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shell — new york · 10022

Unique Eight-Story Retail Space in New York.

929 m²
10000 sq ft
new york
10022
on request
brief-based
pop-up store
3 use cases
city
New York
area
929 sqm
day rate
on request
postcode
10022
use cases
pop up store · retail activation · showroom presentation
included
air conditioning · heating · ground floor street

about this space

This unique commercial property is located at 5 East 59th Street in New York, New York. The space offers a significant area of 929 square meters, which is approximately 10,000 square feet. Situated on a heavily trafficked retail block, the property provides high visibility for occupants. The building features an eight-story storefront and a new facade, offering a customizable design for future use. As a ground-floor street-level position, the layout is designed for retail operations. Functional infrastructure is integrated into the space, including a heating system and air conditioning to maintain the interior environment. The property is categorized as a retail and unique space, suitable for businesses seeking a large footprint in a central New York location. All stated amenities and structural features are provided to support the professional requirements of a high-traffic storefront.

what's included

  • air conditioning
  • heating
  • ground floor street

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 929 sqm floor plan and amenities for Unique Eight-Story Retail Space in New York, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

activation ideas

Flagship Pop-Up Store

This works because 929 sqm of ground-floor street-level retail on East 59th Street gives you the frontage and the volume to run a full temporary retail programme rather than a scaled-down test. Brands taking footprints of this size typically zone the front third for the window-facing hero installation and impulse product, the middle for the main merchandised floor, and the rear for stockroom, fitting and staff. At this scale you need six to ten floor staff on peak days, and it is worth locking retail staffing early because 59th Street trading hours run long into the evening.

Product Launch

The new facade and eight-story storefront make this a strong launch venue because the building itself becomes the campaign asset before anyone walks through the door. The description notes the facade is customisable, which means vinyl, mesh wrap or projection treatments can carry the launch identity at street scale. Inside, the 10,000 sq ft floorplate holds a 250 to 350 guest evening reception comfortably with a central product plinth and perimeter circulation, then converts to open trading the following morning.

SS/AW Seasonal Showroom

A footprint this large works well as a multi-line seasonal showroom because you can run several collections in parallel without buyers colliding. In practice we divide 929 sqm into four or five rail bays of roughly 120 sqm each, with a shared central table for linesheets and a private corner for key accounts. Climate control matters here more than people expect, and the integrated heating and air conditioning keeps garments and buyers stable through full market days. Compare it against other spaces in New York if you need a smaller single-brand room.

Buyer Appointments and Wholesale Previews

The size is the advantage here: you can hold back-to-back wholesale appointments without rescheduling, because there is room for three or four simultaneous sessions plus a waiting area. What makes this work for buyer previews specifically is the ground-floor street entrance, which removes the lift bottleneck that slows appointment turnover in upper-floor showrooms. Plan on 45 minute slots, one account manager per bay, and a dedicated sample intake zone at the rear so deliveries never cross the buyer path.

Sample Sale

This is one of the strongest fits on the list, because sample sales fail on queue management and 929 sqm of ground-floor space on a heavily trafficked block solves that. You can hold 150 to 200 shoppers inside while managing an external line along the frontage, run twelve to sixteen rails plus tables, and still fit eight to ten fitting cubicles and a four-till bank at the exit. Budget for extra rail and cubicle hire through furniture rental since the space ships empty.

Press Day and Media Preview

This functions well as a press day venue because editors can walk straight in from street level with no security desk or building sign-in slowing arrivals. For a New York press day we would use roughly 300 sqm for the display and leave the remainder as circulation and a seated corner for one-to-one interviews, which keeps the room feeling curated rather than empty. Expect comfortable capacity of 120 to 180 across a rolling four-hour window rather than a single fixed call time.

Brand Activation and Experiential Build

The customisable design brief on this property is what makes it credible for a heavy experiential build rather than a light merchandising install. Ten thousand square feet absorbs a full set build, a queue-managed experience corridor and a retail exit without compromising any one element. Ground-floor street access also means load-in for structural elements happens at pavement level, which cuts build days and rigging cost meaningfully compared with an upper-floor site.

Content and E-commerce Shoot Days

This works as a content studio primarily because of raw volume: 929 sqm gives you three or four simultaneous set builds with enough separation that audio and lighting do not bleed. Teams running e-commerce shoots here typically hold one zone as a permanent flat-lay and packshot bay, one as an editorial set, and one as styling, steaming and talent holding. Note that the listing does not confirm natural light levels, so budget for a full lighting package and treat this as a controlled studio environment rather than a daylight space.

Influencer and Networking Evening

The floorplate supports a proper standing event, with 300 to 400 guests workable for a reception format and 200 being the number where the room actually feels full and photographable. Street-level entry means step-and-repeat and arrivals photography happen directly on the frontage, which is where the traffic already is. In practice the heating and air conditioning handles a densely populated room across a three-hour evening without additional climate hire, though you will need to bring in bar, catering and power distribution.

Fashion Presentation and Static Show

A 929 sqm clear retail floor is enough to stage a seated presentation or static installation during market week without needing a purpose-built venue. Realistically this suits 200 to 250 seated in a single-sided or in-the-round configuration, plus backstage, dressing and press hold in the rear third. Structural rigging capability is not stated in the listing, so any overhead lighting or scenic element should be planned as ground-supported truss and confirmed with the landlord during production and build scoping.

Art Exhibition or Gallery Showing

This is a workable gallery format because the eight-story storefront and new facade give the exhibition a visible street presence that white-cube spaces rarely have. Ten thousand square feet supports 40 to 70 hung or plinth-mounted works with proper viewing distance, and the depth allows a dark room or screening bay at the rear. Climate control is already in place for works with conservation requirements, though lighting, wall builds and security cover all need to be brought in as part of the fit-out.

use cases

pop up storeretail activationshowroom presentationbrand activationretail experience

location

plotting…
new york · 10022·43.1455° · -77.6526°

what's around

2 places within 600 m, incl. Family Dollar

brands nearby

Family Dollar
other retail
2
  • Othman Garage130 m
  • Family Dollar600 m

getting here & street life

nearest transit

  • Thurston & Arnettbus · 3797410 m · 5 min
  • School 44bus · 426483 m · 6 min
  • Genesee Park Boulevard & Chili Avenuebus586 m · 7 min

street activity

quiet street.

1 places within 200 m · 2 stores

within 200 m
1
within 400 m
1
within 600 m
2

the neighbourhood

Inglewood and Thurston Historic District is a national historic district located at Rochester, Monroe County, New York. The district encompasses 141 contributing buildings in a predominantly residential section of Rochester. The district developed between about 1920 and 1927, and includes buildings in a variety of architectural styles including Colonial Revival, Arts and Crafts, American Foursquare, and Tudor Revival. The dwellings reflect designs directed toward a middle-class clientele in a newly developing area of Rochester's Nineteenth Ward. Located in the district is the former Emmanuel L

  • Chili–West Historic District · 692 m

frequently asked

Yes — Unique Eight-Story Retail Space in New York is a vetted pop-up ready space in New York, 929 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c