Versatile Pop-Up Space in Silver Lake.
about this space
This versatile space in Silver Lake is ideal for pop-ups, sample sales, and boutique activations. Featuring an open floor plan with a neutral design, it allows for easy customization for retail displays, racks, and product showcases. Key amenities include flexible lighting, a sound system, high-speed internet, and a small bar with a kitchenette for hospitality needs. It also offers air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, furniture, electricity, heating, parking, an elevator, and WiFi. This space is well-suited for both single-day events and multi-day brand experiences.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
- Sound System
servizi aggiuntivi
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how to book this space
- 01
Check the shell and the dates
Review the gallery, 65 sqm floor plan and amenities for Versatile Pop-Up Space in Silver Lake, then note the window you want in Los Angeles. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €313 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Los Angeles.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Los Angeles.
activation ideas
Pop-Up Store
This works as a turnkey pop-up because the retail infrastructure is already in place: counters, fitting rooms, a stock room, garment racks and adjustable lighting across 65 sqm of open floor. Brands running temporary retail in spaces like this typically merchandise two rack walls plus a central table and keep the counter as the transaction point, which pairs cleanly with a tablet-based point of sale and payments setup. The one-day minimum and 60-day maximum lease covers weekend drops through full-season residencies.
Sample Sale
Few formats suit this space better, because the stock room, fitting rooms and existing garment racks remove almost all of the build normally required for a sample sale space. In practice the back-of-house room handles size runs and restocking without eating into the 700 sqft of selling floor, and the basement position keeps queue noise off the sidewalk. Plan two to three floor staff plus one on the counter; retail staffing is worth locking early for Silver Lake weekends.
SS/AW Seasonal Showroom
The neutral open plan and controllable lighting make this a credible showroom rental for a single-brand seasonal presentation. Sixty-five square metres comfortably holds a full look rail of 60 to 80 pieces, a lookbook table and a two-seat appointment corner, with the stock room absorbing packaging and steamers. Air conditioning matters here for garment care across multi-day market weeks, and the elevator plus parking make delivery of rolling rails straightforward rather than a stair carry.
Buyer Appointments
This suits back-to-back wholesale appointments well because the enclosed basement layout gives you privacy that ground-floor storefronts cannot. What makes it work for buyer previews specifically is the ability to zone: collection rails along one wall, a seated review area with the existing furniture, and the kitchenette for coffee service between meetings. Realistically this handles one buyer group of four to six at a time rather than concurrent appointments, so build 45-minute slots into the schedule.
Press Day / Media Preview
A workable press day venue for LA editors and stylists, largely because the small bar and kitchenette handle hospitality without a catering build. Brands typically run a rolling four-hour window with 15 to 25 attendees on site at any point, keeping the racks accessible for close inspection and the counter as a press kit collection station. High-speed internet supports same-day uploads, and the security system covers sample bags left during the day.
Product Launch
This holds a genuine launch moment because the sound system, adjustable lighting and bar are permanent fixtures rather than rentals. With racks cleared to the perimeter the floor takes roughly 60 to 70 standing guests, which is a full room rather than a sparse one at 65 sqm. Position the product on the counters as a focal display, use the stock room for coats and overflow bar stock, and plan sound checks around the basement acoustics, which run warm and benefit from lower volume.
Influencer Event
Strong fit for a creator-led evening, mainly because Silver Lake is a credible address for LA talent and the space photographs consistently under its own lighting rig. Set 30 to 40 invitees across two zones: a shoppable rack wall and a bar corner for content capture, with fitting rooms doubling as try-on for gifting moments. Pair the guest list with influencer marketing support so arrival times are staggered rather than compressed into one crowded hour.
Content and E-commerce Shoot
This performs as a controlled content studio precisely because it is a basement with no daylight variance, so lighting stays identical from 8am to 8pm. Crews of six to eight work comfortably in 700 sqft with the stock room as wardrobe, fitting rooms for talent changes and the kitchenette for crew catering. Suited to on-figure e-commerce and editorial shoot days against the neutral walls; bring your own strobes, as the house lighting is retail spec rather than photographic.
Workshop or Masterclass
A practical choice for a brand-hosted workshop because the furniture, sound system and kitchenette cover the three things these sessions actually need. Expect 18 to 24 seated at tables or 30 in a loose circle once racks are pushed back, which keeps it intimate enough for hands-on instruction. The AC and heating make longer three-hour sessions viable underground, and parking plus elevator access simplifies loading materials for repeat weekly programming across a multi-week booking.
use cases
location
what's around
2 stores within 600 m, incl. Hoover Barbershop, Target
brands nearby
- beauty
- 1
- department stores
- 1
- hotels
- 1
- cafés
- 2
- restaurants & bars
- 8
- other retail
- 7
- Cafecito Orgánico40 m
- Be U - Vietnamese Street Food & Comfort Food60 m
- Corner Shop70 m
- The Hoover Village Psychic90 m
- The New Salvador Travel Agency of Viajes120 m
- Hoover Barbershop120 m
the neighbourhood
Independent designers, DTC labels in their second or third funding year, ceramicists, vintage dealers and small production companies make up the working population of this stretch between Sunset Junction and Virgil Village. Within a few minutes on foot you have Bar Keeper, Vinovore and Maedae Outpost operating as owner-run retail rather than franchise units, Recollection trading in furniture and objects, and the design studios and photo agencies tucked into the low-rise buildings off Hoover Street and Bellevue. Sqirl up on Virgil Avenue still functions as an informal meeting room for stylists, editors and brand founders most mornings. Cafecito Orgánico, effectively next door, is where half the pre-appointment coffees happen. The ecosystem here is production-side rather than flagship-side, which is why we keep coming back to this pocket for sample sales, press days and content shoots, and why several of the projects in our work archive were built within a ten minute radius of this address.
Brands choose east Silver Lake over Melrose Avenue, Abbot Kinney and the Arts District because the audience arriving here is local, editorially literate and not on holiday. Melrose and La Brea deliver walk-in volume but you pay for it in day rate and you compete with permanent flagships for attention. Abbot Kinney gives you weekend footfall that skews tourist and Venice-adjacent lifestyle. The Arts District reads well on camera but appointment attendance drops noticeably once buyers factor in the drive. This address sits inside the creative catchment that stylists, casting directors and LA-based press already move through daily, with the Metro B Line at Vermont and Sunset a short ride away and, more importantly for this city, actual parking on site. At 65 sqm and this day rate you are buying a controlled room rather than a shopfront, which suits invite-only formats, seeded launches and multi-day sample sales far better than mass retail. Run the numbers against a Melrose comparable in our budget calculator before committing.
Arriving here for a press day is quiet and low friction, which brand teams who activate with us consistently mention as a relief after West Hollywood. The block has a mixed residential and small-commercial rhythm: barbershop, travel agency, corner shop, neighbourhood restaurants filling up from around midday. Mornings are slow and easy for load-in and hair and makeup. Afternoons pick up with dog walkers, freelancers moving between cafes and school pickup traffic, then the dinner crowd from Jewel and the Sunset restaurants after six. Because the space is a basement level, arrival is directed rather than visual, so signage, host presence and a clear entry moment matter more than usual, and the neutral open floor plan with fitting rooms and stock room takes a build cleanly if you want the interior to carry the brand, which is where production and build support earns its keep. Be clear on the limitation: this is not a location for high-volume tourist retail, spontaneous walk-in traffic or brands whose primary requirement is street visibility from a busy pavement.
getting here & street life
nearest transit
- Hoover & Bellevuebus38 m · 1 min
- Hoover & Clintonbus102 m · 1 min
- Clinton & Hooverbus132 m · 2 min
- Hoover & Platabus206 m · 3 min
- Clinton & Virgilbus250 m · 3 min
- Melrose & Virgilbus424 m · 5 min
street activity
steady footfall.
10 places within 200 m · 9 stores · 10 cafés and restaurants
- within 200 m
- 10
- within 400 m
- 11
- within 600 m
- 20
the neighbourhood
Camino Nuevo Charter Academy is a group of charter schools serving the Westlake/MacArthur Park area of Los Angeles. In 2003 Camino Nuevo Charter Academy was awarded the Rudy Bruner Award for Urban Excellence gold medal. The school was founded by Philip Lance, an activist Episcopalian priest, community organizer, and psychologist.
- Central City Value High School · 744 m
- Virgil Village, Los Angeles · 775 m
- Palais de Glace (Los Angeles) · 780 m
frequently asked
Yes, this 700 sq ft Silver Lake space is set up specifically for pop-up shops and is available now for bookings from one day up to 60 days. The open floor plan with neutral walls means your brand can install racks, plinths and product displays without fighting an existing retail identity. It already holds counters, fitting rooms, garment racks, furniture, flexible lighting and a stock room, so most fashion pop-ups arrive close to move-in ready. In our experience handling short-term retail across Los Angeles, spaces that come with fitting rooms and rails already in place cut two full days off your build schedule.
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/ colophon — build stamp /
set in cormorant.
printed for paris, this session.
- stamped
- —
- edition
- vol. iv · ss27
- type
- cormorant · plex mono
- finish
- gold foil 871c