Spacious 120 sqm Shop with High Visibility.
tl;dr
- Space
- A 120 sqm (1,292 sq ft) fully fitted shop for rent at basement level in Xuhui District, Shanghai, with a finished retail interior, built in counters and controlled artificial lighting instead of street daylight. Standing capacity is approximately 130, and the unit was vetted by Fashion Week Venues as a working showroom rather than a footfall driven storefront.
- Best For
- Appointment led fashion showroom use covering wholesale appointments and buyer previews, season long temporary retail and pop-up store operation, press day and collection preview hosting for invited guests, hands on workshops and made to measure fittings, and controlled content studio or brand shoot days. Brands can book by the week or hold the floor across a full selling season.
- Standout Features
- Fitting rooms and garment racks are already installed, so a collection hangs on arrival with no rail hire or build week. A separate stock room sits behind the sales floor, a complete kitchen supports catering setup, sound and video equipment plus retail track lighting are in place, and lift access with on site parking moves crates and rails from street to floor without stairs, making the unit move-in ready.
- Location
- Zhaojiabang Road station on Metro Line 9 is a five minute walk and Hengshan Road on Line 1 is 10 to 15 minutes, with Hongqiao Airport 19 to 25 minutes by car and Pudong 43 to 60 minutes. The immediate Xuhui streets around Jianguo West Road are residential and plane tree lined, with bridal ateliers, a Starbucks within 100 metres and cafes including M Stand and O.P.S nearby, so arrival is calm for crews and easy for guests. Request availability to confirm load in windows on this block.
- Availability
- Day rate is ¥2,479.98 (approximately EUR 320), with the landlord's listed minimum term at 336 days and shorter fashion week windows negotiated case by case under brief-based pricing. Allow four to five months lead time in Shanghai and enquire earlier for the late March and October Shanghai Fashion Week periods, with no charge until confirmed.
- How to Book
- Enquire through Fashion Week Venues and we reply within 24h with confirmed dates, floor plan and a costed proposal for this Xuhui unit. Permit paperwork, on site staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your window.
about this space
This 120 square meter net shop features excellent exposure, making it suitable for a variety of uses, including fashion showrooms, workshops, and floral shops. It is conveniently located near Zhao Jia Bang Road Metro Station (Line 9), just a five-minute walk away, and a 10-15 minute walk from Heng Shan Road Metro Station (Line 1). The space is equipped with various amenities such as internet access, air conditioning, a security system, a stock room, fitting rooms, garment racks, lighting, furniture, sound and video equipment, heating, electricity, and a kitchen. Additionally, there is parking available and an elevator for easy access. The nearby area includes several bars and cafes, contributing to a vibrant community atmosphere. This shop is accessible by car within a 19-25 minute drive from Hongqiao Airport and 43-60 minutes from Pudong Airport, as well as close proximity to major metro stations.
the fwv take
Book this Xuhui basement unit as a working showroom and appointment-led sales space rather than a footfall-driven pop-up, because the 120 sqm floorplate arrives already fitted with fitting rooms, garment racks, counters and a dedicated stock room, which removes the two-week build that usually eats a Shanghai budget before the first buyer walks in.
What makes this address work for showroom rental and press days is the five-minute walk to Zhao Jia Bang Road on Line 9 combined with an elevator and parking, meaning rail crates, garment trolleys and courier deliveries move from street to floor without a single flight of stairs, an operational detail that matters more than any window line when you are turning around three buyer appointments an hour.
The fit here is mid-scale contemporary and emerging designer labels in ready-to-wear, bridal or accessories, brands with two or three seasons behind them who need a credible China-facing sales base and a controlled content studio environment, not a heritage maison chasing a theatrical fashion week venue, since a basement mall floor will never deliver the street presence a flagship-level brand activation demands.
In our experience the operational catch is the long minimum term of roughly eleven months, so treat this as a short-term commercial space only if you intend to anchor a full-year Shanghai presence, enquire four to five months ahead of the March and October showroom seasons when Xuhui and the former French Concession fill fastest, and run the numbers through our budget calculator before you commit or compare it against other spaces on the marketplace with genuine short-lease flexibility.
what's included
- Internet
- Air Conditioning
- Security System
- Stock Room
- Counters
- Fitting Rooms
- Garment Rack
- Lighting
- Furniture
- Sound & Video Equipment
- Electricity
- Heating
- Parking
- Elevator
- Kitchen
- Wifi
package add-ons
make the space yours.
with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.
how to book this space
- 01
Check the shell and the dates
Review the gallery, 120 sqm floor plan and amenities for Spacious 120 sqm Shop with High Visibility, then note the window you want in Xuhui Qu. Fashion week dates book 6–10 weeks out.
- 02
Send the brief
Use the request panel on this page to send your dates, expected footfall and budget. The listed rate is a starting point at €323 per day.
- 03
Get availability and a quote
We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for Xuhui Qu.
- 04
Lock the contract
Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.
- 05
Build and open
Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in Xuhui Qu.
activation ideas
SS/AW Seasonal Showroom
This is the strongest use of the unit, because the fitting rooms, garment racks, counters and separate stock room are already installed and a collection hangs on day one with no rail order and no build week. Across 120 sqm net you can run two to three appointment zones plus a reception point and still keep back stock off the floor. Brands using this address for showroom rental typically hold it across both March and October Shanghai seasons rather than rebuilding twice.
Buyer Appointments and Wholesale Preview
The space works well for back to back wholesale appointments because Zhaojiabang Road on Line 9 is five minutes on foot and most Shanghai multi brand buyers already work inside the former French Concession corridor, so no one is crossing the river to reach you. In practice the stock room handles rail rotation between slots without the sales floor ever looking like a warehouse, and the kitchen covers buyer lunches on site. Plan roughly 45 minute slots for three concurrent appointments.
Press Day and Media Preview
A press day runs cleanly here because the installed lighting, sound and video equipment and full kitchen remove three separate hire lines from your budget. For a seated or walk through collection preview, work to 60 to 70 guests once rails, catering tables and circulation are allowed for, rather than the 130 standing figure. Overflow hospitality is easy with Starbucks under 100 metres and M Stand, O.P.S and Voyage Coffee all within a five minute walk for editor holding.
Sample Sale
This performs as a controlled, invitation led sample sale space rather than a queue driven street format, and the fitted infrastructure is the reason it converts. Fitting rooms, counters, garment racks and a lockable stock room mean you can hold deep stock on site and replenish the floor hourly without a van run. Elevator and parking access take crates from vehicle to basement floor with no stairs. Additional rails and cash wrap furniture come through furniture rental if you are running high volume days.
Product Launch
The basement level is an advantage for a launch rather than a compromise, because you set the entire light and sound picture instead of fighting daylight and street noise. Sound and video equipment is already installed, so a screening element or soundtracked reveal does not need a separate AV budget line. Capacity sits around 130 standing across the 120 sqm floorplate, with the kitchen supporting drinks service. Budget for street level signage and a staffed entrance, since there is no pavement window line.
E-commerce and Lookbook Shoot
The absence of natural light is exactly why this functions as a content studio, giving you a repeatable lighting setup that holds identical across a full shoot day. Fitting rooms handle changes, the stock room takes wardrobe and steaming, and the 120 sqm floorplate is enough for a two camera setup plus a styling station. A crew of eight to twelve works comfortably. Photographers, stylists and assistants working in Xuhui are based within blocks, so local crewing for an e-commerce shoot is straightforward.
Editorial Shoot and Video Production
For editorial and video work the draw is a fully blacked out box with power, heating, air conditioning and existing furniture you can dress or clear. Lift and parking access mean lighting flight cases and set pieces load in directly without stair carries, which is the detail that decides whether a below grade unit is viable for a shoot day. Sound is contained at basement level, so dialogue and voiceover capture is cleaner than any street facing retail unit in this district.
Workshop and Masterclass
Small format workshops fit well because the kitchen, existing furniture and AV kit are already in place, so a made to measure fitting session, a craft class or a styling masterclass needs almost no additional hire. Work to 30 to 45 seated participants at tables, or 60 for a demonstration format with rows. What makes this work specifically is the fitting rooms, which let bridal, tailoring and occasionwear brands run genuine fitting appointments alongside the teaching element.
Influencer and Community Event
An influencer evening works here as a closed door, guest list format, which is how Shanghai creator events perform best anyway. Controlled lighting gives you consistent content capture across the whole room, and the kitchen covers catering without an external prep base. Attendance is driven by WeChat and paid guest acquisition rather than passing traffic, so build the invitation strategy early with influencer marketing support and allow a greeter at street level to guide arrivals down.
Season Long Temporary Retail
Given the 336 day listed minimum, this suits brands wanting a season long or year round retail experience in Shanghai rather than a two week pop-up concept. Counters, security system, fitting rooms and stock room mean the unit trades from week one, and the value against street level Huaihai or Anfu Road frontage is significant for the same footprint. Set up card, Alipay and WeChat Pay through point of sale and payments so sales data reports back cleanly across the term.
use cases
location
what's around
4 stores within 600 m, incl. 星巴克, La Grace, 全家
brands nearby
- fashion stores
- 4
- hotels
- 2
- cafés
- 12
- restaurants & bars
- 11
- other retail
- 17
- 好望角大酒店90 m
- 星巴克100 m
- Maison à 3230 m
- La Grace230 m
- Senses240 m
- 全家260 m
the neighbourhood
Bridal ateliers, made to measure tailors, small production studios and the sales teams behind independent Shanghai labels make up the working population of this part of Xuhui, and the evidence is on the ground floors within two blocks of the door. Walking north from Zhaojiabang Road toward Jianguo West Road and Yongjia Road, the frontages move from convenience stores and noodle counters into fitting rooms, framing workshops, sample studios and lane house units used as quiet showroom space. La Grace and Nora's Bride sit a few hundred metres away, the smaller fashion units near Xiangyang South Road and Muray are a short walk east, and the cafe cluster around M Stand, O.P.S and Voyage Coffee functions as the informal morning office for stylists, photographers and producers prepping a shoot. Wukang Road and Anfu Road hold the more visible concept store and gallery traffic further west, while this pocket carries the working infrastructure: garment storage, freelance crews, content studio setups and appointment based selling. In our experience handling venue sourcing across Shanghai, this is the belt brands choose when they need to work rather than be seen working.
Brands take this stretch of Xuhui over Xintiandi, Nanjing West Road or the Bund because the budget buys usable square metres and controlled access instead of window frontage priced against luxury mall economics. A 120 sqm showroom rental here costs a fraction of an equivalent footprint inside a Jing'an retail podium or Taikoo Li Qiantan, and the people you actually need for a press day location or buyer appointment venue already live and work in the former French Concession corridor. That means a ten minute taxi rather than a cross river journey for editors, stylists and multi brand buyers. Line 9 at Zhaojiabang Road is a five minute walk, Line 1 at Hengshan Road is ten to fifteen, and Hongqiao sits under half an hour by car, which matters when international guests are cycling between airport, hotel and appointments in one day. What you do not get is the cultural spectacle of West Bund during art week or the raw retail volume of Huaihai Middle Road. If Shanghai is being weighed against Milan or Tokyo for a seasonal programme, the city compare tool answers that faster than a scouting trip.
Arrival on this block is calm and slightly anonymous, which is exactly what showroom clients want and exactly what walk in retail brands should think twice about. The immediate streets sit on the residential side of the district, with mid rise blocks, plane trees, parked scooters and residents rather than shoppers moving past. Mornings stay quiet until around ten, when cafe traffic and delivery riders build; afternoons bring school runs and office lunch flow off the Zhaojiabang Road corridor; evenings soften toward the bars and restaurants near Yongjia Road. Guests find the address easily by car, and parking plus lift access genuinely changes the load in when you are moving rails, crates and lighting. Because the unit sits at basement level, pavement sightlines are limited, so signage, a staffed entrance and a considered interior build carry the whole first impression, which is standard work for our production and build team on below grade units. Be clear eyed about the limitation: this is not a location for high volume tourist retail, impulse footfall or any pop-up shop relying on street visibility. It performs as a press day, sample sale and working showroom address.
getting here & street life
nearest transit
- 嘉善路metro628 m · 8 min
- 衡山路metro797 m · 10 min
- 肇嘉浜路枫林路bus97 m · 1 min
- 岳阳路建国西路bus144 m · 2 min
- 太原路建国西路bus226 m · 3 min
- 建国西路岳阳路bus226 m · 3 min
street activity
steady footfall.
2 places within 200 m · 21 stores · 23 cafés and restaurants
- within 200 m
- 2
- within 400 m
- 23
- within 600 m
- 46
the neighbourhood
Hengshan Road is a station on Line 1 of the Shanghai Metro, located along Hengshan Road in Xuhui District. It opened on 10 April 1995 as part of the section between Jinjiang Park and Shanghai Railway Station.
- Zhaojiabang Road station · 540 m
- Ambelie Gallery · 572 m
- Hengshan Road · 577 m
- Ambassy Club · 684 m
- Shanghai Medical College, Fudan University · 719 m
frequently asked
Yes, this 120 sqm Xuhui unit is available for pop-up shops, but it performs as an appointment-led or invitation-led pop-up rather than a footfall-driven street format. The unit sits at basement level inside a mall building near Zhaojiabang Road, so there is no pavement window line and walk-in traffic will not carry your numbers on its own. Brands that rent this address for temporary retail typically drive attendance through WeChat, press lists and paid guest acquisition, then convert on site using the installed fitting rooms, counters and garment racks. In our experience handling below-grade retail in Shanghai, a pop-up shop here works when the brand already has a local audience and treats the space as a controlled sales environment rather than a shopfront.
who it suits
Brand Scale
This space fits an established mid-market brand with a 10 to 40 person team, three or more years of trading, and a committed China strategy rather than a test. The 336 day minimum lease is the deciding factor: this is a year-long base, not a week-long fashion week venue. At 120 sqm net, with a stock room, fitting rooms, counters and garment racks already installed, it works as a permanent Shanghai showroom and retail experience for a brand running wholesale appointments, seasonal collection previews and direct sales from one address in Xuhui. Where we see mismatches is when a young label with under two years of trading enquires hoping for a four week pop-up shop, or when a global house needs 300 sqm plus of flagship frontage. Brands at this stage typically find it useful to map the full commitment against an activation timeline before signing.
Aesthetic Fit
Clean, gallery-adjacent and contemporary identities perform best here. The basement level means you control the light entirely, which favours brands whose product reads well under directed lighting: contemporary womenswear, tailoring, bridal and occasion, leather goods, eyewear, jewellery and considered lifestyle categories. The existing furniture, lighting rig and sound and video equipment support a calm, curated brand presentation space rather than a high-energy street format. What does not work is a brand whose identity depends on daylight, large glass frontage or street-level spectacle. Loud streetwear drops built around queue culture, and any concept requiring visible pavement presence, will feel constrained by a below-grade mall unit. If your fit-out needs to override the existing shell entirely, factor in branded store design from the outset.
Best Use Cases
First choice is a permanent fashion showroom with wholesale appointments, since the fitting rooms, garment racks, stock room and separate kitchen let a sales team host buyers across a full day without leaving the unit. Second is a year-round temporary retail space or brand-operated store, supported by counters, security system, air conditioning and elevator access. Third is press day and collection preview hosting, with capacity around 130 people and cafes, bars and hotels within a few minutes' walk for overflow hospitality. Fourth is workshop and community programming, where the kitchen and AV kit carry small-format sessions. Fifth is a content studio and product launch backdrop, given full lighting control. Sixth is a periodic sample sale using the same fitting and stock infrastructure. Most brands running this format long term also need retail staffing in place from opening week.
Budget Signal
This sits in the mid tier for central Xuhui: materially below prime street-level retail on Huaihai or Anfu Road, and well below what a Shanghai hotel event space or serviced showroom charges on a per day basis over a comparable period. The trade is floor level for value. You are paying for a fully fitted 120 sqm unit five minutes from Zhaojiabang Road on Line 9, with parking, elevator and heating included, rather than a shell that needs six figures of build before it opens. Against co-working venues and shared pop-up formats, the advantage is exclusivity and stock security; against a short-term rental, the advantage is amortised cost across a full year. Run your figures through the budget calculator before comparing it to short-lease alternatives, because the annual commitment changes the arithmetic entirely.
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