Skip to content
Fashion Week Venues — homeFashion Week Venues — home
shell — oakland

Inspiring Meeting Workspace for Rent.

93 m²
1000 sq ft
oakland
US
$111 / day
per day
pop-up store
3 use cases
city
Oakland
area
93 sqm
day rate
$111 / day
postcode
use cases
retail activation · showroom presentation · corporate event
included
Internet · Air Conditioning · Security System

about this space

This beautifully designed workspace is available for rent, featuring a well-lit interior that creates an inviting atmosphere. Centrally located in South Berkeley and North Oakland, the space offers easy access to essential needs within walking distance, including Berkeley Bowl, Whole Foods, and various coffee shops. Free street parking is readily available nearby. The workspace is just 0.6 miles from BART and a few blocks from bus stops 6 and 6R, ensuring convenient transportation options. The workspace includes amenities such as internet, air conditioning, a security system, and a fully equipped kitchen. Additional features comprise a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, an elevator, and Wi-Fi. This versatile space is ideal for meetings and collaborative projects.

the fwv take

Treat this Telegraph Avenue lower floor as a wholesale showroom and sample sale space rather than a walk-in pop-up, because the counters, two fitting rooms, garment racks and separate stock room are already fitted into a basement level with no shopfront, which rewards appointment-led selling and penalises anyone banking on passing trade.

The operational feature doing the real work is the lift-served stock room sitting behind a 1000 sqft floor with its own kitchen, so a founder plus one assistant can hold back-to-back buyer sessions, reset rails between them and serve a working lunch without a single sample crossing a public pavement, while the flat interior lighting rig and the on-site sound and video equipment turn the same room into a content studio on the slower days of a seven day booking.

Brands activating in this type of space consistently find it fits small to mid-scale independents at one to five years of trading in slow fashion, knitwear, jewellery, ceramics or Bay Area streetwear with a craft-led, community-facing identity, and we would honestly redirect luxury maisons wanting street theatre and double-height volume to browse all spaces with proper ground floor frontage.

In our experience the East Bay confirms later than San Francisco, so six to eight weeks of lead time is workable, though the September and February buyer travel weeks go first, the seven day minimum means you are bidding for whole weeks rather than single dates, and Oakland retail sales require a seller's permit and business tax certificate that we file alongside occupancy checks set out in our permit guide.

what's included

  • Internet
  • Air Conditioning
  • Security System
  • Stock Room
  • Counters
  • Fitting Rooms
  • Garment Rack
  • Lighting
  • Furniture
  • Sound & Video Equipment
  • Electricity
  • Heating
  • Parking
  • Elevator
  • Kitchen
  • Wifi

servizi aggiuntivi

rendi lo spazio tuo.

con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.

  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →

how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 93 sqm floor plan and amenities for Inspiring Meeting Workspace for Rent, then note the window you want in Oakland. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €96 per day.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Oakland.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Oakland.

activation ideas

SS/AW Seasonal Showroom

This is the strongest use of the space, because the counters, garment racks, two fitting rooms and separate stock room are already installed on a private basement floor with no public shopfront to manage. Brands running a seasonal fashion presentation in 93 sqm typically hold one rail wall per delivery drop, keep overflow samples in the stock room and use the front area for review and order writing. The seven day minimum lease covers a full market week, and the elevator handles rail and trunk movement from the free street parking on Telegraph Avenue.

Buyer Appointments and Wholesale Previews

Works well, because appointment-led selling does not need street visibility and the lower floor gives you genuine privacy for back-to-back wholesale appointments. The 1000 sqft footprint holds two or three simultaneous sessions without buyers overhearing each other, with the fitting rooms freeing your team from staging fittings on the main floor. In practice the fully equipped kitchen handles a working lunch between sessions without moving anyone off site, and Ashby BART at nine minutes on foot keeps travel simple for buyers coming from San Francisco. Our venue sourcing team confirms elevator access dimensions before you commit to fixture specs.

Sample Sale

A credible sample sale space, mainly because counters, garment racks, fitting rooms and a stock room mean you are trading on day one rather than building a shop. The realistic capacity is 25 to 40 shoppers at a time on a basement floor, so brands running sample sales here usually operate a timed entry model over a weekend rather than an open door. The honest constraint is that there is no passing trade, so this format only performs if you promote to a Bay Area mailing list two to three weeks ahead.

Appointment-Led Pop-Up Retail

Works for a short-term commercial retail experience aimed at an audience you already own, since the retail fixtures, security system and card-ready counters are in place for a full trading week. Plan for two staff on a trading day, with the stock room absorbing replenishment so the 93 sqm floor stays merchandised rather than cluttered. What makes this work specifically is the Bushrod location, walkable from Berkeley Bowl, Whole Foods and the UC Berkeley campus, which suits craft-led and community-facing labels far better than luxury adjacency plays.

Content Creation Day

Adequate to good as a content studio, because the interior lighting rig is even and artificial, meaning your output is consistent from morning to evening with no window light to chase. Sound and video equipment is already on site, so a two to four person crew can capture social and lookbook content without a full kit hire. The fitting rooms sit adjacent to the shoot floor to shorten changes, and the stock room keeps unstyled product out of frame. Many brands use the quieter days of a seven day booking for capture.

E-commerce and Lookbook Shoot

Functional for a high-volume e-commerce shoot, largely because the controlled basement environment removes daylight variation across a long shooting day. Air conditioning and heating keep talent comfortable through repeat changes, and the garment racks plus stock room let a stylist pre-sequence 100 plus looks in shooting order. The constraint worth knowing is ceiling height in a converted bar shell, so full-length product on a tall backdrop needs a lens and distance check during the recce before you lock the shot list.

Press Day and Collection Preview

Works as a press day venue for a focused list rather than a large media crowd, with 25 to 40 guests the sensible ceiling on a basement floor with egress limits. The elevator matters here, because it lets you invite editors and stylists to a lower level without accessibility caveats in the invitation. Brands running press previews in spaces like this typically set rails along one wall, use the counters for a drinks and press kit station and keep the stock room as a working area for on-the-spot sample loans.

Influencer and Community Event

Suits an intimate influencer event of 20 to 35 guests, because the bar-derived layout with counters gives you a service point without building one. Sound equipment on site covers playlist and short remarks, and the kitchen supports catering prep in-house rather than a full external setup. The audience skew in this corridor is creative, student and community-minded, which is why we pair bookings here with influencer marketing targeting East Bay and Oakland creators rather than flying talent in from Los Angeles.

Creative Workshop or Masterclass

Works well, because the kitchen, heating, air conditioning and Wi-Fi carry a two to three hour seated session with no additional infrastructure. Existing furniture supports a workshop table format for 15 to 25 participants, or a seated masterclass for around 30 with the sound and video equipment handling presentation playback. The 168 day maximum lease is the real advantage for this format, letting you hold the room for a full season of weekly sessions on a single agreement rather than rebooking date by date.

Product Launch and Brand Activation

Credible for a launch built around a controlled guest list, since the enclosed lower floor gives you full control of reveal and no street-level sightlines into the room. Plan 30 guests standing with a product display zone on the counters and a demonstration or fitting moment using the existing fitting rooms. Because the room reads as a converted bar rather than a blank white box, launches here benefit from a build layer, and our branded store design team dresses the existing fixtures rather than replacing them to keep spend on brand-visible elements.

use cases

retail activationshowroom presentationcorporate eventprivate eventworkshopcreative workshop

location

plotting…
oakland·37.8525° · -122.2612°

getting here & street life

nearest transit

  • Ashbymetro747 m · 9 min
  • Telegraph Avenue & Prince Streetbus · 6 800165 m · 2 min
  • Telegraph Avenue & Alcatraz Avenuebus · 6 800241 m · 3 min
  • Alcatraz Avenue & Telegraph Avenuebus · 22 388260 m · 3 min
  • Alcatraz Avenue & Raymond Streetbus · 22 388292 m · 4 min
  • Telegraph Avenue & Webster Streetbus · 6 800315 m · 4 min

the neighbourhood

The White Horse Inn is a gay bar located at 6551 Telegraph Avenue in Oakland's Bushrod Park neighborhood. It officially opened in 1933 but is rumored to have operated as a gay speakeasy since before the end of Prohibition. It is said to be the oldest continuously operating gay bar in the United States, along with Cafe Lafitte in New Orleans, Louisiana which has also operated since 1933. The White Horse is situated geographically near the Oakland-Berkeley border and in close proximity to the University of California, Berkeley campus.

  • Peralta Elementary School (Oakland, California) · 400 m
  • La Peña Cultural Center · 499 m
  • The Jabberwock (club) · 582 m
  • Ashby station (BART) · 770 m
  • Bushrod, Oakland, California · 782 m

frequently asked

Yes, this 93 sqm Telegraph Avenue space is available for pop-up shops, and it comes with counters, fitting rooms, garment racks and a stock room already installed. Because it sits on a basement floor rather than a street-facing shopfront, it performs best as an appointment-led or audience-driven pop-up shop where your existing Oakland and Berkeley customers are invited in rather than one relying on walk-in footfall. The seven day minimum lease means it suits a full trading week or a weekend sample sale bracketed by setup and strike days. In our experience handling East Bay bookings at addresses like this, brands who promote to a local mailing list two to three weeks ahead consistently outperform those who count on passing trade.

who it suits

Brand Scale

This 93 sqm space suits a small independent brand with a 2 to 12 person team, one to five years of trading, and an existing local DTC customer base or a young wholesale book of 10 to 40 accounts. The reason is operational: 1000 sqft on a basement floor with fitting rooms, counters, a stock room and a full kitchen already installed means a founder plus one or two staff can run a full week of appointments or trading without a build crew. The seven day minimum and up to 168 day maximum favour brands testing a physical channel rather than committing to a lease. Where we see mismatches is when a global label with a 200 plus guest press list books here, then discovers the floor level and 93 sqm cap the guest flow. Those teams should browse all spaces with ground floor frontage instead.

Aesthetic Fit

Warm, craft-led and studio-adjacent identities work best here: slow fashion, natural dye and small batch knitwear, ceramics and homeware, jewellery, skincare, vintage curation and Bay Area streetwear with a community rather than luxury posture. The well-lit interior, existing furniture, garment racks and lighting rig read as a working atelier, which flatters product that benefits from being seen up close and explained by a person. Brands at this stage typically find the fixtures reduce their fit-out spend to signage, plinths and a considered furniture rental layer. What does not work is high-gloss luxury or hard minimalism that depends on double-height ceilings, polished stone and a street-facing window. A basement level room in a converted bar shell cannot deliver that architectural authority, and forcing it usually reads as under-resourced rather than restrained.

Best Use Cases

First choice is a wholesale and appointment based fashion showroom, because fitting rooms, garment racks, a stock room and a private lower floor let buyers try samples without public interruption. Second is a sample sale or short trading pop-up shop, supported by counters, a stock room and free street parking for carrying stock in. Third is a creative workshop or class series, where the kitchen, air conditioning, heating and Wi-Fi carry a three hour session comfortably. Fourth is a content studio day, using the even interior light and sound and video equipment for lookbook and social capture. Fifth is a small collection preview or press day for 25 to 40 guests, walkable from Ashby BART in nine minutes and two minutes from the Telegraph Avenue bus lines. Sixth is a private brand dinner or community event, using the bar-derived layout and kitchen.

Budget Signal

This sits in the accessible mid tier for the East Bay and well below comparable temporary retail space across the bridge in San Francisco or on prime Berkeley retail corridors, where a similar footprint with street frontage typically costs several times more per day. Against a hotel event room you gain a full week or several months of continuous access, your own stock room and fitting rooms, and no per-head catering minimum. Against a co-working venue you gain retail fixtures, security system and after-hours control. Against a shared pop-up format you gain the whole space and full brand ownership of the room. In our experience the profile that gets the most value here is a brand converting an existing local audience rather than buying passing footfall, and it is worth modelling that through the budget calculator before enquiring.

checking brand…
for brands
plan this pop-up in minutes.

free · no credit card · unlocks personalised recommendations

FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c