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shell — new york

Versatile Black Box Venue for Creative Events.

tl;dr

Space
A 47 sqm (500 sq ft) black box basement venue for rent in New York's East Village, finished in matte black walls with a fully controllable lighting rig and stairwell entry. The blacked-out shell makes it a controlled brand activation space where the product, not the architecture, carries the room.
Best For
Strongest fit is a pop-up shop or temporary retail drop for a downtown streetwear or accessories label, followed by experiential showcases and immersive product launches, micro-gallery and art exhibition formats, small-format collection previews and press days for 20 to 40 guests, and creative workshops or content studio shoots. Buyer previews and wholesale appointments work here at intimate scale rather than full showroom volume.
Standout Features
Fully customisable lighting rig against black walls, giving total control over colour temperature and mood without building a set. Also included: in-house sound and video equipment, garment racks and fitting rooms already installed, retail counters and a separate stock room for backstock, plus kitchen access, air conditioning, heating, elevator access and a security system. Chairs, small tables, mini fridge and microwave supplied on request at no extra charge.
Location
East Village, Manhattan, roughly a five minute walk from Astor Place (6) and Second Avenue (F), with First Avenue (L) about eight minutes on foot. The immediate block is dense independent retail and hospitality, with Death & Company, A-1 Record Shop and The Brant Foundation Art Study Center all inside 150 metres, so evening guest traffic arrives already in the neighbourhood and load-in is straightforward street level to stairwell.
Availability
Day rate is $600 with a one day minimum and a four day maximum, so book by the day for short-term rental only. The venue hosts a resident magic show Fridays and Saturdays, meaning curated brand bookings run Sunday to Thursday; spaces at this address typically book four to six weeks ahead, and eight to ten weeks for September and February NYFW windows.
How to Book
Enquire with your dates, concept and guest count and Fashion Week Venues will reply within 24h with confirmed availability, as the operator reviews activation concepts before releasing dates. Permit paperwork, event staffing and fit-out coordination are handled by our team, with no charge until confirmed. Request availability now to hold your Sunday to Thursday window.
47 m²
500 sq ft
new york
US
$600 / day
per day
pop-up store
3 use cases
in short
A 47 sqm (500 sq ft) black box basement venue for rent in New York's East Village, finished in matte black walls with a fully controllable lighting rig and stairwell entry. The blacked-out shell makes it a controlled brand activation space where the product, not the architecture, carries the room. Best For Strongest f…
city
New York
area
47 sqm
day rate
$600 / day
postcode
use cases
pop up store · retail activation · experiential marketing
included
Internet · Air Conditioning · Security System

about this space

Discover a unique venue designed for artists, creators, and unconventional thinkers. This immersive space is ideal for a variety of events, including pop-up stores, experiential showcases, micro-galleries, and workshops. The venue features black walls, customizable lighting, and access via a stairwell, creating a distinctive backdrop for your projects. Available amenities include a bathroom, access to audio and video equipment, and a mini fridge and microwave upon request. Chairs and small tables can be provided as needed. The space hosts an indie magic show on Fridays and Saturdays, and is open for curated events from Sunday to Thursday. We invite collaborators who embrace originality and are eager to contribute to the creative community in New York City. If your activation is unique, inspiring, and unforgettable, we would love to connect with you.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi

options de package

faites de ce lieu le vôtre.

avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.

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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 47 sqm floor plan and amenities for Versatile Black Box Venue for Creative Events, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €523 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

use cases

pop up storeretail activationexperiential marketingworkshopcreative workshopprivate eventart exhibitiongallery showing

location

plotting…
new york·40.7266° · -73.9856°

what's around

2 stores within 600 m, incl. Van Leeuwen Ice Cream, Ricca, B & H Barbershop

brands nearby

Van Leeuwen Ice CreamRiccaB & H BarbershopMUDXing Fu Tang
beauty
2
culture
3
cafés
11
restaurants & bars
28
other retail
16
  • Caravan of Dreams30 m
  • Baonanas50 m
  • East 7 Deli & Cafe50 m
  • E Smoke & Convenience60 m
  • The Brant Foundation Art Study Center70 m
  • East Village Organic70 m

frequently asked

Yes — Versatile Black Box Venue for Creative Events is a vetted pop-up ready space in New York, 47 sqm. Request availability and dates through the inquiry card on the listing.

checking brand…
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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c