Skip to content
Fashion Week Venues — homeFashion Week Venues — home
shell — brooklyn · 11201

Creative Production Studio in Dumbo, Brooklyn.

164 m²
1764 sq ft
brooklyn
11201
on request
brief-based
pop-up store
3 use cases
city
Brooklyn
area
164 sqm
day rate
on request
postcode
11201
use cases
pop up store · retail activation · showroom presentation
included
daylight · industrial · lighting

about this space

This 1,764-square-foot commercial studio is located at 68 Jay Street in the Dumbo area of Brooklyn, New York. The 164-square-meter space is suitable for various uses, including photo shoots, showrooms, retail, galleries, and meetings. The interior features an industrial design with natural daylight and a stunning view. The facility is equipped with a fully equipped changing room, twelve industrial rolling racks, and a fitting room. Essential utilities include air conditioning, heating, and wireless internet. The studio also provides office equipment and furniture for operational support. Accessibility features include an elevator and a cargo entrance for logistical needs. The premises include a bathroom and a water closet. The layout is designed to accommodate diverse functions such as conferences, events, and office activities. Positioned with access to public transportation via the F train and accessible by car, this versatile studio offers a professional environment for creative production and commercial exhibitions in a central Brooklyn location.

what's included

  • daylight
  • industrial
  • lighting
  • stunning view
  • wc
  • cargo entrance
  • elevator
  • air conditioning
  • bathroom
  • furniture
  • garment rack
  • heating
  • office equipment
  • wifi
  • fitting room

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →
  • how this works →

how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 164 sqm floor plan and amenities for Creative Production Studio in Dumbo, Brooklyn, then note the window you want in Brooklyn. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Brooklyn.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Brooklyn.

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

plotting…
brooklyn · 11201·40.7028° · -73.9868°

getting here & street life

nearest transit

  • York Streetmetro151 m · 2 min
  • High Streetmetro546 m · 7 min
  • Clark Streetmetro786 m · 10 min
  • Sands Street & Pearl Streetbus320 m · 4 min
  • Water Street & Main Streetbus · B25370 m · 5 min
  • Old Fulton Street & Prospect Streetbus · B25403 m · 5 min

the neighbourhood

60 Water Street is a 17-story mixed-use building in the Dumbo neighborhood of Brooklyn in New York City. Designed by Ismael Leyva and Leeser Architecture, the mixed use building is located right next to the Brooklyn Bridge and features many sustainable considerations. The building envelope design uses pattern at two scales to enliven the surface of the residential tower project. Finished in Spring 2015, the building utilizes its staggered towers to create green features including a low-intensive green roof and a garden roof deck overlooking the Brooklyn Bridge.

  • Saltlands Studio · 29 m
  • Front & York · 124 m
  • York Street station (IND Sixth Avenue Line) · 137 m
  • St. Ann's Warehouse · 141 m
  • Public School 7 · 148 m
  • Gleason's Gym · 184 m

frequently asked

Yes — Creative Production Studio in Dumbo, Brooklyn is a vetted pop-up ready space in Brooklyn, 164 sqm. Request availability and dates through the inquiry card on the listing.

who it suits

Brand Scale

This space fits independent and mid-market fashion brands with a team of 5 to 25 people, roughly 2 to 8 years of trading, and an established wholesale book or a DTC base doing consistent seasonal drops. At 164 sqm across a single industrial floorplate, it holds a twelve-rack showroom plus a seated buyer area plus a shoot corner without any of the three fighting for room, which is exactly the operating rhythm of a brand running New York market week with two or three sales staff and a freelance photographer on rotation. The cargo entrance and elevator mean a full collection and rail set can load in without a crew of six. Where we see mismatches is at both ends: a solo designer with one capsule and no wholesale appointments will pay for square metres they cannot fill, and a global house running a 300-guest press moment will find capacity of around 170 restrictive and the Dumbo address off-axis from a Manhattan press circuit. Brands weighing this against Manhattan alternatives often start by comparing spaces in New York on footprint before location.

Aesthetic Fit

Industrial, material-led and quietly editorial brands read best here. The exposed industrial interior, deep natural daylight and the view carry contemporary ready-to-wear, denim and workwear, technical outerwear, leather goods, ceramics and homeware, footwear, and skincare or fragrance lines built on raw texture and restrained styling. Product with real surface interest holds its own against the architecture, and daylight of this quality flatters natural fibres and unretouched tone. What does not work is high-gloss luxury requiring a controlled white-box envelope, heavy jewellery or watch presentations needing sealed low-light vitrine conditions, and maximalist consumer brands that want saturated colour walls and full set builds, because the shell asserts itself and fighting it costs more than working with it. Brands wanting to soften the industrial read usually layer in seating and plinths through furniture rental rather than building over the walls.

Best Use Cases

First choice is a wholesale fashion showroom for market week, because twelve industrial rolling racks, a fitting room, a fully equipped changing room, office equipment and wifi mean a brand can run buyer appointments from day one with almost no build. Second is an ecommerce and lookbook content studio, since consistent daylight, the view and the changing room cover both flat-lay and on-model shooting in a single booking. Third is a press day or collection preview, with the F train at York Street two minutes away making Manhattan editor travel realistic. Fourth is a sample sale or showroom sale, where the rack inventory, fitting room and cargo entrance handle volume stock and fast turnover. Fifth is a pop-up shop or short-run temporary retail space trading on Dumbo's weekend gallery and visitor traffic. Sixth is an influencer or cocktail reception at moderate density, and seventh is an art exhibition, workshop or team offsite, all supported by the open layout, air conditioning and elevator access. Brands stacking a shoot, a press day and a trunk show into one tenancy usually plan the sequence through our activation service.

Budget Signal

Expect mid-market pricing for New York, materially below an equivalent footprint in SoHo, NoLIta or the Meatpacking District, and competitive within Dumbo itself given how much production infrastructure is already installed. The value case is straightforward: prime Manhattan retail asks a premium for street footfall this space does not promise, while hotel event rooms charge event rates and still require you to import racks, rails and fitting facilities. Co-working venues undercut on price but rarely permit stock, load-in or a shoot. Shared pop-up formats are cheaper again but give you neither exclusivity nor a credible buyer environment. Brands at this stage typically find the saving sits in build and kit rather than the headline rate, which is where the real budget goes on comparable short-term commercial space.

checking brand…
for brands
plan this pop-up in minutes.

free · no credit card · unlocks personalised recommendations

FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c