private negotiation and pricing space. Parking and elevator access make sample trunk delivery straightforward on arrival morning. Sample Sale A credible sample sale space given the existing counters, fitting rooms and dedicated stock room, which are the three things most white box venues force you to rent in. Comfortable trading density here is 60 to 80 shoppers at a time rather than the 190 standing capacity, with queuing managed on the pavement outside since entry is three steps up from street level. Pair the counters with a tested point of sale and payments setup before doors open. Press Day and Media Preview Well suited to a press day venue because the daylight from the avenue frontage means editors see product accurately without you rigging additional lighting. Plan 30 to 45 press and stylist visits across a staggered morning and afternoon, with rails organised by category along the walls and a central table for accessories and press kits. The kitchen supports light catering in house, and the Emerald Bar can be opened on request if you extend into an evening reception. Product Launch The built in stage plus sound and video equipment makes this one of the more launch ready rooms in Mile End at this price point. Budget 120 to 140 guests for a comfortable standing launch rather than the 190 maximum once you allow for a stage footprint, bar service and a product display wall. Set design, plinths and any branded shell should be scoped through production and build early, as load in runs through a raised street entry. Temporary Retail Pop-Up Works as short-term commercial space for a pop-up concept because the one day minimum lets you test a week or a weekend without committing to a season. The Avenue du Parc window line gives you a full merchandising frontage visible to passing traffic, and the raised entry creates a defined threshold that reads as a boutique rather than a unit. Counters, racks and fitting rooms are in place, so fit out is largely graphics, furniture and lighting. Influencer Event The switchable warm lighting is what makes this work for evening influencer programming, since the same white shell that photographs cool by day reads intimate after dark. Keep numbers to 60 to 80 for a content led evening so guests can actually reach the product wall and stage, and use a back room as a creator green room. Guest lists, seeding and content rights are handled through our influencer marketing team where required. E-commerce and Lookbook Shoot An efficient content studio for volume e-commerce shoot days because you get clean white walls, a cold and warm lighting rig and daylight from the avenue in one room. A two camera setup with a styling station in the back room realistically clears 150 to 250 units in a day, with the existing fitting rooms used for changes and the garment racks for prepped looks. Parking and elevator access cut van unload time significantly. Video Production and Content Day Viable for video because the house sound and video equipment plus the stage give you a ready platform for interview, demo and campaign setups. The 186 sqm floor takes a lit set at one end with crew, monitors and catering staged at the other, and the back rooms work as talent holding. Worth noting the window line will need control for anything requiring full lighting continuity, since Avenue du Parc daylight shifts through the afternoon. Art Exhibition and Gallery Showing This is a purpose built gallery, so an exhibition or brand curated showing needs presentation rather than conversion. The white shell gives you continuous uninterrupted hanging walls plus the window bay for a single anchor piece visible from the street, and the security system and CCTV support insurance requirements on loaned or consigned works. Openings run comfortably at 100 to 130 guests with bar service, dropping to a calm 20 to 30 for daytime viewing.",
  "neighbourhoodMood": "Independent designers, photographers, game studios and small agency teams make up the working population of this stretch of Mile End, and they are visible within a two minute walk of the door. Katrin Leblond Design and La Maison Buissonnière sit north on Avenue du Parc, Mile End Kicks and Bohême Vintage anchor the resale and sneaker side of the local fashion economy, and the ateliers and photo studios cluster in the old textile lofts along Casgrain, Saint-Urbain and Clark behind the avenue. Théâtre Fairmount is seventy metres away and runs the music and cultural programming that pulls creative audiences onto this block at night, while Caffè in Gamba functions as the informal meeting room for producers and stylists most mornings. Excellent Photo still serves the local shoot community from Bernard. In our experience placing brands in this part of Montréal, the neighbourhood reads immediately as a working creative quarter rather than a retail destination, which is exactly why it suits a showroom space or content studio format. You can see how similar addresses perform across markets in our work. Brands choose Mile End over Old Montréal and Griffintown because the room rate buys roughly twice the floor area and the audience arriving is local trade rather than cruise season foot traffic. Rue Saint-Paul in Vieux-Montréal delivers cobblestone photography and tourist volume, but the sqm cost and the loading restrictions punish anything larger than a boutique pop-up shop. Griffintown offers scale and new build blank space, though it still lacks the surrounding cultural texture that makes a press day feel credible. Downtown around Sainte-Catherine and the Golden Square Mile is where the buyer and press hotels sit, and that is the honest tradeoff here: your international guests will be a fifteen minute taxi or a twenty minute metro ride away via Laurier or Outremont, and you need to say so on the invitation. What Mile End gives back is Montréal's actual fashion and image-making community turning up without being asked twice, plus parking and elevator access that downtown addresses rarely include. Model the difference before committing with our budget calculator. Arriving here for a buyer appointment feels calm and unhurried, which is the point of this address. Avenue du Parc at this junction carries steady bus and vehicle traffic but the pavement rhythm is neighbourhood paced: dog walkers and freelancers before ten, a lunch surge around the Portuguese and Greek counters and Frite Alors, then a slow build from six as Théâtre Fairmount crowds and the SAQ run overlap. The raised entry three steps up from street level gives the gallery a deliberate threshold, and the floor to ceiling windows read strongly after dark when the warm lighting rig is on. What we consistently hear from brand teams who activate here is that the street dynamic works particularly well for invite-only press days, evening launches with bar service and multi-day shoot bookings where discretion matters more than exposure. Be clear about the limitation: this is not a location for high-volume walk-in retail or spontaneous tourist conversion, and a brand needing maximum street visibility should look downtown instead. Fit-out and load-in are handled through production and build.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 186 sqm white box gallery on Avenue du Parc is available for pop-up shops and short-term retail runs of one day upwards. The bare white shell, counters, garment racks and fitting rooms already in place mean your brand can trade without building a shop from scratch, which is why we treat it as move-in ready for temporary retail in Montréal. Floor to ceiling windows along the avenue frontage give you a full window display to work with, and passers by heading to Théâtre Fairmount, St Viateur Bagel and the independent fashion retail on this stretch of Mile End walk directly past the glass. In our experience handling bookings at addresses like this, brands get the strongest result from a three to seven day pop-up rather than a single day, because the surrounding café and restaurant traffic builds across the week."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to the day your team walks out, so you deal with one account contact rather than a landlord, a borough office and four suppliers. What we manage on your behalf at this Avenue du Parc address specifically is availability confirmation and the provisional hold, the temporary use agreement with the operator, City of Montréal and Le Plateau-Mont-Royal borough permit paperwork, load in scheduling through the elevator and parking, and coordination of the Emerald Bar and kitchen if you want them opened. We also brief and place front of house teams through our retail staffing"
    },
    {
      "question": "What is the day rate and is there a minimum rental period?",
      "answer": "The day rate is CA$1,680, roughly EUR 1,042, with a one day minimum, so you can book by the day or by the week depending on your format. That figure covers the gallery itself with its lighting rig, sound and video equipment, wifi, air conditioning and heating, security system and the back rooms. Additional costs to plan for are staffing, any bar or catering opened through the Emerald Bar, furniture beyond what is on site, permits and your fit-out, and you can model all of those with our budget calculator"
    },
    {
      "question": "How large is the gallery and how many guests can it hold?",
      "answer": "The gallery is 186 sqm, around 2,000 sq ft, with a standing capacity of approximately 190 guests. That gives you a genuinely open white box rather than a subdivided space, so seated presentation rows, a rail led sample sale layout or an exhibition hang all fit without structural work. For a press day or collection preview with circulation space, drinks service and a seating pocket, we would plan around 100 to 120 guests at a time and stagger arrivals. Brands running product launches in this size of room in Montréal typically find 150 is the comfortable ceiling once bar and photography positions are allowed for."
    },
    {
      "question": "Where is the space and how do guests reach it?",
      "answer": "The gallery sits on Avenue du Parc on the Mile End edge of Le Plateau-Mont-Royal, one of the more walkable retail and dining stretches in Montréal. Avenue du Parc bus routes stop directly outside at under a minute on foot, Laurier metro on the Orange line is about 15 minutes away and Outremont metro on the Blue line about 16 minutes, and parking is available on site for crew and deliveries. Guests arriving by taxi or on foot pass Caffè in Gamba, Estiatorio Milos, Supermarché PA and a run of independent fashion and vintage stores including Mile End Kicks and Bohême Vintage. There are 18 retail and 6 fashion neighbours within 600 m, which matters if your brand wants a pop-up shop that reads as part of the neighbourhood rather than parachuted in."
    },
    {
      "question": "Does the space work as a temporary fashion showroom for buyer appointments?",
      "answer": "Yes, this is one of the more practical showroom rental options in Mile End because the fittings a wholesale week needs are already installed. You get fitting rooms, garment racks, counters and back rooms that work as a stock room or a private workspace, plus a kitchen for hospitality between wholesale appointments. The white walls and switchable cold and warm lighting let you present a collection under neutral daylight for buyers in the morning and shift the room to a warmer setting for evening previews. In our experience running showroom bookings at this kind of address, brands split the floor into an open rail area at the window and a quieter appointment zone toward the back rooms, and hold the space for a full week rather than by the day."
    },
    {
      "question": "Can we use the gallery as a content studio for photo and video production?",
      "answer": "Yes, photo shoots and video production are among the listed uses and the room is set up for them. Floor to ceiling windows along the Avenue du Parc frontage give you strong natural light through the day, and the cold and warm lighting options plus the on site sound and video equipment cover you when you shoot after dark. The white box shell needs no dressing to work as a cyc style backdrop, and the back rooms double as hair, makeup and equipment holding so your talent is not changing on the shop floor. Crew can load kit in via the elevator and use the on site parking, and you can hire the gallery for a single shoot day if that is all your brief needs."
    },
    {
      "question": "What lighting, AV and technical equipment is included?",
      "answer": "Included in the rental are a switchable cold and warm lighting rig, sound and video equipment, a built in stage, internet and wifi, air conditioning, heating, full electricity provision, a security system and CCTV. The stage is useful if your brand is running a brand presentation, a panel or a short runway moment, and it saves the cost of a staging build. For anything beyond the house system, such as specialist LED, projection mapping or a full runway lighting plot, we spec and bring in the kit as part of the production package. Tell us your technical requirements at enquiry stage and we will confirm what the gallery covers and what needs to be added before you sign anything."
    },
    {
      "question": "Is there storage and back of house space?",
      "answer": "Yes, the gallery has back rooms that serve as a stock room, workspace or dressing area, with access to a kitchen and to the adjoining Emerald Bar on request. For a sample sale that means boxed stock, spare sizes and packing materials stay out of sight while the 186 sqm main floor stays clear for customers. For a press day it gives your team a briefing room and somewhere to hold gifting, catering trays and coats. Brands running multi day activations here usually find the back rooms remove the need for any external storage rental across the week."
    },
    {
      "question": "Can we serve food and drinks at a launch event?",
      "answer": "Yes, there is a full kitchen on site and the adjoining Emerald Bar can be opened for your event on request. That combination makes the gallery a straightforward product launch venue, because you are not paying to build a temporary bar or bring in a mobile kitchen. We coordinate the bar opening, service timings and any alcohol permissions with the operator as part of the booking, and Quebec alcohol service rules are handled through the venue's own licensing rather than a separate application by your brand. Catering is arranged separately and there is no shortage of options within 300 m, with 20 restaurants and 11 cafés in the immediate surrounding area to work with."
    },
    {
      "question": "How does load in and access work, including the entry steps?",
      "answer": "Load in runs through the building with elevator access and on site parking, so pallets, rails and crates do not have to come up the front. The street entrance is reached by three steps up from the pavement on Avenue du Parc, which creates a raised arrival moment for guests but does mean a stepped approach at the main door, so tell us at enquiry if step free guest access is a requirement and we will confirm the accessible route with the operator before you commit. For a rail heavy sample sale or a shoot with grip and lighting cases, we schedule delivery windows so trucks are not sitting on Avenue du Parc traffic. In our experience with Montréal buildings of this type, an early morning load in slot the day before your opening is worth budgeting for."
    },
    {
      "question": "What permit do we need for a pop-up or event in this part of Montréal?",
      "answer": "For a short-term commercial space use in a gallery already zoned for exhibitions and events, your brand usually needs a temporary occupancy authorisation from the borough of Le Plateau-Mont-Royal rather than a change of use, plus separate approval for exterior signage or any window vinyl on the Avenue du Parc frontage. Your agreement with the operator is a licence to occupy or temporary use agreement, not a commercial lease, which is what keeps a one day or one week booking legally simple in Québec. Additional filings apply if you plan amplified sound late into the evening, street level queuing or anything touching the public pavement. We prepare and submit the paperwork on your behalf as part of the booking, and our permit guide"
    },
    {
      "question": "Can we brand the space and install a fit-out?",
      "answer": "Yes, the white box shell is designed to be dressed and reversible fit-out is standard practice here. Freestanding walls, plinths, rails, vinyl graphics and window treatments are all workable, while anything fixed into the structure needs operator sign off before install, which we obtain for you during contracting. Because the counters, garment racks, fitting rooms and furniture are already in place, most brands spend their build budget on identity and display rather than on basic infrastructure, and our branded store design"
    },
    {
      "question": "How far in advance should we book this gallery?",
      "answer": "Allow four to six weeks for a standard booking in Montréal, and eight to ten weeks if your dates fall in the late August festival period or the September press day window when this address books out first. Shorter turnarounds are possible when the calendar is open and we have held gallery dates at ten days' notice before, though permit lead times and any custom fit-out are the constraints rather than the venue itself. Because the minimum is a single day, mid week dates outside those peak windows tend to stay available closer in. Send your dates and we will tell you honestly whether the timeline is realistic before you build a plan around it."
    },
    {
      "question": "How do I enquire and what happens after that?",
      "answer": "Send your dates, guest numbers and a short brief through the enquiry form on this listing and we reply within 24h with confirmed availability, a provisional hold on the gallery and brief-based pricing for the full activation. From there you get a proposal covering the venue, permits, staffing, fit-out and any bar service, and nothing is charged until you confirm. Once you sign the temporary use agreement we move into scheduling, with load in slots, borough paperwork and supplier bookings locked in sequence, and you can see the full sequence in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "CA$1,680 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Montréal",
  "country": "CA",
  "lat": 45.52064797,
  "lon": -73.59934982,
  "areaSqm": 186,
  "areaSqft": 2000,
  "priceLabel": "CA$1,680 / day",
  "priceEur": 1046,
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      "url": "https://fashionweekvenues.com/i/versatile-white-box-gallery-for-events-on-park-avenue-19b7a2d3-2.jpg",
      "caption": "Versatile White Box Gallery for Events on Park Avenue, 186 sqm, art exhibition, pop-up rental in Montréal"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-gallery-for-events-on-park-avenue-19b7a2d3-3.jpg",
      "caption": "Versatile White Box Gallery for Events on Park Avenue, 186 sqm, art exhibition, pop-up rental in Montréal, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-gallery-for-events-on-park-avenue-19b7a2d3-4.jpg",
      "caption": "Versatile White Box Gallery for Events on Park Avenue, 186 sqm, art exhibition, pop-up rental in Montréal, second interior v…"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-gallery-for-events-on-park-avenue-19b7a2d3-5.jpg",
      "caption": "Versatile White Box Gallery for Events on Park Avenue, 186 sqm, art exhibition, pop-up rental in Montréal, third interior vi…"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-gallery-for-events-on-park-avenue-19b7a2d3-6.jpg",
      "caption": "Versatile White Box Gallery for Events on Park Avenue, 186 sqm, art exhibition, pop-up rental in Montréal, additional interi…"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-gallery-for-events-on-park-avenue-19b7a2d3-7.jpg",
      "caption": "Versatile White Box Gallery for Events on Park Avenue, 186 sqm, art exhibition, pop-up rental in Montréal, further interior…"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV",
    "Stage"
  ],
  "useCases": [
    "art exhibition",
    "gallery showing",
    "corporate event",
    "product launch",
    "photo shoot",
    "video production"
  ],
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}