Versatile 2nd Generation Retail/Showroom Space.
tl;dr
- Space
- A 386 sqm (4,149 sq ft) second generation retail and showroom space for rent on First Avenue in downtown Seattle's waterfront gallery corridor, set at basement level with a neutral fitted shell, existing counters and controlled artificial lighting throughout.
- Best For
- Multi-week temporary retail and seasonal pop-up store trading, fashion showroom use for wholesale appointments and buyer preview, press day and collection preview scheduling, sample sale space with high stock throughput, and product launch or gallery-style pop up exhibition. Available to book by the week for any of these formats.
- Standout Features
- Move-in ready second generation fit-out with counters, fitting rooms and garment rack systems already installed, removing a full build week. Also included: a dedicated stock room sized for sample sale volume, sound and video equipment for staged reveals, elevator and on-site parking for rail and crate deliveries, a kitchen area suitable for catering setup, and a monitored security system with no daylight variance for consistent content studio conditions.
- Location
- Two minutes on foot to Pike Place Market and three minutes to the Seattle Art Museum at First and Union, with University Street light rail and the Third Avenue transit spine both within a six minute walk in downtown Seattle 98101. The street is calm before eleven and busier from lunchtime, so load-in runs cleanly in the morning and guests arrive through a working block of galleries, design showrooms and independent fashion labels.
- Availability
- Minimum rental period is seven days at a day rate of approximately USD 429, with longer runs quoted on a brief-based pricing model. We recommend six to eight weeks lead time in Seattle, and spaces on this corridor typically book earliest around Seattle Fashion Week, the First Thursday art walk cycle and the pre-holiday retail window from October onward.
- How to Book
- Submit a brief through Fashion Week Venues and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf. Request availability now to hold your dates.
about this space
This adaptable 2nd generation space is suitable for retail or showroom use, located in a great waterfront area of Seattle. The property includes essential amenities such as internet connectivity, air conditioning, a security system, and a stock room. The space is equipped with counters, fitting rooms, a garment rack, and adequate lighting, making it ideal for various merchandising needs. Additionally, sound and video equipment are available to enhance the customer experience. The facility offers electricity, heating, and access to parking, along with an elevator for convenience. A kitchen area is also included, ensuring functionality for any operational requirements.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 386 sqm floor plan and amenities for Versatile 2nd Generation Retail/Showroom Space, then note the window you want in Seattle. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €374 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Seattle.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Seattle.
activation ideas
Temporary Retail Pop-Up Store
This works as a trading pop-up from day one because the second generation fit-out already includes counters, fitting rooms, garment racks and a stock room, so no build week is required. Across 386 sqm we would zone roughly two thirds to selling floor and one third to back of house, with the stock room absorbing replenishment. Wire the counters for card and mobile through our point of sale and payments setup and the seven day minimum becomes a real retail experience rather than a display.
SS/AW Seasonal Showroom
Strong fit for a seasonal showroom rental because the basement position gives you a closed, appointment-only environment with no street noise or passing distraction. At 4,149 sqft you can hang a full two season range on garment rack runs down one wall, keep a central presentation table for accessories and still hold three concurrent appointments without teams overhearing each other. Elevator and parking access mean rails and crates move in through a single morning rather than across two days.
Buyer Appointments and Wholesale Preview
Credible choice for wholesale appointment weeks because the layout supports back to back buyer meetings while the fitting rooms let you fit sizing on a model in the room. In practice brands running buyer preview here set up one anchored table per account with the kitchen handling coffee and lunch service without external catering. Proximity to the Four Seasons and Inn at the Market cluster shortens the day considerably for visiting buyers arriving on foot.
Sample Sale
This is one of the better sample sale spaces in downtown Seattle because the stock room, fitting rooms, multiple counters and monitored security system cover every operational requirement a high volume sale creates. With a 400 person occupancy figure you can run a queue and release system rather than capping entry at the door. Plan four to six floor staff plus two on till through our retail staffing team, and budget for signage since the below grade entrance needs wayfinding.
Press Day and Media Preview
Works well as a press day venue because the basement level delivers controlled lighting and acoustic separation, which is what editors and stylists actually need when reviewing product. We would seat 20 to 30 comfortably for a structured preview or run 60 across a rolling three hour window. The kitchen handles refreshment service in house, air conditioning keeps the room stable with a full guest list, and the garment racks double as the look by look walkthrough.
Product Launch
A launch lands here because sound and video equipment is already installed, so a staged reveal does not require a separate AV hire line in the budget. The 386 sqm floor takes 120 to 150 standing with a defined product moment at one end and a bar served from the kitchen at the other. What makes this work specifically is the lack of daylight, which gives your lighting design full control over the reveal at any hour of the day.
E-commerce Shoot and Content Studio Day
Genuinely useful as a content studio because there is no daylight variance, meaning a shoot that starts at nine looks identical at five and you can run two consecutive days without matching frames. Fitting rooms serve as changing and hair and makeup, the garment rack holds the shot list in order, and the stock room takes crates and cases off the floor. Elevator and parking access make grip and lighting load-in straightforward for a small crew.
Art Exhibition or Pop Up Exhibition
A gallery showing makes commercial sense here given seven galleries and the Seattle Art Museum sit within 200 metres and the First Thursday art walk already brings a circuit audience to this block. The neutral second generation shell takes temporary walls or hanging systems cleanly, and the existing lighting rig can be re-aimed for works rather than merchandise. Expect 80 to 120 through the room across an evening opening, with the security system covering overnight.
Influencer Event
Adequate to strong for an influencer moment, with the caveat that a basement room needs a built content backdrop rather than relying on architecture or a view. Brands running these in spaces like this typically build one dedicated shoot corner, use the fitting rooms for try-on content and let the sound system carry the room for 50 to 80 guests. Pair the guest list with influencer marketing support so attendance holds on a weeknight.
use cases
location
what's around
13 stores within 600 m, incl. B & B Italia, McKinnon Furniture, Ancient Grounds
brands nearby
- fashion stores
- 5
- jewellery & watches
- 1
- beauty
- 2
- department stores
- 1
- design & interiors
- 4
- galleries
- 7
- culture
- 4
- cafés
- 5
- restaurants & bars
- 15
- other retail
- 16
- B & B Italia60 m
- Noi Thai Cuisine80 m
- McKinnon Furniture80 m
- West Edge Market80 m
- WingDome100 m
- Von's 1000 Spirits120 m
the neighbourhood
Galleries, interiors showrooms and appointment-led independent labels do the real commercial work along this stretch of First Avenue, and they set the rhythm of the block far more than any chain retail does. Inside a two minute radius you have B and B Italia and McKinnon Furniture serving the contract and design trade, Watson Kennedy on the lifestyle side, and a legitimate gallery run in Patricia Rovzar Gallery, Michael Birawer, Skylinyl, NieU and Michael Maslan Vintage Posters. Independent fashion sits alongside them rather than opposite them: Pirkko and the Vutique further north toward Pike Place, Cicada Bridal and Parfumerie Nasreen to the south, Ancient Grounds on the eastern side of the corridor. The Seattle Art Museum anchors First and Union, Showbox at the Market carries the evening crowd, and Harbor Steps feeds residents and hotel guests downhill toward the waterfront. Brands who come to us for venue sourcing in Seattle nearly always shortlist this corridor first, because it behaves like a fashion district by tenancy mix rather than by signage.
Brands pick this corridor over Capitol Hill and the Fifth and Pine retail core because it puts press, buyers and hotel guests within walking distance without the rent structure or crowd behaviour of Westlake. Pike and Pine on Capitol Hill delivers a younger organic audience and better nightlife adjacency, but it is genuinely awkward for daytime buyer appointments and painful for anyone arriving with rails and crates. The core around Nordstrom and Pacific Place gives you volume footfall at lease terms that rarely flex for a two to four week run. Pioneer Square is cheaper with stronger architecture, though mid-week it is quiet and it sits further from the hotel cluster where visiting editors stay. Ballard and Georgetown offer character and better sqm value again, but they cost your guests a car journey. What we consistently hear from brand teams who activate here is that walkability to Pike Place, SAM and the Inn at the Market cluster compresses an appointment day considerably. Run the comparison honestly with our city compare tool before you commit budget.
Arriving here for a press day or showroom appointment feels controlled in the morning and considerably busier after midday, which suits a scheduled format almost perfectly. Before eleven the sidewalk belongs to office workers, gallery staff unlocking doors and Harbor Steps residents heading north for coffee. From lunch onward the Pike Place spillover reaches this block, and by late afternoon restaurant traffic toward Mason's, Von's and Japonessa takes over the pavement entirely. Practically, the lift, the on site parking and the stock room matter more than they sound when you are installing in a single day, and the basement position gives you stable light and contained sound for a fashion presentation space, a sample sale or a brand shoot without street noise bleeding through. In our experience placing brands in this building type, the street dynamic works particularly well for invite-only previews and First Thursday timed openings. The honest limitation: this is not the address for spontaneous walk-in retail or maximum street visibility, so budget for signage and wayfinding with your production and build team from day one.
getting here & street life
nearest transit
- Symphonyrail · 51336 m · 4 min
- Westlakerail · 50679 m · 8 min
- Westlake Centerrail684 m · 9 min
- Pioneer Squarerail · 52737 m · 9 min
- Westlake Hubtram779 m · 10 min
- 2nd Ave & Seneca Stbus · 111 212 218 256 550 554264 m · 3 min
street activity
high footfall.
17 places within 200 m · 29 stores · 20 cafés and restaurants · pedestrianised street
- within 200 m
- 17
- within 400 m
- 60
- within 600 m
- 60
the neighbourhood
The Central Waterfront is a neighborhood of Seattle, Washington. It is the most urbanized portion of the Elliott Bay shore. It runs from the Pioneer Square shore roughly northwest past Downtown Seattle and Belltown, ending at the Broad Street site of the Olympic Sculpture Park.
- Agen Warehouse · 58 m
- Harbor Steps · 87 m
- Fisherman's Restaurant and Bar · 102 m
- Seattle Garden · 120 m
- Pier 55, Seattle · 131 m
frequently asked
Yes — Versatile 2nd Generation Retail/Showroom Space is a vetted pop-up ready space in Seattle, 386 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This space fits an established mid-market brand with a 10 to 40 person team, four or more years of trading, and a proven wholesale book or a DTC base large enough to fill 386 sqm without the floor reading empty. At 4,149 sqft across a basement level with elevator access, a stock room, fitting rooms, counters and existing furniture, this is a full second generation retail unit rather than a compact pop-up shop, and it carries the staffing load that comes with it. Brands at this stage typically find the fit-out already in place saves them a full build week and lets them run a seven day minimum booking as a genuine trading store. Where we see mismatches is when a two person label with a single capsule takes a space this size and ends up merchandising air. Equally, a global house planning a 400 person seated moment will want a purpose-built venue rather than a mall basement. If the sqm feels heavy, it is worth comparing options across spaces in New York and other US markets before committing.
Aesthetic Fit
Brands with a grounded, tactile, Pacific Northwest sensibility work best here: outerwear, technical apparel, denim, footwear, homeware, craft jewellery and design-led lifestyle product. The basement level, the neutral second generation shell and the existing counters and garment racks take a considered, material-first identity without fighting it, and the surrounding cluster of galleries, B & B Italia, McKinnon Furniture and Watson Kennedy sets a design and craft tone the space can lean into. Sound and video equipment supports an immersive retail experience for brands that tell a story through film or audio. What does not work is a high-gloss luxury maison expecting street-level frontage and daylight, or a hyper-colour youth streetwear drop that needs a raw, unfinished shell to feel credible. A basement floor with fitted counters reads as retail, not as blank canvas, so anything requiring a dramatic architectural rebuild is better matched through branded store design in a shell unit elsewhere.
Best Use Cases
First choice is a multi-week temporary retail space or seasonal pop-up shop, because the fitting rooms, stock room, counters and lighting mean you can trade from day one with minimal build. Second is a fashion showroom for wholesale appointments and collection preview, since 386 sqm with a garment rack system, private lower-floor position and parking suits buyer meetings running back to back. Third is a press day venue, where the kitchen, air conditioning and quiet basement setting allow editor and stylist appointments without street noise. Fourth is a sample sale, given the stock room capacity, security system and 400 person occupancy figure that supports volume throughput. Fifth is a product launch or brand activation using the sound and video equipment for a staged reveal. Sixth is an art exhibition or gallery showing, which sits naturally alongside seven galleries and the Seattle Art Museum within 200 metres. Seventh is a content studio block between commercial dates, using the controlled lighting and lack of daylight variance.
Budget Signal
This sits in the mid tier for downtown Seattle waterfront, and on a cost per square metre basis it is one of the better value short-term commercial spaces near Pike Place. In our experience the profile that gets the most from this space is a brand that would otherwise be paying premium rates for a prime street-level unit a third of the size. Against hotel event spaces, you get seven day minimum tenure and a real trading fit-out rather than a day rate room with no stock room or fitting rooms. Against co-working venues and shared pop-up formats, you get exclusivity, your own security system, parking and elevator access for deliveries. The trade-off is honest: basement positioning means you fund your own footfall through press, paid media and local partnerships rather than inheriting it from the street. Model that spend properly using our budget calculator before you commit to a longer run.
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