Versatile Flex Space in Historic DTLA Theater District.
about this space
This 5,200 square foot flex space offers the opportunity for customization to suit your needs in the Historic Theater District of Downtown Los Angeles. With both street and alley access for loading purposes, it is ideal for pop-up events, production activities, or filming. The layout includes three bathrooms, a bar equipped with a sink, and a substantial mezzanine level. Additional amenities include internet, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, kitchen facilities, Wi-Fi, and CCTV.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- CCTV
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 483 sqm floor plan and amenities for Versatile Flex Space in Historic DTLA Theater District, then note the window you want in Los Angeles. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €2351 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Los Angeles.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Los Angeles.
use cases
location
getting here & street life
nearest transit
- Picorail761 m · 10 min
- Hill & Olympicbus · 4 50 9476 m · 1 min
- Olympic & Hillbus77 m · 1 min
- Main & Olympicbus · 40 45 55100 m · 1 min
- Broadway & Olympicbus107 m · 1 min
- Main & 11thbus · 30 33 48147 m · 2 min
the neighbourhood
Olympic + Hill is a residential and retail tower under construction in downtown Los Angeles, California that is located within walking distance from Crypto.com Arena, L.A. Live, and Broadway district. It is being developed by Onni Group and designed by IBI Group.
- Mayan Theater · 99 m
- Western Costume Building · 106 m
- Belasco Theater (Los Angeles) · 151 m
- Broadway Leasehold Building · 200 m
- Blackstone's Department Store Building · 206 m
frequently asked
Yes — Versatile Flex Space in Historic DTLA Theater District is a vetted pop-up ready space in Los Angeles, 483 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits established brands running multi-day, multi-purpose programmes: teams of 20 to 150 people, roughly $10m or more in annual revenue, with an in-house marketing or events lead and either a US wholesale book or a meaningful DTC base in California. At 5,200 sqft across a ground floor plus a substantial mezzanine, with a 500-person occupancy, three bathrooms, a bar, a stock room, fitting rooms and both street and alley loading, this is a venue you programme rather than simply occupy. Brands at this stage typically find they can run retail on the ground floor, wholesale appointments or press on the mezzanine, and a content shoot after hours without renting a second site. Where we see mismatches is when a two or three person label with one capsule drop books it: they end up dressing empty square footage and paying for staffing, security and furniture they cannot fill. Equally, a global house wanting a single tightly controlled flagship moment on a prime retail street will find DTLA's Theater District wrongly positioned for pure luxury footfall. Those brands should look at spaces in New York instead, or a smaller unit here with a shorter run.
Aesthetic Fit
Best suited to brands with a raw, industrial or downtown-Americana visual identity: streetwear, denim, workwear, skate and surf labels, sneaker drops, contemporary menswear, tattoo-adjacent jewellery, and music-linked or entertainment collaborations. The historic theatre-district shell, the bar with sink, the mezzanine sightlines and the existing lighting and sound and video equipment reward brands that treat interiors as a set to be built into rather than a finished gallery. Blackout, colour-washed lighting and heavy scenography read extremely well here. What does not work is soft minimalism that depends on pristine white walls and even daylight: quiet-luxury ready-to-wear, fine jewellery needing vitrine-grade calm, or clean Scandinavian homeware will fight the architecture and require a full box-out to look correct. Delicate pastel or bridal identities also tend to be swallowed by the volume. If your brand needs neutrality, budget properly for production and build or choose a smaller white-box unit.
Best Use Cases
First choice is a multi-week pop-up shop with an events layer: fitting rooms, counters, garment racks, stock room and point of sale infrastructure mean it functions as a genuine temporary retail space, not a decorated room. Second is a product launch or brand activation with an evening cocktail reception, where the 500-person capacity, licensed-style bar and installed sound and video make the party self-sufficient. Third is a press day and collection preview running on the mezzanine while retail continues below, ideal for brands combining consumer sell-through with wholesale appointments. Fourth is content creation, photo shoot and video production use, supported by controllable lighting, alley loading, parking and an elevator for gear. Fifth is a sample sale, where street plus alley access handles queue management and restocking simultaneously. Sixth is influencer and networking events, helped by kitchen facilities and buses at the door. Seventh is corporate or private hire and workshops, which the space handles competently but without the same edge. Plan the sequencing with our activation timeline before locking dates.
Budget Signal
This sits in the mid to upper band for Downtown Los Angeles flex venues, and represents strong value per square foot compared with prime retail on Melrose, Abbot Kinney or Rodeo Drive, where a fraction of this footprint costs considerably more per day. Against hotel event spaces in DTLA you get comparable capacity without per-head food and beverage minimums, venue-imposed catering, or curfews, plus the ability to trade product commercially. Against co-working or shared pop-up formats you are paying a premium, but you gain exclusivity, loading access, storage and full brand control over the whole envelope. In our experience the profile that gets the most from this space is a brand amortising the rate across seven days or more with two or three activation formats stacked into the same booking, which is where the cost per outcome drops sharply below single-purpose alternatives in the city.
- brand passportpersonalised recs from your homepage
- roi estimatorfootfall & revenue for this space
- budget calcrent · fit-out · staffing · press
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c