Versatile Studio Space for Workshops and Meetings.
about this space
This versatile studio is perfect for smaller-scale workshops, classes, work meetings, and brainstorming sessions. It is equipped with essential amenities, including Internet access, air conditioning, and a security system to ensure a comfortable and secure environment. The space also features a stock room, counters, fitting rooms, and a garment rack, making it functional for various activities. Additional resources such as lighting, furniture, sound and video equipment, electricity, heating, and an elevator enhance usability. For convenience, the studio includes kitchen facilities and parking, ensuring a practical setting for any event or gathering.
the fwv take
Take this Eastern Docklands studio for an appointment-led wholesale showroom rental or press day venue rather than a walk-in pop-up, because the fitting rooms, counters, garment rack and separate lockable stock room mean 72 sqm is already configured for back to back buyer meetings with zero build spend.
The basement level is the reason it works and not a caveat: with no daylight to fight, the installed lighting rig and AV give you a fully controlled content studio for lookbook and flat lay days, while lift access from the entrance hallway plus on-site parking mean a full collection and fixtures load in around 90 minutes, which is something almost no canal-side address in Amsterdam can promise.
Aesthetically and commercially it reads contemporary rather than couture, so the fit is a three to six year old womenswear, menswear, denim, knitwear, footwear or accessories label with a real wholesale book and a pared back studio identity, and we would be honest with a heritage maison wanting daylight, ceiling height and street theatre that this is not the room, though we can direct that brief through concept and direction to something more suitable.
In our experience Amsterdam moves on a shorter lead time than Paris or Milan and six to eight weeks is realistic, but the late January and late August buying windows go first, and because it is one flexible room you cannot overlap a press day with a shoot day, so sequence the booking properly and compare it against other spaces in London if your season needs two cities.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
options de package
faites de ce lieu le vôtre.
avec nos options de package, votre lieu est prêt à ouvrir. du mobilier et de l'identité au personnel et au marketing, nous nous en occupons.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 72 sqm floor plan and amenities for Versatile Studio Space for Workshops and Meetings, then note the window you want in Amsterdam. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €384 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Amsterdam.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Amsterdam.
activation ideas
SS/AW Seasonal Showroom
This works as a season-long showroom rental because the fitting rooms, counters, garment rack and lockable stock room are already installed, so a 72 sqm room absorbs a full collection with no build spend. In practice we plan two to three rails plus a counter and still hold a clear circulation path and a styling corner. The 336 day maximum term means you can hold it across a full buying calendar, and mapping the sequence in the activation timeline keeps market weeks from colliding.
Buyer Appointments and Wholesale Previews
Strong fit for back to back wholesale appointments, primarily because the separate stock room lets you reset the rail between buyers without the room ever looking picked over. At 72 sqm you can run one buyer team of two to four people comfortably while a second waits, and the kitchen covers coffee and refreshments in-house rather than through a catering minimum. The Zeeburgerdijk tram stop 89 metres away and on-site parking mean international buyers arrive on schedule either way.
Press Day and Collection Preview
A credible press day venue for a controlled guest list of around 25 to 30 standing, and the installed lighting plus sound and video equipment means no AV hire line in the budget. Brands running press days in rooms this size typically work in 45 minute waves rather than an open door, since 72 sqm reads busy past 30 people. Lift access from the hallway handles rail and crate delivery, and the fitting rooms double as a try-on area for editors who want to shoot on body.
Private Sample Sale
Adequate to strong for a sample sale space provided you treat it as list-only, because the basement level gives you no shopfront and no passing trade to convert. What makes it work operationally is the combination of counters for till and wrap, fitting rooms, garment rack and a stock room for backstock and bags, backed by the building security system. We would staff two to three people across door, floor and till, which we can supply through retail staffing with Dutch and English speakers as standard.
Editorial and Lookbook Shoot
The basement position is the reason this performs as a content studio: with no daylight shifting across the day, your lighting setup at 10am is identical at 5pm. Crews we have placed in comparable Amsterdam studios bring one key light and use the house rig as fill. Air conditioning matters more than teams expect for a windowless room with talent, hot lights and steamers running, and it is installed here. The fitting rooms serve as changing and styling stations without eating shooting floor.
E-commerce Shoot
Well suited to high-volume e-commerce shoot days, where repeatable light and fast garment turnaround matter more than architecture. The neutral shell holds a clean cyclorama or paper roll setup at one end while the garment rack and stock room stage the shot list at the other, which is how you get through 80 to 120 SKUs in a day with a two person styling team. Lift and on-site parking mean rails and kit cases move from van to floor without a stair carry.
Video Production and Content Day
Practical for short-form video and interview content because the sound and video equipment, full electricity and a sealed basement room give you acoustic control that a street-level Amsterdam space cannot. Plan on a crew of six to ten plus talent before the room feels tight at 72 sqm. Set one corner as a talking-head frame and keep a second dressed for product inserts so you capture two setups in a single hire day, with the kitchen handling crew catering on site.
Creative Workshop or Masterclass
This is the format the room was configured for, with existing furniture supporting 15 to 25 seated participants across workshop, meeting room and collaborative layouts. The AV kit covers presentation and playback for a masterclass, heating and air conditioning keep a full room workable through a three hour session, and the kitchen handles breaks without external catering. For hands-on making sessions the counters give you work surface, and the stock room stores materials securely between multi-day programmes.
Influencer Event
Works for an intimate creator event of 20 to 25 rather than a large launch party, and the controlled lighting is the advantage since every piece of content leaves looking consistent. Brands running these in spaces like this build one dressed content moment, one product wall and one seating cluster, then run staggered arrival slots so the room never blocks. Tram links a minute away and parking cover both public transport and car arrivals, and guest sourcing can run through our influencer marketing team.
use cases
location
getting here & street life
nearest transit
- Zeeburgerdijktram89 m · 1 min
- Pontanusstraattram281 m · 4 min
- Eerste Coehoornstraattram400 m · 5 min
- Eerste Leeghwaterstraattram424 m · 5 min
- Hoogte Kadijktram464 m · 6 min
- Javapleintram520 m · 7 min
the neighbourhood
The Eastern Docklands is a neighborhood of Amsterdam, Netherlands, located between the IJ and the Nieuwe Vaart in the borough of Amsterdam-Oost. The harbor area was constructed in the late nineteenth century to allow for increasing trade with the Dutch East Indies; a new location was necessitated by the construction of the Amsterdam Centraal railway station, which replaced the old quays. East of the new station was a marshy area called De Rietlanden, with the Zeeburgerdijk, running via the Zeeburch, a fort, to the Zuiderzee.
- Brouwerij 't IJ · 355 m
- De Gooyer, Amsterdam · 374 m
- Czaar Peterbuurt · 399 m
- Nieuwe Vaart · 456 m
- Oostenburgervaart · 504 m
frequently asked
Yes, this 72 sqm Amsterdam studio is available for pop-up shops, but it performs best as an appointment-led pop-up rather than a walk-in one. It sits at basement level in the Eastern Docklands, so there is no shopfront window and no street footfall to convert, which means your guest list, mailing list or influencer channels have to do the driving. The fitting rooms, counters, garment rack and stock room are already installed, so you can run a private sample sale or invite-only temporary retail day without any fit-out. In our experience handling bookings at addresses like this in Amsterdam-Oost, brands that pre-book time slots and confirm attendance by email see far stronger conversion than those relying on passing trade. The day rate is 384 EUR and you can book by the day or block out a longer run.
who it suits
Brand Scale
This 72 sqm studio fits a brand with a 3 to 15 person team, roughly 2 to 6 years of trading, and an existing wholesale book or DTC base that needs a working room rather than a shopfront. The basement level and Eastern Docklands address mean footfall is not the value here, so the space rewards brands whose guests arrive by appointment. Fitting rooms, counters, a garment rack and a stock room cover the operational needs of a small showroom or press day without a build. Brands at this stage typically find they can run a full buying calendar with two or three staff on site. Too small for a house needing 40 plus concurrent guests or multiple collection zones, and wrongly positioned for a mass market label chasing walk-in volume.
Aesthetic Fit
A pared back, studio-led visual identity works best: contemporary womenswear, menswear, denim, knitwear, footwear, accessories and quiet luxury labels whose product carries the room. The interior reads neutral and functional with controllable lighting and existing furniture, which suits brands that want their garments, lookbook and rails to be the only styling in the frame. It also handles editorial content shoots and flat lay work well. Where we see mismatches is when a maximalist beauty or fragrance brand expects daylight, high ceilings and a heritage shell, because a basement studio cannot deliver that atmosphere without significant intervention through branded store design. Loud experiential concepts dependent on street visibility should look elsewhere.
Best Use Cases
First choice is a wholesale appointment showroom, because the fitting rooms, garment rack, counters and stock room are already in place for back to back buyer meetings. Second is a press day or collection preview, with sound and video equipment, lighting and a kitchen supporting a controlled two to three day schedule. Third is a content studio booking, where the neutral shell, adjustable lighting and lift access for kit make single day shoots straightforward. Fourth is a creative workshop or masterclass, the use the room was built around. Fifth is a private sample sale for list holders only, and sixth a team offsite or brand planning session, both of which suit the meeting room configuration and parking. Longer showroom rental terms up to 336 days are possible and can be staged with our activation service.
Budget Signal
This sits in the accessible middle of the Amsterdam short-term commercial space market, well below Nine Streets or P.C. Hooftstraat temporary retail space and below most central hotel event rooms once catering minimums and AV hire are counted. What a brand gets for that positioning is a genuinely equipped room: internet, air conditioning, heating, security, furniture, lighting, AV, kitchen, lift and parking, with tram links a minute away on Zeeburgerdijk. Compared with a co-working meeting room it offers real retail fixtures, and compared with a shared pop-up format it offers exclusivity and stock security. In our experience the profile that gets the most from this space is a brand redirecting saved rent into product, staffing and outreach, which is worth modelling in the budget calculator before enquiring.
- brand passportpersonalised recs from your homepage
- roi estimatorfootfall & revenue for this space
- budget calcrent · fit-out · staffing · press
free · no credit card · unlocks personalised recommendations
/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c