Wooster Vogue Showroom in SoHo.
about this space
The Wooster Vogue Showroom is a 4,700-square-foot commercial duplex located at 76 Wooster Street in New York, 10012. This versatile property is split between the ground and lower levels, providing a configured layout suitable for various uses including retail, showrooms, and unique events. The interior is equipped with essential amenities to support operations, including a heating system and a bathroom. Technical features of the space include integrated lighting and well-placed electrical sockets throughout the premises. Situated within the fashion hub of SoHo, this 437-square-meter unit offers a prime location for professional showcases. The duplex structure allows for distinct zones across its two primary floors, catering to different business requirements. Whether utilized for retail purposes or as an exhibition showroom, the property provides a functional environment for commercial activities in a central New York district. All amenities mentioned, such as the climate control and electrical infrastructure, are available to facilitate the needs of prospective tenants within this professional setting.
what's included
- lighting
- well placed sockets
- bathroom
- heating
servizi aggiuntivi
rendi lo spazio tuo.
con i nostri servizi aggiuntivi lo spazio scelto è pronto ad aprire. dagli arredi al branding, dal personale al marketing, pensiamo a tutto noi.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 437 sqm floor plan and amenities for Wooster Vogue Showroom in SoHo, then note the window you want in New York. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.
use cases
location
getting here & street life
nearest transit
- Prince Streetmetro315 m · 4 min
- Spring Streetmetro319 m · 4 min
- Canal Streetmetro386 m · 5 min
- Broadway–Lafayette Streetmetro472 m · 6 min
- Bleecker Streetmetro619 m · 8 min
- Houston Streetmetro656 m · 8 min
the neighbourhood
The Gunther Building is an historic building at 469 Broome Street on the corner of Greene Street in the SoHo neighborhood of Manhattan, New York City.
- Mimi Ferzt Gallery · 47 m
- The Broken Kilometer · 91 m
- OK Harris Gallery · 95 m
- Eleanor Ettinger Gallery · 110 m
- Holly Solomon Gallery · 118 m
frequently asked
Yes — Wooster Vogue Showroom in SoHo is a vetted pop-up ready space in New York, 437 sqm. Request availability and dates through the inquiry card on the listing.
who it suits
Brand Scale
This 4,700 sq ft duplex fits established mid-market and upper contemporary brands with a 20 to 80 person team, roughly 8 million EUR and above in annual revenue, and an existing New York wholesale account list or a proven DTC customer base in the city. The scale reason is simple: 437 sqm split across ground and lower levels is too much floor plate to fill credibly with a single capsule, and the two-level structure only earns its cost when you can run parallel functions, for example a public-facing retail experience on the ground floor and buyer appointments or press interviews below. Brands at this stage typically find they need both. Where we see mismatches is with founder-led labels of three to eight people running their first market week; they end up styling out empty square metres and paying for a lower level they never activate. Equally, a global flagship-level house wanting 200 plus guests seated for a runway presentation will find the ceiling of this footprint restrictive. If your team sits below that threshold, it is worth reviewing smaller spaces in New York before enquiring here.
Aesthetic Fit
Brands built on downtown minimalism, architectural tailoring, elevated denim, and quiet-luxury accessories read best here. The space is a functional commercial shell with integrated lighting, distributed sockets, heating and a bathroom, which means it takes a designed insertion rather than supplying character of its own. That is an advantage for labels with a defined art direction: white plinths, raw steel rails, monolithic display blocks, and a controlled palette all land cleanly against SoHo cast-iron context and a gallery-dense block that includes The Broken Kilometer and several historic gallery addresses within 100 metres. What does not work is a brand relying on the venue to deliver atmosphere. Maximalist, heavily decorative, or nostalgia-driven identities need layered surfaces and period detail that this shell does not provide, and colour-saturated youth streetwear can feel thin across two sparse levels without significant scenography. If your identity depends on built environment, budget properly for production and build from the outset.
Best Use Cases
First choice is a multi-week pop-up shop or temporary retail space, because the ground level handles public trade and street presentation while the lower level absorbs stock, fitting and staff functions that would otherwise crowd the shopfloor. Second is a fashion showroom for market week, where the duplex separation lets wholesale appointments run below while the collection stays merchandised above. Third is a press day or collection preview, with an editor circuit that moves down a level for one-to-one interviews. Fourth is a sample sale or showroom sale, given the volume of floor area and four-minute walks from Prince Street and Spring Street stations feeding queue capacity. Fifth is a product launch or influencer event for an estimated 450 guests, using two levels to control flow. Sixth is a trunk show. Seventh is a content studio between trading days. Eighth is a corporate or networking evening, which the space handles competently without being its strongest use.
Budget Signal
Expect upper-mid to premium positioning for downtown Manhattan, below Broadway or Prince Street flagship retail frontage but above secondary Lower East Side and Brooklyn short-term commercial space. In our experience the profile that gets the most from this space is the brand comparing it against a hotel event suite or a co-working venue and realising it is buying something different: a full 4,700 sq ft duplex with its own street identity, no shared branding, no venue-imposed catering, and no hourly meeting-room clock. Against a shared pop-up format it costs materially more and returns full narrative control plus wholesale utility. Against prime commercial frontage it costs less and trades footfall volume for a fashion-literate SoHo gallery audience. Model the total build, staffing and fit-out load using our budget calculator before you compare day rates, because on a footprint this size the fit-out often outweighs the rental line.
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