{
  "source": "Fashion Week Venues",
  "title": "Versatile White Box Store in Hollywood",
  "description": "This spacious white box store features impressive high ceilings and a fresh coat of paint, making it an ideal setting for diverse events such as art gallery pop-ups or clothing brand activations. The layout includes a small bar located at the back, which adds to its functionality. The property offers private parking for six or more vehicles. Additional amenities include internet connectivity, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, and integrated lighting. The space is also equipped with sound and video equipment, electricity, heating, and an elevator, in addition to a kitchen area.",
  "tldr": "A 297 sqm (3,200 sq ft) white box retail space for rent in East Hollywood, Los Angeles, set at basement level within a mall building, with high ceilings, freshly painted white walls and a blank open floor that reads as gallery specification. Best For Multi week pop-up shop and temporary retail runs, brand activation launch events for up to 310 guests, art exhibition and gallery showings, sample sale operations with high stock throughput, and single day content studio or brand shoot hire. Standout Features Full retail fit is already installed, including fitting rooms, counters, garment racks and a stock room, which cuts the build down to fixtures and finish. Also private parking for six or more vehicles, a bar at the rear plus kitchen suitable for catering setup, sound and video equipment with integrated ceiling lighting, and elevator access for load in, all vetted by Fashion Week Venues. Location Metro bus routes on Santa Monica Boulevard and Western Avenue stop within roughly 3 minutes on foot, with Hollywood/Western B Line station around 14 minutes' walk. The surrounding East Hollywood blocks are low rise and working, with Gold Diggers 90 metres away and Smart & Final, Baroo and Jon's Marketplace inside 600 metres, so crew access, deliveries and late finishes stay simple for a rental of this size. Availability Day rate is 840 USD (approximately 732 EUR) with a one day minimum, so brands can book by the day or hold the floor for a full multi week residency. Allow 4 to 6 weeks lead time in Los Angeles, and 8 weeks or more around LA Fashion Week in March and October, awards season in February, and the pre holiday retail window. How to Book Enquire through the listing form and we confirm availability within 24 hours, with permit paperwork, staffing and fit out coordination handled by our team on the brand's behalf. There is no charge until confirmed, so request availability for your dates and we will hold the floor.",
  "activationIdeas": "This works as temporary retail with minimal build because the retail fit is already installed: counters, fitting rooms, garment racks, stock room and a security system. Across 297 sqm you can merchandise 300 to 600 SKUs comfortably with a clear till point at the counters and back of house replenishment from the stock room. Brands running a pop-up concept in spaces like this typically spend on fixtures and graphics rather than infrastructure, then layer in point of sale and payments in week one. Sample Sale Strong fit, mainly because the stock room, elevator and private parking for six or more vehicles solve the three things that break sample sales: replenishment, load in and pallet delivery. At 3,200 sqft you can run 20 to 30 metres of garment rack, a queue lane inside the room rather than on the street, and multiple fitting rooms to keep throughput moving. Air conditioning matters on a busy Los Angeles Saturday, and retail staffing should be scaled to four or five floor staff plus two on till. Art Exhibition or Gallery Showing Already close to gallery specification: freshly painted white walls, high ceilings and an open floor with no daylight to manage. The ceiling height allows hung or suspended work and large format pieces that a standard retail unit cannot take, while the integrated lighting handles wall washing without a full rig. For an opening night the bar at the back and kitchen support catering, and the basement level actually helps here because you control the light entirely rather than fighting it. Product Launch Event Credible for a real guest volume launch rather than an intimate dinner, with occupancy assessed around 310 and sound and video equipment already in place. In practice we would plan 150 to 200 guests standing so the room still reads full without crushing sightlines to the product moment. The bar at the rear pulls circulation away from the entrance, the kitchen takes catering prep, and parking for six or more vehicles covers crew, talent and supplier vehicles on the night. Influencer and Creator Event Works well because the white envelope takes branded set dressing cleanly and the high ceilings give you room for a backdrop or installation that photographs at full body height. For 60 to 120 creators we would build two or three content stations along the long walls, keep the bar as the social anchor, and use the fitting rooms for on the day try on content. East Hollywood location means guests drive, so the private parking is genuinely useful, and influencer marketing can handle the invite list and posting requirements. Brand Shoot and Content Day A functional content studio at a day rate well below dedicated LA stage hire, with white walls, high ceilings, existing lighting, fitting rooms and a kitchen for crew. The honest constraint is that this is a basement unit with no natural light, so plan a fully lit setup rather than a daylight editorial look. What makes it work for a content day specifically is the elevator and parking, which mean wardrobe, kit and set can be loaded without a street permit conversation. E-commerce Shoot Efficient for high volume e-commerce shoot days because the room already contains everything a packshot workflow needs. The white walls give clean cyc-adjacent backgrounds, the garment racks and stock room hold and sequence the shoot list, the fitting rooms double as talent changing, and counters take the styling and steaming station. A two model, two setup day covering 80 to 150 looks is realistic in 297 sqm without setups colliding, and air conditioning keeps garments and talent workable under lights. Video Production Suits video because a basement space with no windows gives you full blackout control and fewer external sound issues than a street level unit. High ceilings allow overhead rigging and taller camera moves, sound and video equipment is on site as a baseline, and heating plus air conditioning let you run long days. Parking for six or more vehicles handles a grip truck and crew cars, and the kitchen removes the need for a separate catering base nearby. Workshop or Masterclass Adequate to good for a workshop format, with the caveat that 297 sqm reads oversized for anything under 30 participants unless you zone the room down. We would run 40 to 80 seated at tables in the front two thirds with the bar and kitchen serving refreshments at the rear, using the existing sound and video equipment for presentation. Furniture is on site as a starting point, and additional table and seating stock is worth pricing through furniture rental for larger cohorts.",
  "idealBrandProfile": "This space fits a brand with a 10 to 40 person team, three or more years of trading, and either an established DTC following in Los Angeles or a wholesale book that needs a West Coast touchpoint. At 297 sqm with an occupancy allowance around 310 people, it is large enough to run a full retail floor and a separate event moment on the same footprint, which is why it works for brands running a launch with real guest volume rather than a quiet appointment day. In our experience the profile that gets the most from this space is a brand with in-house creative and marketing capacity, because a white box of this size needs filling with intent. Where we see mismatches is when a two or three person label with a single capsule books it and ends up merchandising 40 pieces across 3,200 sqft. Equally, a global house planning a multi week flagship-style residency will want ground floor street presence rather than a basement level mall unit. Brands at this stage typically find the private parking for six or more vehicles solves crew and delivery logistics that eat budget elsewhere in LA, and you can compare against other spaces in New York if the East Coast calendar matters more this season. Aesthetic Fit Freshly painted white walls and high ceilings suit brands with a graphic, contemporary or gallery-adjacent identity: streetwear, denim, contemporary womenswear, eyewear, sneaker drops, and jewellery presented as object rather than counter product. The blank envelope means the product and the build carry the visual story, so labels with strong art direction, bold colour, oversized print, or sculptural fixture concepts read extremely well here. The high ceiling gives vertical room for hung installation, projection and large format graphics, and the integrated lighting plus sound and video equipment supports a curated retail experience without a full technical build. What does not work is a heritage luxury or artisanal craft identity that relies on architectural character, wood, plaster, patina or period detail to signal value, because you would be building that atmosphere from zero at real cost. Equally, brands wanting daylight-led editorial imagery should note this is a basement level unit. If you need the shell transformed rather than dressed, our branded store design team should be involved from the first site visit. Best Use Cases First choice is a multi week pop-up shop or temporary retail space, because fitting rooms, counters, garment racks, a stock room and a security system are already in place, which cuts the build to fixtures and finish. Second choice is a brand activation or product launch event, where the 310 person capacity, bar at the back, kitchen and sound and video equipment let you run a party without hiring in a full production kit. Third choice is an art exhibition or gallery showing, since the high ceilings and clean white walls are already gallery specification. Fourth is a sample sale, where the stock room, elevator, parking for six or more vehicles and fitting rooms handle volume, throughput and replenishment. Fifth is a press day or collection preview with wholesale appointments, viable but oversized unless you are showing several lines at once. Sixth is a content studio booking on a single day rate, workable given the lighting and blank walls, though the basement level means artificial light throughout. Use the ROI estimator to sense check which of these formats justifies the footprint for your objectives. Budget Signal This sits in the mid market for Los Angeles short-term commercial space and represents strong value per square metre for East Hollywood. You are paying well below Melrose, Abbot Kinney or a Downtown flagship rate, and for that trade-off you accept a basement level mall unit rather than a street-facing window. What you get in return is fully fitted retail infrastructure, air conditioning, heating, internet, elevator access and private parking, all of which would be line items elsewhere. Against a hotel event space you get multi day flexibility and the right to merchandise and sell. Against a co-working venue or shared pop-up format you get full brand control of the whole envelope. Brands at this stage typically find the saving on shell cost gets redirected into build and marketing, which is the correct allocation for a location that relies on driving an audience rather than catching passing footfall.",
  "neighbourhoodMood": "Independent streetwear labels, music-adjacent creative studios, photographers renting by the day and small production companies working out of converted commercial buildings make up the working population of this stretch of East Hollywood. The creative anchor within a two minute walk is Gold Diggers, the bar, hotel and recording studio complex on Santa Monica Boulevard that pulls in artists, managers and label teams at all hours and has quietly turned this block into a node for music and fashion crossover projects. Around it sit rehearsal rooms on the eastern side towards Normandie, LA Rehearsal Music Studios among them, small maker businesses like Cantrip Candles, L.A. Skate Co. and a run of Armenian-owned printers, butchers and produce shops along Santa Monica towards Little Armenia. Baroo, one of the most critically watched restaurants in the city, sits two hundred metres west and brings a specific editorial and food-media crowd into the area on weekday evenings. In our experience placing brands here, the ecosystem is production-side rather than retail-side: people who make things, shoot things and record things, rather than shop. That is exactly why a white box showroom space comparison rarely helps; this is a different kind of address entirely. Brands pick this block over Melrose, Abbot Kinney, the Arts District or West Third because the money goes into the build instead of the lease. At 840 USD a day for 297 sqm with fitting rooms, counters, garment racks, a stock room and a security system already installed, you are paying a fraction of what a comparable footprint on Melrose Avenue or in Venice would cost, and the fitted retail infrastructure removes a meaningful chunk of the production budget before you start. What you give up is honest and worth stating plainly: there is no discovery footfall here, no browsing tourist stream, no adjacency to a luxury retail corridor that lends borrowed credibility. Nobody wanders in from Santa Monica Boulevard on a Saturday afternoon because the sidewalk rhythm is transactional and car-led. What this location does offer is reach. It sits centrally between Hollywood, Silver Lake, Los Feliz and Koreatown, which means guests from four different creative pockets can all arrive inside fifteen minutes, and the private parking for six or more vehicles solves the single most expensive logistical problem in Los Angeles activations. What we consistently hear from brand teams who activate here is that invite-driven formats, launch parties and multi week residencies with a paid media push outperform anything reliant on passing traffic. Run the numbers with our budget calculator before committing. Arriving here for a press day feels functional rather than ceremonial, and brands should plan for that. The block is low rise, wide, sun-exposed and built for vehicles, with Santa Monica Boulevard carrying steady traffic and a mixed pedestrian flow of local residents, restaurant staff and studio crews rather than shoppers. Mornings are quiet and easy for load in, with the elevator and parking making a mid-week install straightforward in a way that Melrose or Downtown simply are not. From late afternoon the character shifts as Gold Diggers, La Descarga and Baroo begin filling, which makes evening openings genuinely well timed; guests arrive already in the neighbourhood for other reasons. The space itself is basement level within a mall building, so signage and street visibility are minimal and wayfinding for guests needs proper attention, something our activation service team plans for as standard on this address. The honest limitation: this is not a location for brands that need spontaneous walk-in traffic or maximum street presence. If your commercial model depends on a window catching passers-by, look at Melrose or Abbot Kinney and accept the higher rate. If your audience arrives because you invited them, this works.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 297 sqm white box in East Hollywood is available for pop-up shops and is one of the more retail-ready floors we hold in Los Angeles. Fitting rooms, counters, garment racks and a lockable stock room are already installed, so your build reduces to fixtures, graphics and finish rather than a full shell conversion. The freshly painted white walls and high ceilings mean your product and art direction carry the visual story, which suits streetwear, denim, contemporary womenswear, eyewear and jewellery equally well. With a one day minimum you can run a three day drop or hold the floor for a multi week temporary retail residency."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to strike, with concierge included at no extra cost to your brand. What we manage on your behalf at this address specifically is the contract and temporary use agreement with the landlord, Los Angeles permit paperwork for retail sales and any event element, fit-out coordination for the white box, furniture and fixture supply, retail staffing, point of sale setup and post-activation reporting. Because the unit sits at basement level inside a mall building, we also coordinate load-in windows, elevator booking and the private parking allocation so your crew is not improvising on the day. You can see how our process works"
    },
    {
      "question": "What is the day rate and is there a minimum booking?",
      "answer": "The day rate is 840 USD, roughly 732 EUR, with a one day minimum, so you can book by the day or take the floor for weeks at a time. For a 3,200 sqft fully fitted retail floor in Los Angeles that is mid market pricing, and it sits well below what a comparable footprint on Melrose or in Downtown would cost you. Longer runs are quoted on a brief-based basis, because a fourteen day pop-up with a launch night carries different landlord terms than a single content day. Run your total through the budget calculator"
    },
    {
      "question": "How large is the space and how many guests can it hold?",
      "answer": "The floor is 297 sqm, or 3,200 sqft, with an occupancy allowance around 310 people. That gives you enough room to run a merchandised retail floor and a separate event zone on the same footprint without one compromising the other, which is why brands book this rental for launches with real guest volume rather than quiet appointment days. High ceilings give you vertical space for hung installation, projection and large format graphics. In our experience with white box floors of this scale, brands showing fewer than around 80 pieces should plan a build that fills the volume deliberately, or the room reads empty."
    },
    {
      "question": "Is the space move-in ready or will I need a full fit-out?",
      "answer": "It is effectively move-in ready for retail, which is unusual for a white box at this price in Los Angeles. Already in place are counters, fitting rooms, garment racks, integrated ceiling lighting, a stock room, air conditioning, heating, internet, a security system, sound and video equipment and a small bar at the rear. Most brands running a pop-up shop here spend their build budget on fixtures, vinyl, wall graphics and lighting accents rather than on infrastructure. If you want the shell fully transformed rather than dressed, our design and build teams should walk the space with you at the first site visit so the schedule reflects it."
    },
    {
      "question": "Can I run an evening launch event with drinks and catering?",
      "answer": "Yes, and this is one of the stronger formats for this address. The small bar at the back of the space plus the kitchen area mean you can hire bar staff and a caterer without trucking in a full production kit, and the installed sound and video equipment covers music and screen content for a party of a few hundred. Air conditioning matters here given the basement level and a 310 person capacity, and it is already installed. Alcohol service in Los Angeles requires the correct temporary permit, which we file as part of your booking rather than leaving it to your team."
    },
    {
      "question": "What is load-in and delivery access like?",
      "answer": "There is elevator access to the basement level, which is what makes a floor of this size workable for stock and fixture delivery. Brands running this format in a basement mall unit typically find that palletised deliveries need to be broken down before the elevator, so we plan an extra half day into the schedule for load-in and the same for strike. The private parking for six or more vehicles sits directly alongside, so your van, crew cars and courier drops all stay on site rather than circling East Hollywood streets. When you book we confirm the exact elevator dimensions and any building load-in hours with the landlord in writing before your production locks its dates."
    },
    {
      "question": "Is parking available for crew and guests?",
      "answer": "Yes, private parking for six or more vehicles is available with the space, which in Los Angeles is a genuine budget line saved. That capacity typically covers your production van, two crew vehicles and a stylist or photographer on shoot days, with street parking on the surrounding East Hollywood blocks absorbing guest overflow on an event night. For a launch approaching the 310 person capacity we usually recommend a valet arrangement or a rideshare drop point, both of which we can arrange as part of the booking. Your guests also have Metro bus routes on Santa Monica Boulevard and Western Avenue within roughly three minutes on foot."
    },
    {
      "question": "What permit do I need to run a pop-up here in Los Angeles?",
      "answer": "For retail selling you will need a City of Los Angeles business tax registration certificate plus a California seller's permit, and where you add an event element with amplified sound, alcohol or public assembly numbers, additional temporary permits apply. Because the unit sits at basement level within a mall building, occupancy and egress sign-off matters more than it would for a ground floor street unit, and the landlord's existing retail use classification usually works in your favour. We prepare and file this alongside your temporary use agreement, so you are not learning the process mid-build, and you can read the background in our permit guide"
    },
    {
      "question": "Does the basement level affect shoots and content capture?",
      "answer": "Yes, you should plan for artificial light throughout, as there is no natural daylight at basement level. The upside is total control: white walls, high ceilings and integrated lighting give you a consistent, repeatable set that does not shift with the Los Angeles sun across the day. Brands book this floor for hire as a content studio precisely because the same shell photographs as gallery, showroom or retail depending on the build. If daylight-led editorial imagery is central to your campaign, tell us at enquiry stage and we will put alternative Los Angeles options in front of you rather than sell you the wrong room."
    },
    {
      "question": "What is the surrounding neighbourhood like?",
      "answer": "The space sits in East Hollywood, on low rise working blocks between Santa Monica Boulevard and Western Avenue rather than in a luxury retail corridor. Gold Diggers is around 90 metres away, with Baroo, Smart & Final, Jon's Marketplace, a skate shop and eighteen further venues inside 600 metres, so crew food, last minute supplies and a post-event drink are all within a short walk. Hollywood/Western B Line station is roughly a fourteen minute walk, which matters for guest arrivals on an event night. Be clear-eyed about one thing: this is a destination short-term rental where you drive your own audience through invitation and paid media, not a location that lives on passing footfall."
    },
    {
      "question": "How far ahead should I book, and what about LA Fashion Week?",
      "answer": "Allow four to six weeks for a standard build in Los Angeles, and eight weeks or more if your dates fall in a peak window. The pressure points here are LA Fashion Week in March and October, awards season through February, and the pre holiday retail run from mid November, when both this floor and the local crew base tighten up quickly. In our experience handling bookings at addresses like this, the permit filings and fixture lead times are what push timelines out, not landlord availability. Request availability as early as you can and we will hold provisional dates while your brief firms up."
    },
    {
      "question": "Does it work for a sample sale, press day or buyer appointments?",
      "answer": "Yes to all three, though a sample sale is the strongest fit. The stock room, elevator, on-site parking and installed fitting rooms handle the volume, replenishment and throughput that a high traffic sample sale demands, and the security system covers you on high value stock. For a press day or collection preview with wholesale appointments the 3,200 sqft is generous, so this temporary rental makes most sense if you are showing several lines at once or combining a buyer preview with an evening event. If you need floor teams, we brief and supply retail staffing"
    },
    {
      "question": "Can I brand the walls and install my own fixtures?",
      "answer": "Yes, subject to landlord sign-off, which we secure in writing as part of your agreement. The walls carry a fresh coat of white paint, so vinyl, applied graphics, hung panels and freestanding fixtures are all straightforward, and the high ceilings allow suspended installation with the right rigging approach. What is agreed case by case is anything structural, permanent fixing into the shell, or exterior signage, since this is a basement level unit within a mall building with its own signage rules. Reinstatement to the current white finish at the end of your run is standard, and we build that cost and the strike days into your quote on request so nothing lands as a surprise."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Submit your dates and format through the enquiry form on this listing and we reply within 24h with availability, a firm quote and the permit implications for your specific use. There is no charge until confirmed, so an enquiry costs you nothing and gives you a real answer rather than a brochure. Once you approve the quote we issue the temporary use agreement, take the deposit, lock load-in and strike windows with the landlord, and begin permit filings and build coordination in parallel. If this Los Angeles floor turns out to be the wrong scale or the wrong level for your activation, we will say so and put two or three alternatives beside it."
    },
    {
      "question": "What is the day rate?",
      "answer": "$840 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Los Angeles",
  "country": "US",
  "lat": 34.09046054,
  "lon": -118.3116249,
  "areaSqm": 297,
  "areaSqft": 3200,
  "priceLabel": "$840 / day",
  "priceEur": 733,
  "coverImage": "https://fashionweekvenues.com/i/versatile-white-box-store-in-hollywood-1f48975c-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-store-in-hollywood-1f48975c-2.jpg",
      "caption": "Versatile White Box Store in Hollywood, 297 sqm, art exhibition, pop-up rental in Los Angeles"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-store-in-hollywood-1f48975c-3.jpg",
      "caption": "Versatile White Box Store in Hollywood, 297 sqm, art exhibition, pop-up rental in Los Angeles, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-store-in-hollywood-1f48975c-4.jpg",
      "caption": "Versatile White Box Store in Hollywood, 297 sqm, art exhibition, pop-up rental in Los Angeles, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/versatile-white-box-store-in-hollywood-1f48975c-5.jpg",
      "caption": "Versatile White Box Store in Hollywood, 297 sqm, art exhibition, pop-up rental in Los Angeles, third interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "art exhibition",
    "gallery showing",
    "pop up store",
    "brand activation",
    "retail activation"
  ],
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}