what's the minimum lead time?

Eight weeks for a standard pop-up store. Three weeks for a press preview if the venue is in-network.

is there a budget floor?

Press previews start in the low six figures. Full retail pop-ups typically sit between €350k and €1.4m all-in.

who owns the creative work?

You do. All concept work, scenography, and produced assets transfer to the maison on final invoice.

do you produce internationally?

We hold standing crews in Paris, New York, London, Milan, Tokyo and Dubai. Anywhere else, we travel a lead producer and source locally.

what happens to the build at strike?

Default is full restoration of the venue and responsible disposal. Storage and re-use are offered for touring concepts.

do you sign category exclusivity?

Yes. We work with one house per category per fashion week.

/ services — temporary retail, end to end /

we buildtemporaryretail worldswith maisons.

One creative brief. Four disciplines. One opening night. We produce pop-ups, press previews, and brand activations from concept to strike — in six cities, for fashion's most discerning houses.

/ 04 disciplines · 03 formats · 06 cities /↓ scroll the capability index

/ 01 — capabilities /

Every engagement runs all four disciplines under one production lead. We do not unbundle.

concept & direction.

/ discipline 01 /

Unbranded leather bag staged on a marble plinth in an empty gallery space

We start with a point of view, then dress the space around it.

narrative & naming
art direction
scenography boards
materials palette
guest journey
press storyline

venue & location.

/ discipline 02 /

The right four walls in the right postcode, on the right week.

off-market sourcing
neighborhood study
permits & licences
landlord negotiation
site survey & CAD
insurance & rider

production & build.

/ discipline 03 /

Our crews own the build from permit to walk-through.

fabrication & joinery
lighting & rigging
scent & sound design
AV & fixture install
front-of-house fit
strike & restoration

experience & activation.

/ discipline 04 /

We produce the opening, not just the space.

RSVP & guest list
press preview night
host & retail staff
in-store programming
content capture
post-run reporting

/ 02 — the build, week by week /

eight weeks from brief to doors.

01 / 06

W-801 / 06

brief

kickoff call, shared doc, creative north agreed.

W-602 / 06

concept lock

creative direction, venue shortlist, budget signed.

W-403 / 06

venue & permits

lease executed, licences filed, neighbours notified.

W-204 / 06

build

fabrication on site, lighting, scent, sound, fixtures.

W-005 / 06

opening

doors open. press preview. guest list lands.

W+106 / 06

strike & report

restoration, footfall report, content delivery.

/ 03 — what's in scope /

opinionated about what we do, and what we don't.

/ included /

+creative direction & scenography
+venue sourcing, lease, permits
+fabrication, joinery, lighting
+scent, sound, AV install
+front-of-house staffing
+press preview & RSVP
+content capture on opening
+strike, restoration, final report

/ not our lane /

—permanent fit-outs
—paid media buys
—influencer contracts
—e-commerce platform builds
—long-lease real estate
—manufacturing of retail product

We refer trusted partners for everything in this column. Briefs that need it can stay in one space.

/ 04 — formats /

three shapes a pop-up can take.

03 engagement models

f/01

pop-up store.

Full retail theatre with sell-through, programming, and content capture across the run.

runtime: 4 — 12 weeks
crew: 12 — 28 crew
footprint: 180 — 600 m²

avg. 64% lift in CRM acquisition vs. comparable flagship week.

f/02

press preview / showroom.

Editor-first space, appointment-led, scenography focused on the collection story.

runtime: 1 — 2 weeks
crew: 6 — 14 crew
footprint: 80 — 240 m²

avg. 38 international editors, 1.6k publication mentions per preview.

f/03

activation / runway adjacency.

Built around a show, gala, or launch moment. Designed for one night to live ten years online.

runtime: 3 — 7 days
crew: 10 — 22 crew
footprint: any

produced for 9 of the last 12 maison runway weeks.

/ 05 — catalogue /

every service, one page each.

Book the whole activation, or only the part you are missing.

/ 05 — process FAQ /

questions producers ask us.

Short answers to the six questions every maison asks on the first call.

Eight weeks for a standard pop-up store. Three weeks for a press preview if the venue is in-network. Anything faster, we'll be honest about what we can credibly deliver.

/ 06 — start /

Tell us the maison, the window, the city. We reply within 48 hours with a creative direction and a venue shortlist — no deck, no fluff.

bookings@fashionweekvenues.com