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shell — new york · 10009

Storefront White Box in East Village, New York.

172 m²
1850 sq ft
new york
10009
on request
brief-based
pop-up store
3 use cases
city
New York
area
172 sqm
day rate
on request
postcode
10009
use cases
pop up store · retail activation · showroom presentation
included
lighting · wc · whitebox minimal

about this space

This 1,850-square-foot commercial property is located at 229 East 2nd Street in the East Village neighborhood of New York. The dual-level space consists of a 350-square-foot ground-floor storefront and a 1,500-square-foot lower-level open space. Designed as a white-box minimal environment, the property supports a variety of configurations and is suitable for use as a retail showroom, art gallery, office, or photo studio. The interior is equipped with essential utilities, including air conditioning, heating, and wireless internet. Functional amenities include lighting, a bathroom, and a water closet. The ground-floor level features street-facing window displays and multiple entrances. For operational convenience, the building provides elevator access and a cargo entrance. The property is handicap accessible and features a security system for safety. Flexible arrangements are welcome for this versatile space, which offers a total area of 172 square meters across its two levels. All mentions are based on the specific amenities provided within the layout of this professional storefront and lower-level facility.

what's included

  • lighting
  • wc
  • whitebox minimal
  • cargo entrance
  • elevator
  • handicap accessible
  • multiple entrances
  • air conditioning
  • bathroom
  • heating
  • wifi
  • ground floor street
  • window display
  • security system

package add-ons

make the space yours.

with our package add-ons you can make your chosen space move-in ready. from furniture and branding, to staffing and marketing — we've got you covered.

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  • how this works →
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how to book this space

  1. 01

    Check the shell and the dates

    Review the gallery, 172 sqm floor plan and amenities for Storefront White Box in East Village, New York, then note the window you want in New York. Fashion week dates book 6–10 weeks out.

  2. 02

    Send the brief

    Use the request panel on this page to send your dates, expected footfall and budget. Pricing on this space is quoted on request.

  3. 03

    Get availability and a quote

    We confirm availability with the operator and come back within 24 hours with the all-in cost: rent, staffing, permits and fit-out for New York.

  4. 04

    Lock the contract

    Sign the short-term licence, pay the deposit and we register any permit or signage paperwork the address needs.

  5. 05

    Build and open

    Fit-out, install and staff the pop-up. Our production team handles delivery, install and the strike at the end of the run in New York.

use cases

pop up storeretail activationshowroom presentationart exhibitiongallery showingproduct launchbrand activationpress eventinfluencer eventcontent creationphoto shootvideo productionworkshopcorporate eventprivate event

location

plotting…
new york · 10009·40.7685° · -73.9822°

what's around

13 stores within 600 m, incl. Vineyard Vines, Whole Foods Market, The Shops at Columbus Circle

brands nearby

Vineyard VinesWhole Foods MarketThe Shops at Columbus CircleWilliams-SonomaLululemonJ.CrewMandarin Oriental HotelH&MStarbucksLensCraftersLe Pain QuotidienNailsPinkberryVenchi
fashion stores
4
beauty
5
department stores
3
design & interiors
1
hotels
1
cafés
16
restaurants & bars
11
other retail
19
  • Vineyard Vines40 m
  • Whole Foods Market40 m
  • Masa50 m
  • The Shops at Columbus Circle60 m
  • Tartinery60 m
  • Per Se60 m

getting here & street life

nearest transit

  • 59th Street–Columbus Circlemetro28 m · 1 min
  • 57th Street–7th Avenuemetro450 m · 6 min
  • 66th Street–Lincoln Centermetro529 m · 7 min
  • 7th Avenuemetro631 m · 8 min
  • 57th Streetmetro644 m · 8 min
  • 50th Streetmetro766 m · 10 min

street activity

high footfall.

37 places within 200 m · 32 stores · 27 cafés and restaurants · pedestrianised street

within 200 m
37
within 400 m
60
within 600 m
60

the neighbourhood

The Columbus Circle globe is a sculpture of a globe by Kim Brandell, installed outside Trump International Hotel and Tower at Columbus Circle in Manhattan, New York City. The globe is a homage to the Unisphere, located in Donald Trump's home borough of Queens. Prior to installation, Brandell held a party for the sculpture at his studios in South Beach, Miami.

  • New York Coliseum · 53 m
  • Porter House New York · 54 m
  • Columbus Monument (New York City) · 55 m
  • Ichimura at Brushstroke · 55 m
  • 59th Street–Columbus Circle station · 55 m

frequently asked

Yes — Storefront White Box in East Village, New York is a vetted pop-up ready space in New York, 172 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c