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shell — hong kong

Unique Ground Floor Space for Pop-Up Events in Wan Chai.

35 m²
372 sq ft
hong kong
HK
HK$1,200 / day
per day
pop-up store
3 use cases
city
Hong Kong
area
35 sqm
day rate
HK$1,200 / day
postcode
use cases
pop up store · retail activation · showroom presentation
included
Internet · Air Conditioning · Security System

about this space

This distinctive 372 square feet ground floor space is located within a historical European-style building in Wan Chai. It features white walls and grey flooring, creating a modern and inviting environment ideal for stylish pop-up events. The space is equipped with essential amenities, including air conditioning, internet access, a security system, and a stock room. Additional features include counters, fitting rooms, a garment rack, and comprehensive lighting options. Sound and video equipment, electricity, heating, and parking facilities enhance the versatility of this space. An elevator provides easy access, and a kitchen adds to the functionality of the area. This setting is perfect for those looking to create an engaging atmosphere for their events.

the fwv take

Book this 372 square foot Mallory Street unit as a seasonal residency or standing showroom rather than a three day fashion week venue, because the 90 day minimum term combines with fixtures already installed, counters, fitting rooms, garment rack and a lockable stock room, to let a brand open the door and trade on day one without a build programme eating a third of the budget.

What makes this address work for extended temporary retail is its place inside a Grade II listed balcony-type tong lau, where the restored European style facade carries the entire street-level story while the white walls and grey flooring behind it stay neutral enough to absorb a full quarter of merchandising resets, and with a tram stop 58 metres from the entrance and Wan Chai MTR four minutes on foot, the passing trade is local and repeat rather than tourist churn.

The natural fit is a small to mid independent contemporary label, two to six years into trading, working in tailoring, leather goods, jewellery, eyewear, ceramics or slow fashion with a restrained craft-led aesthetic that reads well against heritage brickwork, and we will say plainly that luxury maisons wanting 100 plus square metres and a wrapped shopfront, or beauty and streetwear concepts built around LED walls and saturated colour blocking, should be looking at other spaces entirely, since the listed frontage restricts fixing, drilling and vinyl.

In our experience Hong Kong landlords at this tier want commercial certainty before they move, so enquire four to five months ahead of opening, expect the September to November pre-Christmas window to commit first, and plan around two operational quirks specific to the building, namely a single elevator that dictates delivery slot timing and heritage management sign-off on any signage, both of which we handle inside our venue sourcing scope.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi
  • CCTV

options de package

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avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 35 sqm floor plan and amenities for Unique Ground Floor Space for Pop-Up Events in Wan Chai, then note the window you want in Hong Kong. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €133 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Hong Kong.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Hong Kong.

activation ideas

Multi-Month Pop-Up Store

This trades from day one as a quarterly retail residency, because the 90 day minimum term is matched by counters, fitting rooms, a garment rack and a lockable stock room that are already installed. At 35 sqm the floor runs well with two or three staff and a steady walk-in flow from the tram stop 58 metres from the door. Model a full quarter of rate, staffing and utilities with our ROI estimator before committing, since floor cover usually outweighs the rent.

Sample Sale

A sample sale works here specifically because the stock room, security system and CCTV are already in place, which is rare in short-term commercial space at this price in Hong Kong. In practice the stock room handles replenishment out of sight so rails get reset between rushes rather than trading off a stripped floor. Plan for roughly 35 people inside with a managed queue on Burrows Street, and set up card and stock tracking through point of sale and payments.

SS/AW Seasonal Showroom

Showroom rental is one of the strongest uses of this address, as the 90 to 365 day term maps directly onto a full buying season without renegotiation. A 35 sqm room holds one full collection on the garment rack with fitting rooms for try-ons, counters for order writing and wifi for line sheets. Brands running a fashion showroom in spaces like this typically dedicate the stock room to carry-over and press samples so the selling wall stays edited to the current season only.

Buyer Appointments

Wholesale appointments run cleanly here because the room is exclusive to you rather than a shared bay, and the private kitchen lets you host buyers properly between meetings. At this scale we schedule two to four buyers per slot rather than open-door viewing, which keeps the rail accessible and conversation quiet. Wan Chai MTR at four minutes on foot and six tram stops within five minutes mean a Hong Kong buyer preview rarely loses people to travel, so back-to-back scheduling holds.

Press Day and Media Preview

This works as a press day venue for a scheduled collection preview rather than an open drop-in, given a working capacity of around 35 people. The installed sound and video equipment carries campaign film or a looping lookbook alongside the rails without bringing in AV, and the lighting rig covers on-the-spot editor photography. What makes it credible for press specifically is the Grade II heritage frontage, which gives writers an address with a story instead of a neutral white box.

Product Launch

A launch works here at intimate scale, with 30 to 35 guests flowing through the room and the tram-side pavement used as overflow, which is standard practice for ground floor units in Wan Chai. Air conditioning matters in a room this size once bodies are in, and the kitchen handles glassware and back of house so caterers do not occupy selling floor. Note that serving alcohol triggers separate Hong Kong licensing, so build lead time into the plan.

E-commerce and Content Day

White walls, grey flooring and comprehensive lighting options make this a workable content studio for e-commerce and editorial shoot days between selling hours. A crew of six to eight fits without crowding, the fitting rooms double as changing and hair space, and the stock room holds steamed garments off camera. Brands we work with in Hong Kong use quiet weekday mornings for stills, then reset for trading in the afternoon, adding backdrops and plinths through furniture rental.

Art Exhibition or Gallery Showing

The room reads as a clean gallery box, with neutral walls and controllable lighting that let the work rather than the interior carry attention. At 35 sqm expect a hang of roughly 12 to 18 small to mid format pieces, or three to five sculptural plinths with circulation space. The constraint worth knowing is the listed building, so fixings need management sign-off and we normally specify freestanding walls and hanging systems. Position on the Wan Chai Heritage Trail brings design-aware passing traffic.

Workshop or Masterclass

Small-format workshops work well here because the kitchen, counters and existing furniture cover most of what a hands-on session needs. Realistically this seats 12 to 16 people at working height rather than 30, so treat it as a repeatable ticketed session across a residency instead of a single large class. Air conditioning and the sound system support a two hour format comfortably, and the stock room stores materials between dates so setup on each day stays under an hour.

use cases

pop up storeretail activationshowroom presentationart exhibitiongallery showingbrand activationpop up exhibition

location

plotting…
hong kong·22.2768° · 114.1761°

getting here & street life

nearest transit

  • 灣仔 Wan Chaimetro · WAC348 m · 4 min
  • 巴路士街 Burrows Streettram · 54W58 m · 1 min
  • 菲林明道 Fleming Roadtram · 45E83 m · 1 min
  • 杜老誌道 Tonnochy Roadtram · 52W190 m · 2 min
  • 柯布連道 O'Brien Roadtram · 56W273 m · 3 min
  • 天樂里 Tin Lok Lanetram · 112406 m · 5 min

the neighbourhood

7 Mallory Street, formerly Comix Home Base and Green House and currently simply known as M7, is a block of ten tenement houses located at 1–11, Mallory Street and 6–12 Burrows Street, Wan Chai, Hong Kong. Its former name derives from the green colour painted on the external walls of the building. It is one of the few remaining tong-lau of the balcony type in Hong Kong. Because of its historic significance, the houses are listed as Grade II historic buildings.

  • ABRS Management and Technology Institute · 54 m
  • The Vine Church · 61 m
  • Chung Wui Mansion · 66 m
  • Wood Road (Hong Kong) · 100 m
  • Wan Chai Heritage Trail · 115 m

frequently asked

Yes, this 372 sqft ground floor unit in the Mallory Street and Burrows Street heritage block in Wan Chai is available for pop-up shops, and it is one of the formats it handles best. Because the minimum term is 90 days, the pop-up shop that works here is a seasonal residency rather than a three day activation, which suits brands testing Hong Kong retail before signing a Central or Causeway Bay lease. Counters, fitting rooms, a garment rack, a stock room and full lighting are already in place, so your team can merchandise and trade without building a shell first. In our experience with ground floor units in Wan Chai, brands that plan a full quarter of trading recover far more from the tram-side footfall than those treating it as a short weekend moment.

who it suits

Brand Scale

This 35 sqm space fits a small to mid independent brand with a team of 3 to 15 people, roughly 2 to 6 years of trading, and an existing DTC or wholesale base looking to establish a physical foothold in Hong Kong. The 90 day minimum lease is the deciding factor: this is a seasonal residency or test retail unit, not a three day fashion week venue, so the brands that get the most from it are those with enough stock depth and staffing to hold a door open for a full quarter. In our experience the profile that suits it best is a label entering the Hong Kong market for the first time and treating Wan Chai as a proving ground before committing to a Causeway Bay or Central lease. Where we see mismatches is when large houses with 100 plus sqm build requirements enquire, or when very early stage brands with no local logistics partner underestimate a quarter of continuous trading. Plan the runway against a realistic activation timeline before enquiring.

Aesthetic Fit

White walls and grey flooring inside a Grade II heritage tong lau make this a gallery-blank shell with a strong architectural frame, which suits minimal, design-led and craft-driven brands: contemporary womenswear and menswear, tailoring, leather goods, ceramics, eyewear, fragrance, jewellery and archival or slow fashion labels. The balcony-type European style facade does the storytelling, so the interior can stay quiet and let product hold the eye. What does not work here is high-saturation streetwear or beauty concepts that rely on large-format vinyl, LED walls and loud colour blocking, because a listed heritage frontage restricts what can be fixed, drilled or wrapped, and the volume of the room will fight a maximalist set. Brands needing a fully bespoke shopfront should budget for a considered fit-out through branded store design rather than assuming a free hand on the exterior.

Best Use Cases

First choice is a multi-month pop-up shop or temporary retail space, since counters, fitting rooms, garment racks, a stock room and full lighting mean it trades from day one with minimal build. Second choice is a fashion showroom for wholesale appointments and collection previews, where the 35 sqm scale, air conditioning, wifi and the private kitchen suit scheduled buyer meetings rather than open footfall. Third choice is a press day venue and brand presentation space, helped by sound and video equipment and four minutes on foot from Wan Chai MTR. Fourth is an art exhibition or pop-up exhibition, given the neutral white walls and heritage context on the Wan Chai Heritage Trail. Fifth is a content studio between selling days, and sixth is a sample sale, which the stock room, security system and CCTV support. Retail-hour coverage across a quarter is best solved with dedicated retail staffing.

Budget Signal

This sits at the accessible end of the Hong Kong market, well below prime Central and Causeway Bay street-level retail and below hotel event spaces on the harbourfront, which is what the long minimum term buys you. For that tier a brand gets a fitted ground floor unit with fixtures already in place, tram stops one minute away and MTR access in four, inside a heritage building with genuine character rather than a generic mall bay. Compared with shared pop-up formats and co-working style venues, the advantage is exclusivity of the room and a lockable stock room, so trading and merchandising are fully under your control. Brands at this stage typically find the total cost is driven by staffing and fit-out over a quarter rather than the rate itself, so model the full quarter with our budget calculator before committing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c