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shell — berlin · 10178

First-class Venue in Berlin-Mitte.

300 m²
3229 sq ft
berlin
10178
on request
brief-based
pop-up store
3 use cases
city
Berlin
area
300 sqm
day rate
on request
postcode
10178
use cases
pop up store · retail activation · showroom presentation
included
change space · entire · lighting

about this space

This 300-square-meter commercial venue is located on Weinmeisterstrasse in the Berlin-Mitte district, situated at Hackescher Markt. The space is categorized for use as a bar, showroom, or event location and features a versatile layout. The interior includes wooden floors, well-painted clean walls, and integrated lighting systems. Functional amenities include air conditioning, heating, a complete kitchen, a kitchenette, and a dedicated bar counter. The property is equipped with various technical and security features, such as a sound system, three-phase electrical sockets, an alarm, and a security system. Accessibility is supported by an elevator, a cargo entrance, and multiple entry points. Additional practical areas consist of a stock room, a fitting room, a water closet, and a dedicated staff room with a separate staff entry and staff toilet. Retail support is provided through a street-facing window display. This venue offers 3,229 square feet of space suitable for professional functions and unique commercial requirements in a central Berlin location.

the fwv take

Book this Weinmeisterstrasse address for a full-season fashion showroom that converts into evening press and influencer receptions, because the combination of a fitting room, stock room, garment racks, bar counter and complete kitchen means you run buyer appointments by day and a cocktail programme by night without hiring a second venue or re-rigging the room between them.

What makes this address work for that dual use is the separate staff entry and staff toilet paired with multiple entrances and a cargo entrance served by an elevator, so sample deliveries, catering crew and guest arrivals move on three different routes and your rails never cross a queue at the door.

The wooden floors, clean painted walls and integrated lighting read as Mitte functionalism rather than maison formality, which suits established contemporary ready-to-wear, denim, footwear, technical outerwear and design-led lifestyle labels five or more years into trading with a wholesale book to service, while heritage luxury houses wanting marble and mouldings will overspend covering these surfaces and should look at other spaces we list instead.

Berlin Fashion Week fills this pocket of Mitte roughly four to five months out and the January window goes faster than the summer one, so brands activating in this type of space consistently find that securing dates before the official schedule drops is the only reliable route, and because the 300 sqm layout is licensed for bar and event use you will want alcohol service and late-hours questions resolved with the landlord early using our permit guide.

what's included

  • change space
  • entire
  • lighting
  • share space
  • wc
  • cargo entrance
  • elevator
  • handicap accessible
  • multiple entrances
  • parking
  • three phase socket
  • well placed sockets
  • air conditioning
  • bathroom
  • complete kitchen
  • counter
  • furniture
  • garment rack
  • heating
  • kitchenette
  • shelves
  • sound system
  • clean floor
  • wooden
  • fitting room
  • stock room
  • window display
  • alarm
  • security system
  • staff room
  • staff separate entry
  • staff toilet
  • clean walls
  • well painted

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 300 sqm floor plan and amenities for First-class Venue in Berlin-Mitte, then note the window you want in Berlin. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Berlin.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Berlin.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleproduct launchbrand activationpress daypress eventinfluencer eventcontent creationnetworking eventcorporate eventteam offsiteprivate eventcocktail receptiontrunk showshowroom saleretail experienceexperiential marketing

location

plotting…
berlin · 10178·52.5256° · 13.4045°

getting here & street life

nearest transit

  • Weinmeisterstraßemetro37 m · 1 min
  • Rosa-Luxemburg-Platzmetro469 m · 6 min
  • Rosenthaler Platzmetro533 m · 7 min
  • Alexanderplatzmetro775 m · 10 min
  • Rotes Rathausmetro786 m · 10 min
  • Alexanderplatzrail639 m · 8 min

the neighbourhood

  • Weinmeisterstraße (Berlin U-Bahn) · 72 m
  • Hackesche Höfe · 219 m
  • B-flat (jazz club) · 231 m
  • Berlin Cosmopolitan School · 276 m
  • Hackescher Markt · 277 m
  • Sophienkirche, Berlin · 305 m

frequently asked

Yes, this 300 sqm venue on Weinmeisterstrasse is available for pop-up shops and short-term retail in Berlin-Mitte. The street-facing window display, bar counter, garment racks, shelves, fitting room and stock room mean you can trade from day one rather than building retail infrastructure from scratch. Brands running temporary retail at Hackescher Markt addresses like this typically use the window as the primary acquisition tool, since the U-Bahn entrance sits one minute from the door. Air conditioning, heating, integrated lighting and a sound system are already installed, so a pop-up shop here is effectively move-in ready once your merchandising arrives.

who it suits

Brand Scale

This 300 sqm venue fits established independent and mid-market brands with a 15 to 60 person team, five or more years of trading, and an existing wholesale network or a DTC business already turning over seven figures. The scale is the reason: 3,229 square feet with a stock room, fitting room, staff room with separate entry, bar counter and full kitchen is a venue you have to programme, staff and fill, not simply dress. A brand running a single rail of samples will feel the room swallow it, and the cost per visitor stops making sense. In our experience the profile that gets the most from this space is a brand combining commercial selling with hospitality and press in one footprint, or a group of complementary labels sharing a Berlin base for the season. Very early-stage labels with one to three people and a first collection are better served by smaller spaces we list elsewhere. Global houses needing 800 sqm of flagship-scale theatre will find the ceiling here too low on volume.

Aesthetic Fit

Berlin-Mitte functionalism works here: wooden floors, clean well-painted walls and integrated lighting give a neutral, slightly raw shell that suits contemporary ready-to-wear, denim and workwear, technical outerwear, streetwear, footwear, eyewear, fragrance and design-led lifestyle products. The wooden floor warms the room enough for tailoring and knitwear while staying honest enough for a brand with a club-culture or subculture reference point, which is the register Hackescher Markt visitors expect. The street-facing window display rewards graphic, high-contrast merchandising visible from Weinmeisterstrasse foot traffic. Where we see mismatches is when a heritage luxury maison or a high-gloss beauty brand books a space like this expecting marble, mouldings and a boutique-hotel finish, then spends the majority of budget on production and build to cover the existing surfaces. If your brand codes are ornate, pastel or overtly classical French luxury, the bones of this room will fight you rather than support you.

Best Use Cases

First choice is a seasonal fashion showroom with wholesale appointments, because the fitting room, garment racks, shelves, stock room and elevator with cargo entrance handle sample logistics and buyer traffic without improvisation. Second is a press day and influencer event, since the bar counter, complete kitchen, sound system and multiple entrances let you run appointments and an evening reception in the same day. Third is a pop-up shop or temporary retail space, supported by the window display, counter, air conditioning and one minute walk from Weinmeisterstrasse U-Bahn. Fourth is a sample sale or showroom sale, where the stock room, staff toilet and separate staff entry keep queue management and restocking clean. Fifth is a product launch or brand activation with cocktail reception, given the bar infrastructure and three-phase sockets for lighting and AV. Sixth is a content studio shoot day using the daylight, wooden floors and change space. Seventh is a trunk show or networking and corporate format such as a team offsite, which the layout absorbs comfortably.

Budget Signal

Expect upper-mid market positioning for Berlin, above a bare shell in Neukölln or Wedding and meaningfully below equivalent square metreage in Paris Marais or Milan Brera. What the tier buys is fitted infrastructure rather than raw floor area: kitchen, bar, alarm and security system, air conditioning, sound, three-phase power, staff facilities, fitting room and stock room are already in place, which removes rental and build lines that usually inflate a Mitte activation budget. Compared to a hotel event space you keep full branding control and a street-level window with no per-head catering minimum. Compared to a co-working venue or shared pop-up format you get the entire space, exclusive access and credible commercial footing for buyers. Brands at this stage typically find the total landed cost lands lower than expected once fit-out is modelled, and it is worth running the numbers through our budget calculator before enquiring.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c