{
  "source": "Fashion Week Venues",
  "title": "White Cube Gallery in Belleville-Menilmontant, Paris",
  "description": "Located at 13 Rue Juillet in the Belleville-Menilmontant district of Paris, this 25-square-meter commercial gallery functions as a creative and advertisement space. The ground-floor property features a street-level position with a window display for retail support. The interior is designed with a white-box minimal aesthetic, including clean walls and clean floors.\n\nFunctional amenities include integrated ceiling LED tube lighting and access to natural daylight. The space is equipped with well-placed electrical sockets, heating, and a kitchenette. For convenience and safety, the unit includes a water closet and is fitted with security shutters. This professional environment provides a versatile setting for gallery use, spanning approximately 269 square feet of interior area. All mentioned features are available to support operational requirements within this dedicated creative space.",
  "tldr": "White Cube Gallery is a 25 sqm (269 sq ft) ground floor showroom space for rent at 13 Rue Juillet in the Belleville Ménilmontant district of Paris. The interior is a white box minimal shell of clean painted walls and clean floors with a street facing window display. Best For Small format pop-up shop and temporary retail runs sit strongest here, followed by press day and collection preview setups for editors and buyers, ecommerce and lookbook content studio shoots, gallery style exhibition openings, and single evening influencer or product launch events. All formats are available to book by the day. Standout Features A street level window display gives direct passing visibility, unusual for a gallery footprint at this price point in the 20th. Integrated ceiling LED tube lighting runs alongside natural daylight, sockets are distributed for rail lighting and till points, and the unit includes a kitchenette for catering prep, a private WC, heating, and lockable security shutters for overnight stock. Vetted by Fashion Week Venues as move-in ready with no structural fit-out required. Location Métro Ménilmontant (Line 2) is roughly 8 minutes on foot and Gambetta (Lines 3 and 3bis) roughly 9 minutes, in Paris 75020. The immediate street is quiet and residential with La Maroquinerie music venue 105 m away and more than 20 restaurants, cafés and vintage retailers within 400 m, so van loading is straightforward by day and guests arrive into an active evening scene. Request availability for exact access and delivery windows. Availability Day rate is on request with brief-based pricing set against your dates, build requirements and staffing. Minimum hire is one day, and we advise 3 to 4 weeks lead time for standard Paris bookings, extending to 8 to 10 weeks for the Fashion Week windows in late February and late September, when small showroom spaces at this address typically book first. How to Book Send your dates and activation brief through the enquiry form and our Paris team will reply within 24h with confirmed availability and a costed proposal. Permit paperwork, front of house staffing and fit-out coordination are handled by our team, with no charge until confirmed. Enquire now to hold your dates.",
  "idealBrandProfile": "This 25 sqm gallery suits a small independent brand with a 2 to 15 person team, roughly 1 to 6 years of trading, and an existing DTC or small wholesale base that needs a physical touchpoint without a lease commitment. The footprint holds around 25 people comfortably, which means one focused rail, one display plinth, and a service point rather than a full merchandised floor. Ground floor street position with a window display gives you visibility, and security shutters plus a kitchenette and WC mean a two person team can run the space alone across a multi day residency. In our experience the profile that gets the most from this space is a designer or accessory label running its first standalone Paris moment during a fashion week or press cycle. Where we see mismatches is when a heritage house or a brand with a 40 plus SKU seasonal drop books it, then discovers there is no back of house storage and no capacity for a seated buyer programme. Those teams should be looking at larger spaces in Paris with dedicated appointment rooms. Aesthetic Fit A white box minimal identity works here with almost no build required. Clean walls, clean floors, integrated ceiling LED tube lighting and natural daylight make this a neutral container for contemporary womenswear and menswear, jewellery, eyewear, fragrance, ceramics, small leather goods, and art object editions where the product needs to read as the subject rather than compete with the interior. Editorial and gallery-led brands, archive sellers, and design-adjacent labels sit naturally against the Belleville Menilmontant context, which is creative, artist-heavy and unpolished in a way that reads as credible rather than corporate. What does not work here is maximalist or heritage-luxury styling that depends on panelling, deep colour, ornate fixtures or theatrical scenography, because 25 sqm cannot absorb heavy scenography without the room feeling compressed. Equally, a mass-market or logo-driven high street identity will feel wrongly placed in a district where the surrounding retail is vintage stores, independent bookshops and neighbourhood restaurants. If your concept needs a bespoke shell, plan it early through branded store design rather than improvising on site. Best Use Cases First choice is a press day or collection preview, because the white box interior, controlled LED lighting and daylight give press and stylists clean sightlines and accurate colour on a small edited selection. Second is a pop-up exhibition or art-led brand activation, since the space is already configured for gallery showing and exhibition openings and needs no wall treatment. Third is a content studio or ecommerce shoot, where clean walls, clean floors, well placed sockets and natural daylight remove most of the set build cost. Fourth is a compact pop-up shop or retail activation, supported by the street level window display, heating, WC and security shutters for overnight stock. Fifth is an influencer or launch event, with the kitchenette handling light catering and La Maroquinerie and the surrounding restaurant cluster absorbing the after-party. Sixth is a creative workshop or intimate wholesale appointment format for a tightly curated buyer list. Seventh is a short exhibition opening night as a standalone cultural moment. Budget Signal This sits in the accessible tier for Paris short-term commercial space, materially below equivalent white box units in the Marais, Saint-Honoré or the 6th, and below hotel event spaces of comparable capacity once you factor in their catering minimums and restricted branding rights. What you gain relative to a co-working venue or a shared pop-up format is exclusive use of a street-facing address with your own window, your own shutters and no neighbouring brand diluting the story. What you give up compared to a prime commercial location is organic luxury footfall, so this space rewards brands that drive their own audience through invitation, press list and community rather than relying on passing traffic. Brands at this stage typically find the saving against a central arrondissement address covers the entire production budget. Model the trade-off honestly with our budget calculator before you commit to dates.",
  "neighbourhoodMood": "Independent designers, photographers, artist collectives and small production companies make up the working population of this stretch of the 20th, and they are the reason a white cube at 13 Rue Juillet gets booked out months in advance. Within a five minute walk you have La Maroquinerie pulling music and culture press up the hill, Le Monte en l'air stocking art and photography books for a readership that overlaps almost entirely with the guest list of a good press day, and vintage dealers like Vintage 77 and L'Épicerie vintage feeding the sourcing habits of stylists working across the city. The upper reaches of Rue de Ménilmontant and Rue des Panoyaux are full of first-floor ateliers, jewellery benches, ceramicists and set builders who work quietly behind unmarked doors. In our experience placing brands in this neighbourhood, the local ecosystem does real work for you: casting, prop sourcing, retouching and crew are all within cycling distance, which matters when you are running a content studio setup or a compressed shoot schedule. If you are comparing this against other spaces in Paris, note that the creative labour here lives here, rather than commuting in. Brands choose Belleville-Ménilmontant over Le Marais and the Rue Saint-Honoré corridor because the same budget buys a longer run, a calmer guest experience and none of the tourist noise that now defines the 1st, 3rd and 4th during fashion week. The Marais gives you passing traffic and prestige adjacency, but you pay heavily for it and your invitees arrive irritated after fighting crowds on Rue des Francs Bourgeois. Avenue Montaigne and the Golden Triangle serve a completely different buyer profile and are effectively closed to emerging labels on cost grounds. What the 20th gives you instead is a room where a buyer appointment runs without interruption, a press day where journalists stay forty minutes instead of eight, and a showroom rental cost that leaves budget for the build. The tradeoff is honest: you will not get accidental discovery here, and press and buyer hotel clusters sit around the Marais, Saint Germain and Opéra, so most of your guests will take Line 2 to Ménilmontant or Line 3 to Gambetta. That journey is ten to fifteen minutes and rarely a barrier for anyone with an appointment, but it is a barrier for anyone without one. Teams weighing that calculation usually find our budget calculator settles the argument quickly. Rue Juillet is a short, quiet residential street off the Ménilmontant slope, and arriving here feels closer to visiting a studio than entering a shop. Mornings are slow and local, with residents heading down toward the boulevard and deliveries arriving for the restaurants on Rue Boyer and Rue de la Bidassoa. The rhythm shifts around midday when the neighbourhood cafés fill, and again in the early evening when La Maroquinerie's audience starts moving through, which is the window most brands target for an opening or an influencer event. The 25 sqm ground floor with its window display and security shutters reads well from the pavement, and the white walls, LED tubes and daylight mean you can shoot ecommerce in the morning and host an exhibition opening the same night without a full reset. What we consistently hear from brand teams who activate here is that the intimacy is the point, and our venue sourcing team will tell you the same. Be clear on the limitation: this is not a location for high-volume temporary retail or walk-in footfall. If your model depends on strangers finding you from the street, look toward the Marais or Sentier instead.",
  "faq": [
    {
      "question": "Is White Cube Gallery in Belleville-Menilmontant, Paris available for pop-up shops?",
      "answer": "Yes — White Cube Gallery in Belleville-Menilmontant, Paris is a vetted pop-up ready space in Paris, 25 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, wc, whitebox minimal, well placed sockets, heating, kitchenette, clean floor."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Paris",
  "country": "FR",
  "lat": 48.8677935,
  "lon": 2.3911579,
  "areaSqm": 25,
  "areaSqft": 269,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/white-cube-gallery-in-belleville-menilmontant-paris-63b74822-1.jpg",
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      "caption": "White Cube Gallery in Belleville-Menilmontant, Paris, 25 sqm, art exhibition, pop-up rental"
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      "caption": "White Cube Gallery in Belleville-Menilmontant, Paris, 25 sqm, art exhibition, pop-up rental, interior view"
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      "caption": "White Cube Gallery in Belleville-Menilmontant, Paris, 25 sqm, art exhibition, pop-up rental, second interior view"
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      "caption": "White Cube Gallery in Belleville-Menilmontant, Paris, 25 sqm, art exhibition, pop-up rental, third interior view"
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      "caption": "White Cube Gallery in Belleville-Menilmontant, Paris, 25 sqm, art exhibition, pop-up rental, additional interior view"
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      "caption": "White Cube Gallery in Belleville-Menilmontant, Paris, 25 sqm, art exhibition, pop-up rental, further interior view"
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    "wc",
    "whitebox minimal",
    "well placed sockets",
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    "clean floor",
    "ground floor street",
    "window display",
    "security shutters",
    "advertisement space",
    "creative space",
    "clean walls"
  ],
  "useCases": [
    "art exhibition",
    "gallery showing",
    "exhibition opening",
    "pop up exhibition",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "pop up store",
    "retail activation",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "retail experience",
    "experiential marketing"
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